Audience Manager Cover Letter

Please consider me for the audience manager opportunity. I am including my resume that lists my qualifications and experience.

Previously, I was responsible for leadership and direction for the consistent use of media data for meaningful business decisions and portfolio advertising spend optimizations.

Please consider my experience and qualifications for this position:

• Work with business and engineering teams to prioritize and drive feature specification and design
• Drive the Agile/Scrum process for the development of audience platform backend
• Act as chief advocate amongst internal stakeholders and customers for the Product
• Research and understand data landscape trends and able to translate the implications of these trends into actionable requirements for product development
• Facilitate education and training to ensure effective implementation and adoption of the product
• Assist in development of content for product and company collateral, POVs and white papers
• Excellent Agile knowledge, with a background leading scrums, building stories and writing specifications
• Proven track record of setting product development targets and delivering results

I am excited to be applying for the position of audience manager. Please accept this letter and the attached resume as my interest in this position.

Previously, I was responsible for collaboration between or clients, sales, and fulfillment teams who manage a variety of digital advertising solutions including Programmatic Advertising, Search Engine Marketing and Website Design – This is not a behind the desk/admin role!.

My experience is an excellent fit for the list of requirements in this job:

• Experience with programmatic advertising, DMPs and audience segments is desirable
• Experience in multi-channel audience activation, including social and email
• Strong data focus and analytical and problem-solving skills
• Knowledge of ad tech and marketing technology space
• Be reliable for efficiency, accuracy and high attention to detail and quality
• Own campaign strategy and GTM execution plans that leverages our strengths market opportunities to win over modern developers in the US
• A clear understanding of the difference between data and insight
• Excellent numeracy skills including statistical analysis

I would like to submit my application for the audience manager opening. Please accept this letter and the attached resume.

In the previous role, I was responsible for collaboration between our clients, sales, and fulfillment teams who manage a variety of digital advertising solutions including Programmatic Advertising, Search Engine Marketing and Website Design – This is not a behind the desk/admin role!.

Please consider my qualifications and experience:

• Experience working in a high pressure, high demand entrepreneurial environment
• Experience in online media metrics and analysis
• Comprehensive knowledge of ad networks, exchanges and/or auction marketplaces
• Exposure DSP/Ad servers protocols and reporting (DFA, Atlas, x+1, Turn)
• Exposure to social analytical tools (netbase, radian6, sysomos, simply measured)
• Familiarity with general Tools and packages (Tableau, SPSS, R)
• Proven leader with a lead-from-anywhere mindset, able to impact and influence without direct authority to do the right thing for our customers and partners
• A strong track-record of grit, execution and delivering results in an ambiguous environment

I would like to submit my application for the audience manager opening. Please accept this letter and the attached resume.

In the previous role, I was responsible for research and assistance to leadership in the development and design of new advertising and technology projects.

My experience is an excellent fit for the list of requirements in this job:

• Previous experience leading large analytical projects
• Excellent verbal, written and presentational skills, especially with executive leadership, with a focus on tangible, measurable results and recommendations
• Utilize the DMP platform to identify audience segments for the digital marketing channels
• Deliver interpretation of program, segment, and category analysis and interpretation of campaigns through reporting and presentations of findings
• Experience with DMP data management
• Understands Audience Management and is able to Develop/Maintain Taxonomy for DMP and Tag Management companies
• Develops and recommends testing strategy for audience segments/management
• Previous experience working with online platforms like ComScore, OCR, Quantcast, Omniture, Salesforce

I am excited to be applying for the position of audience manager. Please accept this letter and the attached resume as my interest in this position.

In the previous role, I was responsible for thought leadership on digital advertising technology – specifically data management and leveraging data to power more impactful campaigns.

Please consider my experience and qualifications for this position:

• An absolute whizz in Excel, using macros, pivot tables, lookups
• Knowledge of international television ratings, TAM, JICs etc
• Strong experience of international television markets
• Experience of data visualisation, dashboards and other automation
• Experience of building and managing databases
• Strong MS Word and PowerPoint
• Strong knowledge of current programmatic landscape
• An understanding of brand planning and advertising awareness measurement