Direct Marketing Cover Letter

In response to your job posting for direct marketing, I am including this letter and my resume for your review.

Previously, I was responsible for marketing with recommendations to improve effectiveness of print, data processing, lettershop and premiums procurement.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Direct marketing experience in multiple channels
• Experience working with budgets and managing campaign expenses
• Experience analyzing campaign data and making recommendations to leadership
• Direct marketing agency or equivalent fast paced, deadline oriented environment across multiple direct response marketing channels
• Extensive knowledge in A/B and multivariate testing
• Excellent communication and leadership experience
• Demonstrated knowledge of Direct Marketing techniques, particularly in Direct Mail
• Experience with cross channel testing including digital and email

I submit this application to express my sincere interest in the direct marketing position.

Previously, I was responsible for united Airlines with database-driven direct marketing support as requested, for both domestic and international marketing needs.

Please consider my qualifications and experience:

• Experience working in an insight driven environment
• Understanding of print production capabilities and best practice Direct Response principles
• Experience managing large budgets, variances, and making recommendations to spend or cut based on these variances preferred
• Work hiring, firing, training staff preferred
• Managed external vendor relationships preferred
• Proven track record of direct marketing tactics, creative thinking, and problem solving preferred
• Proficient in email marketing, consumer advocacy programs and content management
• Database management, profiling and modeling experience

I would like to submit my application for the direct marketing opening. Please accept this letter and the attached resume.

In the previous role, I was responsible for support for digital marketing campaigns, including but not limited to drafting copy for ads, emails, newsletters, and landing pages.

My experience is an excellent fit for the list of requirements in this job:

• Working knowledge of consumer electronics/technology industry is preferred
• Prior Consumer experience preferred
• Experience with vendor relations and negotiation skills
• Experience managing direct mail and marketing campaigns
• Experience communicating strategic recommendations to clients
• Understanding of CRM, USPS and direct mail production processes
• Excellent consulting, communication (written and verbal), and organizational skills
• Excellent computer skills, including Excel spreadsheets

I submit this application to express my sincere interest in the direct marketing position.

In the previous role, I was responsible for analysis and suggestions for strategy and implementation on websites & landing pages, email copy & scheduling, direct mail campaigns, and special promotions.

Please consider my experience and qualifications for this position:

• Strong active listening and interviewing skills
• Successful outbound calling for lead generation - preferably in a business-to-business industrial environment
• Basic understanding of campaign management
• Working knowledge and subject matter expert of the Society financial solutions and payments systems
• Working knowledge of Marketing Communications including creative project management
• Get stuff done” mentality to own Direct Marketing campaigns in an ever-changing, fast-moving business
• Background in Direct Marketing particularly with previous experience of Direct Mail and Door Drop marketing
• Results orientated with evidence of ownership, delivery and exceeding of business metrics/objectives

Please consider me for the direct marketing opportunity. I am including my resume that lists my qualifications and experience.

Previously, I was responsible for united Cargo with database-driven direct marketing support as requested, for both domestic and international marketing needs.

Please consider my experience and qualifications for this position:

• Proficient in Data Management Platforms (DMP)
• Hands-on experience in Email Marketing & familiarity with Exact Target and/or similar tools
• Familiarity with B.I
• Progressive pay based on experience and performance
• Competitive incentive programs paid monthly
• Fun, competitive and challenging work environment
• Strong writing skills and expert proofing capabilities
• Experience working with Email Service Providers (ESP) preferred