Director, Digital Marketing Cover Letter

I would like to submit my application for the director, digital marketing opening. Please accept this letter and the attached resume.

In my previous role, I was responsible for a proactive and forward thinking commercial approach to the delivery of effective SEO and SEM strategies (Organic and Paid).

My experience is an excellent fit for the list of requirements in this job:

• Knowledge of Microsoft Office suite other business-related software
• Data driven marketing - predictive analytics and customer insight
• Google Analytics experimentation
• Behavioral Email Marketing techniques
• Web Personalization
• LTV, Acquisition & Retention metrics
• With a Masters in Business, Marketing, Data Analytics
• Excellent understanding of consumer brand advertising strategies, especially in the digital space

I submit this application to express my sincere interest in the director, digital marketing position.

In my previous role, I was responsible for recommendations to develop the usability, design, content and conversion of the brands websites and to drive online traffic to the brands websites.

My experience is an excellent fit for the list of requirements in this job:

• Effective collaboration with other members of the Digital Marketing team and wider company artists and artist management teams
• Able to read basic analytics and develop plans and content in reaction to what the data observed is telling them
• Experience working in and/or providing digital marketing services to an organization with a collection of brands
• Has an advanced understanding of digital advertising (programmatic, direct, social, search, ) and media industry trends, developments, and technologies
• Proven capabilities in leading/developing teams, defining/setting vision and marketing direction in the eCommerce space
• Robust understanding of all aspects of digital marketing, search optimization and technologies to improve data/asset transfer between multiple parties
• Proven success in developing eCommerce marketing programs in the B2B and B2C consumer products space
• Experience interacting with C-level executives and government officials

I submit this application to express my sincere interest in the director, digital marketing position.

In the previous role, I was responsible for recommendations on the content required for those lead generation campaigns (multi-channel including Linkedin, websites, SEO/SEM and more).

Please consider my qualifications and experience:

• Research new online media opportunities that benefits the business including mobile, social media, development of blogs and forums
• Hands on experience in online marketing and measurement
• An understanding of technologies supporting impactful digital marketing and social media efforts, including experience with leading reporting tools (Google Analytics)
• Minimum BA/BS, MBA preferred
• In depth knowledge of Adobe Marketing Cloud (Omniture), Web analytics (Google Analytics), CMS systems, CRM/marketing automation, SEO/SEM best practices, Social Media engagement and analytics, Email Service Providers
• Demonstrated success using customer segmentation to optimize results
• Proven track record in creating, driving and executing an online marketing strategy inclusive of acquisition programs resulting in marked growth
• Marketing subject matter expert with record of driving digital projects

I submit this application to express my sincere interest in the director, digital marketing position.

Previously, I was responsible for technical services and assistance in implementing IT Digital platforms like CRM, PIM, CMS (for brand websites), DAM, SRM (Social Relationship Management), and other related technology platforms.

Please consider my experience and qualifications for this position:

• Digital strategy and user experience
• Clear understanding of SEO and PPC advertising
• Experience managing and implementing digital advertising programs
• Deep understanding of Google Analytics and associated metrics
• Experience working in a highly matrixed, global environment
• Persuasive communicator, able to work with and through cross-functional teams to drive the LLS digital agenda
• Ideally experience with digital transformations at other organizations
• Brand management experience desirable

In response to your job posting for director, digital marketing, I am including this letter and my resume for your review.

Previously, I was responsible for an understanding of market trends, customer feedback, product experience analysis and analytics to anticipate market needs.

Please consider my qualifications and experience:

• Record of successfully working with growth oriented company where it is necessary to react quickly to market changes and consumer trends
• Leadership skills sufficient to successfully lead cross-functional teams and vendor experts
• Experience setting direction and maintaining focus and alignment of work of multiple teams toward company objectives and future strategies
• Success developing and implementing integrated digital marketing campaigns with measurable results
• Previous experience with managing budgets and having a proven record of demonstrating strong return on investment is critical
• Previous experience managing online marketing for a multichannel retailer, combining both online and offline success criteria preferred
• Experience managing social marketing channels preferred
• Familiarity with managing and optimizing Digital marketing channels to differentiate between acquisition and retention activities, minimizing cost per customer acquired while executing strategies to maximize customer lifetime value