Director, Marketing & Communications Cover Letter

I would like to submit my application for the director, marketing & communications opening. Please accept this letter and the attached resume.

Previously, I was responsible for social media research, including tracking down contact info and twitter handles for key industry influencers and prospects.

My experience is an excellent fit for the list of requirements in this job:

• Provide timely and accurate communication to Field Recruitment, Enrollment, Product Management and Management Team to ensure awareness of and participation in all marketing events
• Prepare and present weekly, monthly, quarterly, annual and as-needed marketing strategy and marketing results reports to multiple audiences, including university leadership, board of directors and the Laureate leadership team
• Work closely with university leadership to define the university’s long range plan and strategy for continued growth and success
• Work collaboratively with the Laureate External Relations and Public Relations teams to drive positive media coverage of NewSchool and increase brand awareness of the institution among the target markets and the broader architecture/design industry
• Ensure successful coordination of marketing channel programs
• Lead and present university marketing and strategy plan discussions at quarterly board of directors meetings
• Previous experience developing and managing budgets, training and development
• Experience with MS Office, Adobe Creative suite and Microsoft Project

I am excited to be applying for the position of director, marketing & communications. Please accept this letter and the attached resume as my interest in this position.

In the previous role, I was responsible for support in the design and definition of standard sector-wide communication channels and products (Blogs, Newsletters, Videos, Photos, Website, Communities of practice, Social media, marketing products, etc.).

Please consider my qualifications and experience:

• A proven record of leadership and working collaboratively with others
• Proficiency in other languages is preferred
• Experience building customer and market intelligence capabilities
• Experience developing digital strategy and channels/ platforms for customer and stakeholder engagement
• Demonstrated history of developing and implementing dynamic, multi-dimensional marketing and communication strategies
• Demonstrated experience writing press releases, blogs, copy for printed materials and web materials
• Expertise in social media strategy and implementation
• Familiarity with Customer Relationship Management (CRM) tools, design software

I would like to submit my application for the director, marketing & communications opening. Please accept this letter and the attached resume.

In my previous role, I was responsible for support in various channels for distribution including social media or email marketing distribution.

Please consider my experience and qualifications for this position:

• Story-telling of the brand and channel strategy to the partner community
• Partner Contact & targeting strategy across all communications platforms
• Partner Communications Rules of engagement
• Global partner communications roadmap
• Partner Training awareness
• Partner Newsletter
• Demonstrated experience as a confident communicator and presenter at executive levels skillful negotiator and navigator through complex matrix organization
• Self-motivated, inspirational leader with a positive and professional approach to management

I would like to submit my application for the director, marketing & communications opening. Please accept this letter and the attached resume.

In my previous role, I was responsible for high quality writing and editorial expertise in the development of various informational materials including brochures, e-newsletters, media releases, and stories for distribution on the college’s website, social media channels, and print publications.

Please consider my qualifications and experience:

• Broad knowledge of the field with proven management and marketing skills
• Proven management, supervisory, budget and negotiation skills
• Effectively prioritizes and manages multiple projects
• Skilled in Word, Excel, and PowerPoint and proficient with the Internet
• Self-starter who takes initiative in tackling new challenges, and a problem-solver who is not intimidated by new opportunities
• Thrives in an environment where he/she can identify new ways to use influencers to impact the business
• Experience in higher education and/or experience working internationally is preferred
• Demonstrated knowledge of web and social media platforms, and experience with social media management tools

I am excited to be applying for the position of director, marketing & communications. Please accept this letter and the attached resume as my interest in this position.

In the previous role, I was responsible for sales enablement on an account and industry basis utilizing various channels including digital, events and social media.

Please consider my qualifications and experience:

• Experience with graphic design software (such as Adobe Photoshop, Illustrator, and InDesign) and general design principles is preferred
• Demonstrated track record of success leading and developing a large B2B marketing communications organization
• Firm experience and understanding in the areas of marketing communications (web, social, analytics, SEO, PR, branding, advertising, marketing automation, media, events, budgets, ..)
• Results-orientation in setting and pursuing goals, demonstrating a strong commitment to overall organizational success
• Strong preference for international experience
• Experience working with outside agencies such as website developers, ad agencies, graphic designers and writers
• Experience with social media strategy development, audience building and analytics
• Experience with email deployment systems, such as Contact or Mail Chimp