Insights & Analytics Cover Letter

In response to your job posting for insights & analytics, I am including this letter and my resume for your review.

In the previous role, I was responsible for overall project management for Tableau dashboard development to support the E&T S&OP Data Visualization and Analytics strategy.

My experience is an excellent fit for the list of requirements in this job:

• Exposure to Omniture SiteCatalyst / Insights / Discover, SAS/SQL, Excel and PowerPoint
• Understanding of the customer experience regarding cross-channel usage (Web, IVR, Chat, ) strongly preferred
• In depth knowledge of analytics reporting processes
• Data and database manipulation
• Experience not only pulling data and reports, but articulating key insights to decision makers that drive planning activities and process improvements
• Experience designing and leading competitive analysis to help establish benchmarks – especially relative to digital channels
• Experience tracking performance across integrated channels to capture key behavioral insights
• Experience with digital and enterprise systems, analysis and reporting tools

In response to your job posting for insights & analytics, I am including this letter and my resume for your review.

In my previous role, I was responsible for analytics expertise to assist in content tagging planning to ensure back end campaign analytics are enabled.

Please consider my experience and qualifications for this position:

• Proven track record of producing high quality, well-regarded, actionable insights
• Previous experience leading a team, with direct management responsibility
• Excellent communication and presentation skills, especially being able to distill complicated concepts and insights into simple themes
• Previous experience working with marketing, with knowledge and experience in offline and online media
• Willing to travel (minimal)
• Have experience and enthusiasm for creating analysis which drives business benefit - a report no-one uses to do something different has no value
• Be commercially focused, to understand the wider business environment and what priorities are for the field and leadership and identify opportunities to enable them
• Be comfortable with change and helping others through change curves as we transform our business

I would like to submit my application for the insights & analytics opening. Please accept this letter and the attached resume.

In the previous role, I was responsible for full administrative support Chief Data and Analytics Officer, VP, and Senior Strategy Analyst within the Data Insights & Analytics organization.

Please consider my qualifications and experience:

• Detailed oriented with proven experience helping tie analysis to the “big picture”
• Background in organizational research design, implementation, and analysis
• Experience with machine learning/statistical techniques like regression and decision trees
• Experience with statistical analysis tools such as R, SAS, Tableau, or SPSS
• Passion for and experience with identifying and translating business issues into questions that can be answered with data and uncovering insights that drive business performance
• Maintain discretion and confidentiality with sensitive employee information
• Strong Communications - both efficient and succinct in verbal and written communications
• Familiarity with advanced analytic and data manipulation techniques and tools

In response to your job posting for insights & analytics, I am including this letter and my resume for your review.

Previously, I was responsible for digital insights and analytics leadership to cross-functional teams, defining fact-based insights and actionable business analytics to shape business planning and digital platform initiatives.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Basic familiarity with statistical and predictive modeling in open-source software, such as, R and software package such as IBM SPSS®
• Basic familiarity with Tableau or other data visualization software
• University education in Computer Science, Information Systems, Computer Engineering, Software Engineering or equivalent
• Strong understanding of SQL, Java, Perl, Teradata, and JavaScript
• Comfort in communicating to a variety of audiences (customers, stakeholders, leaders, individual contributors)
• Passionate and enthusiastic individual with excellent executive communication and relationship building skills
• Experience in consumer research (methodology design, sample design)
• Superior Microsoft Office Skills in Excel, Word, and PowerPoint

I submit this application to express my sincere interest in the insights & analytics position.

Previously, I was responsible for detailed Insight and Analytics to support area of coverage, taking into account business strategy, data from core global systems and also other Aviva data sources.

Please consider my experience and qualifications for this position:

• In-depth knowledge of relevant audience measurement tools and data sources
• In-depth knowledge of primary research methods (both traditional and non-traditional)
• Able to manage concurrent projects with attention to detail and accuracy
• A strong mathematical and statistical background
• Understanding of what Big Data is and experience of the data platforms involved in using it Hadoop, Hive
• Critical understanding of online media, Web analytics, exposure to Off-Line Media, technology
• Prior experience with managing budgets preferred
• Heavy multi-tasker