Manager, Integrated Marketing Cover Letter

I submit this application to express my sincere interest in the manager, integrated marketing position.

Previously, I was responsible for support and assistance to the Marketing Team with the tactical execution of corporate and brand marketing plans, strategies, conferences and programs.

My experience is an excellent fit for the list of requirements in this job:

• Monitor changes in digital marketing platforms and make recommendations for adjustments as needed
• Works with brand and analytics team to define/refine customer segmentation and report out data summary and advises on tracked metrics
• Partners with vendors and agencies to ensure approach and requirements for multichannel tactical plans are understood and interpreted appropriately to ensure quality delivery and execution
• Demonstrated experience in search engine optimization, marketing database, email, social media and display advertising campaigns
• Advances MCM strategy & industry expertise through ongoing training and development
• Knowledge of website and advertising analytics tools
• Advanced proficiency with all MS office applications
• Clearly communicates the need for change and is responsive to the resistance it can evoke

Please consider me for the manager, integrated marketing opportunity. I am including my resume that lists my qualifications and experience.

In the previous role, I was responsible for marketing skills and expertise to the company by building, developing and managing a BtoB marketing team capable of carrying out the necessary marketing strategies and tactics.

Please consider my qualifications and experience:

• In-depth knowledge of website analytics tools (e.g., Google Analytics)
• Results-driven with exceptional analytical, conceptual, and problem-solving abilities
• Understanding of integrated marketing functions and media/creative industry terminology
• Proficient in project management software, Asana, Trello
• Excels in an ever-changing environment and works well under pressure
• Impeccable interpersonal skills and eager to learn
• Minimum of 5 yrs work experience in ad sales marketing or ad product marketing at a publisher/client or agency - preferably within a portfolio based environment
• BA/BA or equivalent experience preferred

I submit this application to express my sincere interest in the manager, integrated marketing position.

In the previous role, I was responsible for direction for the strategy, planning, creative integration and implementation of integrated marketing plans to support various programs and strategies, offering solutions and recommendations to marketing leadership and business partners.

Please consider my experience and qualifications for this position:

• Expertise in effective team leadership
• Demonstrated success in implementing large, complex marketing initiatives with results
• Passion for music, entertainment and sports
• Strong capacity to think and work strategically, and execute as an individual contributor leading teams through influence
• Business to Business (B2B) Marketing experience in a mid to large size global company preferred
• Budget planning and operations experience strongly preferred
• Media experience with either a content publisher or agency preferred
• A creative thinker with strong organizational skills and attention to detail

I am excited to be applying for the position of manager, integrated marketing. Please accept this letter and the attached resume as my interest in this position.

Previously, I was responsible for support and assistance to management on the tactical execution of global marketing plans, strategies, and programs.

My experience is an excellent fit for the list of requirements in this job:

• Passion for gaining customer insights and translating into effective marketing programs
• Familiarity with online marketing management systems
• Work enthusiastically and co-operatively to produce outstanding results
• Previous agency experience- as an employee preferred, or as a client
• Proven experience in leading, planning and executing cross-channel, integrated marketing plansKnowledge of market segmentation techniques, market analysis, and marketing strategy development
• Curious introspective
• Work with GBLP creative and product specialist teams GBE to ensure Global licensing execution of “branded play” for all corporate initiatives Toy Fairs (Hong Kong, Nuremberg, NYC) and main street displays, Developing, driving and managing project lists
• Assistance with marketing presentation building (PPT)

Please consider me for the manager, integrated marketing opportunity. I am including my resume that lists my qualifications and experience.

In my previous role, I was responsible for administrative support to assist with the execution of marketing and business development strategies, plans, projects, and branded events.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Event management and presentation design skills
• Exceptional management and leadership skills
• Strong experience in web optimization, design, content, SEO, SEM
• A whiz at Social Media campaigns, content generation, and reputation management
• Experience with Google Analytics, Optimize, AdWords, Hootsuite, Social Media channels
• Knowledge of and interest in Marketing technologies
• Outstanding presentation, written and verbal communications skills
• Creative and thorough, a left and right brain thinker