Marketing Intelligence Cover Letter

I submit this application to express my sincere interest in the marketing intelligence position.

In my previous role, I was responsible for campaign reporting and analytics using Google Analytics, Conductor, Mouseflow, PowerBI, QlikView and other available data sources on how well the campaign is performing against defined KPIs.

Please consider my experience and qualifications for this position:

• Business/Technical Knowlegde
• Delievering Results
• Experience in Marketing Operations, Direct Marketing, Database Marketing or a combination
• Demonstrated experience in competitive intelligence and managing marketing initiatives
• Foundational understanding of the industries and markets in which CGS operates
• Experience writing persona-driven messaging that clearly communicates solutions’ benefits and USP
• Experience leveraging print, digital, social, and event channels to drive B2B marketing campaigns
• Perform a function and service in Marketing Operations that is a critical operational and strategic foundation for demand generation planning and execution

I would like to submit my application for the marketing intelligence opening. Please accept this letter and the attached resume.

In the previous role, I was responsible for data insights (using web analytics and third-party data sources) to inform site and campaign strategies.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Experience with machine learning concepts
• Drive foundational consumer & shopper understanding consumer trends as input into insight development, new product development and go-to-market strategy for the Personal Care categories
• Knowledge of digital measurement technology (tagging, web services, digital tools)
• Experience line-managing a team of IT or business-related professionals (1-3) is preferred
• A track record in implementing Business intelligence technologies is preferred
• Familiarity with Qlik, Cognos, Tableau, big data analytics environments is preferred
• International exposure in daily business and familiarity with other cultures preferred
• Autonomous, team-player, with strong analytical skills

In response to your job posting for marketing intelligence, I am including this letter and my resume for your review.

Previously, I was responsible for advice and requirements for data modeling, predictive analytics, data visualization and data governance.

Please consider my experience and qualifications for this position:

• Prior experience with marketing automation and/or Customer Relationship Management processes and platforms
• Proficient in Microsoft office applications – Word, Powerpoint, Outlook Mail, strong excel skills
• Facility with numbers, analytics, and reporting
• Actively seeking new clients´ needs and strategic priorities to offer timely and targeted custom research projects
• Cold Calling in order to generate dialogue with key decision-makers in organizations
• Demonstrating the benefits of the platform (Passport) or consulting solutions
• Working closely and leading negotiations with clients to secure contract and sales
• Mapping clients’ internal organization identifying stakeholders

I would like to submit my application for the marketing intelligence opening. Please accept this letter and the attached resume.

In my previous role, I was responsible for thought leadership in the use of big data, new data sources, campaign execution platforms, digital analytics, and modeling techniques to ensure portfolio acquisition and growth.

My experience is an excellent fit for the list of requirements in this job:

• Expanding network of relationships to other Latam subsidiaries
• Knowledge of and experience with general marketing principles
• Advanced Excel skills, including basic macro programming
• Prior experience in data analytics and statistical programming with experience in using statistical tools such as R, SAS, SPSS
• Proficiency with digital analytic tools such as Google Analytics and Omniture proficiency with Microsoft Office, Excel, Access
• Product development experience with specific experience in developing product strategy and new product ideas and concepts
• Experience with the insurance industry and insurance products
• Experience or interest in working in a healthcare setting

Please consider me for the marketing intelligence opportunity. I am including my resume that lists my qualifications and experience.

Previously, I was responsible for insights from a variety of sources such as external tracking data, Google Analytics, and in-house data warehouses.

Please consider my qualifications and experience:

• Fluency in English and Native Italian
• Strong financial acumen to analyze, interpret and identify insights from financial and analyst reports
• Experience analyzing and synthesizing qualitative and quantitative information, identifying implications and observing patterns, making correct inferences, drawing conclusions, explaining facts, data, or information to evaluate competitors' products/services, strategic direction, and core competencies utilizing a wide variety of resources
• Requires strong analytical and strategic planning skills, and relevant industry understanding needed to collect and analyze large amounts of secondary and primary marketplace information pertaining to a diverse mix of technical, industry/market and competitive issues
• Excellent abilities in research, interviewing and presentation skills, analysis and writing
• Strong commercial orientation and understanding of commercial needs with commercial experience desirable
• Familiarity with information management software and systems is helpful
• Proven sensitivity towards confidentiality, and understanding of all requirements and corporate policies and guidelines that impact legal and ethical conduct and competitive intelligence practices