Optimisation Manager Cover Letter

I would like to submit my application for the optimisation manager opening. Please accept this letter and the attached resume.

In my previous role, I was responsible for consultation to client stakeholders and business users in Omni-channel-specific business topics, including product catalog modeling, inventory management, customer service, b2b customer management, b2b procurement, demand generation, promotion strategy, cross-channel commerce and more.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Drive and ambition, strive for the best, searching new opportunities for improvements
• Detailed knowledge of current digital marketing trends and best practice
• Adwords certified would be beneficial
• Demonstrable track record of growing online marketing ROI
• Solid understanding of web analytics tools, preferably in Adobe analytics
• Strong presenter who can engage /influence stakeholders at all levels
• Extensive experience working in web / digital / mobile analytics or in web-based businesses
• A champion in Google Analytics 360 and other web analytics data source to analyse a wide range of areas from traffic conversion, site conversion, checkout and platform behaviours building a complex portfolio of funnel reports to provide insight for optimising funnel performance

I submit this application to express my sincere interest in the optimisation manager position.

Previously, I was responsible for expertise in data analytics, and ensure the development and accuracy of the tools and capabilities used in the demand planning function.

Please consider my experience and qualifications for this position:

• Partnering with internal external stakeholders to develop roadmap plans and deliver integrated, actionable solutions
• Ideation, coding, QA, results analysis and presentation of A/B & Multivariate tests
• Establishing measurement of tests using Adobe Analytics, Google Analytics, Google Tag Manager and other analytics platforms
• Expertise of design, implementing, and operating digital analytics tools using industry-standard technologies (Adobe Analytics, Google Analytics, etc)
• Experience of Tag Management tools Google Tag Manager, DTM, Tealium
• Experience of testing and optimisation tools
• Experience working with standard analytics and AB/MVT tools Optimizely, Optimize360, Google Analytics, Google Tag Manager
• Confidence in engaging with senior stakeholders

I submit this application to express my sincere interest in the optimisation manager position.

In my previous role, I was responsible for strategic leadership in identifying, developing, and implementing tools, systems, and processes to continuously improve technical service, application development, and project management effectiveness.

My experience is an excellent fit for the list of requirements in this job:

• Experience in data mining and building predictive models and working with experience testing and optimization tools (Adobe Target, Maxymiser, Optimizely, ) and tag management systems (e.g., Adobe DTM, Ensighten)
• Fluency with Adobe analytics premium (including Workspace and Ad-hoc) and web technologies including HTML and JavaScript
• Experience with SQL and/or other programming languages, Commercial WCM and eCommerce platforms (e.g., Adobe Experience Manager, Drupal, Sitecore, hybris, ATG)
• Experience with Data management platforms (e.g., Adobe Audience Manager, Blue Kai, X+1)
• Marketing automation and email marketing (e.g., Adobe Campaign, ExactTarget, Eloqua, Marketo), CRM (e.g., Salesforce)
• Deep understanding of at least one testing (i.e Adobe Target, Visual Optimizer) and web analytics tool
• A role working in the Workforce Planning & Transformation team, with primary purpose to lead, shape, drive and execute against the transformation of workforce management processes across COO (c.58,000 FTE across COO)
• Against an aggressive transformation agenda, this role should also promote lean thinking / coach business colleagues across the TC20 workforce services, leveraging authoritative data source and defining any associated core principles to be adhered

Please consider me for the optimisation manager opportunity. I am including my resume that lists my qualifications and experience.

Previously, I was responsible for oversight for in-country Marketplace teams on demand generation initiatives and budget, and support them in overall demand generation & promo strategy within the given budget.

Please consider my experience and qualifications for this position:

• Process Management / Optimisation experience
• Business Management / Workforce Planning Process Experience
• Lean Accreditation (ideally up to competency System 2A accreditation)
• Strong understanding of the key drivers of creating a sustainable Lean culture and the logical steps that should be taken in embarking on a Lean transformation
• Policy deployment / Hoshin planning experience through multiple levels in an organisation
• Experience in leading and coaching relatively inexperienced colleagues, identifying development areas and mentoring through to positive career development and supporting external accreditations
• Using key insights to show clients how they can leverage data and information to drive business performance
• Delivering pitches and proposals and draft statements of work

I am excited to be applying for the position of optimisation manager. Please accept this letter and the attached resume as my interest in this position.

In my previous role, I was responsible for strategic leadership in the identification, development and implementation of tools, systems and processes aimed at continuously improving technical service, application development and project management effectiveness.

Please consider my experience and qualifications for this position:

• An understanding of customer centric communication techniques
• Experience in the delivery of multi-channel communications, preferably within a matrix organisation
• Experience of working in a highly regulated market with exposure to operational risk management would preferred
• Promote a culture where customers are treated fairly by our pricing
• Accountable for the pricing of all in-life products, ensuring an appropriate balance between volume, GM delivery and life-time value
• Ensure the pricing principles for SME Energy deliver the strategic objectives of the business
• Recommend changes to the pricing principles as market dynamics or BGB objectives change, particularly in response to CMA remedies
• Own the operational pricing decisions for the contract portfolio within the framework of the pricing principles approved by the Pricing Board