Performance Marketing Cover Letter

Performance Marketing Cover Letter

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15 Performance Marketing cover letter templates

What to include in a Cover Letter
1
Company Address
2
Salutation
3
Compelling Details
4
Respectful Closing

How to Write the Performance Marketing Cover Letter

6154 Roberts Causeway
South Budland, NM 42257-3023
Dear Briar Blanda,

I submit this application to express my sincere interest in the performance marketing position.

In my previous role, I was responsible for marketing tracking and research information by collecting, analyzing, and summarizing campaign results and trends including website activity via google analytics.

My experience is an excellent fit for the list of requirements in this job:

  • Work closely with the Connected Home web team to optimise KPIs for traffic arriving from digital campaigns (optimized landing pages, offer updates)
  • Coordinate, where appropriate, with the digital teams from strategic channel partners
  • Own & manage the reporting for all digital performance activity and provide NA Connected Home business and Global Marketing with regular updates on performance and insight derived from the activity
  • Genuine interest in sports and fitness
  • Knowledge of wide range of marketing techniques and concepts
  • Think and work proactively, and able to take initiative/ownership
  • Experience or understanding of international business
  • Role requires proficiency and experience with DCM Ad Management and Reporting platform and Omniture Site Analytics Suite accompanied by strong MS Excel skills

Thank you for taking your time to review my application.

Sincerely,

Tatum Wintheiser

Responsibilities for Performance Marketing Cover Letter

Performance marketing responsible for strategic guidance to the Marketing team for Digital Media campaigns (Display, Video, Paid Social) and provide recommendations around KPIs, tracking and performance measurement.

Deep understanding of the general marketing technology landscape and mid-level expertise in major analytics tools Google Analytics, Webtrends, Omniture and/or Adobe Sitecatalyst
Expert knowledge of Paid Search, PLA, RLSA, remarketing, AdWords
Experience with Google Analytics 360, Adobe Analytics, or equivalent
Social Listening experience is a bonus – Sysomos, Netbase
Endlessly curious mindset
Manage the implementation and the ongoing optimization of the multichannel digital activity to meet NA Connected Home online targets
Optimize creative assets produced by the content manager in line with best practice with a view to improve performance
Manage the working relationship with digital media agency

Performance Marketing Examples

Example #1

Example of Performance Marketing Cover Letter

791 Genevive Alley
East Argelia, MO 64153
Dear Frankie Hand,

Please consider me for the performance marketing opportunity. I am including my resume that lists my qualifications and experience.

Previously, I was responsible for strategic recommendations, insights, and guidance to Marketing teams for Display, Social, Online Video and Online Audio.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

  • Experience with using data to optimize performance through multiple digital devices
  • Plan experiments to quickly discover the best use of a specific customer communication channel
  • Having quantified an opportunity, prototype automation machines
  • Do rigorous analysis and forecasting of CPA or CLV, together with sophisticated multi-touch attribution to identify opportunities to reallocate marketing spend more effectively
  • Build a “back of envelope” business case to quantify the potential impact of an unstructured, under-specified idea or opportunity
  • Develop frameworks for measuring the efficiency of Partnerships, PR channels, and offline spend
  • Academic excellence in a statistically heavy field, ideally beyond a BSc
  • Deep expertise in large-scale performance marketing in the digital world, including the subtleties of CPAs, CLV and multi-touch attribution

I really appreciate you taking the time to review my application for the position of performance marketing.

Sincerely,

Dallas Kihn

Example #2

Example of Performance Marketing Cover Letter

68198 Fran Cove
Haitown, IL 43068-4446
Dear Sam Bernhard,

Please consider me for the performance marketing opportunity. I am including my resume that lists my qualifications and experience.

In my previous role, I was responsible for insights into end-to-end performance and ROI analysis of our marketing campaigns and activities (including paid, owned and earned media; sponsorships; content marketing; telemarketing; events).

Please consider my qualifications and experience:

  • Create and maintain daily spend and revenue actuals forecasts
  • A strong entrepreneurial mindset
  • In-depth knowledge and understanding of Chinese ad platforms with a proven track record of leading innovative, effective marketing strategies
  • Experience with ad tracking and ad serving platforms within China to drive product and data needs to measure performance
  • Experience working in global teams and collaborating across multiple geographies is preferred
  • Familiarity with and interest in the digital market
  • Passion for driving tangible marketing performance and ROI
  • Willingness to work hard in an entrepreneurial, flexible environment

Thank you in advance for taking the time to read my cover letter and to review my resume.

Sincerely,

River Skiles

Example #3

Example of Performance Marketing Cover Letter

5025 Jast Green
North Nganland, AL 12572
Dear Frankie Kuhlman,

Please consider me for the performance marketing opportunity. I am including my resume that lists my qualifications and experience.

Previously, I was responsible for deep-dive analysis support to Marketing & Paid Media Team for a new range and promotional development opportunities.

Please consider my qualifications and experience:

  • Substantial design or development of tooling and systems for analytics, automation, and marketing
  • Previous experience of using SFDC and CRM tools for creating analysing data and creating reports and dashboards
  • Experience of using analytics & BI tools such as Tableau
  • Marketing automation experience is advantageous Eloqua/Marketo/Aprimo/Pardot
  • Proven experience of managing 3rd party agencies
  • Understanding of Sirius Decisions metrics and industry standards is key
  • Confidence and demonstrable experience of presenting to board level and managing relationships with C-Suite stakeholders
  • Drive new customer growth and build the SEM and Paid Social channels to one of the most significant acquisition channels in Germany

Thank you for considering me to become a member of your team.

Sincerely,

Armani Ernser

Example #4

Example of Performance Marketing Cover Letter

628 Spinka Prairie
West Arlinechester, OR 59215-9648
Dear Armani Boyer,

I would like to submit my application for the performance marketing opening. Please accept this letter and the attached resume.

In the previous role, I was responsible for insights and analysis to the Display Manager, Growth Marketing leadership team and local leadership to support display media strategy and spend decisions.

My experience is an excellent fit for the list of requirements in this job:

  • Work closely with other members of the Marketing team across different cities in Germany and internationally
  • Proven track record on managing Paid Search and/or Paid Social campaigns
  • Obsessed by driving marketing performance and ROI
  • Extremely data driven, analytical and with high attention to detail
  • Excellent multi-tasker and able to thrive in an entrepreneurial environment characterized by constant growth and change
  • Keen on the creative side
  • Hands-on, flexible, curious and eager to learn
  • Experience with Google AdWords and Bing Ads, and/or with Facebook Power Editor, Twitter Ads

Thank you for considering me to become a member of your team.

Sincerely,

Lennon Hilll

Example #5

Example of Performance Marketing Cover Letter

3881 Roscoe Haven
Kurtisburgh, NY 34431-0445
Dear Blake Ernser,

Please consider me for the performance marketing opportunity. I am including my resume that lists my qualifications and experience.

In the previous role, I was responsible for support within Email Marketing, low/mid funnel Social/Display media operations, and feed optimizations/management.

Please consider my qualifications and experience:

  • Intermediate to advanced experience with Microsoft Excel / Google Sheets
  • Willingness to work with and learn about new software tools
  • Excitement for creating new strategies, concepts and messaging in a hugely impactful and fast-growing business
  • Exceptional analytical quantitative skills and aptitude including advanced Excel skills (pivot tables, charts, vlookup, sumifs)
  • Deep understanding of digital marketing, CRM, web marketing, SEO, SEM, PPC and social media marketing tactics and analytics
  • Naturally curious about learning new technologies and analytical techniques
  • Superior knowledge of Excel and large dataset manipulation, well-versed in data mining techniques
  • Strong interpersonal skills and patience

Thank you for your time and consideration.

Sincerely,

Armani Ratke

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