Senior Analyst, Marketing Cover Letter

In response to your job posting for senior analyst, marketing, I am including this letter and my resume for your review.

In my previous role, I was responsible for expertise on email best practices, technologies, trends, and CAN-SPAM (and similar) laws.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Deep knowledge of lead generation marketplace and industry trends
• Comfortable using paid search tools (AdWords, Bing Ads, Gemini, bid management tools – Adobe Media Optimizer, Kenshoo, Marin) and Display Marketing platforms (DSP/DMP’s, etc)
• Client side experience is highly preferred
• Proven expertise in website and email analytics through digital analytical platforms such as Adobe Analytics, Google Analytics and email platforms
• Proficient in Excel, Access, SQL, Tableau, VBA
• Advanced knowledge and experience in Excel and Powerpoint
• SQL, SAS or R, MS Excel/PowerPoint
• Passion for both Corporate Functions marketing communications with commitment to produce high quality deliverables

Please consider me for the senior analyst, marketing opportunity. I am including my resume that lists my qualifications and experience.

In the previous role, I was responsible for consultation on one-to-one communication development, best practices, and optimization efforts for existing clients, primarily focused on email marketing.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Uses their initiative to improve processes and help the team succeed
• Works at their best when the pressure is on
• Great communicator - multi-lingual would be an asset but not essential
• Team player - enjoys supporting team members, sharing their successes, and learning from when things don't go to plan
• Confident Excel user - able to manipulate data to provide insightful reports
• Database experience, ideally with Salesforce.com
• Bachelor or MS in quantitative marketing or a related field with a strong interest in digital marketing
• Proficiency with table creation and querying using SQL

Please consider me for the senior analyst, marketing opportunity. I am including my resume that lists my qualifications and experience.

In my previous role, I was responsible for thought leadership and perspective on topics such as emerging technologies, best in class email marketing, new tools and software, and desire/ability to create a best in class program.

Please consider my experience and qualifications for this position:

• Strong aptitude for engaging with stakeholders and developing solutions
• Experience in extracting and using data in warehousing environment
• Knowledge of MS Excel, Hyperion BRIO / SQL, SAS / SPSS
• Knowledge of Predictive analytics / Modelling
• Familiarity with Visualization tools like Excelcius and Tableau
• Experience with Teradata, and big data technologies such as Pig/Hive preferred, experience in marketing analytics or CRM analytics preferred
• Experience of Marketing solutions involving technologies like SFDC, Eloqua, AEM, Hive9 or similar Marketing tools
• Absolute requirement for superb Microsoft Office skills, particularly Excel and PowerPoint, Word and Access

I am excited to be applying for the position of senior analyst, marketing. Please accept this letter and the attached resume as my interest in this position.

Previously, I was responsible for guidance and recommendations for campaign improvements and enhancements as the Email Center of Excellence to Marketing Managers across the organization.

My experience is an excellent fit for the list of requirements in this job:

• Thrives working on multiple projects and cross-functional teams
• Experience in analyzing data for trends and designing reports to effectively communicate analytical findings preferred
• Experience dealing with abstract data and creating return profiles without significant historical data – includes statistical modeling/forecasting
• Familiarity with Brand Marketing (TV, Radio, Digital), CRM programs, SEM (paid search), Display, and customer segmentation targeted marketing
• Track record of success project managing and owning sales and marketing initiatives to achieve quantitative performance metrics
• Manage Priceless Marketing program implementations in Markets across the AP region (Cities, Specials, Causes, Surprises)
• Executes marketing strategies, activities, and events (includes advertising, promotions, sponsorships, trade shows, webinars, websites) by providing day-to-day direction, feedback, and guidance to agencies and market teams
• Manage the production and delivery of B2C marketing toolkit and integrated marketing plan, including but not limited to turnkey marketing collateral, creative production, and project management of consumer launch and activation plans

Please consider me for the senior analyst, marketing opportunity. I am including my resume that lists my qualifications and experience.

In my previous role, I was responsible for direction and recommendations.to Marketing Data Analysts on how to executive defect free campaign list development and investigate and implement best practices for campaign quality assurance.

Please consider my experience and qualifications for this position:

• Able to design analyses to uncover business opportunities
• Experienced Marketer with a passion for customers, B2B experience an advantage
• Salesforce/ Eloqua experience, or working within similar CMS environments will be highly regarded
• Reporting and analytical experience within a Financial services or B2B organization
• A track record for driving results through insights
• A passion for driving best in class customer experience
• Strong knowledge/experience with SQL
• Clear passion for the use of data to read, analyze, and enhance marketing