Specialist Digital Marketing Cover Letter

I would like to submit my application for the specialist digital marketing opening. Please accept this letter and the attached resume.

Previously, I was responsible for research, campaign setup and ongoing campaign optimization for AdWords Search/Display and various social media campaigns targeting a variety of clients in a wide mix of industries.

My experience is an excellent fit for the list of requirements in this job:

• Proven history of building strong relationships with clients, campaign management, generating reports, analysis, etc
• Online marketing account management
• Familiarity with A/B and multivariate testing
• Be able to adjust personnel resources quickly within the business units based on weekly and monthly campaign performance
• Willingness to take on more additional responsibilities
• Able to perform successfully in a fast-paced environment
• Demonstrated aptitude in knowledge of industry, channel activities, web design, data hubs, program management
• Understand usage rights for all images usage requirements for digital graphics, images, data, and videos

I submit this application to express my sincere interest in the specialist digital marketing position.

In the previous role, I was responsible for design/content and direction for collateral, web, product packaging, and other visual communications media for the company.

Please consider my qualifications and experience:

• Experience with content management systems, such as Adobe Experience Manager (AEM) & SharePoint
• Microsoft office software (Excel, PPT, Outlook and Word)
• Build, execute, and manage PPC/SEA campaigns on Google AdWords, Yahoo, Bing and other search platforms to drive campaigns addressing all parts of the customer journey
• Strong proficiency in Google AdWords, AdWords certification preferred
• Strong proficiency in Microsoft AdCenter, Bing Ads Accredited professional preferred
• Thorough understanding of brand awareness and direct response marketing as it relates to paid search and display media planning
• Detail oriented, well organized, and able to multi-task in a results oriented business environment
• Proficient in Google AdPlanner and Google Product Listing Ads

I am excited to be applying for the position of specialist digital marketing. Please accept this letter and the attached resume as my interest in this position.

In my previous role, I was responsible for web reporting and analysis based on Google Analytics.

My experience is an excellent fit for the list of requirements in this job:

• Market Share and weekly and monthly metrics reports and other tasks as assigned
• Reporting into local senior marketing manager directly, the Digital Marketing Specialist is a key part of brand marketing team driving all our digital marketing efforts, from managing multiple digital campaigns to identifying new opportunities for brand’s growth through digital channels
• Strong business acumen with intense curiosity
• Expert in Google Analytics or equivalent tools
• Demonstrated track record in social media marketing or digital advertising
• Experience with data segmentation and reporting within a CRM
• Experience using multiple email service provider platforms
• A strong interest in social media, TV/Films/Animation – old and new, the TV/film fan communities pop culture

Please consider me for the specialist digital marketing opportunity. I am including my resume that lists my qualifications and experience.

Previously, I was responsible for insights/direction from digital data across multiple platforms including Web, Marketing Automation (Email and Nurture), CRM, Webinar and Social Media.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Working knowledge of Google AdWords and an understanding of SEO best practices
• An obsession for breaking trends on social platforms
• Google Adwords and Analytics Qualification and/or strong working knowledge of Google Analytics, AdWords, Display and Search Engine Optimization
• Strong understanding of CMS (ideally Sitecore) and CRM (ideally Salesforce) platforms
• Working knowledge of databases, SQL, email marketing and/or Marketing Automation tools are major advantages
• Analytical and data driven with strong attention for details
• Able to identify and analyze metrics that will support organic growth
• Experience in B2B Marketing of technical products

I would like to submit my application for the specialist digital marketing opening. Please accept this letter and the attached resume.

In the previous role, I was responsible for outstanding email, phone, and chat support and account management to client admins and Google Apps resellers.

Please consider my experience and qualifications for this position:

• Understand and communicate effectively
• Experience and knowledge of pharma Legal/Medical/Regulatory context and review process
• Experience working in the pharmaceutical or healthcare industry preferred
• Developed understanding of SEO and SEM techniques
• Demonstrated proficiency using MS Office, MS SharePoint, Adobe Creative Suite (Photoshop, Illustrator, InDesign and Acrobat)
• Experience with Web Analytics and reporting tools and techniques
• Expert in project management techniques and procedures
• Skilled in high attention to detail and accuracy