Advertiser Job Description
Advertiser Duties & Responsibilities
To write an effective advertiser job description, begin by listing detailed duties, responsibilities and expectations. We have included advertiser job description templates that you can modify and use.
Sample responsibilities for this position include:
Advertiser Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Advertiser
Typically a job would require a certain level of education.
Employers hiring for the advertiser job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Business, MBA, Marketing, Computer Science, Engineering, Statistics, Economics, Finance, Mathematics, Technical
Skills for Advertiser
Desired skills for advertiser include:
Desired experience for advertiser includes:
Advertiser Examples
Advertiser Job Description
- Work across internal divisions, including marketing & research during pre-sale to create custom pitch materials and category insights Client Services on implementation and execution during post-sale
- Develop new revenue generating research products and innovative offerings to top 25 Global accounts, Agency Holding Companies, and Strategic Partners
- Build strong relationships with key stakeholder functions, including Business Marketing, Global Agency Partnerships, Global Ad Sales and Marketing
- Execute and Lead Research by independently designing research (proposal, survey, sample design, specs, et al), and coaching team members on core product research design and methodologies
- Grow and Develop New Business through regular interactions with clients, listen for business opportunities and proactively provide client recommendations on potential solutions, research enhancements and alternatives given their learning needs
- Mentor and Develop employees either direct or indirect reports, including their day to day tasks and priorities, skill development and career progression
- Participate in Professional Development and Training by participating in all offered training and development initiatives, whether structured or organic on the job opportunities
- Report findings in a way that is statistically rigorous and business relevant
- Pushing for new feature developments
- Being the technical and functional referent for Product/R&D
- Sound understanding of Analysis Services, Tabular models, and multidimensional data structures
- 5+ years of strategic sales experience in the media/ad-tech industry
- Extensive sales experience and relationships working directly with high-level decision makers on the advertiser-direct side
- Sales experience working with advertising agencies/media buying services and process involved in working with internal agency & platform sales team on accounts
- Experience developing new business through consultative selling and strategic communication
- Pricing strategy and contract negotiation
Advertiser Job Description
- Collaborate with Product Marketing, Sales, Marketing, and Data Engineers to develop solutions that utilize the highest standards of analytical rigor and data integrity
- Responsible for developing and delivering advertiser needs analysis, to influence product roadmaps
- Define a mechanism to value solving for each customer need
- Identify, track, and surface trends within customer behavior and feedback
- Surface relevant information and insights to stakeholders in a timely manner
- Develop new or integrate into existing data infrastructures to surface relevant information and insights
- Develop automated reporting tools to keep track of our business and ensure that we’re meeting our goals
- Analyze survey results on satisfaction, customer needs, and system usability
- Automate manual analysis and computational tasks to scale the program
- Help define the strategy for our go-to-market
- Comfortable with leveraging data and drawing informative insights
- Must be able to work independently bring exceptional collaboration and teamwork skills
- Excellent organization, motivation, leadership, and interpersonal skills
- Ability to multitask and prioritize issues in a complex and rapidly growing environment
- Working knowledge and experience with Salesforce
- Over 7 years conducting research in a fast‐paced, cross‐functional product development environment
Advertiser Job Description
- Create sales and marketing tools such as sales presentations, conversation guides, white papers, videos, infographics, best practice guides, how-to tips/tricks, solution sheets
- Serve as the product marketing expert for the core platform, supporting related marketing activity such as PR, social, customer communications, events
- Deliver sales enablement training, as needed
- Leads requirements gathering effort on user store epics - consulting product management, implementations, clients
- Prioritizes backlog and develops user stories
- Writes acceptance criteria in coordination with the main stakeholders and execution team
- Leads backlog grooming to decompose/estimate stories with the execution team
- Creates mockups and works with UX on design
- Answers questions from developers and clarifies requirements in a timely manner
- Reviews and accepts completed user stories or provides feedback within reasonable timeframe that coincides with sprints
- You have strong negotiation skills and strong analytics capabilities
- Preferred experience in Agency Sales
- Proven fluency in English and German languages
- Enthusiastic and confident individual with the ability to interact well with people of all levels personally and professionally
- Customer-focused work ethic with high standard of service and quality control
- BS degree in CS, Machine Learning, Operations Research, Statistics, or a related field
Advertiser Job Description
- Cross-coordinates and regularly communicates with other Product Owners to facilitate cross-team collaboration
- Understands the market, the customer, and the business in order to make sound decisions
- Collaborates and builds strong relationships with customers, engineers, and product support
- Dispensing knowledge on core products, best practices for Sales/AS, Sales / AS processes and tools
- Develop new product ideas and experimentation plans via brainstorming, market research, customer interviews, and competitive analysis
- Identify and management the execution of pan-regional executional programs to deliver against the strategic goals
- Identify and develop ‘markets’ for emerging products, offerings and business models to drive the evolution of the programmatic landscape
- Be the ‘voice of EMEA’ with relevant internal stakeholders (global demand, product management and R&D teams)
- Stay abreast of the latest programmatic and technology trends, through their attendance at industry events and the consumption of relevant trade media, consolidating that knowledge into actionable insight for internal stakeholders to act upon
- Initiate cross-function collaboration with Product, and Design to develop high quality focused products and inspire your team to independently initiate this same collaboration
- Advanced degree in Human‐Computer Interaction, Human Factors, Cognitive Psychology, Sociology, Anthropology, or related field
- Proficiency with feature engineering and experiment design
- Proficiency with exploratory data analysis
- Proficiency in a machine learning framework such as SparkML or Scikit-learn
- Proficiency with a production-class object-oriented or functional language
- History of leadership roles
Advertiser Job Description
- Extract meaning on a global scale from open-ended feedback and conduct immersive sessions with stakeholders to bring the customers’ voice to life
- Manage relationships with third party, syndicated research services to identify and evangelize insights to round out our understanding of customer and market perceptions
- Lead ad hoc research to deeply explore advertising customer perceptions on various topics of strategic and local market interest
- Manage voice of customer content on internal web sites
- Customize and create proposals outlining the benefits of cost-per-click Performance Advertising products including bid/budget/targeting strategies
- Lead and develop a high performance team of 5-10 account management professionals in a fast paced, detail oriented and team environment
- Execute strategic initiatives to enhance the competitiveness of CJ’s managed services offering and health of advertiser relationships
- Lead pricing, contract renewals, up -selling other CJ solutions
- Develop and manage financial plans, and meet financial expectations for your portfolio of business
- Ensure client teams successfully meet advertiser objectives
- AWS S3/Redshift
- SPSS, STATA, MATLAB
- Tableau Desktop or Tableau Server
- Content Management System like Drupal, Joomla!, or WordPress
- Basic coding skills with such languages as HTML, R, or Python
- Enthusiasm for food and lifestyle topics such as cooking, decorating, building and remodeling, crafts, entertaining, cooking, and gardening