Brand Manager / Senior Brand Manager Job Description
Brand Manager / Senior Brand Manager Duties & Responsibilities
To write an effective brand manager / senior brand manager job description, begin by listing detailed duties, responsibilities and expectations. We have included brand manager / senior brand manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Brand Manager / Senior Brand Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Brand Manager / Senior Brand Manager
List any licenses or certifications required by the position: B2C, PMP, IPHA, ABPI
Education for Brand Manager / Senior Brand Manager
Typically a job would require a certain level of education.
Employers hiring for the brand manager / senior brand manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, MBA, Science, Management, Business/Administration, Education, English Writing, Economics, Communication
Skills for Brand Manager / Senior Brand Manager
Desired skills for brand manager / senior brand manager include:
Desired experience for brand manager / senior brand manager includes:
Brand Manager / Senior Brand Manager Examples
Brand Manager / Senior Brand Manager Job Description
- Strive for cross-functionally integrated marketing platforms to ensure excellence in end-to-end execution with close coordination with K&I, Commercial, PAC, Technical, Finance, Legal and the Bottlers
- Work in collaboration with IMC teams to drive best-in-class connections planning with constant experimentation to raise the bar with the support of the BU expertise
- Become the ambassador for his/her brand in internal forums
- Ensure productive and effective use of System marketing investment, with good understanding of System P&L
- Work collaboratively with commercial team to provide input in BPPC decisions
- Partner with Franchise leadership to drive system alignment and execution behind strategic pillars
- Drive a culture of continuous learning and improvement through tracking, reporting and analyzing brand KBIs and After action reviews
- Portfolio & Category Growth Strategy
- Lead Marketing Plans & Calendar including local developments and DMI management
- Manage the preparation of communications materials for executive interviews, presentations, Write regular press releases
- Comfortable working in matrix teams
- Strong analytical skills, logic thinking
- Experience with Nielsen or iri, BASES and other quantitative research tools
- Minimum 5 years experience in brand management with a marketing emphasis
- Respect for anime and its lifestyle and culture
- Business, brand and category analysis translated into recommendations
Brand Manager / Senior Brand Manager Job Description
- Cross functional and commercial leadership
- Ability to manage multiple stakeholders (internal & externally)
- A passion for innovation and be open and agile to enable the business in a strategic way
- Further development for writing, advertising and media brief
- Further development for briefing agency on product concept, theme and budget
- Has complete ownership of the project planning and implementation required to achieve the targets and intentions of the brand strategy
- Discuss, agree with immediate superior and fine-tune brand strategies and plans for each brand handled, which clearly sets out in detail the strategies and quantifies, specifies key objectives and spends for each part of the marketing mix to achieve those objectives
- Using the core communication strategies as a basis, recommend guideline, agree with immediate superior and fine-tune briefs to external agencies
- Milka
- Lead brand strategy execution ensuring timeline and budgetary constraints are met and setting and meeting KPIs
- Have good understanding and application of marketing mix management - communication, promo planning and execution, pricing, basics of distribution, channel and demand forecasting
- Able to apply fundamentals of brand Profit and Loss
- Experience in Food and Beverage, Sales and/or Commercial (Trade Marketing) would be an added advantage
- The ability to guide and recognize great work when approaching all aspects of brand and innovation management activities from advertising, copy reviews, package design and new product ideas concepts
- Propose opportunities for improvement
- Apply best practices and learning from other parts of the System
Brand Manager / Senior Brand Manager Job Description
- Develop and update consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers
- Leads the discovery and analytical process of understanding consumer needs
- Leading the strategic brands partnerships plan from Joint Business Plan discussion to on-line/ off-line campaign execution and analysis
- Manage cross-functional marketing campaign development and implementation internally with the commercial/ marketing teams and externally with the brands partnership team
- Leading a small team of young and dynamic Brand Partnership Analysts and Managers
- Leads and executes on brand strategy for assigned brand(s), including oversight for all marketing communications, advertising and adherence to brand standards
- Leads advertising campaigns for assigned brands through oversight of both agency teams and internal teams
- Manages all media campaigns and plans for assigned brands, partnering with marketing managers and PR agencies to identify and track media opportunities, including article placement, story ideas, and thought leadership
- Maintains positive relationship with the field marketing, category management and other functional areas to ensure they are provided with marketing content to meet needs and deliver on marketing objectives
- Creates key marketing messages for assigned brand(s) in alignment with brand strategy
- 3-5 years’ experience in marketing/Brand Management in the FMCG Company
- Knowledge of the Marketing “tool-kit”
- Experience of working with the supportingATL/ BTL/POS agencies
- Understand the basics of the brand management (Brand positioning, Target Audience)
- Brand and creative sense
- High influencing skills to coordinate the function to execute the brand plans with excellence
Brand Manager / Senior Brand Manager Job Description
- Negotiate Media Planning discounts/advantages on behalf of the company
- Brand Management experience within the Australian pharmaceutical industry
- Expert knowledge and experience in product launches
- Excellent communications skills, taking a collaborative and inclusive approach to working relationships
- An ability to turn data into insights
- Bachelor's Degree qualification or higher in marketing or science related discipline
- Develop annual brand plan
- Develop innovation strategy and 3-year calendar
- Conduct market research and data analysis to identify insights, needs and opportunities
- Take projects through the Stage Gate process
- Support the development of the growth roadmap and collaborate with the wider business on both a local and regional level
- Minimum 7 years of marketing experience, ideally in a top CPG company, with history of demonstrated success
- Cross functional and agency collaboration and leadership
- Positive attitude in face of adversity to effectively progress work, delivering on commitments
- Compelling communications (written and verbal)
- Bachelor degree in Marketing/Business Management or related discipline obtained from a recognized University
Brand Manager / Senior Brand Manager Job Description
- Assists Brand Marketing Director in the development of strategies to drive long-term P&L improvement
- Leads management of brand research projects
- Serve as a passionate steward, advocate and gatekeeper for brand/product
- Lead the development of the Brand Plan and measure the delivery of the tactics
- Innovative tactics for the local market
- Responsible for Multi-stakeholder initiatives
- Manage materials for conferences & sales training pieces and initiatives
- Organise internal campaigns and meetings & Ad boards and market research
- Budgetary responsibilities for ensuring promotional activities are within agreed spending limits
- Select and manage external agencies required to support marketing initiatives
- 8+ years of relevant experience in B to B tech marketing with preference for Security industry
- Bachelor’s Degree, with 6+ years related experience in Retail Brand (Presentation), in a retail setting or creative agency
- Experience with multi-project management and planning
- 7 to 10 years’ experience in marketing, brand, advertising, copy writing or similar
- Demonstrated ability to create impactful messaging
- Strong visual/creative director skills