Campaign Manager Job Description
Campaign manager
provides support for the creation of and management of the enterprise accounts marketing plan to encompass alliance partner, channel partner, and directly managed tactics, campaigns, events, and activities across c-level, executive, management, and technical audiences.
Campaign Manager Duties & Responsibilities
To write an effective campaign manager job description, begin by listing detailed duties, responsibilities and expectations. We have included campaign manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Conduct research as required on campaign theme industry trend, product performance/messages, client insights
Creative testing and certification across web, mobile, tablet and OTT
Support pre-sales efforts with sales planning and creative solutions teams – including inventory management, technical capabilities, and ad specs
Support the market strategy for the enterprise accounts segment to deliver pipeline coverage for the sales organization
Support the creation of, and manage the enterprise accounts marketing plan to encompass alliance partner, channel partner, and directly managed tactics, campaigns, events and activities across c-level, executive, management and technical audiences
Provide inventory estimates/avails to the sales team for inclusion in upcoming campaign RFPs
Schedule interactive advertising campaigns in a timely and accurate manner
Monitor campaigns in-flight, develop and implement optimization best practices, where appropriate, to maximize delivery and performance
Proactively work with sales and client services teams to ensure successful fulfillment of campaigns that meet or exceed client goals
Perform regular analyses of inventory, creative assets, and targeting parameters to optimize ad yield and maximize revenue
Campaign Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Campaign Manager
List any licenses or certifications required by the position: PMP, HI, PGI, BCP, CFA, RMU, PMI, PIP, DCM, DFA
Education for Campaign Manager
Typically a job would require a certain level of education.
Employers hiring for the campaign manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Advertising, Communications, Education, Technical, MBA, Engineering, Performance, Communication
Skills for Campaign Manager
Desired skills for campaign manager include:
MS Office Suite
Patient initiatives
Research
LLS's mission and programs to promote the Society's fundraising
HTML
Google Analytics
Ad server delivery logic to troubleshoot delivery issues and provide effective solutions to manage campaign delivery in full
Microsoft Office
Digital inventory: Understand the current and projected sellout levels of the four ETM sites
Desired experience for campaign manager includes:
Understanding of order entry platforms, particularly Operative’s Dashboard
Able to interact comfortably with both clients and other internal departments
Knowledge of 3rd party advertising tags (Mediaplex, Atlas, and Doubleclick etc)
Minimum 2 years experience in advertising operations, with at least 1 year of digital ad serving experience (trafficking campaigns, optimizing campaigns and reporting)
Familiarity with Operative.One, DFP and FreeWheel a plus
Passionate about media, entertainment and technology
Campaign Manager Examples
1
Campaign Manager Job Description
Job Description Example
Our innovative and growing company is hiring for a campaign manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for campaign manager
- Gather and compile creative specs from all publishers and liaise with creative agency to answer questions and manage deadlines
- Ensure all creative is complete and meet site specifications
- Work with client team to coordinate implementation of tracking tags
- Launch campaigns, provide Q&A and troubleshoots all technical issues
- Monitor campaign delivery daily and work with publishers to ensure campaigns are pacing toward full delivery
- Remotely monitor high impact campaign launches
- Monitor Campaigns to ensure all campaigns are hitting the promised impressions goals and spots during their flights
- Work with Eastbay brand and marketing leaders to plan and implement brand strategy and storytelling
- Secures product for shoot and creates storyboards of recommended outfits
- Assist in the development and maintenance of budgets, schedules, marketing plans, tactics and resources necessary to achieve business and project goals
Qualifications for campaign manager
- Ability to work across departments in a fast paced, deadline-driven environment
- Demonstrated ability to self-motivate, work in teams and be flexible within an evolving environment
- Enthusiasm and willingness to learn a must
- Bachelor’s Degree in Business, Finance, Marketing or related field is required
- 6+ years of consumer marketing experience, including a minimum 4 years of email marketing
- Prior experience working at a top tier email service provider is preferred, Exact Target, Yes Mail, Responsys, Experian, Epsilon
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Campaign Manager Job Description
Job Description Example
Our company is growing rapidly and is hiring for a campaign manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for campaign manager
- Ensure campaigns adhere to well managed standards
- Act as SME on campaigns
- Identifying new channels and ideas to deliver campaign elements for different sectors/service lines (email, web, social, face to face, press, SEO/PPC )
- Briefing marketing and agency teams, outlining key audience and messages, agree roles & responsibilities
- Develop and execute above and below the line promotional campaigns via mobile push technologies, in-App messaging, email and web messaging
- Communicate clearly with business leadership at weekly business reviews
- Curate the mobile push marketing customer experience
- Team with Marketing to ensure copy and email deployment of various marketing programs
- Run reports for individual campaigns in aggregate and assist in tracking trends in email engagement metrics and financial performance
- Serve as backup to all email marketing execution, and as backup catcher on company softball team
Qualifications for campaign manager
- Advanced user of digital platforms
- Bachelor or Associate Degree (Business or Graphic Design preferred)
- Experience in developing digital advertising creative a plus
- Experience with ad servers a plus
- Solid background in CRM, Retention and Loyalty, at least 5 years
- Practical campaign development and delivery experience, at least 3 years
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Campaign Manager Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of campaign manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for campaign manager
- Set up and manage on-going process by which all new work requests (for new campaigns, analysis, extracts ) are standardised in terms of content
- Provide weekly status document tracking all workload requests vs
- Manage 2 core campaign management teams and
- Co-ordinate deployment with fulfilment teams (Outbound/Inbound/Agencies)
- Bachelor’s (BA/BS) degree in Computer Science / Information Systems, Business Administration
- 10+ years of work experience including hands on experience in working on database such as SQL, Oracle
- Experience on Adobe Campaign/Data Management
- Expert experience on campaign management and fulfilment tools
- Excellent statistical skill on data forecasting
- Perform thorough quality assurance and analysis of creative assets and third party ad tags
Qualifications for campaign manager
- Strong interest in digital advertising and familiarity with the digital landscape
- 2+ years experience working in a marketing or related role
- Experience with Marketo or similar marketing automation system
- Experience managing marketing email campaigns
- Familiarity with Salesforce.com or similar CRM
- Demonstrated experience working in an analytics/data-driven role(s)
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Campaign Manager Job Description
Job Description Example
Our company is looking to fill the role of campaign manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for campaign manager
- Identify and help implement high-impact strategic initiatives within region in close coordination with internal stakeholders, including legal, policy development, public affairs, mobilization, digital, research and partnerships
- Help partner with other members of the team to unlock the full potential of Eloqua to drive significant outcome improvements across the business
- Delivers weekly business results, analyses, campaign wrap up reports and makes recommendations for improvements and actions
- Seeks out and adopts learning & best practices and innovates with a proven test and learn and mindset
- Understands the customer and can derive insights to improve targeting, segmentation, and end-to-end user experience to retain and convert customers
- Effectively partners with internal and external teams, including web marketing, segment marketing, analytics, product, care, creative and vendors, to communicate campaign plans, influence outcomes and drive successful end-to-end campaign execution
- Ensure an awesome end-to-end customer experience that delivers on the program objectives
- Lead the charge with establishing the foundation elements of an effective and sustainable CRM model
- Maintain regular measurement of the ROI of campaigns
- Keep up to date with the latest developments in our markets, including client and competitor intelligence
Qualifications for campaign manager
- Excellent written and verbal communication skills for multiple audiences (successful candidate will be client-facing immediately)
- Knowledge of marketing, design, video production and web development process
- Knowledge of marketing, design, video and web development processes so you can predict level of effort of certain tasks
- Proactive and self-directing
- Experience working with project management software and Excel
- Ability to get along with a wide variety of personalities and work needs
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Campaign Manager Job Description
Job Description Example
Our growing company is looking for a campaign manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for campaign manager
- Manage strategic positioning along with tactical responsibilities such as identifying campaign/program messages, target markets, campaign calendars, content maps, execution plans executing on creative briefs in partnership with other areas
- Responsible for end to end execution of lead generation, cross-sell, and re-targeting campaigns lead-nurturing programs using our marketing automation tools
- Webinar program
- Campaign analytics and ROMI
- Marketing technology and database management
- This role requires the individual to work well with peers from different departments
- Manage local Campaign Managers
- Lead efforts to develop and implement comprehensive, results-driven public policy campaigns in active markets
- Manage and oversee day-to-day operations, including manage the regional budget
- Build and maintain relationships with company stakeholders
Qualifications for campaign manager
- 1 year+ experience in a campaign management/support role in the advertising/online media space (video ad experience a strong plus)
- Passion for online advertising, media and music
- Utilize various analytic and targeting systems (DFP, Ad-juster, MOAT, Lotame, Comscore, Nielsen, Omniture, ) to analyze and troubleshoot campaign delivery and performance
- 6+ years proven working experience in marketing, sales and hardware industry preferred
- Familiar with 3C industry or campaign operation
- Bachelor’s Degree in Business, Finance, Marketing, Math or related field is required