Copywriter Job Description
Copywriter Duties & Responsibilities
To write an effective copywriter job description, begin by listing detailed duties, responsibilities and expectations. We have included copywriter job description templates that you can modify and use.
Sample responsibilities for this position include:
Copywriter Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Copywriter
Typically a job would require a certain level of education.
Employers hiring for the copywriter job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in English, Journalism, Communications, Marketing, Advertising, Writing, Creative Writing, Education, Communication, Business
Skills for Copywriter
Desired skills for copywriter include:
Desired experience for copywriter includes:
Copywriter Examples
Copywriter Job Description
- Work well in a team with a range of creative people, be able to see other people's points of view and incorporate stakeholder feedback
- Be highly self-motivated and well organized
- Organizing still shots of product into appropriate product categories
- Check all still shots against actual product and description prior to go live to produce error-free communications
- Follow through on obtaining necessary information including pricing and any additional details to complete product copy
- Work with a team to develop concepts and ideas that solve a client need
- Be an active participant in the brainstorm sessions
- Write advertising copy for every consumer media channel appropriate to motivate a consumer to take desired action, be it digital, video, radio, web, social media, print (Concepts, headlines, subheads, final body copy and scripts.)
- Write B2B copy to detail our products and services not only to our internal clients but our customers as well
- Present ideas to internal and external clients
- Proven experience developing creative copy, both headlines and long-form
- Experience writing for multiple media channels
- 3+ years of copy editing and scriptwriting experience with a track record of producing clean and engaging documents on time
- Proven advanced understanding of the English language, rules of grammar, punctuation, and other technical aspects of writing
- Proven ability to pay very close attention to detail
- Recent Copywriting experience as a brand copywriter, in a retail/merchandise driven environment (preferred)
Copywriter Job Description
- Develop communication to support fashion, marketing and PR events
- Copy edit and proofread projects for spelling, grammar, formatting, clarity and legal compliance
- Check mechanical files and press proofs to ensure accurate copy from draft to delivery
- Work with internal production team to maintain adherence to production procedures, workflow and schedules
- Develop and revise reference tools to catalog brand language, copy guidelines, legal guidelines, brand standards and creative archives
- Support Fragrance and Beauté marketing needs
- Stay current on retail, marketing and fashion editorial trends
- Creates and writes copy to support promotional efforts
- Proofreads and copyedits assigned projects to ensure accuracy in grammar, messaging and brand
- Help establish, maintain, and manage messaging and styles for the various imprints (include style guides)
- Creative thinker & collaborative problem-solver
- BA in English, marketing, advertising, public relations, or communications
- 2 years experience as a copy writer
- Ability to work quickly and on deadline
- Embraces technology and all things digital
- Willingness to learn and effectively use all aspects of media (paid, earned, owned & social)
Copywriter Job Description
- Team up with an art director to develop creative concepts for ads, brochures, presentations and packaging
- Develop an in-depth understanding of our products in order to concept and write instructional videos for specific products and product groups
- Write promotional copy for use by dealers in support of their websites and catalogs
- Will provide proof-reading for Marketing Communications materials when necessary
- Ability to create marketing efforts for print, social, digital, event, outdoor, and other applicable channels that persuasively communicate marketing objectives to the end consumer
- Writes concise, vibrant and engaging copy
- Can adapt to different tones of voice
- Collaborates with Business Partners, Internal Account Executives, Creative Directors, Art Directors and other team members to help formulate marketing strategy
- Strong presentation skills, able to communicate both tactically and strategically with the ability to clearly articulate creative rationale and communicate it to others for buy-in
- Able to consistently deliver quality work on time
- High degree of trust, confidentiality
- 3 or more years of copywriter experience
- Consumer advertising copywriting experience
- Generate strong, strategic copy to support overall marketing campaigns
- Be responsible for all website copy, from Homepage and landing pages to product descriptions
- Accepts responsibility for end-results
Copywriter Job Description
- All projects handled by the Copywriter are of strategic importance to the Marketing department and are passed directly to the client
- Highly effective collaboration with all internal and external team members in developing creative pieces
- Idea invention
- Collaborative creative concept development
- Effective, engaging, strategy-driven copy for a variety of audiences and industries
- Develop campaigns by adapting creative concepts to a wide variety of formats and media
- Meet deadlines dependably
- Lead creative presentations to account teams and clients including creative strategy, rational and creative materials
- Develop and foster creative collaborations with content creators and other partners
- See creative projects through from conception to birth – you will get your hands dirty
- Distorts efforts to understand and meet the needs of our external customers
- Minimum 5 years in Copywriting
- Experience in an integrated retail, fashion, apparel environment is recommended
- Strong track record of providing a high level of customer service and meeting tight deadlines
- Knowledge of social marketing is important
- A professional portfolio demonstrating fragrance, beauty, fashion or luxury brand expertise for marketing-driven companies
Copywriter Job Description
- Start to finish copy writing from initial concept through approval process
- Partner with co-Writers to brainstorm new ideas and also maintain consistency of messaging across all materials
- Build productive relationships with cross-functional partners to ensure copy alignment with integrated messaging while developing creative and compelling stories
- Write and edit post copy for Facebook, Instagram, Twitter and other social media
- Brainstorm headlines, hashtags and product names
- Write full-price emails and digital features as needed
- Copyedit and proofread to professional standards
- The ability to fact-check and proofread own work
- An interest in fashion and a knowledge of trends and terminology
- The ability to work collaboratively and under tight deadlines
- Expert knowledge of The Chicago Manual of Style and Associated Press Stylebook
- Must demonstrate proficiency in word processing including Microsoft Word and other word processing tools
- Must possess demonstrated strong presentation skills
- Experience with web/digital media is a plus
- Bachelor’s degree specializing in advertising, journalism or similar discipline
- At least 5 years copywriting experience