Demand Marketing Manager Job Description
Demand Marketing Manager Duties & Responsibilities
To write an effective demand marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included demand marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Demand Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Demand Marketing Manager
List any licenses or certifications required by the position: MCE, CRM
Education for Demand Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the demand marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, MBA, Communications, Education, Advertising, Public Relations, Technology, Technical, Management
Skills for Demand Marketing Manager
Desired skills for demand marketing manager include:
Desired experience for demand marketing manager includes:
Demand Marketing Manager Examples
Demand Marketing Manager Job Description
- Develop a comprehensive online marketing strategy in partnership with key stakeholders geared towards driving direct revenue, lead generation, customer acquisition and customer retention
- Manage portfolio of performance marketing channels including paid search, comparison shopping engines, affiliate, display/retargeting, paid social
- Own forecast and revenue target driven by acquisition channels
- Manage the development of content required for campaign deliverables (white papers, success stories, webpages, ) through internal and/or agency resources
- Deliver world-class reporting and analytics from a variety of systems including, but not limited to Salesfore.com and Marketo, that show how marketing programs impact revenue
- Define list segmentation and the preferences, needs, and challenges of each buyer’s persona
- Support and execute on the digital demand generation strategy, including inbound and outbound tactics (SEO, advertising, etc), testing and UX to drive demand generation and conversion on digital properties
- Regularly assess program effectiveness and make adjustments as needed based on conversion rates and cost-per-lead metrics
- Ideate with and serve as consultant to internal content creators to create valuable assets for demand generation
- Establish and report on campaign metrics and ROI
- Deep understanding of best practices in demand gen B2B process and marketing automation & tools
- Experience with database management functions (understanding of list management, cleansing, de-duping, segmentation, etc)
- Energy and enthusiasm to drive high-growth business
- 5+ years experience in demand generation, integrated marketing campaigns, and marketing automation
- Must have 5+ years’ experience and proven success in b2b marketing/global program/promotion management
- Creativity in the development of new marketing campaigns, programs and promotions
Demand Marketing Manager Job Description
- Identify new channels for inbound lead generation, including direct marketing, email marketing, paid search, content syndication, social advertising, webinars
- Develop and maintain comprehensive account profiles and target personas working with Corporate Marketing team
- Utilize repeatable processes for lead generation and follow-up
- Utilize marketing software tools for program evaluation
- Build & execute an annual strategic and tactical demand plan creating leverage and efficiency across Physical DM, driving greater marketing ROI, and managing within the constraints of a budget
- Execute demand generation activities and pipeline acceleration activities for use by the field, and align these activities with local follow-up
- Engages in an active feedback loop with the global marketing leadership team, other Demand Marketing Managers and the Global Marketing Team as a whole
- Work with global marketing team to improve the quality and effectiveness of integrated inbound and outbound programs with a focus on learning and driving continual improvements to business results
- Optimize our lead nurturing processes through digital, email, content, and social channels
- Development of a social media strategy and efforts for Physical DM including blog and twitter posts
- 3+ years experience at a B2B SaaS company
- Experience working with global teams, with an understanding of the marketing and business nuances in other regions worldwide, is preferred (specifically EMEA, JAPAC and Latin America)
- Excellent verbal and written communication skills, with the ability to present complex ideas and influence executive leadership (portfolio/samples of writing will be requested)
- Strong interpersonal skills and embraces challenges and works proactively
- CRM (e.g., Salesforce.com) and marketing automation systems (e.g., Eloqua) experience is desirable
- Ability to be both tactical and strategic
Demand Marketing Manager Job Description
- Manage an external appointment generation team
- Keep abreast of the latest web/mobile, search marketing, display and paid social industry information, trends and opportunities
- Oversee the creation of powerful, relevant, brand-aligned digital content to forge and deepen engagement and customer relationships for IoT University Platforms
- Understand the learning landscape to identify linkage opportunities to the existing and future business, both internally and with external partners
- BS or BA in Marketing, Business Administration, Computer Science, or related field required
- Minimum 7 years of B2C/B2B digital marketing experience, ecommerce and lead generation experience required
- Stay on the pulse of marketing partners and programs
- Create, manage, measure and optimize digital programs to create inbound inquiries for new business and potential opportunities
- Develop digital marketing strategy and tactics to support multi-channel digital marketing – website, blog, social
- Develop and execute traffic generation, nurturing and customer acquisition across digital channels – web, SEO, paid search
- Ability to work out of our Arlington, VA office preferred
- Others to plan, execute, and communicate effectively in midst of change
- Bachelor degree above, with priority of data analysis related majors
- Maintain active reporting metrics, making recommendations on what to continue and/or stop as campaigns develop
- Ability to implement campaign using internal resources (brand, digital, campaign and marketing operations team) without agency support
- Partner with internal teams, building consensus and accountability with all contributors
Demand Marketing Manager Job Description
- Analyze and define strategies to increase
- Create innovative campaigns that engage and nurture prospects through the buyer’s journey
- Partner effectively with Sales, , Product Marketing and Demand Generation teams on key strategies to drive sales and , customer engagement
- Use digital tactics to improve customer experience for increased acquisition and retention of customers
- Define quantitative goals for measuring execution effectiveness of all demand activities, provide consistent communication, including dashboards and reports outlining quantifiable results, campaign ROI, program analyses and recommendations
- Plan, execute and evaluate marketing programs leveraging a variety of channels in the marketing mix, including email, webinars, advertising and other programs focused on lead generation and building the sales pipeline
- Create and manage integrated marketing campaigns
- Analyze and understand key market segments to develop compelling messaging and marketing offers, provide insights into buyer needs and behavior
- Build extensive knowledge in defined product/solution areas and develop industry, product and competitive expertise
- Develop, deploy, and optimize demand generation campaigns in a variety of inbound and outbound marketing channels including digital advertising, search engine marketing, email marketing, social media
- Work closely with Brand and Product Marketing teams to ensure consistent messaging that drives real value to potential attendees
- Provide regular updates to Global Events team and key executive stakeholders
- Deep understanding of SFDC and Marketo social media campaign management
- You’re passionate about driving results thru account-based marketing, inbound, outbound and customer marketing and understand the tight alignment needed with different teams
- Creativity to design engaging campaigns and tactics
- Sense of humor and willingness to take risks and potentially fail and learn from these failings
Demand Marketing Manager Job Description
- Own full cycle acquisition marketing programs including customer segmentation and targeting, building awareness and driving online conversion, engagement and winback
- Partner with corporate & regional marketing, to gather requirements for the building of automation campaigns, aligning the goals of the campaign to lead generation targets and priorities
- Work with marketing operations to turn the campaigns into revenue drivers, using best practices in marketing automation, lead management and revenue performance management
- Collaborate on analyzing and interpreting data from marketing systems and tools to optimize campaigns based on generated reports
- Identify and manage the appropriate resources and providers to ensure that projects are completed on schedule, within budget and conform to global brand and campaign guidelines that align the proper tone, style, and look and feel
- Make ongoing recommendations to ensure processes improve and creation of materials and templates are completed in the most effective and efficient manner
- Develop and document clear processes to drive efficiency and best practice for marketing campaigns and lead management
- Drive consistency and best practice end to end lead management processes
- Work with 3rd party agencies to execute all campaign related activities – Email, configurations, and data segmentation
- Manage and drive best practice within regions for all marketing automation campaigns, lead management and Demand operations projects & processes
- Small and medium business marketing experience a plus
- At least 5+ years of previous marketing experience within the software or technology space
- Reporting program metrics and ROI to articulate the success of the program plan including recommended adjustments to the plan to course-correct success as required
- Able to lead through influence and build consensus via collaboration across all functions and levels in the organization
- Experience managing agency and freelance relationships
- Experience with Salesforce Eloqua or other marketing automation systems