Director, Brand Marketing Job Description
Director, brand marketing
provides strategic and tactical coordination with advertising, media and digital agencies, website, culinary, graphics, legal, market research, production, sales and finance.
Director, Brand Marketing Duties & Responsibilities
To write an effective director, brand marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included director, brand marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Specifying market requirements for current and future marketing strategies by conducting market research supported by on-going research with customers and non-customers
Utilize and integrate proprietary, consumer and industry research
Motivates and inspires brand cross functional teams and field partners to achieve goals and vision of CEM
Maintain strong working relationships with Marketing departments & Opcos effectively managing stakeholders
8-10 years of work experience with significant first-hand exposure to luxury goods marketing in China
Deep insights on China luxury market trends, industry landscape and consumers
Experience in managing teams to execute holist marketing campaigns in a luxury goods company in China
Proven strategic vision, the ability to see the big picture and think strategically
Strong cross-functional knowledge, and proven track record in working across departments and regions
An MBA from a top-tier US or European Business School
Director, Brand Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Director, Brand Marketing
List any licenses or certifications required by the position: IAB, PMP, CRM
Education for Director, Brand Marketing
Typically a job would require a certain level of education.
Employers hiring for the director, brand marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, MBA, Business, Communications, Education, Advertising, Statistics, Graduate, Finance, Management
Skills for Director, Brand Marketing
Desired skills for director, brand marketing include:
Microsoft Office Suite
SQL
Media planning
OTT services
Research
Social media
Word
Advertising sales
Consumer electronics
Digital media and research
Desired experience for director, brand marketing includes:
Results oriented with an exceptional track record of developing and implementing marketing and field strategies that have consistently met or exceeded planned objectives
Highly motivated individual with a passion for our customers and retail industry
Desire and ability to work in a fast-paced and dynamic environment
10+ years relevant work experience in the Cosmetic or CPG industry
Ability to drive creativity and innovation based on experience and understanding of trends
Can independently prioritise and manage workload
Director, Brand Marketing Examples
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Director, Brand Marketing Job Description
Job Description Example
Our company is growing rapidly and is looking for a director, brand marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for director, brand marketing
- Ongoing management of brand/category performance
- Work closely with R&D and Supply Chain to develop and deliver products/platforms ongoing supply management
- Work in a close-knit creative partnership with a copywriter to generate creative ideas and concepts to fulfill clients’ advertising and branding needs
- Partner with our digital and social creative teams to help influence our digital creative ideas
- Establish the artistic tone for advertising campaigns and marketing materials while also overseeing the work of other designers, illustrators, photographers
- Work on several advertising and branding campaigns at once with varied deadlines
- Produce sketches to communicate high quality ideas to the client and creative director
- Amend, revise or redevelop campaigns in response to feedback from the creative director or clients
- Commission photographers, artists or filmmakers to work on projects
- Work on location for shoots and production meetings
Qualifications for director, brand marketing
- 10+ years of experience as a respected leader in multichannel content creation (publishing, journalism)
- Results-oriented marketer with at least 8-10 years of business experience
- A Minimum of 6 to 8 years of progressively responsible experience successfully guiding strategic marketing, branding, and product management within consumer goods businesses
- Experience within the luxury sector and skincare category preferred
- Exceptional financial acumen required including experience with budgeting and P&L management
- Proven leadership skills including the ability to lead, motivate, and develop team members
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Director, Brand Marketing Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of director, brand marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for director, brand marketing
- Drive consumer/channel matrix management and ensure MENA has the proper tools
- Leverage competitive analysis, category and consumer insights, to influence or validate marketing and communications strategies
- Work with T Brand Studio leaders to write op eds, , to position the team as a thought leader in the content and media space
- Drive development and maintenance of all creative marketing and sales materials for T Brand Studio, including a team website, capabilities presentations, case studies, social platforms, sell sheets
- Lead and mentor a small team of marketers responsible for crafting the development of custom partnership opportunities (RFPs, proactive pitches, follow-up meetings), working directly with Account Executives and sales managers to determine strategy, approach and deliverables
- Manage projects across multiple media platforms and partners
- Interface with senior clients and partners to present concepts and manage campaign fulfillment process
- Direct internal teams incl
- Stay abreast of industry trends, competitive positioning, emerging platforms and new technologies
- Interact effectively with all support groups - Product Development, Packaging, Creative, Education, Visual Merchandising, Global Communications and GBSC any/all external partners in these functions– to manage initiation and development of projects
Qualifications for director, brand marketing
- Demonstrated ability for cross-collaboration, to navigate highly matrixed environment, and to build relationships across functional areas, including leadership of cross channel initiatives, enabling the business to successfully achieve goals across all brand categories
- Spanish and English required
- Minimum 10 years experience in brand marketing in Asia Pacific
- Able to demonstrate strong leadership skills
- Requires to travel internationally
- Series 7 and possible 24 or willingness to obtain within 6 months of hire
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Director, Brand Marketing Job Description
Job Description Example
Our growing company is hiring for a director, brand marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for director, brand marketing
- Foster productive working relationships and interface effectively with internal and external partners
- Conceive, develop and articulate new programs, initiatives, ad products and media solutions for Sports Illustrated and GOLF
- Build compelling advertiser ideas and programs that are customized and relevant
- Work with category Sales, Planning and Client Solutions teams to identify areas for growth and new opportunities for cross-channel programs
- Collaborate with editorial on new concepts that can be brought to market and executed, to both create excitement and drive revenue
- Meet with third-party vendors to understand new tools, technologies, partnerships and products that the SI Group might leverage
- Play an integral role in the positioning of the new Sports Illustrated and FOX Sports partnership, and create unparalleled programs as part of this this franchise via digital native, editorial and innovative solutions
- Work with the Category Sales, Planning and Client Solutions teams to identify areas for growth and new opportunities for cross-channel programs
- Inspiring the organization to become faster, more agile and consumer obsessed
- Developing and inculcating brand-led processes across the organization
Qualifications for director, brand marketing
- A reputation for outstanding leadership, team building & recruiting
- Marketing Strategy (long and short-term)
- Creative Process Leadership and Briefing
- Marketing Vehicle Prioritization (from Advertising all the way through In-Store)
- Internal client partnership-building with product teams
- Minimum 5 years of experience with consumer and retail marketing
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Director, Brand Marketing Job Description
Job Description Example
Our company is looking to fill the role of director, brand marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for director, brand marketing
- Driving the strategy for strengthening Brand Advocacy through effective range management, marketing activation and retail activation to improve consumer experience at all points-of-sale (Retail, Franchise, e-com, Wholesale) and drive Net Promoter Score
- Sharpen the Brand's positioning/ perception, while strengthening its connection to athletes, consumers, ambassadors and other sports stakeholders in India
- Drive India’s Strategic Business Plan to ensure alignment between concept-to-consumer strategies and financial targets
- Drive the implementation of concept-to-consumer plans by Business Unit, including account plans by Category
- Review business performance regularly across India and seize business opportunities to meet and/or exceed KPIs and financial targets
- Manage the range selection process for India based on Emerging Markets recommended range / packages in coordination with the Emerging Markets Business Unit leads and lead range segmentation and support channel segmentation initiatives for India in partnership with the channel teams
- Work closely with Emerging Markets Business Units to identify and drive demand for Key Footwear Franchises in India
- Lead the Key City strategy & execution for India in partnership with channel teams and Knock Out Punch members
- Be a driving force of “Creating the New” within the India Senior Leadership Team
- Responsible for development and implementation of ideas and designs for the creative output for the MR PORTER brand for both on and offline usage
Qualifications for director, brand marketing
- Creatively and artistically excited
- Must be willing to work in a loud, music filled space with lots of coffee and tea at your disposal
- Minimum 8 years cross-channel marketing/media/advertising experience with an emphasis on custom marketing solutions and branded video
- 7 – 10+ years digital media and marketing experience
- Undergraduate degree in Marketing, Business or Finance
- Experience managing co-brand and/or private label credit card program, preferably for a Retail company
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Director, Brand Marketing Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of director, brand marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for director, brand marketing
- Establish MR PORTER creative endeavours as market leading, innovative and when possible as award winning
- Keep up to date with emerging trends in fashion, design, film, art, media and technology where relevant to MR PORTER and the design team
- Provide support and assistance to the Creative Director
- Create brand-specific ideas, partnerships and brand extensions across print, digital, video, native, mobile, tablet, social and events to maximize advertising partnerships and revenue
- Build and maintain relationships within corporate and the vertical structure, with third-party organizations and vendors to enhance Brand Marketing’s arsenal of marketing programs
- Be the Brand architect to develop brand strategy and positioning, and the leader in developing strong brand understanding
- Work closely with product leaders on business’ strategic planning process, aligning your technology vision and strategy with product and business direction, customer service strategy, growth strategies, and talent strategies
- Convert strategic plans into actionable programs and projects
- Work closely with product management and digital team to create, implement and refine technology solutions for our client-facing marketing experiences
- Understand critical digital marketing techniques enabling experimentation, segmentation, and targeting
Qualifications for director, brand marketing
- Must possess strong creative concept writing and development skills excel in analytical and communications skills
- 6+ years related experience in brand, consumer, and content marketing on client or agency side
- Prior experience in navigating complex business environments, and managing teams
- Adept at pushing traditional boundaries while being savvy enough to understand limits, especially at they relate to the mission/goals of each business unit
- Excellent communication skills and the ability to influence and inspire people
- A sharp attention to detail and a drive for perfection