Insight Analyst Job Description
Insight Analyst Duties & Responsibilities
To write an effective insight analyst job description, begin by listing detailed duties, responsibilities and expectations. We have included insight analyst job description templates that you can modify and use.
Sample responsibilities for this position include:
Insight Analyst Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Insight Analyst
List any licenses or certifications required by the position: CFE, AHFI, NEBOSH, CFA, IMC, CCNP, CCNA, GSEC, GCIA, GCIH
Education for Insight Analyst
Typically a job would require a certain level of education.
Employers hiring for the insight analyst job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Statistics, Business, Economics, Mathematics, Engineering, Marketing, Computer Science, Science, Technical, Education
Skills for Insight Analyst
Desired skills for insight analyst include:
Desired experience for insight analyst includes:
Insight Analyst Examples
Insight Analyst Job Description
- Collaborates with other teams (e.g., data science) to execute more complex analysis and presents back to business stakeholders
- Serve as Category Captains on specified Categories – Provide unbiased strategic and tactical insights and recommendations to Walmart buyers on Distribution, Shelving, Merchandising, Pricing, and Promotional opportunities to improve category performance
- Help determine which questions we are able to include in annual Insight Calendar based on data availability and accuracy
- Analyze school and student data, such as student achievement, student attainment, enrollment, and teacher turnover
- Share results with key stakeholders through memos, reports, and presentations
- Support vendor management, synthesis of third-party data, conducting hands-on, primary research
- Serve as primary customer (internal or external) point of contact for projects with minimal ambiguity around the customer’s objective for analytic request including creating analytic data sets & coordinating ad hoc analyses to address member inquires & resolve anomalies
- Build simple queries via joining tables, applying basic filters, grouping data using existing fields, and quantifying results with calculations
- Provide summarized findings and recommendations based on analysis in order to drive member improvement
- Development of new metrics with SME’s
- Retail and E-commerce industry experience, with in-depth knowledge of a particular domain (e.g., Marketing, Merchandising, E-commerce)
- Data Insight consulting experience
- Excellent interpersonal skills and ability to present ideas with authority
- Strong analytical background, ideally with a track record of using mathematical / statistical techniques to generate insight from various data types, including sales and order data, returns, ad campaign activity and web traffic data (prior Web Analytics experience is a great plus)
- Skilled in the use of MS Office products (Excel, PowerPoint)
- Working in dynamic and collaborative environment
Insight Analyst Job Description
- Production of reporting and trade analysis on website behavior, KPI trends and engagement at country level for the USA
- Analyzing player data and provide clear insights and conclusions about acquisition, engagement, retention, monetization, progression and gameplay to game developers
- Supporting stakeholder decisions by exposing key performance indicators to them, and helping them understand how players are reacting to changes, and recommend solutions based on your reports and data
- Understanding the value of KPI’s and can present and summarize complex data in a clear manner
- Proactively partner with local and Regional partners to align where possible with Regional processes patient calculations, compliance rates, models
- Able to abstract complex business problems and determine how to use data insight (quant and qual) to provide an answer
- Deliver clear, actionable and business-driven insights in a clear, compelling way
- Deliver smaller projects end-to-end or owning the delivery of a stream of work within a larger project
- Champion best practices and the development of new methods into the team
- Engage with key business stakeholders to identify business problems and turn them into insight initiatives
- Experience with the apparel / luxury industry a great plus
- Formal presentation and/or sales skills a plus
- Degree in economics/business, engineering, operations research, information systems, statistics and/or mathematics is preferred
- A basic understanding of Dimensional Data Modelling
- A basic understanding of Analytics and Information Visualisation
- An ability to problem solve through technical solutions
Insight Analyst Job Description
- Work with business to ensure the recommendations of the project are being followed through
- Raise the profile and value of insight to wider business
- Extensive experience as an MI Analyst in a multi-channel contact centre
- Accurate and timely production and analysis of MI, articulating the causes of trends and recommending any remedial action required
- Strong data management skills, with the ability to gather, analyse, interpret, structure and present information to wide audiences
- The creation and maintenance of regular BAU MI reports, monthly presentation packs & Ad-hoc requirements
- Liaising with client on reporting/data requirements
- Working as part of a wider development and insight team
- There will be a required to work the occasional weekend to ensure automated processes run
- Ability to generate statistical data for performance monitoring purposes and to identify further action required supporting insight into action initiative
- Good organisational, written and oral communication skills
- At least 1 year of work experience preferably in a similar role
- Demonstrate an interest in the world of data
- A statistical/numerical/financial or IT background
- A basic understanding of what Data Modelling, Analytics and machine learning is
- 4+ years conducting quantitative and qualitative marketing research
Insight Analyst Job Description
- Take ownership of understanding demand trends within the Millennial Media Exchange and execute analysis to translate this data into actionable insights that can be used across the business
- Manage stakeholder requests for inventory categorization, packaging, pricing including the creation of PMPs
- Proactively uncover 1st party demand opportunities to fill 3rd party supply, working with Sales and Sales Planners to do so
- Drive efficiency by building statistical and programmatic methods to interrogate databases and spreadsheets to generate key insight
- Develop key stakeholder management with Global Monetisation Services and Deal Desk teams
- Own and drive to completion Platform Demand related inventory projects on a regular basis with an emphasis on the long term vision of Demand Services / Deal Desk
- Collaborate with the Demand Services account management team, support periodic business reviews, day-to-day account communications, and revenue-growth opportunities
- Provide key insights to our Global Monetization Services team by gathering, documenting, and disseminating Demand accounts’ inventory needs and supply requirements
- Collaborate with sales colleagues and the cross-functional teams at Millennial Media to deliver superior client service, including Marketing, Publisher and Tech Services, Product Management, Engineering and Demand Sales and Services
- Act as a “brand ambassador” for Millennial Media, representing the culture, values, and ambitions of the leading premium mobile ad exchange
- Understanding of questionnaire design, survey programming and data analysis, particularly translating complex business questions into efficient and focused inquiries
- Ability to deliver insights that have direct impact on marketing programs and products
- Bachelor’s degree with an emphasis in business, marketing science, social science, advertising/media or a related field preferred
- Knowledgeable in Microsoft Office applications, such as Excel and PowerPoint and other information gathering databases such as Factiva, Radian6
- Experience from analytics project and understanding of analytics for online games
- Ability to effectively communicate with people at various levels of business and technical expertise
Insight Analyst Job Description
- Proactively works with team to create efficiencies in data retrieval and analysis, and ensure proper documentation of all reports
- Interprets data and presents key trends and important findings to product line leaders to help them turn it into actionable insights and improved performance
- Performs adhoc reporting with high complexity
- Serves as SME for multiple product lines, owns related processes and leads projects
- Manages customer’s expectations to ensure timely delivery of needed reporting/projects to clients and various business unit stakeholders
- Experience working under pressure and towards tight deadlines
- Impeccable written English and verbal communication skills with a real attention to detail
- Intermediate level or above Excel and Powerpoint skills
- Ability to meet tight deadlines and work to a high standard under pressure
- Around 2 years previous experience in a analytic or insight role, ideally from a publishing or magazine distributor background
- Experience with SQL to analyze our data
- Knowledge of games and game culture, knowledge of competitive online titles similar to Tom Clancy’s The Division™
- Experience with player segmentations and predictive modeling
- Familiarity with visualization tools such as Tableau
- Relevant university degree, probably with focus on business, mathematics, statistics or computer science
- Gaming experience so you can guide research on player habits and behaviors