Manager Channel Marketing Job Description
Manager Channel Marketing Duties & Responsibilities
To write an effective manager channel marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included manager channel marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Manager Channel Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Manager Channel Marketing
List any licenses or certifications required by the position: PBA, UML, CFA, IFIC, CSC, MDF, EMS, PMI, PMP, DSM
Education for Manager Channel Marketing
Typically a job would require a certain level of education.
Employers hiring for the manager channel marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Communications, Business/Administration, Education, Management, Communication, Economics, Engineering
Skills for Manager Channel Marketing
Desired skills for manager channel marketing include:
Desired experience for manager channel marketing includes:
Manager Channel Marketing Examples
Manager Channel Marketing Job Description
- Understand, refine, and clearly articulate compelling messaging, differentiation, and positioning for product suite
- Work with channel marketing, product, and investment partners to build relevant content for various audiences to consume in a variety of formats
- Create campaigns needed at various stages of the product lifecycle including product introduction, demand generation, client communication, and retention
- Glean competitive intelligence from various tools to inform distribution strategy about competitive landscape & positioning
- Demand generation – develop the marketing programs that drive demand for products
- Design and execute marketing campaigns for strategic themes that span initial introduction, to finals presentation, to continued client engagement
- Ongoing delivery of regularly updated investment strategy communications and materials
- Responsible for developing, driving and implementing channel marketing plan for selected groups of channel partners (Accountants, Financial Institutions, Franchises, PE Firms)
- Manage channel marketing budgets associated with assigned projects and initiatives
- Control assigned budgets and devise ways of spending in the most effective manner to meet acquisition and efficiency goals
- Experience with email and mobile campaign management
- Share best practices and success stories with sales team to ensure marketing and sales alignment
- A minimum of 10 years of Marketing and/or Business Development experience and track performance
- A minimum of 3 years of experience at a Senior Management level and/or has been a member of a Company’s Leadership Team
- At least 2 years of marketing communications experience or at least 2 years of advertising experience or at least 2 years of public relations experience
- At least 1 year of experience in digital marketing or at least 1 year of experience in direct response marketing
Manager Channel Marketing Job Description
- Managing and allocating promotional budgets and resources to drive target prospects towards adopted activities in region
- Populating and maintain global Field Marketing reports to measure and demonstrate performance of programs
- Supporting creation of relevant in-region programs, updating of current programs and iteration of related ROI measures
- Providing adhoc support to localization efforts as required and coordinate feedback from Partners on quality of translated content
- Serving as the in-region go-to marketing resource for Partner Managers & Partners
- Provides VM team with comprehensive campaign execution manual and ISC plan before launching
- Determines measurement methods that serve long term reporting needs, set measurable baselines and targets
- Works with senior management to prioritize business modeling and reporting needs
- Consults with cross-functional partners to develop and implement online initiatives that improve site traffic, conversion and customer experience
- Develops the creative tool kits and other marketing materials for branch and franchisee use in collaboration with IR Labs
- At least 1 year of experience with a major ESP such as Responsys, Eloqua, Marketo, Exact Target, Hub Spot
- 3 years of marketing communications experience or 3 years of advertising experience or 3 years of public relations experience
- Solid understanding of best practices around digital, email and event marketing
- 8+ years of experience in Channel Marketing, Trademarketing, Consumer Marketing, Brand Management
- Must have strong interpersonal, communication and reporting skills, which are also key in this role
- You have had 8+ years marketing experience
Manager Channel Marketing Job Description
- Present the Meraki solution to partners and/or customers via in-person or webinar events
- Work closely with the demand generation team to align on lead generation activities and campaigns including webinars, emails, landing pages, and more
- Responsible for the overall marketing strategy for the Retail channel
- Develops the food and drug chain, independent pharmacy and mail-order market segment strategies
- The Retail marketing manager will be responsible for identifying new market segments and analyzing needed requirements to enter new market
- Develop sales tools and educate Sales teams about the product portfolio, its fit within the Retail channel, and its most valuable sales approach
- The Retail marketing manager works collaboratively with the various organizational functions to ensure the successful implementation of the marketing strategies
- Provide on-going development and management of the channel co-op, discount and quarterly incentive programs
- Manage the end-to-end Partner marketing funds (CMF) process with finance and fund automation tool
- Multichannel Customer Relationship Management
- You are results-driven, focused, detail-oriented and analytical
- Partnering with KSC communications lead to ensure optimal use of media investment
- Lead and develop locally the Marketing strategy for the Wholesale Distributors Channel through a comprehensive understanding of market dynamics, influences, insights and customer needs
- Sound knowledge of the Wholesale Distributor Channel and key influencers within Australia or a legacy of strong channel management in the building or associated industries
- Ability to step back from day-to-day execution work to create strategies for marketing automation and multi-channel engagement, channel strategies for eCommerce and events
- Ability to know/learn order entry system (SAP) and be fluent in internal processes in a timely manner
Manager Channel Marketing Job Description
- Work with finance to ensure all invoices are coded and tracked correctly on a monthly basis
- Work with analytics team to evaluate program effectiveness and ROI
- Vendor management- work with printers (print production knowledge a plus), display and premium vendors on creating printed collateral and merchandising solutions
- Collaborate with marketing team to support the overall brand story for our customers
- Some travel will be required to attend customer meetings, planning meetings, (up to 25%)
- Partners with Channel Marketing Manager to develop strategic account initiatives, drive execution and project management of all plans
- Ensure Voice of Customer (VOC) excellence from the channel partners as required for marketing programs, promotions, product development, competitive intelligence, pricing
- Own the Americas partner readiness strategy for reseller and integration partner programs and develop/maintain partner-related training materials
- Assists with the development & execution of the event marketing strategy, identifies key tradeshows and marketing partnerships
- Drives strategic marketing management of pan-regional partners
- Highly organized, with ability to manage multiple projects effectively
- Interpersonal skills at all organizational levels
- Experience in managing translations, advertising agency and/or production house
- Resilience and flexibility to work in a small local team with many global stakeholders
- Great attention to detail and ability to meet deadlines
- Highly responsive to internal client requests
Manager Channel Marketing Job Description
- Understanding all rules of engagement of assigned accounts and helping the team navigate through for successful executions
- Intimately knowing your assigned accounts shopper, seeking out and understanding shopper insights, and leveraging to better speak to the shopper at retail/etail
- Ability to work collaboratively internally with multiple teams to drive sell-through performance
- Partnering with Sales org to plan all marketing and sell-through activities for assigned accounts, including forecasting volumes
- Creating/Finding new levers and opportunities to test at retail
- Budget Management including partner funding, navigating partner requirements, POE, and ROI
- Develop segmentation and messaging strategies to optimize conversions
- Adhere to defined approval processes for all creative and marketing material
- Develop creative briefs and work with internal/external creative teams to develop effective direct to consumer marketing collateral
- Identify business risks and opportunities and communicate them to stake holders
- Outstanding organization skills, with the ability to function effectively without a large support structure
- Ability to maintain a high level of maturity, tact, sensitivity and diplomacy, and to work within a diverse setting
- Should be some one with consumer market background, plus if she/he has relationship with retail market owner such as Dien May Cho Lon, Nguyen Kim....
- Working Knowledge of key mall based athletic and field based Lifestyle accounts is preferred
- Spoken and written fluency in Japanese required
- 3-5 years of experience in marketing (experience working with Japanese distributors and/or channel partners is a major plus)