Manager, Digital Media Job Description
Manager, digital media
provides guidance on individual brand launches and campaigns working to best use marketing technology, digital platforms and data to meet brand marketing goals.
Manager, Digital Media Duties & Responsibilities
To write an effective manager, digital media job description, begin by listing detailed duties, responsibilities and expectations. We have included manager, digital media job description templates that you can modify and use.
Sample responsibilities for this position include:
This person is responsible for developing and implementing new workflows as they pertain to pre-air asset distribution to television critics and VIPs
Senior subject matter expert (SME) for digital media engineering for WBTO Mastering and WBTS Content Management & Distribution
Collaborate with Edit and Art staff to extend our content (images, infographics, articles, videos, ) across all distribution platforms including online, digital, social, and print channels
Send legally binding notices (“product inclusion & product selections letters”) to clients per contractual obligations
Work with monitoring vendors and internal departments to address ongoing needs/issues
Day to day management and curation of digital media on shared servers ensuring timely and accurate asset creation and availability (screen, optimize, organize, ingest, transfer, secure, purge, archive, retrieve)
Lead and implement various product initiatives from conception to launch
Continuously monitor and assess site performance and user feedback in order to drive informed product decisions for enhancement and improvement
Maintain a deep understanding of all emerging digital media platforms and articulate developments, trends and opportunities
Work closely with product leadership, creative, and development teams to plan and launch projects on time, on budget and on spec
Manager, Digital Media Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Manager, Digital Media
List any licenses or certifications required by the position: IAB, PMP, DIMAQ, ACP, CSP
Education for Manager, Digital Media
Typically a job would require a certain level of education.
Employers hiring for the manager, digital media job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Education, Advertising, Business, Communications, Digital Media, Communication, Business/Administration, Journalism, Statistics
Skills for Manager, Digital Media
Desired skills for manager, digital media include:
Affiliate
Using Agile development methodologies
Marketing technologies & tools
Website analytics tools
Ad Serving technology
Apply entertainment solutions to marketing needs
Conduct brainstorms for a variety of brand teams
Distribution
Industry news and developments
Overall brand positioning
Desired experience for manager, digital media includes:
Minimum of 7 years technical experience at Media & Entertainment company or studio is required
Minimum 7 years of post-production experience in relevant areas including ingest, transcoding, routers, non-linear editing (Avid/Final Cut Pro/ Adobe Premiere), file delivery and transmission is required
Prior experience in a Media Servicing department or company is a plus
Must have technical knowledge of state-of-the-art video/film/audio production and post-production techniques and equipment
Strong Customer Service skills are a plus
Must have ability to communicate effectively & tactfully with persons on all levels, in person, via Email and on the telephone
Manager, Digital Media Examples
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Manager, Digital Media Job Description
Job Description Example
Our company is growing rapidly and is looking for a manager, digital media. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for manager, digital media
- Write user stories and other requirements for our engineering team, detailing new products, products and enhancements as an advocate for fans and other product end users, such as our Digital Content team
- Be an advocate for UX and UI design issues throughout engineering and QA phases of development
- Drive resolution of any problems or production issues impacting our users
- Work with editorial and art staff to create surveys, promotions, user-generated content
- Assist Edit and Art staff with digital tools
- Work across departments on audience guarantee inventory / pricing strategy
- Analyze and report on the delivery of key market products including premieres, original content and high impact takeovers
- Exploring and developing new ways to increase reader engagement, including but not limited to implementing other topic-driven offerings, such as a science- or arts-based e-mail newsletter, archival-content e-mails
- Keeping current on best practices and developing opportunities by attending industry-related conferences, courses, and seminars
- Working with the marketing manager to promote business and fundraising initiatives such as special sections, new premiums, end-of-year campaigns
Qualifications for manager, digital media
- Must be proficient and have experience in media planning and negotiations
- Must be able to present media plans and/or POV’s clearly in writing and through in person presentation
- In-depth knowledge of third party ad serving suites like Double Click and Atlas
- Minimum of 5 years in the digital marketing arena preferably in a transaction oriented retail environment
- Experience managing SEM, SEO, affiliates, display and email marketing required
- Experience with mobile marketing and media tools, including mobile search and display media preferred
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Manager, Digital Media Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of manager, digital media. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for manager, digital media
- Takes an active role in daily editorial
- Interfaces with corporate Directors of Digital Content and Digital Product, other HTV digital managers on small, medium and large scale news and content initiatives
- Working closely with the US Marketing Strategy leads to develop regional and country consumer media investment strategies that are closely aligned with their product goals
- Closely work with the Creative team Agency Inside to choose the best Ad and content formats available to achieve our goals
- Partner with Client Group and Retail leads to ensure flawless execution of paid media in support of achieving the goals on our consumer campaigns
- Lead digital media advertising for its assigned brands and business units
- Manage allocation of digital assets and external digital ad bids
- Liaise with external agency on executing the plan and digital advertising buys
- Define key success metrics for digital advertising campaigns
- Advise on best practices and recommendations during creative briefing process for digital tactics
Qualifications for manager, digital media
- Knowledge of HTML, FinalCut Pro, Adobe InDesign
- Email marketing experience (Salesforce, Constant Contact, MailChimp)
- Knowledge of basic principles of graphic design a plus
- 3-5 years experience in Project Management with a focus on Digital Media
- Versed in Agile methodology and Scrum
- Must be detail oriented, verbal and written communication skills are critical
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Manager, Digital Media Job Description
Job Description Example
Our innovative and growing company is hiring for a manager, digital media. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager, digital media
- Continue to drive innovation in our measurement & optimization plans & reporting dashboards for paid channels
- Manage and build effective relationships with multiple vendors (our media agency, our brand/creative agency, internal designers & developers)
- Maintain and track media budgets meticulously across all segments & channels
- Work with (or learn) the Intercom customer messaging platform to nurture Bluemix Cloud users
- Work with Offering Management (Web, Content, Design, ), Digital Sales and Bluemix Cloud teams to manage communications that are sent
- Ability to map communications, set filters and criteria for nurture
- Review and edit content that is developed by Offering management and Digital Sales
- Must be process focused, organized, efficient, self-starter
- Manage client budgets and spends
- Establish and maintain dashboard reporting structures for clients
Qualifications for manager, digital media
- Highly proficient in Microsoft Office (Word, PowerPoint, Excel)
- Experience in Software programs FileMaker and Infocube is recommended, but not required
- Domestic travel when necessary
- Strong knowledge in of the following areas of Display Advertising, Remarketing, Mobile and Comparison Shopping Engines (CSE)
- Knowledge and experience of relevant software and analytical tools Omniture, Doubleclick
- Ability to lead and drive performance and engagement from both immediate team members agency teams, along with the ability to effectively coach and develop team members
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Manager, Digital Media Job Description
Job Description Example
Our company is looking for a manager, digital media. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for manager, digital media
- Relentlessly drive growth in database acquisition programs through innovative strategies and meticulous execution
- Manage third party agencies in order to deliver digital objectives
- Monitor digital activities in order to make continuous improvements to digital strategy moving forward
- Help to champion digital internally within the business
- Play an integral role in the planning and management of the Digital budget, help ensure media spend is efficient in driving campaign performance goals – ROAS and/or Awareness
- As an Account Manager on the Pharma and OTC business,, you will manage relationships with clients, which means you are focused, proactive and able to multi-task in a fast-paced environment
- You are an advisor and consultant on digital media strategies, helping clients optimize and grow their search and display businesses
- Lead the measurement for the digital media advertising for the assigned brands and business units
- Bridge the gap between the campaign media planners and the in-market placement teams – accountable to get digital traders to deliver on quantifiable business outcomes through digital media placement
- Lead the storytelling of the results on a regular basis back to the planning team while assisting the traders in their quest to optimize the budgets towards delivering the right outcomes
Qualifications for manager, digital media
- Strong focus on outcomes
- Big picture mindset that takes advantage of opportunities in order to help provide excellent service to clients
- Possess demonstrable experience working in both B2B and B2C environments, specific client experience within the technology sector
- Have experience with research resources, such as @Plan, Nielsen/NetRatings, and AdRelevance, other research/planning tools
- Extensive background hands on paid media is an absolute requisite
- Competent use of paid media tools including Doubleclick, Adwords, web analytics, DMP, DSP
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Manager, Digital Media Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of manager, digital media. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for manager, digital media
- Identify 3rd party technologies / tools that can be used to drive short and long term conversion improvements
- Provide support and expert guidance to the Head of Marketing for TLS and Sunday Times Travel Magazine to ensure digital media spend and ecommerce journeys are optimised
- Provide support and expert guidance to the Brand team on digital journey optimisation for key brand campaigns
- Experience identifying target audiences, tactics to target specific personas and devising digital campaigns that engage, inform and motivate prospects to take action
- Define success metrics and performance indicators that will inform current and future campaign development
- Work with agency to prepare media plans that include target and geography analysis, budget allocation, scheduling, and program/site selection and reporting
- Manage media process and budgets to ensure media expenditures align with client scope
- Develop and maintain analytic reports and dashboards to provide regular insight and optimization recommendations
- Monitor campaigns and manage day-to-day interactions with media agency
- Update, organize, manage filing of media and campaign related documents
Qualifications for manager, digital media
- Up-to-date knowledge of current digital marketing
- Ability to analyze metric reports for strategy development
- Deep knowledge of analytics platforms
- Meticulous attention to detail and overall product quality
- Bonus points for copywriting experience
- BA/BS - Marketing, Information Technology, Communications