Manager Loyalty Marketing Job Description
Manager loyalty marketing
provides support in the execution of marketing strategies; drafts marketing plans and materials using basic market research methods.
Manager Loyalty Marketing Duties & Responsibilities
To write an effective manager loyalty marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included manager loyalty marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Lead marketing plan and communication development to drive point purchasing behavior of members
Responsible for overseeing the execution and launch of all full price and promotional events
Foster and support 360 degree marketing strategies and online execution for major brand initiatives
Drive divisional, brand and corporate marketing plans aligned with Women’s and Children’s business
Assist in managing weekly event/promotional meetings
Partner closely with Stores and Factory Store teams to maintain marketing is omni channel
Deliver on loyalty program goals, including enrollment, engagement, and retention
Develop and execute the loyalty marketing program monthly calendar
Collaborate with digital and brand marketing teams to create interesting campaigns that contribute to the program’s strategic initiatives
Partner with IT teams to ensure technical features and functions are meeting expectations and contributing to a positive customer experience
Manager Loyalty Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Manager Loyalty Marketing
List any licenses or certifications required by the position: PMO, PMP
Education for Manager Loyalty Marketing
Typically a job would require a certain level of education.
Employers hiring for the manager loyalty marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, MBA, Business/Administration, Communications, Education, Advertising, Finance, Economics, Management
Skills for Manager Loyalty Marketing
Desired skills for manager loyalty marketing include:
Communication
Dissemination techniques and methods
Media production
Airline industry trends and travel technology
Communication strategies to effectively convey and disseminate information in a way that enables understanding
Customer loyalty and engagement strategies
Experience using SQL
Hotel systems and operations beneficial
Marketing concepts and basic accounting principles
Tableau and Spotfire
Desired experience for manager loyalty marketing includes:
Extremely collaborative, highly organized and detail oriented
Prior loyalty program experience a plus, but not required
Creativity and vision
Strong leadership and management skills (of employees, projects and agencies)
Specific experience with CRM, Digital Marketing, or Customer loyalty solutions
Experience overseeing implementation of COTS and/or SAAS applications/systems
Manager Loyalty Marketing Examples
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Manager Loyalty Marketing Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of manager loyalty marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager loyalty marketing
- Works cross functionally and within the loyalty team to grow spend, build the program and achieve financial objectives
- Manages the program business against operating plans and budgets
- Manages cross functional team to deliver integrated launch programs, including program direction, marketing plans and store operations and supply chain requirements
- Develops and manages program-related business plans
- Manages project teams and timelines to deliver programs and stand up new channels
- Evaluates information and identifies issues that require team resolution and escalation
- Understand goals and requirements for all projects
- Lead alignment and integration of teams at key milestones in the process
- Drive member redemption contact plan and communications to support redemption education, offers, and social campaigns
- Lead contact strategy and develop communications to support Partnership Marketing strategic initiatives
Qualifications for manager loyalty marketing
- Exceptional organizational and time management skills, with ability to effectively prioritize
- Charismatic, persuasive and enjoys the process of getting alignment and developing win-wins
- Excellent technical skills – MS Office (specifically advanced Excel and PowerPoint)
- 6+ years direct &/or online marketing experience managing CRM programs for a data focused business
- BS/BA degree in business/marketing, advertising, communications or related fields
- Strong leadership skills and great ability to influence people
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Manager Loyalty Marketing Job Description
Job Description Example
Our company is hiring for a manager loyalty marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for manager loyalty marketing
- Makes recommendations for specified area of responsibility regarding the operating plans of the functional unit, then, based on prevailing conditions may realign the daily operations of assigned functional area
- Reviews reports and metrics and identifies opportunities to grow and optimize consumer awareness, market share and/or specified initiatives
- Manages managers, supervisors and individual contributors
- Define and manage the overall program metrics including presentation of results to senior management
- Manage the product strategy and roadmap to deliver the loyalty program
- Collaborate with the Insights and Research team to deliver research and data analysis to shape the future program proposition and strategy
- Contribute to a marketing delivery plan to achieve target KPIs, in liaison with the Loyalty Customer Marketing team]
- Experience of developing highly engaging, brand-led communications designed to bring a digital brand ‘to life’
- Experience of developing marketing communications for subscription-based products
- Experience of leveraging content to drive customer value in a media/publishing business
Qualifications for manager loyalty marketing
- Bachelor's Degree and at least 7 years of experience in promotions, marketing, retail, analytics, pricing, consumer packaged goods, consumer research, insights, vendor collaboration, inventory, category management and/or business analysis
- The successful candidate will have a BA/BS degree in marketing, communications or equivalent
- Minimum 7 years of marketing experience with loyalty marketing/customer acquisition and retention experience
- Must be willing to travel occasionally for business events
- Experience with customer relationship management (Microsoft Dynamics CRM) experience is preferred
- Experience with Jaspersoft or SAP Business Objects is a plus
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Manager Loyalty Marketing Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of manager loyalty marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for manager loyalty marketing
- Develop and execute multi-channel communications and offers to support loyalty member customer journey including, tier achievement, award achievement, education, redemption, defection
- Leverage data and analytics to optimize all marketing activities and report on campaign results
- Manage agency relationships including creative, email vendor and translations to effectively execute initiatives
- P&L management, along with third party vendor co-op agreements
- Monitor multiple agencies & work with a vast number of product vendors
- Coaching, ongoing feedback, and identifying developmental opportunities for direct reports
- Work closely with internal partners including merchandising, creative and production, legal, supply operations, outbound marketing, localization, product, and technology teams to ensure timely execution of marketing initiatives
- Develops detailed project plans, schedules, risk mitigation plans
- Develop and drive an overarching driver retention and loyalty strategy in conjunction with the Product, Operations, and Engineering teams
- Be the voice and expert of the driver audience
Qualifications for manager loyalty marketing
- Market research capabilities for competitor reviews
- Outstanding English skills in written and verbal
- A minimum of 6 years’ experience in customer relationship marketing, demonstrating progressive career growth and a pattern of strong performance
- Bachelor’s Degree in Business Administration or Marketing, or equivalent combination of experience and instruction
- Advanced degree highly desired
- 5+ years in marketing experience and consumer-based online experience, preferably retail
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Manager Loyalty Marketing Job Description
Job Description Example
Our growing company is hiring for a manager loyalty marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for manager loyalty marketing
- Partner closely with the digital and IT teams to recommend new program features and help guide longer-term loyalty strategies for the program
- Oversee and conduct analysis of loyalty metrics to strategically inform program growth opportunities in partnership with customer analytics team
- Partner with finance and analytics team to manage program performance and profitability
- Assist in managing the creative process for loyalty by writing creative briefs and sharing collateral with key stakeholders
- Manage daily, monthly, quarterly and annual budget activities associated with assigned projects
- Managing weekly KPIs and reporting for loyalty program
- High degree of drive, energy and intellectual ability
- Provide meaningful insights into business performance making recommendations for improvements, new content, new initiatives, opportunities, that will drive loyalty traffic and profitable growth
- Monitor current and emerging subscription and loyalty program trends to develop insights and recommendations with clear objectives and success benchmarks that will help optimize value and loyalty across the customer journey by maximizing customer experiences across all channels and devices
- Excited & inspired to deliver the best in class experience for our customers
Qualifications for manager loyalty marketing
- BigSQL (required, proficient)
- SQL, SAS, Tableau, Cognos, MS Access (preferred)
- 5+ years of professional experience, demonstrating progressive career growth and a pattern of exceptional performance in analytically-heavy positions in the travel industry
- Demonstrated ability to conduct and engage in analytics with practical applications to business needs
- Informs and/or updates Senior Leaders on relevant information
- Interact with all levels of managers and executives, both within the group/division and across the company, with external partners and agencies
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Manager Loyalty Marketing Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of manager loyalty marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for manager loyalty marketing
- Ability to develop forecasting models for all activity
- Builds strong relationships with product management partners to deliver meaningful solutions
- Facilitates team progress via cross-functional stand ups, status reporting, stakeholder meetings
- Delivers well thought out solutions based on data and analytics
- Utilizes program management standards
- Works across geographies and key areas of cross-functional expertise to inform global guidance and proactively deliver the latest key learning for international markets
- Consults directly with markets to ensure go-to-market plans are aligned to global guidance local business and customer needs
- Serves as subject matter expert for global marketing insights to inform and guide global teams and advocate for international market needs
- Lead Loyalty Program for Prepaid Segment
- Devise strategic & execution plans for Loyalty Program to address all segments across Prepaid base
Qualifications for manager loyalty marketing
- Minimum of 5 years management experience in loyalty and/or financial services industry (credit cards)
- Design and partner to execute integrated multi-channel programs that focus on early life retention, stimulate brand engagement and increase customer LTV
- Identify trends and patterns which lead to specific insights and testing initiatives
- Take lead on cross channel consumer journey mapping and experience development
- Closely align programs with findings from customer analytics, advanced marketing analytics, and customer insights
- 5+ years of relevant in CRM, contact strategy development, or customer value management