Marketing & Advertising Job Description
Marketing & Advertising Duties & Responsibilities
To write an effective marketing & advertising job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing & advertising job description templates that you can modify and use.
Sample responsibilities for this position include:
Marketing & Advertising Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marketing & Advertising
List any licenses or certifications required by the position: CIPP, PMP, CPM, CIPS, APICS
Education for Marketing & Advertising
Typically a job would require a certain level of education.
Employers hiring for the marketing & advertising job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Associate Degree in Marketing, Communications, Advertising, Business, MBA, Economics, Journalism, Finance, English, Business/Administration
Skills for Marketing & Advertising
Desired skills for marketing & advertising include:
Desired experience for marketing & advertising includes:
Marketing & Advertising Examples
Marketing & Advertising Job Description
- Develops, directs, plans and evaluates all advertising activities to support the bank’s marketing and advertising strategies
- Coordinate assets for Comic-Con executions
- Track and update a weekly Pop Culture Trends Report for department
- Update Final Marketing Campaign Decks
- Help gather, organize and maintain past campaign layouts & executions to reference for future launches
- Encode digital assets for campaigns
- Providing creative direction in development of marketing materials, communications, advertising, and educational materials to facilitate marketing efforts
- Overseeing development of collateral-level copy, supervising design activities, and proofing and editing vendor-produced materials
- Analyzing advantages/disadvantages of specific advertising media and opportunities
- Coordinate the development and implementation of League-wide initiatives including Jewel and Event Day activation
- 5-7 years management experience in advertising, media, marketing, digital arenas
- A person with a track record of building world-class creative with brands that have a passionate following
- A deep understanding of how to infuse a brand's value, traits and personality into advertising
- Proactive, but also organized enough to stay true to the priorities
- A love of entertainment!
- Lead and develop the Entertainment and Major Retail marketing team
Marketing & Advertising Job Description
- Shadow managers and directors in planning meetings for fall/winter series to understand the marketing and advertising process
- Participate in regular agency and vendor meetings
- Monitor and provide updates on any identified competitive advertising activity
- Work on ad hoc assignments and reporting relative to brand marketing/advertising
- Due to the timing of the internship, this individual will have exposure to and be in a position to provide feedback on our traditional and digital planning for calendar year 2016
- Design & Implement ATL/BTL Campaigns as per business need
- Manage the end to end process from Campaign briefing to roll out
- Preparing and printing materials for meetings
- Arranging messengers for ingoing and outgoing samples
- Filing and tracking digital invoices
- Bachelor’s degree and a minimum ten years of advertising and marketing experience or an equivalent combination of education and experience
- Ability to direct and oversee advertising agency
- Multi-tasker, able to work with multiple departments and respond to real-time pressures
- Sports/Advertising background preferred
- University degree in marketing, communication or related discipline
- Knowledge in digital advertising will be a plus
Marketing & Advertising Job Description
- Collaborate with the Executive Vice President and entire corporate marketing staff to bring programming, tools and training to the East End
- Lead customization and local execution of corporate ad campaigns
- Collaborate with the Office Heads and Regional Sales Manager to consult with top agents on business development strategies, creation of marketing plans and programming
- Oversee development of collateral and advertising
- Supervise in-house and out-sourced design activities, proof, edit and traffic materials
- Develop and execute corporate events and sponsorship presence
- Develop specialized curriculum and train in small group and lecture setting to individual agents, teams and offices
- Manage day-to-day operations, including budgeting, sponsorships, staff, agency and vendor management
- Stay abreast of current trends and tools to serve as a constant source of support and intelligence for agents
- Stay on top of industry trends, events, new technologies, unique opportunities
- Ability to manage stakeholders & execute all projects timely & efficiently
- ESSENTIAL 1+ years of relevant advertising or operations experience
- Storyboarding experience
- 7+ years marketing experience (digital experience a must
- Minimum 2-3 years experience in business-to-business marketing for services organizations, such as financial services, hospitality or professional services
- Strong integrated marketing experience including but not limited to digital marketing, traditional advertising, below the line marketing (collateral, direct mail) and promotions and events
Marketing & Advertising Job Description
- Interfaces with management and advertising and other agencies/vendors to develop and implement advertising and other marketing programs
- Works with other marketing staff to develop research to monitor the effectiveness of advertising bankwide
- May oversee the copy writing and layout of advertisements
- Manages a team of creative services and marketing project officers including selection, establishing performance goals, performance management, and coaching and development
- Oversees creative service activities including merchandising and promotional material
- Oversees segment marketing with a focused marketing strategy and program for the Hispanic, Asian and other identified market segments
- Oversee market research in partnership with the L.I.F.T
- Coordinate business collateral for new agents (business cards)
- Assists local leadership with additional tasks and duties as assigned
- Administer all paid search, online remarketing, and shopping accounts for ACCO Direct’s nine (9) U.S. and four (4) Canadian eCommerce web sites
- Fully understands audience based selling principles including how to apply audience analysis and knowledge in conjunction with research data for creative execution and overall strategy
- Work in tandem with auto account executives, digital specialists and account managers to build a continuous pipeline of sales prospects and building strategies to maximize revenue potential within designated segment for local market
- Collaborative, social and customer service-oriented by nature
- Clear understanding of HTML for troubleshooting site issues
- Experience with visualization tools including Tableau, Spotfire, Omniscope and MicroStrategy will be highly valued
- Prior knowledge of advertising ecosystem, understanding of marketing metrics, and analytical products offered as a service is preferred
Marketing & Advertising Job Description
- Follow up with all approved special events, giveaways, promotions and tournaments
- Assist in all Player Development special events, giveaways, promotions and tournaments
- Assist with actively telemarketing (cold-call) for various Market needs
- Submit Project Requests for all property signage and outdoor signage
- Make all point, comp and PBT manual adjustments to Guest accounts
- Build, test and maintain all MGT promotions each month
- Conduct monthly property walkthroughs to make sure all signage is correct assist in the maintenance of the property
- Learn marketing across a diverse span of ILS platforms
- Expand your leadership skills and personal growth development
- Interns will become versed in SEO, SEM and building ad content
- Must be willing to work at the E! offices in Los Angeles
- Television/film knowledge
- Focus area of study in marketing, advertising or business
- Knowledge of basic html editing
- 1-3 years total experience with at least 1 year in Brand Communication role
- Familiarity with scripting like R, Python, VBA, Perl and cloud computing techniques is preferred