Marketing Analytics Manager Job Description
Marketing Analytics Manager Duties & Responsibilities
To write an effective marketing analytics manager job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing analytics manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Marketing Analytics Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marketing Analytics Manager
List any licenses or certifications required by the position: PMI, ADM201, SAS
Education for Marketing Analytics Manager
Typically a job would require a certain level of education.
Employers hiring for the marketing analytics manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Statistics, Marketing, Economics, Business, Mathematics, Computer Science, Finance, MBA, Engineering, Math
Skills for Marketing Analytics Manager
Desired skills for marketing analytics manager include:
Desired experience for marketing analytics manager includes:
Marketing Analytics Manager Examples
Marketing Analytics Manager Job Description
- Thorough knowledge of, and demonstrated competence in, Salesforce.com & Google Analytics or other web analytics technology is required
- Understanding of digital marketing data collection methodologies, such as email open and click-through rates, website conversions, content engagement, and measuring incremental lift
- Develop analytically rigorous approach to Marketing Investment across all directly owned channels (ecommerce, collection, lifestyle, outlet stores) and support best practice sharing with wholesale channel
- Create, maintain and update all Marketing reporting initiatives, including summary dashboard for senior leadership
- Analyze performance by device and by country – making recommendations for site optimization based on Key Performance Indicators (KPIs)
- Perform deep dive analysis into specific KPIs to understand the underlying influencers
- Submit recommendations to improve revenue opportunities for the business
- Set annual traffic plan and forecast based on prior trends and promotional cadence
- Manage Marketing budget and provide recommendations based on channel spend / performance to improve ROI
- Collaborate with other business lines within e-commerce (i.e., Finance and Planning) to integrate forecasting and budgeting efforts
- Bachelor’s Degree with strong academic performance in a quantitative field, such as Mathematics, Statistics, Engineering or Economics
- 6+ years of progressive experience mining large complex data sets, using a variety of advanced quantitative/modeling techniques in a corporate marketing discipline
- Significant proficiency in SAS, with broad working knowledge of methodologies used for advanced analytics is required
- Experience with Cognos, Qlickview or other similar business intelligence tools desired
- Experience with text analytics is highly desired
- Strong verbal and written communication skills with the ability to communicate methods and results to a non-technical audience
Marketing Analytics Manager Job Description
- Develops complex, high-visibility digital and direct marketing campaigns through partnership with other departments, utilizing marketing tools and applications
- Leads complex marketing analyses and reporting and is specifically familiar with digital analytics tools
- Partner with cross-functional teams across Corporate and Divisional Marketing, Sales Ops, and Finance to define Key Performance Indicators (KPIs), and support tracking, reporting, and attribution methodology across all of global marketing
- Develop reporting and dashboards to answer KPI, pipeline and revenue questions and connect the dots between Marketing and Sales performance
- Support Social media analysis, listening and engagement reporting, and implement reporting metrics for the social networks we utilize or plan to use
- Own weekly, monthly and quarterly performance reporting – total funnel analysis from awareness and engagement to Sales follow up of Marketing-generated opportunities
- Create a measurement maturity model and roadmap for our measurement systems
- Help to define and implement a company-wide attribution model for connecting Marketing campaign performance to revenue
- Work with the Ops team and IT to determine the set of tools, automation, and processes needed to ensure Marketing measurement scales with the business
- Identify, analyze and report key trends in program, website and lead generation performance
- 3+ years experience using data mining tools such as SAS, SQL, R, SPSS
- Experience in Marketing Analytics, Digital Marketing, Internal Consulting or Marketing in a business related fields
- Bachelor’s degree, MBA/MA preferred
- Advanced Excel skills required (additional experience in SAS, R, SPSS, Unix is a plus)
- Direct product experience with e-commerce analytics applications
- Ability to manipulate large data sets using SQL
Marketing Analytics Manager Job Description
- Marketing data ownership/management, alignment with relevant corporate data initiatives
- Advise marketing functions on data requirements necessary to perform desired analyses
- Working with the business, operations, and IT teams to understand internal operational processes and source systems underlying the Marketing lifecycle
- Use existing systems and develop relevant dashboards that provide insights and visualization into rider and channel performance relative to KPIs, projections, and historical performance
- Cross channel analysis
- Plan, develop and execute marketing analytics programs, including data collection and analysis processes and quantitative models
- Optimize marketing campaigns
- Work with our Agency to calculate ROI across search, display, mobile and social marketing channels
- Collaborate with IT and other departments to implement data collection tags and analytics tools
- Work with the Marketing research team, design and implement appropriate dashboards and reports
- Data visualization experience with tools such as SAS, SQL or Tableau is preferred
- Expertise in SAS, SPSS, Sawtooth and an understanding of SAS and SQL coding
- Advanced user of SAS, Hadoop, Pig, Hive or other big data tools
- Extensive experience with CRM systems
- Strong Excel experience (Pivot tables, VLookup, Macros)
- 5-7 years of experience in advertising, marketing, analytics, or a related field
Marketing Analytics Manager Job Description
- Provide sales and marketing management weekly and monthly summary reporting including but not limited to sales performance
- Maintain responsibility for directing revenue analysis to include customer sales analysis and average revenue – budget vs actual, net gain & churn, effective rates, analysis of campaigns, and ROI on campaigns
- Provide customer activity analysis for all products including growth trending, migration trending, churn trending
- Partner with marketing teams to identify market research, industry and competitive trends to leverage in the planning process and to explain marketing and customer trends
- Complete impact analysis for online marketing vehicles
- Work with the business teams (product, marketing, management, sales, technology, ) and the vendor to ensure that reports are delivering against requirements
- Communicate complex analytical topics in a clean & simple way to multiple stakeholders and senior leadership (both internal & external)
- Uncover unique insights and recommendations on how to improve targeted marketing across the customer lifecycle
- Analyze and interpret trends, and provide tangible recommendations and identify opportunities with quantifiable business value for future programs including test and learn
- Summarize analyses and communicate findings across cross-functional teams
- Strong statistical background and experience with analysis tools such as Excel VBA, R, SPSS,SAS, VisualIQ, Responsys
- Minimum of 3 years of experience with marketing analysis, digital or CRM analytics
- Minimum of 2 years of experience working within digital marketing, understanding of online media, performance marketing and key drivers that stand to impact performance across multiple internet channels
- Knowledge of SAS, SQL or other database platforms
- Knowledge of statistical tools and data analysis (e
- Ability and desire to learn new tools and technologies, and work independently
Marketing Analytics Manager Job Description
- Collaborate with the other members of the analytics team to bring the gameplay and marketing data together and build predictive models for customer segmentation and campaign optimization
- Maintain detailed metrics to track progress and drive decisions
- Leverage the CRM customer database to analyze the health of the customer file by channel detailed customer behavior on an ongoing basis
- Apply expertise in quantitative analysis and data mining
- Conducting various analysis to understand the financial contribution of marketing efforts, working with partners in Corporate and Division, partners in Finance
- Understanding web traffic and conversions
- Valuing of specific marketing programs
- Working with the SVP, marketing team members and the accounting function to optimize and control spend
- Communicating and gaining buy in from Sales
- Cross-department alignment with business rules, strategy, and reporting with the Marketing, Sales, and Pricing teams to establish long term planning and analysis aimed at identifying risks and opportunities guiding products, promotions, and lead campaign initiatives
- Understanding of how to manipulate data in tools like Excel and Tableau
- Proficient SQL programming skills
- Demonstrated knowledge of Adobe Analytics, Salesforce, and Marketo (or similar tools) for data collection
- Entrepreneurial spirit and ability to take charge with minimal direction
- Strategic mindset - you're comfortable thinking a few steps ahead of where the team is at now
- Highly skilled in the use of statistical programming software, especially SAS and SQL