Marketing Cloud Job Description
Marketing cloud
provides custom analyses to understand business trends and support company initiatives (including new item presentations, merchandising analysis, business reviews and competitive analysis) via Excel and PowerPoint.
Marketing Cloud Duties & Responsibilities
To write an effective marketing cloud job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing cloud job description templates that you can modify and use.
Sample responsibilities for this position include:
Develop blogs that demonstrate thought leadership, provide differentiating messages, and drive interest in Clearleap’s solutions
Managing development and design of marketing and landing pages
Design and develop rapid prototype emails, landing pages to complex customer demands using a variety of programming languages
Creatively and strategically bring to life cross-channel customer journeys/customer experience through cutting-edge approaches to digital presentation, leveraging a deep understanding of digital user experience
Provide Internal Knowledge Transfer (IKT) & act as a Subject Matter Expert (SME) to the Delivery Team throughout the project, and engaging as needed to ensure Customer Success
Contribute to project deliverables and success as a billable resource (25% of time allocation)
Manage project and account-level escalations as required
Anticipate needs and position training, support and other solutions that may be needed for a successful customer experience
Navigating and engaging within our partner ecosystems, where partners may simultaneously work with you and compete with you around a common set of accounts
Proactively mitigate and manage critical escalations and at-risk accounts
Marketing Cloud Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marketing Cloud
List any licenses or certifications required by the position: SFMC, SFDC, CCIE
Education for Marketing Cloud
Typically a job would require a certain level of education.
Employers hiring for the marketing cloud job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Computer Science, Marketing, Business, Technical, Education, MBA, Engineering, Technology, Computer Information Systems, Management
Skills for Marketing Cloud
Desired skills for marketing cloud include:
Territory/accounts assigned
CSS
JavaScript
Visio
Access
HTML
Customer’s business and discuss issues from multiple angles
Excel
Word and PowerPoint
Technology trends and relevance to clients businesses
Desired experience for marketing cloud includes:
BA/BS in Computer Science, Information Technology, Web Programming, or related field
B2B technical marketing experience
5 years experience in marketing for a technology company
3 of years experience in proactively driving and leading projects
3 of year experience Collaborating and communicating with all levels of management
Must have excellent writing skills (in messaging, branding, POV)
Marketing Cloud Examples
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Marketing Cloud Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of marketing cloud. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing cloud
- Proactively lead campaign development lifecycle including data management, data processing and campaign automation
- Guide Direct Response Marketing Team in defining segmentation needs and help build universe and relevant segments for marketing campaigns
- Set priorities and provide direction on how to test the segments, segment tree and re-tweak the segment criteria to generate the right count and data set
- As Cloud SME, spearhead all facets of Cloud driven Marketing Campaigns and architect future delivery of additional marketing integration with other Cloud suites to include eCommunications using the latest versions of Cloud, OBIEE & Oracle Databases
- Develop Cloud best practices and train/educate Direct Response and Campaign Marketing Managers on leveraging Cloud in an optimum way
- Support deliverability of high volume email platforms
- Project Management duties include project planning, work estimates and coordination with engagement and/or other project managers with respect to any Cloud marketing initiatives
- Lead discussions and work closely with IT partners in identifying and remediating Cloud issues including issues related to data, data sources, or any application issue that is needed for campaign management, segmentation or analytical purposes
- Work collaboratively with sales & marketing managers to gather and understand segmentation requirements for campaigns and deliver segments/lists in timely fashion to facilitate all marketing campaigns
- Test marketing campaigns within Cloud and Litmus
Qualifications for marketing cloud
- 3 of years experience Portfolio Marketing
- 3 of years experience Digital and Content Marketing
- Experience delivering unique/compelling point of views (POVs), strategic messaging and leadership proof points to improve the portfolio's market position, competitive advantage and business results
- 3 years + demonstrated success in sales, account management, or relationship management (preferably from a software or solutions selling industry)
- Basic understanding of revenue recognition and knowledge of and restructuring contract terms, and conditions relating to legal, finance and billing
- Experience developing mobile responsive web pages and/or emails
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Marketing Cloud Job Description
Job Description Example
Our company is hiring for a marketing cloud. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing cloud
- Direct the evolution of the program through continuous risk and optimization assessments
- Provide Program Governance by overseeing teams executing work on behalf of the program to ensure successful completion of deliverables
- Manage the program's Services budget, and analyze the overall profitability of the account
- Maintains a personal billable rate by delivering client facing work
- Has experience in technology, marketing and/or strategy consulting
- Support sales efforts by conducting presentations, supporting proposals, Scoping and SOW development
- Facilitate client meetings effectively
- Effectively communicates relevant Program information to all stakeholders
- Craft strategies to better cultivate eligible employees toward call-to-actions (product adoption, event signups, trainings, ) and generate intended conversions
- Structure and implement marketing tests to drive optimization (e.g., test creative, copy, audience segments, triggers)
Qualifications for marketing cloud
- Experience with data architecture / schema
- An understanding of Web Analytics solutions preferred (Webtrends, CoreMetrics, Site Catalyst)
- Experience working with complex and optimized T-SQL
- Proficient developing SQL and experience with a RDBMS such as MS SQL Server, Oracle or Netezza
- BA/BS in Computer Science, Computer Information Technology, Management Information Systems, Communications or related field
- Knowledge of email marketing best practices, Marketing Cloud or related email software and related technologies (ie
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Marketing Cloud Job Description
Job Description Example
Our company is searching for experienced candidates for the position of marketing cloud. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing cloud
- Product launch – Partner with product management and other cross functional teams to plan and guide product launches through new product introduction
- Represent the portfolio in sales, partner, and channel events
- Plan the launch of new products and releases and manage the cross-functional implementation of the plan including traditional channels such as press releases, analyst briefings, internal and external announcements, along with social media
- Develop effective collateral to support products and services such as sales presentations, white papers, proposal modules, data sheets, animations, web pages, webinars, training, press releases, …
- Develop technical demonstrations that show off product capabilities in a simple and easy to understand manner for customers and sales teams
- Conceive and develop innovative and highly targeted marketing programs that drive demand
- Promote product adoption through internal and external awareness – and identify and resolve barriers to adoption
- Develop an understanding of customers, their needs, and how to convey the benefits of cloud products and services to them
- Deliver training, presentations, and product demonstrations to customers and sales teams
- Organize, curate, develop, and maintain a vibrant internal repository of easy-to-find online assets consisting of sales collateral, training, pricing, competitive comparisons, FAQs, best practices, and more
Qualifications for marketing cloud
- 7-9 years of cloud-BI interpretation experience
- 4+ years of marketing cloud experience
- Experience working with Data Models and refining implementation methodology to create Marketing segmentation and Analytical reporting models
- Expertise in creating KPIs and advanced sales and marketing metrics and dashboards
- Exceptional analytical skills required to decipher and resolve any data anomalies related to marketing campaigns and segments
- Ability to multitask, manage people with differing needs and prioritize to accommodate multiple requests in a timely manner
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Marketing Cloud Job Description
Job Description Example
Our company is looking to fill the role of marketing cloud. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing cloud
- Participate in internal cross-functional release planning meetings, representing the marketing function and its goals for cloud products and services
- Become a recognized Marketing Cloud expert, maintaining technology and domain expertise
- Provide the Professional Services team with Marketing Cloud Subject Matter Expertise related to the proposed solution and client needs in order to ensure successful project delivery
- Provide deal support for Marketing Cloud Services products
- Evangelize Marketing Cloud Services products internally and externally
- Develop value propositions and key messages supported by proof points
- Create audience and venue-appropriate content that informs, educates and converts prospects into clients and influencers
- Develop assets yourself including writing copy, visual treatments (working with designers), infographics, animations, solution briefs, emails, social tiles
- Work with and manage creative/editorial resources to develop original content
- Measure and monitor all content asset performance to ensure quality and performance of content created by partners/people
Qualifications for marketing cloud
- An advanced degree in the area of specialization or equivalent professional work experience is preferred
- 5+ years experience as a solution focused consultant, business analyst or systems consultant for a mid-to-large sized organization, or direct consulting expertise leading sales and marketing transformation projects
- 3+ years of experience with marketing automation and social implementations /integrations with Marketo, Eloqua, ExactTarget, Radian6, BuddyMedia, HubSpot, or other marketing and social marketing automation technologies
- Degree in Digital Marketing, Communications, Business or related field
- Consulting background with previous work in a Big 5 consulting firm, or a marketing or technology firm
- Experience as an executive-level digital marketing expert is a plus
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Marketing Cloud Job Description
Job Description Example
Our company is growing rapidly and is hiring for a marketing cloud. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing cloud
- Ensure ongoing content optimization - measure, analyze and optimize headlines, abstracts and web copy for greater optimization and collaboration with lead generation teams
- Deliver effective, well-managed and well-facilitated training in public, private and internal classes in Japanese
- Participate in community conversations to optimise training materials, increase instructor technical knowledge and raise issues for discussion/resolution
- Answer questions posed/posted by partners instructors and documents answers for future use
- Pass leads to the Training Account Executives to contribute the team revenue targets
- Attend product readiness and release meetings to represent the voice of the customer and support to improve the overall support experience for customers while driving a quicker resolution of customer issues
- Create training and content to prepare all support agents for product release and readiness
- Communicate product issues or product change information shared by Product teams to support agents to drive a quick resolution of customer issues
- Review and provide feedback to the Documentation team(s) on internal/external product content to improve customer/case/call deflection rates
- Build reports and dashboards to track case trends and identify operational issues to represent the voice of the customer and drive resolution of top customer issues
Qualifications for marketing cloud
- Strong influencing and consensus-building skills ability to manage multiple tasks and work across functional teams
- Experience creating business requirements, project plans, and project schedules and associated project materials
- Travel to client sites to work from their office or conduct workshops
- Marketing Cloud implememtations
- Sales Cloud or Communities implementaitons
- Possess a Solid Work Ethic