Marketing Communications Analyst Job Description
Marketing communications analyst
provides merchandising support across marketing teams including: product marketing, content strategy & social media, and lifecycle marketing.
Marketing Communications Analyst Duties & Responsibilities
To write an effective marketing communications analyst job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing communications analyst job description templates that you can modify and use.
Sample responsibilities for this position include:
Tailor the tone and voice of the various communications specific to the channel, to the author and to the target audience within and across cultures
Review and edit job descriptions so that the role summary captures an applicant’s interest in the role
Provide marketing input and create content for print and digital execution, review, monitor and quality control of documentation/output
Ensure all information is correct, policies are followed and ensure proper documentation is obtained
Work with Sourcing to resolve PO issues and to understand any new policies
Work with Marketing to ensure POs are opened timely
Provide guidance to marketing teams on process for work statement reviews, agency set-up, SIRA, and PO updates
Act as SME for finance and sourcing processes, providing guidance and resolving any PO and financial related questions
Provide support for various aspects of the PO process, including reporting, status tracking and pre-authorizations
Build effective partnerships with internal Marketing clients, Sourcing, Accounts Payable and Finance to collaboratively provide process solutions for internal marketing teams
Marketing Communications Analyst Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Marketing Communications Analyst
Typically a job would require a certain level of education.
Employers hiring for the marketing communications analyst job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Communications, Education, Business, Advertising, Business/Administration, Journalism, English, Public Relations, Social Media
Skills for Marketing Communications Analyst
Desired skills for marketing communications analyst include:
Traditional marketing and social media environments
Fixed income and real estate
Experience working within traditional and social media environments
Advertising
Business and marketing strategy
Critical Mention and Cision software tools
Current communication methods
Effective marketing and general business understanding
Graphic design principles
Marketing methods
Desired experience for marketing communications analyst includes:
Various financial reporting/reconciliation activities to report status to leadership on certain processes or procedures
Lead training on marketing financial systems, policies and process
Other ad hoc projects as needed to support the department and/or function
Desire to improve process and willingness to question status quo
Self-starter, strong problem solving ability
Proficiency with Microsoft Office (Word, Excel, Powerpoint) and other publishing tools
Marketing Communications Analyst Examples
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Marketing Communications Analyst Job Description
Job Description Example
Our company is searching for experienced candidates for the position of marketing communications analyst. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing communications analyst
- Ability to define content strategy, manage content calendar and adapt content for various social media networks
- Develop key metrics to measure the results of social campaigns
- Monitor trends in social media
- Work with Content Specialist, Marketing Strategists and internal Design or agency partners to translate marketing materials from print to online delivery, developing interactive experiences to increase engagement with marketing collateral, both externally with our clients and internally with our sales teams
- Manage web-based projects from start-to-finish
- Maintain standards for content and look and feel throughout web properties
- Work with global team to ensure best practices are implemented and shared
- Understand operations technologies those involved in web development
- Apply project management concepts appropriately and effectively
- Develop business cases for proposed projects and initiatives
Qualifications for marketing communications analyst
- Requires excellent reporting skills, organizational skills, independence, self-motivation, and tenacity
- Experience developing text-based and visual content for the Program’s website, monthly electronic newsletter, and social media platforms (primarily Twitter)
- Gather, document, and translate user requirements
- Diagram and annotate business processes and workflows
- Develop project plans in coordination with the relevant departments and stakeholders
- Manage project tasks and resources using a variety of tools as appropriate
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Marketing Communications Analyst Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of marketing communications analyst. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing communications analyst
- Mitigate project risks and remediate issues as they arise
- Develop business and functional requirements, use cases, and test scripts
- Conduct margin and financial analysis as required by the managers and assist in budget tracking
- Develop, analyze, and maintain statistics obtained from trade publications, competitive price sheets, visits to distributors and trade shows, showing trends and conditions based on sales
- Review requests through team inbox and action accordingly
- Ability to define content strategy and adapt content for various social media networks
- Analyze metrics using statistical methods to identify trends and met organizational goals
- Keep current with emerging web technologies through relevant resources in order to propose/develop interactive, engaging content experiences and new projects
- Work with Content Specialist and Marketing Strategists on the creation, execution and tracking of our email campaigns
- Create branded and unbranded content in multiple formats (gifs, videos, short-form articles, long-form articles)
Qualifications for marketing communications analyst
- Approximately 5+ years in a similar role
- Track record in identifying, translating and articulating desired business challenges into actionable IT solutions that provide desired business results with the ability to move cleanly from theoretical to implementation thinking
- Ability to work under minimal supervision from Directors and Managers and to understand and complete delegated tasks
- Ability to interact and communicate with all levels of staff and project management in both the business and the technical areas, with the ability to keep discussions at the appropriate level of abstraction
- Exposure to multiple project management tools, including Microsoft Project Server 2013
- Experience in critical path analysis
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Marketing Communications Analyst Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of marketing communications analyst. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing communications analyst
- Project Management and Vendor Coordination –Track and prioritize a wide array of communications deliverables in progress at any given point
- Operational Excellence – Implement and maintain communications best practices across the organization
- Determine, develop, implement and review full marketing & communication tactics for the various sponsorship and events
- Ensure world class execution of all sponsorships and events for best in class user experience
- Manage and track budget for entire sponsorship function including invoice processing
- Ensure procurement and contract processes are all complied with
- Assist in the planning and execution of internal events (e.g., offsites, management meetings, town halls)
- Support internal communication efforts (e.g., organizational announcements, newsletters, website updates and content)
- Assist in the planning and execution of market intelligence-related projects (including externally and internally-conducted client surveys)
- Support client event efforts (e.g., collecting nominations, assisting in execution of marketing tactics, supporting coordination with other lines of business)
Qualifications for marketing communications analyst
- Exposure to multiple technology stacks, most significantly .NET and Microsoft products
- Ability to document and translate user requirements, business processes and workflows
- Experience in developing business and functional requirements documents
- Work with external PR agency and Creative agency to lead awareness campaigns for key products/technologies (press release, conferences, trade shows, media buy)
- 5+ years of in-house experience in B2B/manufacturing industries
- 2-5 years of experience in a communication, journalism or digital marketing role
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Marketing Communications Analyst Job Description
Job Description Example
Our company is searching for experienced candidates for the position of marketing communications analyst. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing communications analyst
- Direct communications strategies to achieve stated business objectives
- Process and manage multiple requests for generating sales marketing campaigns
- Deliver high-quality writing and creative concepts based on sound communications principles
- Ensure consistent company-wide messages that comply with corporate image and branding, graphic, and corporate style guidelines
- Establish creative direction, define scope and manage projects that utilize technology as appropriate (existing and/or exploring new technological solutions)
- Collaborate with colleagues across communication departments to optimize use of communications vehicles such as the electronic publications, websites, newsletters and social media
- Manage budget and outside resources as required
- Edit and provide feedback to other writers
- Assist with crisis communications as needed and serve as primary back-up to Director of Corporate Communications
- Create and maintain ongoing performance reports, analyses and data feeds
Qualifications for marketing communications analyst
- Detail-oriented and able to multi-task in a varied, fast-paced and deadline-driven environment
- Ability to adapt to changing priorities and thrive in fast-paced environment
- Able to be creative, think out-of-the box and work with ambiguity
- 2-4 years of experience in B2B marketing or communications
- BA or BS, Marketing
- Ad agency experience preferred
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Marketing Communications Analyst Job Description
Job Description Example
Our innovative and growing company is hiring for a marketing communications analyst. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing communications analyst
- Provide tactical support for concept, content and design of digital publications and campaigns
- Provides tactical support for event concept, design and production
- Manages special projects upon request
- Provides support in the execution of marketing communication strategies
- Provide ongoing data and insights on strategic verticals and accounts contacts within these verticals accounts utilizing internal tools and resources to provide value to sales
- Develop innovative and creative programs to promote brand and relationships at the target verticals and accounts
- Oversee cross-functional team and key stakeholders to ensure that established project plans are set, approvals are obtained, and programs are completed on-time, error-free and on-budget
- Develop and maintain detailed project plans and timelines, to ensure a quality experience on large and small-scale projects
- Run day to day business operations of digital and print projects by collaborating cross functionally
- Project management skills including ability to work against tight deadlines and manage internal customers
Qualifications for marketing communications analyst
- Additional skills such as familiarity with Gorkana or other media databases are a plus
- Degree holder with 1-3 years’ experience in corporate communications or marketing, experience in Sponsorships and events is highly desirable
- Passionate about events that deliver impact
- Basic understanding of how Sponsorships can impact brand with a potential to see the ‘big picture’
- Ability to multi-task with tight timelines
- Creative, meticulous, responsible and resourceful