Marketing & Customer Job Description
Marketing & Customer Duties & Responsibilities
To write an effective marketing & customer job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing & customer job description templates that you can modify and use.
Sample responsibilities for this position include:
Marketing & Customer Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marketing & Customer
List any licenses or certifications required by the position: PMP, SAS, CPQ, ADMIN, AWS, PM, AIFP, SAP, PPC, AIRS
Education for Marketing & Customer
Typically a job would require a certain level of education.
Employers hiring for the marketing & customer job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Communications, MBA, Business/Administration, Education, Economics, Engineering, Finance, Management
Skills for Marketing & Customer
Desired skills for marketing & customer include:
Desired experience for marketing & customer includes:
Marketing & Customer Examples
Marketing & Customer Job Description
- Develop and execute multi-channel marketing calendar to drive acquisition retention/loyalty
- Use available data and reporting to guide marketing decision making
- Collaborate with internal and external partners to ensure one voice to the customer
- Partner with suppliers to support sell-in and execution of marketing programs
- Work with creative and marketing channel teams to ensure on-time, high quality execution of marketing deliverables
- Travel to Bentonville as needed
- Provide on the ground information and help the HFS leadership team in setting the strategic marketing focus for products, channel strategy and ISC strategy for different product categories/ LOBs vis-à-vis different customer segments
- Enable the execution of key STRAP initiatives through the principles of HOS with owning A3 for strategy execution
- Analyze long-term market trends, changing customer needs, and evaluate competitive landscape in order to develop a business strategy that ensures HFS’ long-term success
- Manage tracking and reporting for customer programs
- Experience developing customer facing tools
- Success in navigating cross-matrix organizations – must be able to collaborate with various work teams to be effective
- An understanding of the use of CRM databases (SFDC)
- Strong financial and excel modeling skills, and excellent power point slide preparation presentation skill
- Experience in conducting secondary and primary research
- Possess strong Office Automation Product knowledge (Excel, Word, PowerPoint)
Marketing & Customer Job Description
- Help plan and organize customer webinars, find subject matter experts to present and monitor monthly customer webinars
- You’ll manage the sign off process for campaign creative, working closely with appropriate stakeholders
- You’ll manage deployment for emails and print and postage via the production teams, and for social and digital via our digital team
- You’ll brief and use campaign evaluation to understand the impact your campaigns are having, and how to improve them
- You’ll utilise test and learn in order to drive continuous improvement within all channels
- You’ll manage weekly reporting against forecast for trading meetings
- You’ll work with the Senior Manager to manage budget for your campaigns, making sure that we operate in a cost-efficient and streamlined way
- Presenting to and communicating with customers to get them to agree to co-marketing
- Engaging with a customer to complete co-marketing in a way they see as beneficial to their individual career their overall business
- Build out strategic recommendations, earn consensus, and provide direction to cross functional program partners, and leaders both internally and externally
- 5-10 years of customer and product marketing or related experience
- Experience working within cloud, enterprise or SaaS based organizations
- Experience developing new programs, marketing strategies and comprehensive delivery of market plans
- Experience working with product teams to shape product direction (product to market fit, strategic marketing) in a technology business
- Management consulting, client communications and marketing experience
- Strong ability to build relationships, influence and deliver in a cross-functional/matrixed environment
Marketing & Customer Job Description
- Plan, launch, and optimize paid channel campaigns across Google, Facebook to maximize customer growth while maintaining ROI targets
- Experience in omni-channel planning including developing unified, data-driven strategies and advanced knowledge of various mediums
- Effectively utilize various research sources (primary and secondary) first-hand experience to unlock key insights and opportunities for customers/Segments
- Track Segment performance
- When required, organize and lead cross-functional teams to support specific initiatives/projects
- Develop, enhance and maintain business relationships with the Account’s national and regional marketing leaders
- Cultivate partnerships with internal cross-functional teams in our company which includes
- Develop deep customer empathy and understanding for the challenges and triumphs that our decision-making audience encounters
- Execute integrated upsell, cross sell and thought leadership campaigns, including creative development channel strategy and audience definition
- Develop automated programs that deliver the right messages to the right audience at the right time, leveraging LinkedIn data and lifecycle marketing techniques
- A drive and hunger to succeed and a focus on career development
- Work with marketing agencies to deliver best in class creative, inspiring agencies through writing excellent briefs, and then working with account, planning and creative teams to deliver amazing creative
- Deliver early life and product movement communications that drive awareness and engagement of our products and services
- Create a brand experience that inspires our customers to deepen and broaden their relationship with us
- Work with the Automated comms team to make sure early life comms form consistent journeys across trigger and non-trigger customer touchpoints
- Work closely with the In Life Customer Marketing Team to ensure that core customer messaging aligns into seamless customer journeys through the customer lifecycle
Marketing & Customer Job Description
- Develop content, overseeing creative direction and determining optimal delivery format for various communications
- Analyze results to continually improve marketing communication--message and process
- Build strong working relationships with product, compliance, IT, sales and vendors
- Clearly articulate and confidently present communications strategy and ideas to senior leadership and internal partners gaining alignment on appropriate strategies and company direction
- Manage/ influence Tempur Sealy co-op funds for assigned customers
- The Customer Experience Co-op/Intern role will require analysis, data-mining, and customer feedback compilation to produce reports and findings to support various functions within the company
- This role will also provide support for the conversion of multiple systems into Salesforce
- The role will have significant and practical interaction with the overall Sales and Marketing functions, other areas of the business
- In depth market assessment in new verticals
- Evaluation of support models across different territory types or account models
- Minimum 3 to 4 years in experience in similar role
- Experience working in a channel or product marketing role with P&L responsibility
- Experience with enterprise CRM/Database/ESP platforms in an operational/executional capacity
- Delivers flawless execution of retailer-specific programs, working closely with the customer
- Fluency in English and in Dutch
- FMCG market interest
Marketing & Customer Job Description
- Partner with Marketing Research to perform market and trend research, determine market potential, identify shopper needs or trends to develop shopper/customer specific in-store and digital marketing plan
- Determine appropriate methods of competitive analysis and lead research to understand how competition is placed across various competing retailers
- Oversee gap analysis studies to identify opportunities to grow Liberty’s business with the customer via new product, assortment, merchandising, cross selling, promotions
- Analyze category specific customer P&L and provide analytical insights to Sales on development of customer plans
- Manage the category - customer P&L
- Define annual customer marketing plan, objectives and targets
- Scope and implement an integrated customer marketing programme, that supports objectives to serve, retain and grow our client base
- Develop and drive cross-/up-sell campaigns to support account management pipeline and revenue targets
- Define and execute customer communication programme
- Deploying regular customer communication through our Marketing Automation system (Hubspot) to customers
- Segmentation – responsible for reviewing and segmenting entire base – with an objective of simplifying segmentation whilst ensuring regulatory and legal compliance
- Call and volume forecasting – owning the marketing call and volume forecast for notifications and supplying other channels relevant marketing information to compile their own forecasts
- Agency management – leading our BTL agency to deliver notification comms, including scope of work, DM, EM, Online and Update (including Welsh and Accessibility versions)
- Internal stakeholder management –managing senior internal stakeholders to gain buy into developed strategy, then once the comms are developed review and feedback on comms
- Digital– responsible for briefing online requirements and ensuring content is delivered correctly and on time to BT.com
- Reporting and analysis– responsible for setting with marketing communication performance KPIs and measuring and reporting them back to senior stakeholders