Marketing Head Job Description
Marketing Head Duties & Responsibilities
To write an effective marketing head job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing head job description templates that you can modify and use.
Sample responsibilities for this position include:
Marketing Head Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marketing Head
List any licenses or certifications required by the position: ABPI, IPHA
Education for Marketing Head
Typically a job would require a certain level of education.
Employers hiring for the marketing head job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, MBA, Business/Administration, Communications, Management, Education, Science, Economics, Communication
Skills for Marketing Head
Desired skills for marketing head include:
Desired experience for marketing head includes:
Marketing Head Examples
Marketing Head Job Description
- Source, manage and maintain relationships with 3rd party vendors
- Be experienced within the digital arena with experience of effectively developing digital strategy and understand
- Have previous team management experience is essential
- Be high flexible and able to adapt to changing needs in a seamless way
- Have the ability to multi task and effectively prioritise your workload
- Understand social media influencers & keeping abreast of emerging social media platforms and tools
- Have excellent written and analytical skills, strong PC skills
- Work with the Global Director of Marketing to define the EMEA region strategy including customer segments to target, areas for growth and budget allocation across markets
- Develop both short and long-term plans for the countries/regions of focus including but not limited to the UK, France, Germany, Russia, Switzerland and the Middle East
- Coordinate and align the initiatives led by the performance marketing team in conjunction with the Senior Manager of Channel Marketing to ensure that paid search and other performance channel activities meet the expectations of the markets and complement regional campaigns and objectives
- Act as a guardian for the brand across all communication activities and business assets, and ensure that brand and creative integrity is consistent across the business from design through to sales
- Drive Marketing’s ability to develop recruitment mechanics, increase retention rates, improve customer insight and understanding, innovate brand communications and contribute to the overall business strategy
- Evolve The Fold’s ability to market
- Be confident in communicating the strategy, performance reports, decision making, and proposals to senior team members
- Must have the ability to both get into the detail take the helicopter view and think strategically
- Degree in relevant discipline, with at least 7 years' experience in Marketing functions or campaign management
Marketing Head Job Description
- Assist in developing and executing customer plans
- Building a global engagement strategy for startups that is aligned with the goals of the AWS’s sales and business development teams
- Drive the strategy for the AWS Lofts, a collection of physical meeting spaces where developers and entrepreneurs can get their AWS questions answered and meet other innovators
- Refine and expand the AWS Activate program for delivering critical resources to startup companies to help get them started on AWS
- Create a content strategy that produces messaging that resonates with and engages the startup community
- Develop and manage events and programs that address the needs of startups and help them become highly satisfied AWS customers
- Collaborate with AWS business development, sales and customer support teams to ensure that startup customers have an exemplary experience on AWS
- Provide intel on competitor activity – set up and dating
- Manage resource requirements (expenditure, human resource planning, ) necessary to deliver the marketing objectives
- Responsible for defining and ensuring the implementation of country technical management strategy, working in close collaboration with both internal and external stakeholders, in compliance with corporate, local procedures and customer satisfaction standards to contribute to AP business strategy
- Strong knowledge of on-line marketing campaigns (search, display, affiliate-marketing, email marketing, partnerships)
- Good understanding of CRM
- Essential experience of marketing within an international e-commerce environment
- Ideally you will have experience of working within women’s fashion along with a true understanding of the luxury customer
- Proven track record of implementing successful global marketing initiatives, a deep understanding of the differences and similarities per region is a must
- A sound grounding in CRM practices and principles
Marketing Head Job Description
- Own the style guide and campaign calendars for our different talent programs
- Manage creative resources, reviewing design to ensure that it’s pixel perfect
- Review copy and make sure everyone stays on message
- Provide mentoring and support to our up-and-coming marketeers
- Report on marketing activities to the senior leadership team and the board
- Create, build, and improve partner marketing executions
- From market feedback, input into the product development process to ensure our assortment range remains relevant and commercial
- Act as the face our company, embodying our Core Values and principles in how we do business
- Define and execute inbound and outbound marketing strategies for increased qualified leads
- Build an automated nurture program
- Comfort in bringing analytical tools to real business situations… the data is messy, inputs are different, and there are lots of city specific exemption
- Requires a minimum of 15 years of experience in life sciences industry and/or in the Tech / SaaS space
- 5+ years of managing people (3+) in a marketing organization
- Bachelor’s degree in Business, Marketing, Economics, Math or a related field of study
- 10+ years of experience in media or marketing
- Experience in managing media and creative agencies
Marketing Head Job Description
- Conduct research on new and emerging digital technologies and partnerships
- This position will also be responsible for all go to market launch marketing for all consumer product launches and revitalization
- It will also involve working closely with data analytics team for campaign analytics and targeting models
- Conceptualizing & executing breakthrough marketing campaigns through collaboration with various teams within AXP India
- Defining modes of communications with customers, and innovating to find new means to communicate that are cutting edge and drive response with a specific focus on digital
- Analyzing results and creating best practices to continually optimize our marketing programs for increased effectiveness
- Manage agency and marketing vendor relationships
- Oversee creative strategy for all brands
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed
- Obtains market share by developing marketing plans and programs for each product
- Proven track record of delivering marketing program ROI in IT selling environment
- Expertise using marketing automation and CRM systems to manage marketing programs (Marketo and SFDC preferred)
- Experience partnering and engaging with the sales team to optimize lead workflow, ensuring the delivery of highly qualified leads and seamless interactions with those prospects
- Demonstrated understanding of integrated marketing strategies and practices including measurements across campaigns, digital, events, partner, PR and field
- Business / Marketing degree or equivalent level
- Digital and physical retail experience
Marketing Head Job Description
- Manage small team of product marketers to develop and grow internal capabilities
- Manage Product Marketing budget effectively
- Build a peer network across the global organization in order to share and implement best practice
- Analysis, optimization, and reporting on subscriber acquisition and retention trends
- Liaison with the product team to optimize our subscriber funnel
- Partnering with content and programming teams to help ensure consistency and promotional plans
- Partnering with engineering and business insights to build reliable attribution models and methods for measuring campaign performance and ROI
- Management and deployment of a sizable performance marketing budget
- Bring to the table creative ideas to cross-sell and up sell clients from multiple digital channels
- Proactively work with the company's Marketing and the Information Services Product and Sales teams to improve the quality of leads, optimize the handover of leads between Sales and Marketing, and ensure those leads are converted into actual opportunities in Salesforce
- Track record of performance excellence, exceeding targets, and objectives
- University Degree (Agriculture must, Marketing) or similar qualifications
- Preferable spoken Russian
- Profound technical expertise in Agro industry
- Extensive and deep CPP market knowledge and expertise in agrochemicals
- Profound marketing experience