Marketing Insights Manager Job Description
Marketing insights manager
provides input in key marketing metrics definition and needed reports/dashboards to determine overall accomplishments of the marketing team and marketing processes.
Marketing Insights Manager Duties & Responsibilities
To write an effective marketing insights manager job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing insights manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Marketing lead for all external research and internal performance analytics reports including flyer performance reporting, Brand tracking, Advertising tracking, NPD, Kubus and ad hoc projects
Serve as the primary point of contact for Senior Leadership for Client, Product Channel and Marketing analytics and insights and provide deep analytical expertise as it relates clients, prospects, markets, channel and products (beyond scope of product manager)including behavioral and business analysis
Conduct / oversee customer and marketing analytics providing strategic and tactical business decision support and develop a fully integrated competitive picture and provide insight/foresight to support bank sales strategy development
Consult within a team of analytics professionals in data management, developing both business and technical competencies and leverage appropriate internal and external resources to achieve goals
Strategic decision support – project-based and ad hoc research and business analytics to structure, inform, and drive critical business decisions within divisions and/or at the corporate level
Provide holistic insights by filling information gaps using a variety of sources, from primary and secondary research to competitive insights and in-house data analytics, as appropriate
Working closely with Marketing Director on the development of any needed sales collateral and brand positioning tools including, but not limited to presentations, media kit sheets, sell sheets, competitive overviews
Increase the international intellect across marketing and the wider business from a market and consumer outlook, at an EMEA perspective, through identifying and leveraging of actionable insights surfaced from both existing and primary research
Contributing to the profitable top-line growth of a publicly traded consumer-focused company by uncovering behaviors and insights that result in breakthrough insights
Challenge the traditional research method status quo
Marketing Insights Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marketing Insights Manager
List any licenses or certifications required by the position: ADM201, SAS
Education for Marketing Insights Manager
Typically a job would require a certain level of education.
Employers hiring for the marketing insights manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Economics, Statistics, Graduate, Finance, Mathematics, Computer Science, Engineering
Skills for Marketing Insights Manager
Desired skills for marketing insights manager include:
Story-based reports
Basic statistics
Analytics
Brand and marketing metrics
Creating reports
Dashboards
Dashboards and segments
Data bases
Especially YouTube and Facebook
Excel and PowerPoint
Desired experience for marketing insights manager includes:
Must be proficient in MS Office software (especially PowerPoint & Excel)
Coordinate with Retail Marketing and Regional Marketing for Tier II/III marketing insights needs
Proactively gather / evaluate impactful market information
Business owner/decision-making experience in a central Marketing area
Self-motivated and able to operate independently, work effectively with others
Ability to learn and use Decipher to pull down ready-to-use data
Marketing Insights Manager Examples
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Marketing Insights Manager Job Description
Job Description Example
Our company is looking to fill the role of marketing insights manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing insights manager
- Evaluate data on existing products/services and customer segments purchase insights
- Take a lead role in creating product based marketing message alignment across all channels while gaining an understanding and leveraging the differing (yet complimentary) roles each of our channel specific media tools can play in maximizing a campaign
- Lead post performance analysis of all product led programs with a comprehensive review and analysis of results
- Lead the flyer content development process which involves both marketing and merchandising
- Manage our external Distribution partner, to help define store trade areas with an emphasis on customer segments and purchase insights (at product and category level)
- Formally train key stakeholders in the business via presentation of market research and market share, promotional results, and business cases via individual and group training sessions
- Primary contact with the Business Intelligence team, who are assigned accountability for building and producing internal reporting to assist with fact based decisions
- Manage the two insight managers
- Partner with the business team (marketing, sales and product in particular) to identify business issues and research objectives
- We want to go deeper in our approach to player segmentation
Qualifications for marketing insights manager
- Excellent organizational, multi-tasking skills with the ability to work in a fast paced environment
- Must be comfortable interacting with the highest levels of the company
- Experience with advanced statistical techniques (conjoint, discrete choice)
- Tableau or similar data visualization tools and SiteCatalyst required
- 3 plus years' experience in interactive marketing, web metrics analysis and/or web consulting
- A high degree of comfort with Excel modelling and statistical analysis is required as this individual will be maintaining complex models that track all metrics related to E-commerce performance
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Marketing Insights Manager Job Description
Job Description Example
Our company is looking to fill the role of marketing insights manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing insights manager
- Develops digital analytics best practices, customer data analysis methods and campaign optimization plans
- Lead and manage marketing research & analytics efforts with external and internal resources to develop and share actionable data-driven insights across APZ and drive the integration of the insights into cohesive strategies with our Marketing & Sales teams
- Work with key partners to evaluate social reach and sentiment
- Work with our CRM team and developers to tailor in-game and out-of-game messaging to players
- Have an objective take on how marketing impacts player behavior, as measured by DAUs, retention metrics, and ultimately sales (with a focus on digital)
- Provide customer and market insights to Sales and Marketing ensuring key decisions are based on appropriate understanding of the internal/ external context and collaborate with Sales and Marketing to set and manage priorities
- Provide branch performance analysis and segmentation insights to Sales in support of targeted strategic and tactical business growth plans and
- Translate organizational vision and values into strategic and tactical plans
- Work with sales and marketing informing them of the key trends and actionable insights for the various businesses and cultivate relationships that build trust and facilitate necessary levels of communication, cooperation, examination, advocacy, syndication, and implementation of strategies, leading to maximum potential success
- Interprets industry and historic customer data and trends to provide insight into both completed projects strategy for future efforts
Qualifications for marketing insights manager
- Knowledge of print and digital research tools (MRI, Ad Measure, AAM, PIB, comScore, Omniture)
- The successful candidate will have at least 10 years of experience as a hands-on, market research professional at strategic research consulting agencies or entertainment and consumer facing companies
- Deep understanding of quant data and how to interpret, report and craft into actionable insights
- The ideal candidate will thrive on wanting to know why consumers act and feel the way they do, loves sharing this understanding with others, and is known for accurately predicting consumer behavior and reaction
- Ability to work closely with others across functions & with external agencies
- University degree (BA, BS)
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Marketing Insights Manager Job Description
Job Description Example
Our innovative and growing company is looking for a marketing insights manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing insights manager
- Work with engineering and early-adopting clients to drive and tune implementation against the product road map, like adopting and launching global reporting initiatives to the local market, prototyping new capabilities and working with engineering for scaling of the same
- Translate business requirements / information needs into a project that will deliver actionable insights and inform marketing or strategic plans
- Analyzes business problems for routine or specialized decision making
- Responsible for transforming data into actionable insights for Digital marketing as it relates to their region/countries
- Contact Data Strategy and Management
- Ability to translate business questions into research objectives
- Proficient in qualitative and quantitative research
- Monitors and measures the success and profitability of business and marketing programs by leveraging SQL to query internal databases, SAS and Excel to analyze large sets of data
- Influences others and creates consensus within the business, building decisions by leading stakeholders to a conclusion
- Builds understanding of the specified area and performs as a SME to key stakeholders
Qualifications for marketing insights manager
- CPG/Supplier side experience – Consumer Research & Insights experience from a leading CPG company, or a fast-paced, highly-innovative consumer business, supporting both new business/brand development work going brands and businesses
- Youth-Oriented/Lifestyle Brands – Ideally, candidates would also have familiarity with, or experience in, the Action Sports/Youth marketplace, or research/insights experience in categories whose brands have a significant emotional dimension that is critical to their equity
- Qualitative & Quantitative Blend – Expertise in a wide range of both qualitative and quantitative research methods
- Willing to travel domestically and globally
- A talented writer with at least 2+ years of experience creating dynamic, engaging copy in a professional marketing setting, including the ability to incorporate WIRED, Ars Technica and Backchannel’s editorial voices
- Self-starter, eager to take on new projects
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Marketing Insights Manager Job Description
Job Description Example
Our innovative and growing company is looking for a marketing insights manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing insights manager
- Play an active role as an industry subject matter expert, monitor industry and market food trends to deliver actionable insights and support long term marketing strategic planning for our Industrial business to achieve growth targets
- Continuously evaluate and validate new food trend opportunities to drive front-end innovations with our Product Development & Culinary team that will delight our customers and enhance customer intimacy
- Plan and execute special projects to support APZ priorities and growth ambitions
- Design and implement in-depth qualitative and quantitative research using internal and external data sources to understand prospective audiences, rider and driver behaviour and brand opinion, perception and sentiment
- Utilise this research to formulate segments and provide insights of how to grow these target areas
- Work with cross-functional teams to gather insights that will help inform acquisition, engagement and retention strategies
- Manage 3rd party research partners to produce high quality reports
- Track brand opinion, perception and sentiment over set periods to measure Marketing efforts
- Provide the team with detailed market trends (written and oral presentations)
- Monitoring business performance
Qualifications for marketing insights manager
- Ability to create and design presentations and sells sheets
- Strong understand on how design and copy inform one another
- Knowledge of major syndicated research studies such as MRI, MMR, comScore
- Openness to feedback and constructive criticism and ability to evolve work accordingly
- Must be proficient in MS Office software (ESP
- 4-year bachelors degree and/or post grad degree
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Marketing Insights Manager Job Description
Job Description Example
Our company is hiring for a marketing insights manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing insights manager
- Marketing communications and regulatory communications (internal and external) related to products and services
- Products and services standards including benefits, talking points, disclosures, messaging
- Sales tools and resources
- Direct mail, printed collateral and promotional campaigns
- Business unit relations and strategic support of needs and initiatives
- Brand tone and style standards
- Client data for marketing purposes
- Increase community membership and engagement
- Create compelling sales collateral that promotes The Atlantic’s core benefits (presentations, sell sheets)
- Lead the strategic marketing plan process including a situation analysis, competitive analysis, customer segmentation, audience analysis, key message development with differentiated positioning and value propositions
Qualifications for marketing insights manager
- Experience with automotive research data (BEAT, NVCS)
- Bachelor's degree, preferably in an analytical field
- Strong interpersonal and strong (oral and written) communication skills
- Strong interpersonal and written communication skills, including experience presenting to senior leaders
- Ensuring day-to-day Market Insights & Competitive Intelligence activities effectively support corporate priorities and revenue objectives
- Minimum 3 years of management experience preferred