Program Manager, Marketing Job Description
Program manager, marketing
provides CRM support and marketing operations support to the marketing group and act as CRM back up support for the marketing and sales teams.
Program Manager, Marketing Duties & Responsibilities
To write an effective program manager, marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included program manager, marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Build automated programs within the marketing automation platform to run such processes as
Provide necessary guidance and coaching to achieve highest performance and customer engagement levels possible
Provide regular and timely updates to Head of Program Management regarding HE marketing strategy projects and plans, and participate in bi-weekly manager meetings
Provide input for and/or execute reports for the co-marketing programs
Recommend creative/landing page test strategies for marketing efforts and support execution
Provide strategic thought leadership on digital marketing communications strategies, including digital experience, tracking and measurement for the Employer Group business segment and lead the implementation of those digital initiatives
Create project plans and present them to stakeholders to garner buy-in for your strategies
Communicate strategy, progress, and results to key stakeholders
Understand digital marketing needs and have knowledge of current digital trends (web, mobile & social)
Communicate and maintain relationships with segment representatives, marketing, brand and digital product leads
Program Manager, Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Program Manager, Marketing
List any licenses or certifications required by the position: PMP, PMI, PSM, CSM, CAPM, CVE, MCE, FIPS, ITIL, PMO
Education for Program Manager, Marketing
Typically a job would require a certain level of education.
Employers hiring for the program manager, marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Communications, Business, MBA, Education, Advertising, Business/Administration, Technology, Communication, Public Relations
Skills for Program Manager, Marketing
Desired skills for program manager, marketing include:
Marketing automation
Business Intelligence and reporting
CRM marketing principles
CRM tools for campaign management
Corporate Purchasing and other Publix Support Departments’ operations
Email marketing
Marketing communications planning and segmentation methods
Microsoft Office Suite and project management computer software programs
Processes
Resources the Marketing department provides to support other Publix departments
Desired experience for program manager, marketing includes:
Gains trust and respect from peers and internal/external creative agencies
3-5 years of business experience incl
Minimum of 7 years of related experience in marketing/advertising
Excel in fast-paced, deadline-driven environment with ability to stay focused and calm
Experience managing a large budget (>$1M) across multiple media and vendor outlets
Execute new product launches for channels of responsibility
Program Manager, Marketing Examples
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Program Manager, Marketing Job Description
Job Description Example
Our growing company is looking for a program manager, marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for program manager, marketing
- Assists departments/colleges in locating external vendors for design, photography, printing, advertising
- Develops resources to assist departments/colleges with marketing objectives, such as marketing and communications plans, design templates, copywriting tips, graphic resources
- Collaborates with departments/colleges to determine effective marketing strategies
- Coordinates periodical marketing workshops
- Member of Integrated Marketing team
- Serves as support and back-up to the Director of University-Wide Marketing
- Serves as project liaison with outside marketing vendors
- Own all aspects of events
- Own and oversee all event logistics, from contract to completion and everything in between – ensuring the logistics are as tight as possible
- Manage a Customer Reference Program – membership recruitment
Qualifications for program manager, marketing
- LI-EMEA-BK1
- Manage reporting schedules
- Bachelors degree in marketing, advertising, communications or other business-related field preferred
- Knowledge of consumer digital interaction
- Experience working directly with a sales team, , sales deployment, sales analytics, sales
- Minimum of 3 years of successful experience in digital marketing communications with positions of increasing responsibility and accountability in a goal-oriented setting
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Program Manager, Marketing Job Description
Job Description Example
Our company is searching for experienced candidates for the position of program manager, marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for program manager, marketing
- Executes campaigns with imperfect information, in a fast-paced, nimble environment
- Establishes and evaluates metrics and performance benchmarks to make informed decisions
- Utilizes test and learn methodologies to inform long term plans
- Understands the creative development process
- Ongoing and regularly updating/enhancing all PCH website properties (PCH, POSO, Partners Pulse, Wellocracy), including content, imaging and web management
- Overseeing all social media channels, including messaging, campaigns and audience development for Twitter, Facebook, Linkedin, Identifying, writing, editing, and delivering written communication materials to amplify news, events, initiatives and campaigns, via appropriate communication vehicles
- Developing written marketing materials including monthly newsletter, email blasts, one-pagers, fact sheets, PCH annual report, exhibit materials, , including content development, graphic design and production
- Uses the Partners Connected Health values to govern decisions, actions and behaviors
- Develop strong relationships with our distribution marketing partners
- At the end of each quarter, you will prepare a metrics report out on the outcome of the quarterly Marketing plan, successes and improvements to adjust for the upcoming quarters
Qualifications for program manager, marketing
- Minimum of 5 years (typically 6-7 and above) sales and/or marketing experience in Life Science Research and Clinical Research market
- Strong marketing experience (BTL & Digital)
- Donstrated knowledge of screencasting tools, video hosting solutions, website platform, CMS and Google Analytics
- Proficiency with creative and design tools
- Ability to explain a technical product to non-technical audience
- Minimum of 3 years of relevant and targeted experience, running high profile marketing campaigns, with proven ability to influence key stake holders
3
Program Manager, Marketing Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of program manager, marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for program manager, marketing
- Experience managing outside agencies to deliver on internal project
- Identify and monitor Program team KPIs
- Successfully plan, coordinate execution and monitor integrated campaigns in partnership with the regional marketing teams for the full life cycle of a campaign, owning the global content pipeline and calendar
- Monitor and report on the ROI and effectiveness of campaigns
- Develop and execute marketing initiatives with third party partners
- Project management, cost estimation, and management of production schedules for marketing promotions
- Representing the marketing department by active participation in occasional client and partner meetings and regular team conference calls
- Provide sales support through lead generation and promotional campaigns
- Develop and update sales materials – including but not limited to presentations, sell sheets, reference guides, newsletters and other customer communications
- Work with creative team to oversee development of creative concepts that align with, support and elevate the brand
Qualifications for program manager, marketing
- Strong multi-tasker that works well under pressure, confident in themselves and be able to decisions on the fly
- Must be willing to travel and have the schedule flexibility to meet the business needs in this position
- Must be a people person who is self motivated and works extremely well under minimal supervision
- Collaborative approach and ability to partner within the marketing team and with other key stakeholders within the organization
- Big picture problem solving - thrives in ambiguity and has keen ability to identify gaps/overlaps across teams/orgs and projects
- Knowledge of open source, enterprise software, cloud, virtualization, and storage (software defined storage) is a plus
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Program Manager, Marketing Job Description
Job Description Example
Our company is looking to fill the role of program manager, marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for program manager, marketing
- Implement processes to drive efficiency, collaboration, prioritization and utilization of customer technology offerings
- Define, develop and execute an email marketing program to increase the number of Contributors in the program
- Work closely with our Email Marketing Manager to optimize campaign performance and lead scoring
- Champion brand, providing strategic direction & recommendations related to front-line employee branding and other projects as requested
- Manage budgets and vendor billing
- Experience with Inbound program management (and/or Inbound certification)
- Experience building relationships with Trusted Advisors and/or key influencers
- Working knowledge of the agile marketing process
- Heavy experience analyzing program results
- Document the timeline, activities and milestones of the project in the project plan
Qualifications for program manager, marketing
- A demonstrated ability in marketing leadership to create the vision and develop the strategies and integrated marketing plans, the ability to execute on the tactical elements of these plans
- Ability and willingness to work out of an office located in Detroit MI
- Work experience in display/search advertising
- High competency level in MS office products, including Excel, Outlook, and PowerPoint
- The ability to operate effectively in a dynamic, fast-paced environment
- 5 years of experience in Content management experience within an in-house marketing department or advertising agency
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Program Manager, Marketing Job Description
Job Description Example
Our innovative and growing company is looking for a program manager, marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for program manager, marketing
- Build analyses and recommendations for generating a healthy customer pipeline for new product launch
- Wrangle and Query raw data from multiple sources and synthesize into business insights
- Communicate data analysis, experiment design, and learnings throughout the marketing org cross-functionally
- Understand the platform, the Contributor audience, and identify opportunities for growth
- Develop and execute campaign marketing strategy with our sales team, that deliver against business goals and objectives
- Be an extension of our AppExchange recruitment sales team - know their mission, challenges, and opportunities and constantly bring innovative marketing campaign ideas to bear to help them succeed
- Collaborate with cross-functional teams to design and execute actionable & integrated recruitment marketing plans
- Support all field marketing initiatives and 3rd party events
- Plans, organizes and coordinates the design and delivery of assigned marketing programs and their communications to ensure accomplishment of sales, financial and budgetary goals
- Works with internal and external stakeholders to develop and implement communication programs and initiatives
Qualifications for program manager, marketing
- Demonstrated ability with analytics tools and proficiency with Salesforce.com, and Microsoft products including Word, Excel, PPT
- Strong program and project management
- Global thinker - Understand role of one’s work within larger context of business goals and environment and make suggestions accordingly
- This person should possess excellent verbal and written communication skills
- Domain knowledge and experience in multichannel/digital marketing is preferred
- Strong negotiation skills and proven abilities to influence without authority