Public Relations Job Description
Public relations
provides live social media and blog coverage of conferences and executive-level events in partnership with EmblemHealth’s Social Media Team.
Public Relations Duties & Responsibilities
To write an effective public relations job description, begin by listing detailed duties, responsibilities and expectations. We have included public relations job description templates that you can modify and use.
Sample responsibilities for this position include:
Manage the continuous monitoring of industry news and media to identify and develop proactive media outreach strategies, pitches and opportunities
Assist in the management of special events, including working directly with flagship stores and partners in regional markets, managing guests lists and customer outreach, and working with regional media to increase awareness in local markets
Work directly with all traditional and social media outlets including
Maintain and grow media relationships
Collect and monitor daily media coverage for all ticketing, eCommerce, technology and industry related news
Drive significant public relations initiatives to ensure effective communication with the media, key industry influencers and vendors to ensure that the company maintains a favorable position
Determine appropriate type of contact with the media, vendors and key influencers
Ensure the database and relationships with key media contacts industry influencers for the company and business units are maintained
Coach senior leadership on media relations best practices
Handle all new media relations—blogs, Facebook, Twitter, AOL, YouTube
Public Relations Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Public Relations
List any licenses or certifications required by the position: CAVE, CSW, GOSI, P/SL, AWS, CPR, MOHRE
Education for Public Relations
Typically a job would require a certain level of education.
Employers hiring for the public relations job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Communications, Journalism, Public Relations, Marketing, English, Education, Writing, Business, Business/Administration, Advertising
Skills for Public Relations
Desired skills for public relations include:
Microsoft Office
Excel
PowerPoint
Social media platforms
AP style
Media
Photoshop
Social media
Adobe Creative Suite
Local
Desired experience for public relations includes:
Grow national editorial press coverage
Develop & grow relationships with top tier market share editors resulting in increased quality placements & exposure
A minimum of 1 years public relations or communications experience
Organized, deadline-driven and capable of working in a fast-paced environment
Ability to work unpredictable hours when necessary, be available for travel
12-15 years of progressively responsible communications experience, preferably in both corporate communications and agency setting
Public Relations Examples
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Public Relations Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of public relations. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for public relations
- Responsible for maintaining key databases for press outreach and special events, including press, customers, VIPs, and local markets
- Develops and executes strategic press plans and tactics to promote key initiatives, leading to measurable coverage in targeted media outlets
- Works with Director of Public Relations on activities such as crisis management, media outreach, industry conferences, and others as required
- Manage PR Licensing for both digital media and print
- Writes and reviews news releases, other media correspondence, and internal and external communications
- Helps lead compilation of media and other tracking and related reports
- Help the PR Team to promote THE OUTNET and its brands, campaigns, activities and events to the media
- Partner with social media team on influencer programs and activations
- Draft and develop Ticketmaster related and/or corporate press releases and multimedia press releases
- Partner with executives, content marketing, and creative to develop thought leadership themes and content
Qualifications for public relations
- Bachelor’s degree in journalism or communications with a thorough understanding of communications principles and best practices
- Experience in a large, publically held multi-national organization required
- Game industry background highly preferred
- PR agency background preferred
- Prior position in video game/entertainment PR preferred
- BA/BS degree in marketing, communications, public relations or equivalent
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Public Relations Job Description
Job Description Example
Our innovative and growing company is hiring for a public relations. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for public relations
- Media monitoring through Social Communities (Facebook, Twitter, YouTube, Instragram) and Publications
- Support & service local teams on daily basis
- Drive strategic media placements and awareness of new portfolio additions and enhancements in target outlets and feeder markets
- Actively maintain relationships with traditional and non-traditional media in addition to management of field PR resources
- Support brand, divisional and/or hotel teams on influencer and media relations strategy for high-profile events
- Track media for relevant industry coverage
- Draft pitches and media announcements
- Support media events as needed
- Coordinate and help manage the PR editorial archive (print and digital)
- Assist RTW and accessories teams with editor appointments, re-sees, stylist+magazine pulls
Qualifications for public relations
- Minimum 12+ years of PR/Corporate Communications experience in a consumer driven industry, both agency and in-house experience preferred
- Proven track record developing and overseeing Consumer campaigns
- Ability to create and pitch stories that impress B2B clients and demonstrate the power of the product
- Maintain editorial calendars
- Must be a team player and work well with the public relations team
- Degree in communications, English, or marketing obtained or currently in progress
3
Public Relations Job Description
Job Description Example
Our company is growing rapidly and is hiring for a public relations. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for public relations
- Leverage longstanding relationships with journalists at the nation's top-tier financial, business and non-traditional media outlets and broadcast networks to generate positive media coverage
- Assist with media list development
- Ongoing media list management
- Maintain team media lists and speaking calendars
- Manage media and analyst lists
- Support media strategy including pitching concepts and targets
- Creating and distributing press releases, media alerts, and other external materials
- Manage incoming media inquiries and help mitigate potential reputational issues
- Proactively identify and secure opportunities for EDQ to earn positive media coverage
- Handle inbound inquiries from media outlets
Qualifications for public relations
- An affinity for the Clarisonic brand and a belief in its promise and products
- Experience producing online newsletters (i.e., production, writing, editing and layout)
- Experience working with media software databases (i.e., Meltwater, Cision, and Vocus)
- Experience posting content to social media platforms and identifying opportunities for online engagement
- Experience writing communications-related materials for higher education institutions or associations desired
- Technical writing background a plus
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Public Relations Job Description
Job Description Example
Our growing company is hiring for a public relations. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for public relations
- Support logistical activations and provide on-site coordination for media briefings and provide cross functional support (purchasing gift cards, coordinating Fix’s for media)
- Identify media opportunities and recommend article ideas
- Help fulfill local requests as needed
- Deploy and capitalize on social media opportunities to drive publicity opportunities
- Pitch stories to print, online and broadcast reporters and editors at national, local and trade outlets, including blogs
- Meet with and develop relationships with business and consumer finance reporters, editors and other traditional and social media influencers
- Assist Senior Manager – Public Relations in strategic media plan development and key performance indicator tracking and reporting
- Work across functional areas, Multimedia, Graphics Design, Social Media, Internal Communications, Journal of Accountancy and the broader communications team to help create an integrated approach to generating positive publicity and recognition
- Engage with users on social media sites such as Twitter and Facebook
- Support new endeavors for corporate social media, corporate blog, and corporate newsroom
Qualifications for public relations
- BA/BS in Public Relations or related degree with at least 2+ years’ experience working in a PR role
- Education with major in Communications, Public Relations, Journalism or related disciplines
- Possess natural ability to engage clients both personally and professionally
- Demonstrate the desire to introduce clients to potential new strategies and solutions that will positively impact their business
- Effectively presents information in both one-on-one and group situations to clients and other employees of the agency
- Manage the day to day operations for Maybelline Color Cosmetics, including supervising outside agencies who work on our larger consumer programs
5
Public Relations Job Description
Job Description Example
Our growing company is looking to fill the role of public relations. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for public relations
- Write, edit and proofread content for external audiences including press releases, briefing documents, PowerPoint presentations, media coverage summaries, bylined articles
- Serve as a “starting point” contact for the media, assessing media inquiries, recommending action and coordinating details
- Assists with the management of press materials requests, including media center orders, bug burns, edit time, shipping and tracking of materials to media
- Contribute to the creation and execution of communications tactics that build awareness and create preference for RSA, including point in time opportunities like special events, media events, industry conferences
- Build and maintain targeted, actionable media and analysts lists, other tracking documents as needed
- Manage all media inquiries and interview requests
- Participate in media briefings, regular agency calls and other activities
- Assists with the development and updating of media lists and other databases
- Create engaging and relevant content to disseminate through social media channels
- Have knowledge/understanding of social media-related technology and be able to support these technologies
Qualifications for public relations
- Experience interacting and building relationships with core stakeholder groups, including media, non-governmental organizations (NGOs) and other audiences
- Previous experience with corporate websites and social media strategies related to issues management/crisis communications strongly desired
- Strong relationships with B2B/tech media and analyst contacts
- Must have a very strong interest in fashion, media, trends and youth culture
- Rising senior or graduate of a 4 year university, Public Relations or Communications major preferred
- Preferably, at least, one past fashion, editorial or public relations internship