Senior Product Marketing Manager Job Description
Senior Product Marketing Manager Duties & Responsibilities
To write an effective senior product marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included senior product marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Senior Product Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Senior Product Marketing Manager
List any licenses or certifications required by the position: AWS, SANS, CISSP, PMP, CIMA, CFP, IC3
Education for Senior Product Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the senior product marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, MBA, Business, Computer Science, Technical, Communications, Engineering, Education, Technology, Management
Skills for Senior Product Marketing Manager
Desired skills for senior product marketing manager include:
Desired experience for senior product marketing manager includes:
Senior Product Marketing Manager Examples
Senior Product Marketing Manager Job Description
- Collaborate with the sales enablement team to ensure all Product Marketing output is delivered through effective channels and is accompanied by tools and/or training as appropriate
- Work with Field Marketing, Supply Chain, Key Markets and Finance to effectively forecast demand, profit margins, and Average Selling Price
- The ability to distill complex business and technology strategies to compelling messaging across various marketing materials for a variety of audiences
- Collaborating across industry and product management to deliver market-ready solutions designed to inform and drive corporate market and field activities
- Defining solution positioning and messaging, including identification of client and prospect needs, and competitive differentiators
- Defining solution campaign strategy, and creating compelling content to create awareness and drive leads
- Create content
- Direct a comprehensive product strategy from product conception and definition through end of life working closely with multiple product management teams
- Own the go to market strategy, packaging, and pricing
- Conduct user, market, and competitive research to better understand and evangelize market trends and apply key learnings to new initiatives
- Adept at resolving issues amidst ambiguity and complexity
- Tenacity and an unwavering drive toward action & results in fast-paced and fluid culture
- The candidate should be familiar with database technologies
- Having an ability to influence “up” AND cross-functionally to peers
- Understand total market, addressable market and obtainable markets for strategic integration initiatives
- Minimum of 7 years of experience in engineer program management or technical product management
Senior Product Marketing Manager Job Description
- Field readiness, preparing the sales teams and regional team with enough advance notice, information, and resources to both launch and sustain marketing plans against specific business goals
- 5+ years of experience in product marketing, product management or technical evangelism
- Develop a brand-new Windows IoT Partner Model Program focusing on ISV and Middleware providers by identifying the program strategy, key partners, marketing investments and business outcomes
- Develops customer and prospect use-cases and associated usability plans
- Collaborates with cross-functional teams across Marketing, Support, Product, and Engineering to both support their needs and seize opportunities for increasing subscriptions and lifetime value
- Develop and execute Product Marketing go-to-market in line with web performance business plan
- Creating a marketing mix that drives business results
- Produce marketing collateral to drive the GTM strategy and support the holistic car sale process
- Feed market validation studies by developing market insights and customer pain points in conjunction with market research
- Track consumer feedback through online and customer service channels to drive continuous improvement and new services
- Create advocacy amongst MSDN subscribers through valuable benefits, tools and relevant relationship marketing
- B.A./B.S marketing or business related field or Computer Science / Comp
- Experience and a track record of success in product marketing or product management is essential
- A minimum of 7 years of IT marketing experience
- Strong understanding of data management and storage technologies/concepts
- Understanding of different storage technologies and their value to different segments
Senior Product Marketing Manager Job Description
- Plan and execute product/feature launches across cross-functional teams (spanning Product, Marketing, Support, Service, Sales) and related sales enablement
- Acting as point of contact with PayPal global product marketing organization, ensuring consistent, clear communication and a collaborative spirit for sales tool creation and developer activities
- Work with multiple product marketing managers that own definition of several developer platform and tools GTMs to build a unified E2E set of demos to help accelerate sales and adoption of our technology
- Be the feedback loop from Sales into Product Marketing and Product
- Working cross-functionally with marketing, ops, product and content organizations to bring new products to market
- Helping to lead change, evolution, and sustained growth to deepen engagement and drive customer success on our platform
- Work broadly across DevDiv and Azure engineering, marketing teams, and field stakeholders to create technical content (whitepapers, 300 level decks, demo assets, training content and videos) that is easily consumable by corporate teams and WW field
- Help release and amplify our demo assets in GitHub and partner closely with multiple stakeholders in marketing team to amplify existence of new demos assets
- Deeply understand customer needs, market dynamics, competitors and product levers to further grow our Skype for Business voice solutions
- Understand current adoption of Skype for Business, and partner with the broader marketing teams on strategies to drive market penetration and satisfaction
- Passion for great consumer experiences, marketing strategy, and data-driven business insights
- Partner focused collaboration - excel in the ability to work with internal stakeholders in engineering, marketing, and branding
- Knowledgeable in Internet Marketing
- Experience in market research, strategic planning, and implementation preferred
- Strong ability to multi-task in a fast-paced environment and still meet deadlines
- Strong writing skills with experience building impactful content including
Senior Product Marketing Manager Job Description
- Maintain a deep understanding of the business strategies for our global Sales, Service, Support and Marketing organizations
- Partner with field and global marketing teams to help drive the solution strategy that drives awareness, demand, sales and client satisfaction in the North America Enterprise marketplace
- Analyze the market and competitive situation (leverage Competitive Insights Marketing Manager) using existing client, competitive and market data to create product marketing strategies that keep our solutions aligned with the market
- Drive differentiated value proposition, messaging and competitive positioning for Customer Insights, laddered to the Dynamics 365 value proposition and messaging
- Partner with Technical Product Marketing and R&D on an ongoing basis to deliver value position, produt strategy and roadmap
- Manage end-to-end GTM and product lunches to ensure field and partner readiness for Customer Insights
- Optimize the positioning, messaging and marketing strategies for specific segments, verticals and target personas
- Influence the offering strategy including pricing, packaging, product enhancements and sales incentives directed at the uniqueness of each of our target markets
- Translate in-depth market, consumer, dental professional and competitive analyses into winning connected concepts
- Integrate these new concepts into the OHC Connected Platform roadmap to uniquely build competitive advantage though both app services and data in local markets
- Bachelor or Masters Degree in Business, Marketing or related fiel
- Cloud experience and Computer Science degree is desirable
- Willingness to work in an office in Amsterdam, The Netherlands
- Business, technical product marketing or operational background with an MBA preferred
- 7+ years of experience and a proven record in project management, with flawless planning, execution, and optimization
- Deep understanding of Commercial audiences - Business Decision Makers preferred
Senior Product Marketing Manager Job Description
- Drive outbound marketing strategies to improve awareness, share of voice, sales pipeline, and market position
- Collaborate with brand and creative teams on the creation of marketing deliverables and manage marketing activities necessary for the business success of the product(s)
- Collaborate with Product Manager and VC Group Marketing team to draft overall launch plan and launch timeline
- Promises focus and prioritization to enable the most meaningful projects
- Delivers well-considered plans with multi-disciplinary input and clear goals
- Develop product positioning and messaging that differentiates our products in market
- Communicate the value proposition of our products to the Commercial, Engagement, Account and PSO teams
- Define and establish our ISV strategy and create/execute business monetization plans to drive adoption of Power BI through ISV partners
- Develop the core BOM including value proposition, positioning and messaging that resonates with SaaS service providers and ISV to accelerate the growth our Power BI ecosystem
- Research potential monetization models
- BA/BS in Computer Science preferred, or equivalent experience
- 2-5 years of experience in a Product Marketing or Product Management role
- Demonstrated track record of successful product/service launch
- Significant experience with Infrastructure-as-a-Service offerings and/or service delivery / service provider environments, including knowledge of key vendors in the marketplace
- Experience in a Product Marketing, Product Management, or a similar role
- Experience in Brand or Digital Marketing in a consumer products environment is a significant plus