Consumer Insights Analyst Resume Samples

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C McLaughlin

Cristina

McLaughlin

61482 Kaelyn Underpass

Philadelphia

+1 (555) 768 3777

61482 Kaelyn Underpass

Philadelphia

Phone

p +1 (555) 768 3777

Experience Experience

Chicago, IL

Junior Consumer Insights Analyst

Chicago, IL

Corwin, Jacobson and Lehner

Chicago, IL

Junior Consumer Insights Analyst

Provide primary day-to-day client interface on projects while working closely with Brand Managers and/or Directors
Participate in the development of research plans and independently manage mid to large-sized research initiatives for the Consumer Insights department
You will work closely with brand and marketing teams with your insights having an impact across Europe with major brands
Budget responsibility with colleagues on the substantial budget spent on behalf of Europe Sales and Marketing
Data mining the customer satisfaction database to understand where our strengths and opportunities lie
Support Consumer Insights Managers in execution of research projects, through sample management, data collection, quality control checks, data pulling and analysis, and report generation
Synthesize multiple data sources to uncover insights and then create concise and compelling stories to bring those insights to life

San Francisco, CA

Consumer Insights Analyst

San Francisco, CA

Toy, Schaden and Baumbach

San Francisco, CA

Consumer Insights Analyst

Marketing Support and ISM (In-Store Management) Training and Content Creation
Identify methods to leverage Facebook's large internal data sets to validate hypotheses and enhance 3rd party research work with proprietary data
Maximize efficiencies by developing automated solutions (ie: ongoing reporting)
Creates and automates standardized reports focusing on key metrics and diagnostic levers critical to measuring marketing plan success. Creates custom reports
Interpret and analyze data using statistical techniques and provide ongoing support to the analytics team
Works closely with advertising, credit, merchandising, human resources and other clients as assigned
Work is often performed under the pressure of strict deadlines

present

Boston, MA

Senior Consumer Insights Analyst

Boston, MA

Wolff Inc

present

Boston, MA

Senior Consumer Insights Analyst

present

Develop, manage and execute consumer insights learning plans for Boston-based brands Saucony and Stride Rite
Develop, maintain, and mine a repository of internal and external data to create reports that summarize key performance metrics and address strategic questions
Lead research project design and questionnaire design, implement fieldwork (via vendors), analyze data, and develop reports/presentations
Manage projects on our online consumer communities – including study development, analysis, and reporting
Manage NPD and market intelligence analyses, including developing and presenting reports to senior leaders at key milestone meetings
Lead, manage, and execute an enterprise-wide project on the role of digital in our industry
Represent the voice of the consumer in decisions made across all facets of the business – e.g. communication, product development and retail insights

Education Education

Bachelor’s Degree in Marketing

University of California, San Diego

Bachelor’s Degree in Marketing

Skills Skills

Strong quantitative and research skills with ability to demonstrate data interpretation capabilities
Basic knowledge of syndicated sources like comScore, MRI, Mars, Hitwise is
Basic knowledge of eMarketer, Datamonitor, Mintel is also
Strong problem solving skills with the ability to present results and solutions
Strong computer skills and proficiency in Microsoft Office (Excel, Word, Power Point) and marketing databases
Ability to leverage various business assets to impact successful planning and execution of marketing campaigns
Ability and interest in creating compelling data visualizations
Team-oriented but also highly self-sufficient and self-motivated
Project management skills, attention to detail and time management skills
Ability to work independently and in a group

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15 Consumer Insights Analyst resume templates

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Consumer Insights Analyst Resume Examples & Samples

Identifies and clarifies research objectives, establishes research scope and methodology, recommends external resources, subject to approval by Manager, communicates requirements, and monitors research activities
Provides consumer research input that impacts key business decisions
Works closely with advertising, credit, merchandising, human resources and other clients as assigned
Bachelor's degree in Marketing, Marketing Research, Social Sciences or Business Administration
Minimum of 2 years of experience in marketing research
Proven proficiency using SPSS/SAS (or other comparable statistical software) and MS Office

Consumer Insights Analyst Resume Examples & Samples

Develop and field primary market research surveys to support HSN corporate, category, and brand level initiatives
Synthesize and analyze secondary data to provide actionable insights and business trend to marketing and merchandising colleagues
Provide customer, brand, and market research in support of strategic projects requested by the business (Primary internal clients will be Customer Planning Committee, Marketing and Merchandising; secondary clients will be Sales & Service, Quality Assurance, and Programming)
Assist in the creation of reports and presentations that address business issues
Create actionable insights from survey data and customer database reports
Generate high-quality and timely deliverables that meet internal stakeholders’ expectations
Collaborate with other members of the Insights and Analytics organization to implement process improvements, facilitate knowledge sharing, and educate HSN colleagues on fact-based decision making

Senior Consumer Insights Analyst Resume Examples & Samples

Provide CRM driven consultations and recommendations in optimizing technical output & capabilities for CRM projects
Compile CRM data insights & develop/deploy a strategic monthly CRM KPI dashboard to demonstrate business insights
Support CRM manager in coordination of regional CRM projects rollout throughout APAC region
Actively use BI tools and statistical modeling, coupled with data mining, to provide practical strategies in achieving or improving business goals and targeted ROI
Lead strategic data analytics project from conceptualization to implementation
Work with Regional IT team members to increase & maintain reliability and quality of our consumer data & consumer profiles
Devise necessary enhancement procedures and guidelines for internal and external parties involved in projects
Support countries in achieving specific analytical needs for their CRM programs
Work with Regional IT team members and Global team members on the regional CRM & Business Intelligence platforms & tools to represent the requirements from a technical perspective, prioritize them and monitor progress. Ensure they are aligned and can support the multi-channel interaction and data strategy
Manage the proper external agencies and technical partners
Monitor & report Consumer Interaction & Consumer Relationship performance across Asia Pacific
3~5 years experienced in Multi-Channel Consumer Analytics
Familiar with full cycle Multi-Channel CRM from Demand Generation, to Prospect Nurturing, Loyalty, Re-purchase & Re-marketing
Solid track record in working with large volume data, including mining, segmentation, predictive modeling or decision support services
Knowledge in performance marketing analysis in retail preferred
Knowledge of database marketing techniques and software, such as SQL, SAS, SPSS is a bonus
Comfortable in communicating with different nationalities & cultures in English
Highly collaborative personality with great interpersonal skills
Accustomed to producing reports in Microsoft Excel & PowerPoint
Familiarity with Salesforce, Siebel and other commercial CRM tools is a bonus
Regional experience across Asia Pacific is a bonus

Consumer Insights Analyst Resume Examples & Samples

Manage and advocate best practices around web and mobile analytics, campaign reporting, conversion optimization
Provide in-depth analysis of traffic and commerce metrics for web and mobile and provide recommendations for improvement
Provide in-depth analysis of product and user behavior metrics and provide recommendations for improvement
Create and maintain dashboards and standardized reporting for various stakeholders
Support product owners with analysis of A/B and multivariate testing for site design and functionality enhancements
Analyze spend and conversion data by channel; track marketing efficiency metrics such as CPA, CPL and ROI to assist with investment decisions and strategy around paid/organic search, display, e-mail, social media and others
Work closely with the technology team to ensure CRM and other reporting and analytics tools and systems are implemented and maintained to meet the business requirements of the consumer brands team
Recognize and solve data problems and inconsistencies
LI-JK1

Consumer Insights Analyst Resume Examples & Samples

Prioritize work in alignment with business objectives and strategies
Think like an entrepreneur when addressing various research challenges
Combine sometimes disparate data sources to support your project
Build cross-functional partnerships
Assist in the development of research materials, such as survey design/questionnaire development, collection of data, focus groups etc
Own survey implementation and focus group execution
Transform respondent feedback into meaningful segments for analysis (inspecting, cleaning, transforming with the goal of discovering useful information)
Derive actionable customer insights via quantitative analysis
Maximize efficiencies by developing automated solutions (ie: ongoing reporting)
Manage day-to-day tasks for in-house customer panel, (e.g., customer service follow-up, Gift Card drawings, email communications, focus group coordination, (entailing coordination of dates, planning, recruiting, etc.)
Bachelor of Arts degree or a Bachelor of Science degree in business, economics, marketing research or mathematic
Excellent problem solving, analytical skills
Effective in interpersonal relations with the ability to work with people at all levels
Strong organizational skills, attention to detail, ability to assist with multiple concurrent projects
Excellent team player- strong willingness to learn and assist in all levels of tasks
0-2 years working experience in a related field/industry, apparel retailer is a plus
Experience with survey software tools/mapping software is a plus
Proofing/copy experience is a plus

Senior Consumer Insights Analyst Resume Examples & Samples

Delivery of all requirements to support Global Advanced Product and Marketing Strategy as requested, including (but not limited to) the following
Product positioning assessment
Competitive market analysis
Identification of vehicle line target customers
Key customer value proposition and key product advantages vs. comp. (“Why Buys”)
Attend Consumer Insight and Archetype Research
Identification of Brand strategy and Portfolio futuring
Work on High Priority Studies to aid in generating strategic direction for brand/carline programs
Cross-shop data, source of sales, segment customer demographics/psychographics, trend analysis
Perform other duties and projects as assigned
Be creative
Ability to run data in mTAB, JD Power, PIN, Polk Insights, etc
Bachelor’s degree or equivalent experience preferred
Minimum 4 years’ experience in strategic planning
Marketing background
Have physical and mental requirements to meet the above listed job responsibilities

Senior Consumer Insights Analyst Resume Examples & Samples

Identifies, jointly with marketing, communications or other clients specific problems or areas that may require research support, and helps drive learning agendas
Advises and makes recommendations on market research issues such as research design and methodologies, appropriate sample sizes, best techniques, etc. When appropriate, proactively suggests studies that deliver on information gaps
Conducts comprehensive research projects and is able to compile layers of analysis under limited supervision
Applies creativity to research projects and looks to external/syndicated research sources to supplement knowledge
Project management is at the heart of this position, which may include weekly status calls, field reports, etc. Will be responsible for communicating with the end client any slippage on project costs or timing and presenting applicable solutions
Acts as a liaison between the internal client and the outside market research vendor, communicating project objectives, questionnaire changes, etc.. Finds solutions to problems before they occur
Maintains the relationship with external suppliers ensuring that the all facets of contractual agreements are maintained, including, but not limited to: RFPs, Statements of Work, Master Service agreements, etc
Pull data from a variety of sources to create a “story” on a certain topic. Information may be used for internal or external meetings, executive speeches, planning or other purposes
Responsible for project accounting, including securing account numbers from clients and opening PO numbers, tracking and vendor checking invoices
Bachelor’s degree in marketing or related field
Minimum of 5 years of experience with primary market research (either supplier or client side) experience in all phases of market research from project inception to final data analysis with progressively more responsibility and a track record of results is required
Must possess training or experience in questionnaire design (i.e., experience with different scales, knowledgeable about avoiding bias, etc.), knowledge about different market research methodologies and techniques, a keen analytical mind, be strong on planning, detail, and accuracy, and be a demonstrably creative thinker
Sound statistical knowledge and familiarity with t-tests, z-tests, confidence intervals, and practical knowledge of analytical tools such as SAS
Substantial skills in written and oral communication

Senior Consumer Insights Analyst Resume Examples & Samples

Consult with internal business partners. Understand business objectives and develop research plans to effectively address informational needs, from project design to final recommendation
Represent the voice-of-the-member in business decisions through presentations, reporting, meeting participation and ad hoc inquiries
Manage day-to-day research activities (qualitative and quantitative) and collaborate effectively with a variety of vendors
Analyze data to uncover stories and themes and concisely present findings in a digestible manner
Build strong partnerships with internal business clients in all functional areas of the company
Draft executive summaries for upper management
Act as a team player contributing to the success of a strong strategic insights/marketing research team
Use research to identify ways to improve NPS
3+ years of experience supporting consumer-based quantitative and qualitative primary marketing research
Ability to create and edit complex PowerPoint presentations
Experience at a research supplier
Experience running communities
Experience writing surveys

Consumer Insights Analyst Resume Examples & Samples

Translate findings into an understandable document
Communicate complex ideas in a simple way
Strong verbal and written communications skills with significant experience using Word, PowerPoint and Excel

Senior Consumer Insights Analyst Resume Examples & Samples

University degree in Social Science, Business Administration or Marketing
At least 5 years of working experience in commercial area (FMCG experience would be of a big asset) in combination with highly developed analytical skills combined with the ability to identify synergies and synthesize data from different sources
Cross-country experience, demonstrated ability to work across cultures, and in remote teams
Market research experience is an asset
Sound experience in partnering with multiple stakeholders outside and inside of the organization (external agencies) and proven track record in dealing with ambiguity
Ability to see the big picture and create holistic view of brand performance

Consumer Insights Analyst Resume Examples & Samples

Independently manage the full survey research lifecycle from requirements gathering & design to results & presentation
Partner with client sales executives, client success managers, and internal program managers to understand clients’ goals and ensure that survey reporting meets their strategic needs
Extract meaningful analytic insight from individual client projects and aggregate results across our entire research portfolio to provide program or product recommendations
Identify opportunities for process improvement—in research design, analysis, dissemination and documentation—and implement these changes
Manage vendor relationships to ensure timely, high-quality deliverables

Consumer Insights Analyst Resume Examples & Samples

Become the internal expert and primary contact person for all relevant syndicated research product content and uses
Gather, synthesize, and establish key insights and benchmarks on WebMD user behavior and platform efficacy through use of internal data and external sources like comScore, MRI and eMarketer
Collaborate with the sales and marketing team to understand business questions and build a narrative around the power and impact of WebMD as a platform for advertising
Produce monthly/weekly reports with useful insights around WebMD as a sales platform
Work with colleagues on consumer insight and Customer Intelligence and Insights team to ensure best practices with data analysis and maintain consistency and reliability across reports
Responding to daily requests from sales, marketing and executive management as to their data needs
Gathers data on competitors; analyzes and compares such competitive factors
Collects and analyzes data on established and prospective customers and on competitors
Prepares data and information that interprets market conditions and target markets
Substantiate data for marketing and sales materials
Support teams using syndicated data and proprietary tools to drive media targeting and budget allocations; ensure client advertising investment is optimized to drive results
Partner with other insight teams (Market Research, Statistical Service and Web Analytics) to deliver comprehensive, integrated understanding and measurement solutions
Transform data and research into meaningful strategic insights and experience planning
Become a subject matter expert, innovator, and strategic partner
Communicate opportunities, learnings, and recommendations with authority and credibility
Field questions and further capabilities with all syndicated planning tools and primary techniques
Entrepreneurial, enthusiastic, engaging, curious, with a self-directed spirit
Strategic thinker who is also willing to roll up sleeves and understand the details
Keenly focused on action and solutions; thriving with deep critical thinking and analysis
Resourceful, flexible, and adaptable, strong ability to pivot when the need arises, and deadline-oriented
0-2 years of experience or internship with data analysis geared towards answering sales questions, preferably in a digital media or online advertising organization
Strong quantitative and research skills with ability to demonstrate data interpretation capabilities
Ability to write clearly and well, translate research into insights, and analyze and interpret data with sales needs in mind
Basic knowledge of syndicated sources like comScore, MRI, Mars, Hitwise is a plus
Basic knowledge of eMarketer, Datamonitor, Mintel is also a plus
Some familiarity with the digital environment
Some familiarity with magazine (print) research preferred
Strong interpersonal skills, demonstrate empathy and commitment to the client
Proficiency in Microsoft PowerPoint, Word, Excel

Senior Consumer Insights Analyst Resume Examples & Samples

Manage day-to-day research activities and collaborate effectively with a variety of partners
Manage sample requests for research studies and ensure quality of output
Coordinate sharing of data with internal stakeholders
Train research agencies on new processes when needed
Partner with procurement to obtain and define statement of work agreements
Ongoing management of research agency partners to ensure UHC vendor requirements are met
Lead team invoicing efforts and budget management

Consumer Insights Analyst Resume Examples & Samples

Bachelors Degree in Marketing, Market Research, Business, Psychology, Consumer Behavior or related field or equivalent combination of education and work experience
5+ years total work experience
Past research experience is not required. Ideal candidates will have 3+ years of experience in consumer insights, product communication, product design, and customer experience research
Exceptional curiosity, business acumen, critical thinking and problem solving, written and oral communication skills
Ability to perform problem and data analysis, interpret results, and identify business opportunities
Flexibility to adapt to changing priorities, and desire to desire to champion insights and embed learning throughout the organization
Team-player and self-starter able to work with minimal direction
Financial services industry experience preferred

Senior Consumer Insights Analyst Resume Examples & Samples

Consult with internal business partners
Understand business objectives and develop research plans to effectively address informational needs, from project design to final recommendation
Bachelor's Degree or higher
Ability to create and edit complex Microsoft PowerPoint presentations
Consumer marketing research experience
Willingness to tackle administrative tasks

Senior Consumer Insights Analyst Resume Examples & Samples

Candidate must have the ability to efficiently handle multiple projects in a fast-paced environment, adapt to shifting priorities, and be very detail-oriented
Candidate must have analytic problem solving skills with an understanding of qualitative and quantitative research methodologies
Candidate must be able to synthesize multiple sources of information into meaningful conclusions and recommendations
Candidate must have the ability to work independently as well as with cross-functional teams
Candidate must be able to present insights with confidence and represent the ‘voice of the consumer’ in meetings with brand partners
Candidate must have proficient computer skills (Word, PowerPoint, Excel)
Candidate must display good interpersonal skills, including a positive, cooperative attitude - both inside and outside the department
Candidate must have the ability manage relationships and administrative processes with multiple research suppliers and advertising agencies
Undergraduate degree (BS, BA) is required
A minimum of 3 years of experience in consumer research is required
Prior experience in both qualitative and quantitative research methodologies is required
Must be able to very effectively time manage and juggle multiple projects and priorities
The requirements of this position may change from time to time in accordance with the changing conditions of the business. Therefore, Mattel requires the incumbent to be flexible and to assume any corresponding changes in responsibilities

Consumer Insights Analyst Resume Examples & Samples

Candidate must have the ability to handle multiple projects in a fast-paced environment, adapt to shifting priorities, and be very detail-oriented
Candidate must be able to consistently demonstrate the ability to plan, execute, and complete a wide variety of projects in a timely manner
Strong analytical thinking and writing skills are required
Candidate must feel comfortable and confident working with cross-functional teams
Candidate must demonstrate confidence in representing the 'voice of the consumer.'
Candidate must have the ability to work independently and very EFFICIENTLY
Candidate must have analytic problem solving skills with a basic understanding of qualitative and quantitative research methodologies
Candidate must be able to present with confidence
Candidate must display good interpersonal skills -a positive, cooperative attitude - both inside and outside the department
Candidate must have the ability manage relationships and administrative processes with multiple research suppliers, advertising agencies and internal stakeholders
Undergraduate degree (BS, BA) is required. Graduate level degree is a plus
Prior experience in both qualitative and quantitative research methodologies is preferred
Excellent writing skills (particularly writing reports) are a must

Consumer Insights Analyst, Gucci Resume Examples & Samples

Primary responsibilities include transforming data into actionable client-centric business intelligence through the use of query and reporting tools
Perform hands on analysis of customer data using tools within Microstrategy to access data and deliver customer insights that shape and support practical strategic initiatives in retail, operations, and marketing
Support the Consumer Management and larger Retail teams with behavioral and demographic analysis of the customer database, identifying: key customer insights, critical client target groups, and performance analyses of clienteling and marketing initiatives
Develop insights and strategies to measure, analyze and drive customer acquisition, retention and reactivation
Work with global and regional cross functional teams to support business objectives
Special Events
Advertising
Public Relations
MIS
Strategy & Business Planning
Executive Team
Work directly with Retail network to ensure understanding, adoption, and execution of Customer Insights data intelligence
Work with global teams to analyze and report regionally on global client-centric KPIs and key reports
Perform customer segmentation analytics
Execute weekly/monthly/quarterly standard reporting and lead the development of custom reporting and dashboards, identifying further KPIs to help drive the business
Ensure processes, tools, and documentation are in place to support efficient and consistent customer analysis across teams
Deliver Trainings and presentation to other functions and in store retail teams
Support Senior Manager in
Translating findings into clear, easy-to-understand insights, communicating verbally and visually through compelling written documents
Succinctly but effectively presenting and articulating the business value of complicated analyses to a diverse group of users

Consumer Insights Analyst Resume Examples & Samples

Plans and executes complex industry, socio-economic, consumer and brand analytics
Conducts a variety of complex analyses including but not limited to: customer behavior trends, campaign and program effectiveness
Analyzes scenarios to assess the before/after impacts of target market selection
Develops and manages quantitative and qualitative studies and surveys
Utilizes primary research, including a Customer Relationship Management (CRM) system and syndicated and other data sources to identify trends. Provides information on CRM analytic capabilities to business partners
Pulls disparate pieces of data together; applies statistical modeling and sound data mining techniques to form a cogent story and actionable recommendations for target market segmentation and selection and media choice
Provides sound insights to make marketing decisions. Identifies, prepares, translates and presents insights to department management to assist in developing marketing plans, campaigns and customer segments
May be assigned to act as liaison with various external market research firms and other internal data sources. Provides open communication and timely data collection
Creates and automates standardized reports focusing on key metrics and diagnostic levers critical to measuring marketing plan success. Creates custom reports
Bachelor’s degree in Statistics, Economics, or related field plus 3 or more years of experience with business modeling and analysis and working with primary research and syndicated data
Market research, data mining and statistical modeling methodologies and techniques
Customer Relationship Management (CRM) systems or ability to learn
Database management systems and working with customer data
Demonstrated statistical modeling and data mining skills
Demonstrated ability to query large data sets using database management software (i.e. SQL) and database mining software (i.e. SAS)
Strong communication skills to translate information with varying levels of complexity into clear and concise presentations for technical and nontechnical audiences
Ability to synthesize data and translate insights into clear, action-oriented recommendations
Ability to leverage various business assets to impact successful planning and execution of marketing campaigns
Ability to work independently and in a group
Project management skills, attention to detail and time management skills
Demonstrated analytical, critical and interpretative thinking skills
Strong problem solving skills with the ability to present results and solutions
Strong computer skills and proficiency in Microsoft Office (Excel, Word, Power Point) and marketing databases
Sitting; frequent sedentary work
Viewing computer monitor
Keyboarding; use of fingers to make small movements (e.g. typing and mouse)

Consumer Insights Analyst Resume Examples & Samples

Represent the voice of the consumer in decisions made across all facets of the business – e.g. communication, product development and retail insights
Assist and/or lead research project design and questionnaire design, implement fieldwork (via vendors), analyze data, and develop reports/presentations
Handle logistics of qualitative research (monitoring recruitment, facilities management, stimuli development and production, videoconferencing coordination, etc.)
Manage projects on our online consumer communities – including study development and analysis
Leverage syndicated data and trends to understand the drivers of the business and encourage fact based decision making
Synthesize multiple data sources to uncover insights and then create concise and compelling stories to bring those insights to life
Influence others with solid recommendations based upon sound analytics and an intimate understanding of products, consumers, and competitive pressures
Support the Consumer Insights Manager in managing the research budget for each brand and help the business to maximize the efficiency of market research spending
Help manage internal research projects and external research vendors/agencies – consulting on project goals, methodology and budget
Broad understanding of a wide range of research methods (quantitative and qualitative) and the appropriate application of these methods
Experience in research project management and working with external research suppliers, e.g. designing questionnaires, facilitator guides, and banners for research reports and analyzing cross-tabs
Strong analytical skills; ability to analyze consumer transactional, behavioral, attitudinal and demographic data and draw informed conclusions based on the results
Ability to develop relationships with business partners and cross-functional team members
Strong communication and presentation skills are a must
Must be proficient in Microsoft Office programs: PowerPoint, Excel, and Word
3+ years of consumer insights or market research experience (client or vendor side). Experience with Footwear/Apparel or CPG preferred

Consumer Insights Analyst Resume Examples & Samples

Program, launch, and monitor online surveys
Identify and implement innovative programming techniques and solutions to programming challenges
Determine and execute appropriate descriptive and basic inferential statistics
Manage all aspects of data collection for client surveys (distribution, quality control)
Develop survey reporting both in dashboards (Tableau) and for presentations (Powerpoint)·
Other responsibilities as needed
Assist other areas of the company with survey research when requested
Maintain working relationship with survey vendor
Stay abreast of evolving best practices and innovations in survey methods (programming, content, measurement, distribution, visualization, analysis, interpretation); work with manager to implement
Bachelor’s degree, preferably in social sciences, statistics, business, marketing, or related field
1+ years of experience programming surveys in a software platform such as Qualtrics, Voxco, ConfirmIt, or Survey Monkey
Experience with survey methodology and survey operations, such as survey design, survey distribution, and data analysis
1 – 4 years of full-time work or academic experience conducting research and data analysis
Ability and interest in creating compelling data visualizations
Familiarity with visualization software such as Tableau or Qlikview preferred
Familiarity with R or Python preferred
Familiarity with Javascript a plus
Team-oriented but also highly self-sufficient and self-motivated
Ability to prioritize and coordinate multiple projects at once and under time pressure
Must be detail-oriented and have the ability to work in a fast-paced environment
Interest in growing your skill set by learning new tools and software for data collection, analysis, and visualization
Familiarity with other consumer research methodologies such as choice modelling, focus groups, market research a plus

Senior Consumer Insights Analyst Resume Examples & Samples

Must be intellectually curious, passionate about consumers, and be interested in the footwear/fashion category
Strong understanding of a wide range of research methods (quantitative and qualitative) and the appropriate application of these methods
Experience in research project management and working with external research suppliers, e.g. designing questionnaires, facilitator guides, banners for research reports and analyzing cross-tabs
Ability to translate research results/findings into actionable insights and recommendations
Ability to influence and lead within the organization as a functional research expert
Experience in advising senior leaders on strategic issues
Must be proficient in Microsoft Office programs: Powerpoint, Excel, and Word
Bachelor's or other degree in business, marketing, market research, statistics, finance, or social sciences required
4+ years of consumer insights or market research experience (client or vendor side). Experience with Footwear/Apparel or CPG preferred

Senior Consumer Insights Analyst Resume Examples & Samples

Leverage internal and external data sources to identify business opportunities and/or issues
Develop and maintain statistical models based on varying sources of available customer and sales data. Such models would provide understanding in areas such as Market Basket, Marketing Mix ROI, Advertising Effectiveness, Brand Health, Customer Segmentation, and In-Store Experience
Experience working with large datasets/analytical datamarts, preferably customer/marketing database within a retail environment with exposure to heavy data lifting, cleaning and preparation
Proficient in SAS programming, Word, Excel, Access, PowerPoint and various data mining tools and relational database systems
Bachelor's Degree in Computer Science, Information Systems, or Social Science with experience/knowledge of statistical tools or other relevant degree
Proven experience with statistical analysis and modeling, preferably including areas of marketing mix modeling, regression analysis, conjoint analysis, and sales data analytics
Proven experience in database design
Ability to logically communicate complex analysis to diverse audiences. Solid written communication skills

Junior Consumer Insights Analyst Resume Examples & Samples

Participate in the development of research plans and independently manage mid to large-sized research initiatives for the Consumer Insights department
Provide relevant and actionable insights that best facilitate appropriate decision making for internal clients
Provide primary day-to-day client interface on projects while working closely with Brand Managers and/or Directors
You will work closely with brand and marketing teams with your insights having an impact across Europe with major brands
Data mining the customer satisfaction database to understand where our strengths and opportunities lie
Budget responsibility with colleagues on the substantial budget spent on behalf of Europe Sales and Marketing

Consumer Insights Analyst Resume Examples & Samples

Bachelor’s degree in a field that will yield Business Analytics expertise, preferred
One (1) year work experience in a technical role requiring the ability to extract data and transform it for meaningful interpretation and analysis and the ability to communicate findings in a non-technical format. Experienced must yield expertise in database technologies and software including Excel, Access, Word, SQL and predictive modeling tools. Ability to write SQL scripts
Strong math, analytical, organizational, communication and presentation skills required
Understanding of call center metrics, processes, practices and impacts on staffing needs preferred
One year of experience with workforce management products (IEX< Aspect, Genesys, Verint etc.) and phone switch monitoring applications (Centre Vu Supervisor, ccPulse etc.) preferred
Three (3) or more year’s experience in market research and data analysis, preferred.
Some overnight travel required

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