Digital Analyst Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the digital analyst job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

Craft your perfect resume by picking job responsibilities written by professional recruiters

Pick from the thousands of curated job responsibilities used by the leading companies

Tailor your resume & cover letter with wording that best fits for each job you apply

Resume Builder

Create a Resume in Minutes with Professional Resume Templates

CHOOSE THE BEST TEMPLATE - Choose from 15 Leading Templates. No need to think about design details.

USE PRE-WRITTEN BULLET POINTS - Select from thousands of pre-written bullet points.

SAVE YOUR DOCUMENTS IN PDF FILES - Instantly download in PDF format or share a custom link.

Create a Resume in Minutes

P Mueller

Precious

Mueller

2788 VonRueden Walk

Philadelphia

+1 (555) 703 3651

2788 VonRueden Walk

Philadelphia

Phone

p +1 (555) 703 3651

Experience Experience

Phoenix, AZ

Digital Analyst

Phoenix, AZ

Gleichner, Morissette and Ratke

Phoenix, AZ

Digital Analyst

Working with product & marketing managers to define learning objectives, KPIs and supporting metrics based on business objectives and design direction
Work with Business Analysts and Leaders to define Objectives, Goals and Key Performance Indicators
Create and maintain automated weekly/monthly reports and dashboards that report on the health of website for product owners/senior management
Provide monthly/quarterly campaign reports & performance insights
Develop quantitative and qualitative analyses and ad-hoc reports to monitor performance and trends
Manage various Tag Management platforms/solutions together with team members
Working with client stakeholders to identify site objectives and key performance indicators (KPIs)

San Francisco, CA

IT Digital Analyst

San Francisco, CA

Zulauf-Schimmel

San Francisco, CA

IT Digital Analyst

Manage analytic product development from inception to deployment and through product lifecycle
Manage analytics product development from inception to deployment and through product lifecycle
Proficiency in developing custom reports, advanced segments, configuring digital analytics platforms, and providing interpretation and presentation of findings
This person will be responsible to lead, manage and support business programs implemented using technologies such as Adobe Campaign, Marketo, Google Analytics (Premium), Adobe Analytics, Tealium TMS etc
The person will also play a key role in determining Motorola’s web analytics program: what data to collect, how to classify it, how to provide insights and recommendations based on the data collected
This person will be responsible to lead, manage and support business programs implemented using technologies such as Oracle Eloqua, Adobe Campaign, Google Analytics (Premium), Adobe Analytics, Tealium TMS etc
Campaign Reporting: Work with the analytics team to track the effectiveness of campaigns

present

Philadelphia, PA

Digital Analyst Mirum San Diego

Philadelphia, PA

Parisian-Jerde

present

Philadelphia, PA

Digital Analyst Mirum San Diego

present

Implementation Strategy –leverage existing implementation strategy while supporting tag management instance
Support Debugging Tools (Charles Proxy) –work with debugging tools, specifically Charles Proxy
Analytics Support – Provide client support for issues or questions regarding digital analytics solutions
Familiar with analytical thinking, mathematical concepts and digital analytics methodologies
Test Plan Documentation –document test plans (related to analytics QA)
Detail oriented
Create Centralized Documentation and Specifications –document processes and maintain specifications in a centralized location accessible to the wider team and client, such as Confluence

Education Education

Bachelor’s Degree in Business

University of San Francisco

Bachelor’s Degree in Business

Skills Skills

Understand and make recommendations to the management team on current trends and changes across mobile, web and streaming platforms
Prepare standard daily / weekly / monthly / quarterly revenue and ad view reports for Senior Management teams, using various reporting tools
Develop/produce additional ad hoc digital analyses and reports on a regular basis
Work with third parties to recognize features and content that are successful
Provide clear and useable data to leadership on all digital platforms
Prioritize multiple projects appropriately and communicate timelines and project progress effectively
Create consistent naming and formatting across all properties, platforms and reports
Empower the analytics department to produce new and improved KPI’s and reporting capabilities which will be used by Sr Management to drive business strategy
Create powerful data visualizations which could “tell a story” that successfully depicts, predicts and reconciles business scenarios, trends, opportunities and problems
Help oversee mobile and web tagging environments

Create a Resume in Minutes

15 Digital Analyst resume templates

Read our complete resume writing guides

Digital Analyst Resume Examples & Samples

Build and Maintain daily/weekly/monthly reporting and perform baseline analysis for supported areas
Analyze new features and content to measure performance and identify opportunities
Synthesize data/research from multiple sources to find the right answers
Participate in analytics process discussions
Translate customer needs into effective, valuable solutions and communicate solutions to appropriate parties
Support Site Experience team with ad-hoc analysis requests

Digital Analyst Resume Examples & Samples

Inform and guide consumer engagement strategy through the sourcing and synthesis of digital media KPIs, social and commerce platform analytics, and social listening data
Produce a variety of custom reports and dashboards to support global marketing teams, regional teams, executive leadership
Partner with retail and wholesale marketing teams to deliver holistic analysis of Timberland media performance, and its effectiveness in all channels
Execute ad-hoc analysis identified by digital team, global brand team

Digital Analyst Resume Examples & Samples

Structure implementation of analytics tags and other tracking parameters (Omniture SiteCatalyst)
Create and maintain automated weekly/monthly reports and dashboards that report on the health of website for product owners/senior management
Consolidate and validate data across multiple sources to draw conclusions and make recommendations
Responsible for providing metrics-based feedback with insightful analyses, including recommendations and action items to Ad Sales, Editorial, Product, Digital Publishing, and Games teams in an effort to optimize the monetization scheme, user retention, and engagement
Partner with Digital Ad Sales team to plan, monitor and report campaign performance
Provide thought leadership of analytics technologies and proactively identify better ways to glean insights
Effectively communicate findings, along with actionable recommendations, to project teams and business leaders, both verbally and in email and presentations
3+ years of relevant work experience performing digital analytics in marketing sciences capacity at a media agency, market research, consulting or client side research role
Strong understanding of digital advertising in display, mobile/tablet, e-mail, video, and social media
Proven ability to communicate complex, technical concepts to broad based stakeholder audience
Expert in using the Microsoft Office suite with advanced Excel skills
Knowledge of web measurement technologies: Website analytics software (e.g. Adobe SiteCatalyst, Google Analytics)
Ad serving platforms (e.g. DART)
Audience analytics software (e.g. Neilsen, Comscore, MRI, Simmons, Rentrak)
Social Analytics platforms (e.g. Facebook Insights, Radian 6, etc.)
Email marketing platforms (e.g. Exact Target)
CRM platforms
Market research tools (e.g. eMarketer)
SEM (Search Engine Marketing) / PPC (Pay Per Click) and SEO (Search Engine Optimization) strategies

Digital Analyst, Logo Resume Examples & Samples

Creating, analyzing, and distributing daily, weekly, monthly, quarterly, and year-end reports across Logo TV digital
Conducting ad hoc analyses on web and mobile usage and the competition
Building and maintaining relationships with stakeholders
Communicating clearly and accurately to management
Helping ensure reporting/tagging is implemented and working properly site wide
1+ years of related digital media research experience
Bachelor degree or higher
Strong MS Office skills – especially Excel and PowerPoint
Experience with internal web tracking solutions, preferably Adobe Site Catalyst, Discover, and Adobe Social
Experience with other analytic solutions such as Google Analytics, Comscore, Nielsen, Adobe Social, Simple Reach
Familiar with reporting/tagging process and testing and debugger tools such as Fiddler and Charles
Strategic thinker with excellent analytical, written, and verbal skills
Ability to work independently and within a team striving towards a common goal
Ability to proactively manage expectations, inform, and provide insights and recommendations

Digital Analyst Resume Examples & Samples

Provide methodological guidance for enablement/implementation, including data collection and platform integration requirements
Oversee the design, synthesis, and delivery of analytics reports
Perform analyses and provide interpretation, guidance and strong recommendations to aid decision making and inform business planning
Demonstrated attentiveness to detail
Proven team player with the ability to guide and influence cross-functional teams

Digital Analyst Resume Examples & Samples

Understand and make recommendations to the management team on current trends and changes across mobile, web and streaming platforms
Prepare standard daily / weekly / monthly / quarterly revenue and ad view reports for Senior Management teams, using various reporting tools
Develop/produce additional ad hoc digital analyses and reports on a regular basis
Work with third parties to recognize features and content that are successful
Provide clear and useable data to leadership on all digital platforms
Create consistent naming and formatting across all properties, platforms and reports

Digital Analyst Resume Examples & Samples

Empower the analytics department to produce new and improved KPI’s and reporting capabilities which will be used by Sr Management to drive business strategy
Create powerful data visualizations which could “tell a story” that successfully depicts, predicts and reconciles business scenarios, trends, opportunities and problems
Help oversee mobile and web tagging environments
Gain strong knowledge of various data sources and make suggestions to optimize reporting and operational efficiencies
Work closely with data warehouse engineers to ensure ongoing automation and data integrity
Collaborate with in-house and 3rd party development teams to implement tracking schema on new platforms
Make recommendations to Sr Management on how to improve performance and maximize KPIs
Create templates and automation tools for re-occurring reports and analysis to increase the efficiency of the department
Work cross-functionally to support analytics of all marketing channels and initiatives, including email, acquisition (display, search, social, affiliate), retention, referral & offline channels
A self-starter with 3-6 year’s backend data experience in a digital direct-to-consumer environment
Expertise in tag based reporting from Omniture, Localytics or Google Analytics is essential
Advanced skills in SQL and in reporting tools such as R/Shiny Dashboards, Good Data, or Tableau are critical
Proven analytical and quantitative skills including a strong understanding of online marketing metrics, data sources, database mining, etc
Previous experience in analyzing new customer acquisition, retention, lifetime value, and trends
Strong written and verbal communication skills with individuals at both peer and management levels. Includes the ability to communicate highly technical information in an understandable and actionable format
Ability to succeed in a fast paced, changing environment that requires the ability to “multi-task” and implement high priority initiatives
Strategic acumen coupled with a high attention to detail and the ability to audit his/her own work for accuracy and quality
Omniture or Localytics API experience a huge plus
SSIS or scripting (ie: python) experience a huge plus

Digital Analyst Resume Examples & Samples

4-6+years of experience
Intermediate SQL or other database language knowledge
Advanced Excel or similar data manipulation experience

Global Digital Analyst Resume Examples & Samples

Education: Bachelor's Degree (Mandatory), Master's Degree (Preferred) in analytic discipline (math, engineering, business, statistics, etc)
Experience 5+ years related experience in analysis with knowledge and preferably experience with Online marketing effectiveness, web analysis tools and traditional marketing/customer analysis. Knowledge of Web design desirable
Demonstrated high level of proficiency with SQL or SAS programming, web analytics tools and Microsoft Office Suite (Excel, Powerpoint, Word)
Strong written, verbal and analytical skills required. Ability to communicate findings and business impact clearly and concisely
Familiarity with Web design, Omniture Site Catalyst, Google Analytics, Test and Target, Coremetrics, HBX, Websidestory or other web analytics tools a plus
Demonstrated experience in synthesizing data analysis into actionable results

Dcg & Digital Analyst Resume Examples & Samples

Support in the creation of short form and digital proposals
Support in monitoring the production process along with the Manager, Creative Producer and production houses
Responsible for the delivery of materials and implementation of projects with Commercial Operations and other departments
Responsible for the processing of payments and invoices
Responsible for the processing of contracts (including Ancine) between Discovery, client, agency, producer
Support in the monthly forecasting process
Responsible for the maintenance of sales support tools

Digital Analyst Intern Resume Examples & Samples

Bachelor degree in a technical or quantitative discipline in progress (Mathematics, Economics, Statistics, Management Information Systems, Marketing)
Basic working knowledge of Web Analytics Tools such as Google Analytics, Adobe Analytics
Understand social and web metrics, and its application in the Digital Marketing universe
Experience with Advanced Excel and PowerPoint
Working knowledge of Tableau and SQL highly desired
Strong interest in the gaming industry a plus
Inquisitive and love for data is a must

Digital Analyst Resume Examples & Samples

Develop advanced, efficient reporting processes for website performance as it relates to digital marketing programs, creative execution and user interface design elements
Proactively report on graphics placement, content, click-through, conversion, entry and exit pages, time spent per visit, and other metrics that can help drive creative decisions
Analyze site content and product performance and recommend adjustments for business trends and seasonal transitions
Analyze marketing tactics to maximize sales and margin opportunities
Maintain reporting activities on core systems including web analytics, competitive tracking, email and affiliate portals to leverage data effectively for the ecommerce business
Present visual analytical reports to the Digital Creative team on an ongoing basis, both digitally and during collaborative brainstorm meetings
Bachelor’s degree in marketing, communications or related field preferred
2+ years digital or retail analysis and reporting experience
Digital media experience with familiarity with web publishing, digital media and related technology integration
Corporate communication and/or marketing experience, with emphasis on digital marketing
Strong appreciation for web design, branding, digital marketing, user experience, information architecture, typography and color
Solid understanding of digital channels, trends and user behaviors
Proficiency utilizing Microsoft Office software
Use of third-party web analytics tools (IBM Coremetrics, Adobe SiteCatalyst, Google Analytics, ect.)
Knowledge of promotion and marketing strategies a plus
Detail-oriented with the ability to manage multiple tasks simultaneously
Ability to build and maintain good rapport with internal and external customers communicating ideas and concepts with an end result of increased sales and profitability while handling situations with confidence, tact and resourcefulness
Flexible, adaptable with the ability to work under pressure to meet deadlines in a fast paced environment
Office environment. Utilization of office desk - sitting, reading, listening or speaking with the ability to move intermittently throughout the day

Digital Analyst Resume Examples & Samples

Extensive experience in web analytics working on commercial, transactional websites
Experience working with large volumes of data from multiple sources
Competent in understanding and applying customer data, analytics and market research to business issues
Ability to inform, explain, advise and consult with internal teams on practical development and application of activity based on insights
Highly competent power user of web analytics, data mining and competitive intelligence tools
High level of data manipulation experience in establishing on-going and automated reporting
Experience implementing and fine-tuning site analytics, A/B testing, MVT analysis and attribution models
Proven organisational and IT skills, together with the ability to prioritise and adapt within a changing environment
High level of numerical ability and advanced Excel skills
Highly personable with the ability to engage and coach multiple stakeholder & advanced presentation skills

Digital Analyst / Manager Resume Examples & Samples

3+ years of experience in Digital Analyst capacity within an eCommerce organization or agency
Knowledge of ecommerce personalization and product recommendation engines
Entrepreneurial nature and an analytical mindset with the ability to present clear and actionable results
Expertise in advanced Web Analytics methodologies, such as experimentation and testing
Able to generate innovative ideas
Specialty Retail experience

Digital Analyst Resume Examples & Samples

Bachelor’s degree in mathematics, statistics, information systems, business or another quantitative discipline
1-3 years of working experience in digital marketing or business analytics field
Familiar with Google Analytics, Adobe SiteCatalyst, Tableau and SQL

Digital Analyst Resume Examples & Samples

Provide analytical expertise in identifying, evaluating, and documenting potential vendor products and services and procedures that are cost effective and meet business objectives and / or user needs
Ability to work independently and be comfortable with ambiguity (i.e., problem solving skills are essential when solutions are not readily apparent)
Awareness of key trends in digital media market
Experience with Tableau ideal

Digital Analyst Resume Examples & Samples

Utilize data from online and offline sources to inform the strategic direction of WDPR online web properties
3+ years of digital analytics experience using tools such as Adobe Analytics, IBM Coremetrics and or WebTrends
5+ years of digital analytics experience
SQL proficiency
Bachelor’s degree in a quantitative field – e.g. Marketing, Mathematics, Engineering, etc

Digital Analyst Resume Examples & Samples

Support the development of a download monitoring solution that will incorporate benchmarks, KPI’s and other metrics that will identify the status of install and downloads worldwide
Establish relationships with key business partners to include Software Developers and Architects to ensure that business needs are met
Interpret results, prepare presentations and present findings to various groups and level of management of digital performance
Analyzing data to uncover meaningful insights based on a strong understanding of ‘why&#8217
Ongoing analysis and monitoring of installs and downloads, regional and product specific downloads and other key metrics
Actively participate in strategic and tactical planning to drive the increase and successful completion of digital downloads
Collaborate with external partners to assist with data collection and reporting
Work within and support the Digital Supply Chain Team to provide insight, performance reporting and support
Proactively shares insights, analysis and communicates results with senior management
Manage ad hoc projects as they occur

Digital Analyst Resume Examples & Samples

Mine customer care data to identify business enhancement opportunities
Conducting weekly and ad hoc analyses to identify business opportunities and provide the business teams with a good understanding of user behaviors and strategies’ performances
Helping build and maintain smart and actionable dashboards to ensure the distribution of the data across the division
Ensuring the development and organization of our data by managing tracking and data modeling projects (data model improvements and maintenance, tracking specifications, data QA)
Assist in preparation of presentations for senior level executives
Manage department accounting and select scheduling needs
Intellectual curiosity and interest in the media industry
Fully proficient with MS Office (Excel, Word, PowerPoint)
Experience with webanalytics, mobile analytics or social analytics tools (Omniture, Google Analytics, Facebook Insights, etc.)
Experience with B.I. tools such as Tableau or DOMO
Familiarity with data programming languages such as R, Python, etc. or web basics such as HTML, JavaScript, CSS
A passion for great journalism

Digital Analyst Resume Examples & Samples

Manage the collection of Media Investment Data from 100+ markets around the world. Summarize data into standard formats and provide Ad Hoc reports on an ongoing basis. Steward existing historical database
Execute Media Investment and Media Productivity Data analysis plans and produce key reports for top management working with agencies and independently
Responsible for managing the Media Investment and Productivity Tool which are used to collect and summarize data from markets. Management of tools includes trouble-shooting technical issues, training markets to use the tools, raising technical issues to tool developer and leading annual tool functionality updates
Manage Global Media requests and analysis to local markets, Global Brands Teams, and Senior management as needed by marketing teams, including reaching out to markets for feedback and communicating key initiatives specifically related to Media
Manage the collection of Media Productivity Data from 80+ markets around the world. Summarize data into standard formats and provide Ad Hoc reports on an ongoing basis. Steward existing historical database
Experience with Online tools and databases
Data entry skills and must have a strong competency in MS Word, Excel, and Powerpoint
Ability to collate, organize and analyze data in Excel + plus chart graphs
Strong communication skills, written and verbal
Understanding of how to interpret results and recognize insights
Client management experience
Detail oriented and excellent organizational skills
Project management, able to handle multiple assignments
Initiative/pro-active
Confident and friendly when dealing with people
Teamwork/collaboration, works well under the direction of others
2-3 years in project management, analyst or coordinator role
Bachelors degree, preferably in Marketing or related field
Media experience (desirable, but not required)

Digital Analyst Resume Examples & Samples

Report and interpret performance data to deliver key highlights to the Sr. management of the business on a regular basis
Deliver compelling insights and visualisations from underlying digital data to clearly communicate value and opportunity to key stakeholders
Recognise and extract critical indicators from large and complex data sets; interpret and express these indicators in a business context
Respond to ad-hoc queries from Sr. management with accuracy and timeliness and clearly communicating insights, opportunities and recommendations
Support delivery of ad-hoc reporting and analysis – explaining, troubleshooting and resolving any queries around digital data, its capture and its representation to the stakeholders
Work with extended team and key stakeholders to understand, design and implement feature requests to existing reporting and insights deliverables
Assist production of regular reporting ensuring data accuracy and timeliness
Work with vendors and technology to ensure that the digital toolset keeps up with business requirements and stays on the cutting edge
Train stakeholders to use the reporting and analysis produced
Understanding social activity trends and the impact they have on digital metrics and the business
Practical SQL knowledge with demonstrable experience in relational databases. Knowledge of Google Big Query and Amazon Redshift would be beneficial
Strong experience with any data visualization/reporting tool (Tableau, Qlikview, Spotfire, Microstrategy etc.) required. Knowledge and experience with Tableau preferred
Some experience with web analytics tools (Adobe Analytics/Omniture, Core Metrics or Google Analytics) required. Knowledge and experience with Adobe analytics/Omniture suite of tools preferred
Experience of using a social analytics tool preferably Sprinklr
Experience of working with in-house and external technology teams
Broad industry experience preferred

Digital Analyst Resume Examples & Samples

Formulate market, audience and product analyses and provide actionable insights to stakeholders to help drive digital subscriptions, grow audience and optimize revenue
Perform gap analyses and root case analyses on goals and objectives
Define, track, measure and analyze performance of both internal and external promotions including multi/omni channel attribution
Utilize mathematical and analytic tool sets to analyze, interpret, and develop insights to predict and optimize performance of our web offerings
Think outside the box and help develop new and creative ways to drive audience engagement
Partner with stakeholders across Tribune to share best practices on a weekly, monthly and quarterly basis
Help create and maintain a product, marketing and events calendar in collaboration with stakeholders
Responsible for formulating, gathering, evaluating and aggregating results and building / designing actionable dashboards for stakeholders
Help define standard KPI’s (key performance indicators) for Tribune and measurements for those standards
Help the digital analytics team formulate, document and complete test cases as needed and help with UAT (user acceptance testing), and perform QA (quality assurance) of web sites, mobile, tablet and analytics standards
Ability to tell a story, backed and validated by a passion for data driven standards and present it in a relevant, fact based, easy to understand method
BS/BA or equivalent experience in Revenue Optimization, Marketing, Mathematics, Finance, Computational/Cognitive Science or related field
1-3years experience desired
Good understanding of data solution designs (Omniture/Webtrends/GoogleAnalytics), tagging principles (Ensighten/Tealium/Omniture/Google) and data base structures and operations
Solid understanding of the digital ecosystem including but not limited to consumer, product, social, mobile, eCommerce, pricing, yield, advertising and revenue optimization methodologies
Advanced Excel, SQL and/or other business/marketing analytic optimization tool sets preferred
Expert in PowerPoint, Word, Adobe Reader (PDF) and other presentation formats
Some knowledge of Agile methodologies, Content Management Systems (CMS), Ad solutions
Some knowledge of third party toolsets such as but not limited to comScore, Nielsen, Scarborough
Solid organizational and time management skills and ability to manage multiple time-sensitive assignments
Exceptional interpersonal, organizational and problem-solving abilities, as well as effective listening, written and verbal communication skills
Must have the ability to manage and prioritize multiple tasks
Needs attention to detail and the ability to work in a team and collaborate with and influence others

Digital Analyst Resume Examples & Samples

Extending the COE to regional level changes the organizational and commercial model, as the team are contracted to provide services back to the brands/In country digital teams
As the model evolves globally governance structures will be established to ensure the adoption of best practices across the global Digital COE Community
The role holder is responsible for the customer experience delivered by the Digital Sales and Servicing journey in Region, integrating the digital journey into a multi-channel journey
This member of the Digital COE may be based in any major geography
Very strong analytical ability and problem solving skills - excellent attention to detail and the ability to see things through to completion. The ability to quickly understand customer and operational considerations, e.g. risk
High levels of resilience and self motivation – able to self manage and deliver to committed timescale
Awareness of User Centred Design methodology
Adaptive – the ability to approach things differently or do different things to deliver goals
The ability to make clear judgments based on a range of factors, e.g commercials, risk, customer experience; determine the implications and make recommendations as needed. Comfortable in identifying the data needed to justify decisions and presenting this accordingly
A strong team player – highly collaborative recognizing their specialized role in a larger programme of work and acknowledging other areas/individuals roles and responsibilities

Lead Digital Analyst Resume Examples & Samples

COE model – Extent/remit of the role
As the model evolves globally governance structures will be established to ensure the adoption of best practices across the global Digital COE community
Support and engage with cross-functional and market teams with no direct line responsibility for those individuals
The Regional/Global nature of the COE is likely to necessitate some international travel for meetings with stakeholders and occasional workshops lasting multiple days. When operating from the home country, some schedule flexibility will be required to allow for daily/weekly interaction with COE team members and project teams from all Regions via video and voice conference
Primary interactions will be with two broad groups: (a) Within the COE Team itself (b) With Regional Business and Project Teams
Strong Analytical ability and experience - excellent attention to detail, and the ability to work with complex data from a variety of sources, and to operate effectively where data is ambiguous or incomplete
The ability to quickly understand customer and operational considerations, e.g. risk
Awareness of User Centred Design methodology, sourcing of customer insight and importance of customer testing
Excellent understanding of project methodology, frameworks and best practice and in particular Agile
Commercial focus - capable of identifying and quantifying key business drivers to achieve business goals
Experience of process improvement and LEAN thinking methodologies
Pragmatic decision making skills, with the ability to make clear judgments based on a range of factors, e.g commercials, risk, customer experience; determine the implications and make recommendations as needed
Excellent relationship management and influencing skills to satisfy a wide range of internal and external customers with conflicting priorities
People skills with the ability to share own Subject Matter Expertise to coach and develop others

Digital Analyst Resume Examples & Samples

The person would be responsible for publishing the content online using the CMS - TeamSite
Responsible for updating websites on a regular basis, to include items such as ensuring dates are accurate, the content is current and for ensuring deliverables meet business objectives
Publish marketing and informational copy, ensuring it meets with the compliance standards
Creation of custom design using HTML, CSS, Javascript, jQuery
Working with the designers to ensure pages meet web design guidelines including page layout standards
Ensure proper tagging and keywords for best SEO results
Stakeholder management, often across multiple geographies. Prompt and proactive communication with the stakeholders via email/phone/IM on the projects
Demonstrable capability in publishing and optimising online content
An excellent command of written and spoken English
Experience of editing and proof-reading content
Fluent web editing skills (content management systems, browser software and testing)
Intermediate to advance knowledge of HTML, CSS, Javascript, jQuery
Photoshop knowledge would be an added advantage
Strong analytical skills. Experience on Adobe Analytics would be a plus
Basic knowledge of SEO would be a plus
Experience of working with multiple parties, based across different geographies
The desire to take responsibility for tasks and projects, and see them through to completion
An ability to cope with multiple projects and tight deadlines
Professional experience in a corporate environment

Digital Analyst Resume Examples & Samples

Educated to minimum undergraduate degree level
Ideally 1-2 years’ experience in a similar media environment
Strong computer skills, in particular Excel (pivot tables, formula) and comfortable learning new systems

Digital Analyst Resume Examples & Samples

Work with product teams in day-to-day technical implementation of analytics for new projects and functionalities, ensuring all specifications and directions are clear and assisting decision-making
Play a vital contributing role in the implementation and administration management of analytics tools. Design, configure and maintain analytics platform, including specification and creation of custom reports. Contribute to data integrity validation efforts
Work with project business owners and stakeholders to define technical approaches with product managers and development teams and reporting requirements according to business priorities and evolve and optimise projects by responding to trends in web statistics
Identify and measure key metrics, plus perform ad-hoc analyses for upper management to assess effectiveness of content and site design and identify strengths and weaknesses of site performance
Create KPI dashboards for driving high-level business decisions. Develop monthly usage dashboards powered by data extraction APIs for a limited range of products, such as podcasts, video, social and mobile apps, intended to be disseminated across various business teams. Manage and liaise with third-party consultants for dashboard projects
Serve as a spokesperson for analytics, clearly and convincingly communicating the aims of our Data Science and Analytics strategy to customers and business and manage user queries related to digital analytics and data analysis
Support the Head of Data Science and Analytics in maintaining governance standards and fostering a data-driven culture
Stay abreast of new technologies and approaches that may provide the basis for improving digital analytics maturity at Springer Nature, self-directed learning and user training on effective tools usage and reporting best practices

Digital Analyst Resume Examples & Samples

1 - 3 years' experience with web analytics and optimization, specifically in e-commerce
Highly proficient in using SQL to query databases and designing SQL based reports is a must
Knowledge of Business Intelligence Reporting tools (i.e. MicroStrategy) and data visualization tools (i.e. Tableau)
Ability to coordinate projects across multiple stakeholders through organization, collaboration and charisma
Ability to work independently in a team environment, take initiative, set priorities, follow through and see tasks through to completion
A passion for data mining, research, testing and analysis
Experience with Coremetrics, Google Analytics and Optimizely highly desirable
Experience with mobile native apps a plus
Interest in fashion and shopping a plus

Digital Analyst Resume Examples & Samples

Ensure all websites are tagged and tracked according to Time Inc. standards
Leverage new and emerging technologies to help identify growth and cost saving opportunities
Answer ad hoc digital analytics questions from stakeholders across all levels and functions in the business
Set up dashboards and automated reports on, including but not limited to, Google Analytics, Adobe Analytics and GA APIs via Google Sheets
Deliver analysis in various related areas, including but not limited to website and mobile apps traffic, digital magazines usage, social media, video and competitor / market intelligence with given toolsets
Keep up-to-date on developments in the industry to help drive Time Inc. UK in continuing data, analytics, innovation and testing leadership
Update the team on a regular basis on performance, distributing reports and writing presentations as appropriate
Contribute to team meetings within Time Inc. India and Time Inc. UK and pro-actively provide updates as appropriate

Digital Analyst Resume Examples & Samples

5+ years experience with digital analytics
1+ year experience using spreadsheets, including pivot tables, and presentation software
Ability to demonstrate capability and experience in analyzing complex digital marketing projects
1+ year experience with analytics platforms such as Unica NetInsight, IBM Digital Analytics or Adobe Omniture

Digital Analyst Resume Examples & Samples

BA/BS in Finance, Accounting or Business Administration
1-3 years of relevant experience in analytics and data
Advanced level data and excel skill
Finely tuned intrapersonal skills and the ability to work effectively across cross-functional teams
The ability to navigate constantly changing business environments
Passion for digital media, numbers, data
Strong internal customer-service skills

Digital Analyst Resume Examples & Samples

Track, measure and analyze performance of both internal and external promotions including multi/omni channel attribution
Assist in formulating, gathering, evaluating and aggregating results and building / designing actionable dashboards for stakeholders
BA/BS degree in a technical field
2 years digital analytics experience web content and digital advertising data
Good understanding of data solution designs (Omniture/Webtrends/Google Analytics), tagging principles (Ensighten/Tealium/Omniture/Google) and data base structures and operations
Advanced Excel, SQL skills; Tableau expereince a huge plus
A passion for evolving, seeing things in new ways and presenting data
Smarts, humility, creativity, and equal willingness to teach and learn

Digital Analyst Resume Examples & Samples

Great analytical skills ideally coupled with creative approaches to problem solving
Ability to explain technical data and concepts to a non-technical audience
Good communication skill, building bridges between tech and business teams
Ability to juggle a number of tasks at once and consistently deliver to high quality and to timescale
Ability to build and maintain strong working relationships internally and externally
Understanding and adding value to our and our client's business
Thinking ahead to avoid potential issues - to provide solutions, not problems!
Ability to take responsibility for own work; to make sure that others deliver in support of you if required
Ability to 'pick up and run' with projects when necessary
Complete honesty and confidentiality are essential
Comfortable working independently, as well as in a team
Strong quantitative skills, including analytical abilities and math proficiency
Strategic thinking and problem solving skills
Strong knowledge of the applications within the Microsoft Office Suite (especially strong Excel - pivot tables, macros etc)
Knowledge of otherdigital/marketing fields e.g. SEO, PPC or web development
Knowledge of attribution modelling and understanding of all client analytics and tracking technologies

Digital Analyst, Tagging & Measurement Resume Examples & Samples

Thorough understanding of online tagging and measurement techniques
Prior experience with Adobe Reports & Analytics (aka Adobe Site Catalyst) and tag management tools (preferably Ensighten Manage) is imperative
Prior experience with tools, such as, Google Analytics and Ad serving platforms is a plus
Experience in digital channel and database marketing, including website, banner advertising, email and search
Highly organized and detailed individual with strong communication, project management and presentation skills
Knowledge of integrated marketing (online advertising, customer segmentation, targeting, direct marketing, customer care) with a understanding of financial cost/benefit analysis
Individual must be able to document technical requirements in a clear and concise manner
Undergraduate degree in Business, Marketing, Math, Science, Engineering or equivalent required; MBA a plus

Digital Analyst Resume Examples & Samples

UNDERSTANDING AND DRIVING KPI’s
Advise iPlayer teamson improvements to new features based on performance data and MVT results
Build actionable, reusable reports and dashboards to visualise data and report on performance at various intervals (hourly, daily, weekly, monthly etc)
Communicate data through everyday work and through in depth presentations to iPlayer and other relevant BBC teams
Experience of digital analytics (e.g. comScore Digital Analytix, Google Analytics, Omniture or related tool) from a reporting and/or implementation perspective
Strong understanding and experience of analysing data in detail to impact product decisions
Demonstrable understanding of the BBC iPlayer product offering and the various user journeys that need to be captured. Fanatical about the user journey/experience and about the iPlayer product
Strong understanding of relevant technologies and practices e.g. new media technologies and platforms
Good understanding of processes and practices used by a digital product team
Experience gathering reporting requirements and establishing KPIs cooperatively and collaboratively
Ability to simplify complex problems into component parts, evaluate systematically and provide creative solutions
Good statistical analytics skills (knowledge of statistical modelling techniques, segmentation, etc.)
Skilled in prioritising and planning, taking into account all relevant issues and factors (deadlines, resource availability, dependencies, etc.)
Good knowledge of Office software (ie Excel, Word and PowerPoint)
Knowledge of MVT / AB testing methodologies and platforms
Experience implementing analytics into apps
Experience / interest in web or application development
Awareness of SQL and scripting languages (eg Python, R)
Academic studies including computing and/or quantitative modules
Good understanding of the iPlayer audience
Good understanding of the UK market landscape for digital media products, including consumer attitudes and interaction

Digital Analyst Resume Examples & Samples

Provide accurate and timely reporting on our site experiences, tests, as well as the overall business, with the goal of keeping the business informed of recent performance as well as current trends Ad Hoc Analysis
Perform a variety of ad hoc analytic support in order to investigate trends in the business, support new business initiatives, dig into alarming data points, etc. Testing and Optimization
Assist in the design and analysis of A.B. tests to ensure a statistically significant and actionable read
Experience: 2+ years web analytics and reporting experience, 2+ years in retail
Proficiency with web analytics tools such as Google Analytics, Adobe Analytics (Omniture), Webtrends, etc
High proficiency with Excel - including manipulating large data sets and using pivot tables
Demonstrated ability to solve problems, think conceptually and drive results
Possess ability to synthesize complex or diverse information, collect and research data, use intuition and experience to complement data
Manage ambiguity and adapt readily and easily to changes in priorities and business conditions
Ability to multitask, meet deadlines, manage multiple projects, a strong sense of urgency, and follow-thru in addressing issues
Highly accountable and performance driven

Digital Analyst Resume Examples & Samples

Own standard reports, providing key insights on KPI performance through automated visualization techniques
Must be able to learn and use digital analytics technology (ie Adobe Marketing Suite, MicroStrategy, Google Analytics, Platfora, and Datameer)
Support the Analytics project lead for company projects ranging in costs from $10K - >$250K, and review results with division managers and directors, managers
Possess entry level presentation skills. Must be comfortable articulating analytical concepts in a concise manner to internal groups of up to 20 people
Works with Digital Analytics Manager to define priorities
Develops reporting and simple analyses with limited oversight
Monitors the health of KBB's online environments and its businesses and provide actionable trend information
Provides on-going information, analyses and insights into KBB visitor behavior and associated businesses
Works with stakeholders and team members to formulate requirements for ad-hoc analyses of KBB initiatives and its businesses; work with manager to prioritize such projects
Pull / interpret click stream and ad data
Base level ad-hoc support to senior Analytics staff / internal clients
Basic A/B Testing Analytics
Interacts with and supports a variety of teams and individuals within the organization to make data-driven business decisions aimed at growth
Contributes to formulation of testing plan, measurement and analysis of A/B testing of KBB's online experiences
Informs site optimization strategies, by proactively providing quantifiable recommendations to drive growth

Digital Analyst Resume Examples & Samples

Create weekly and monthly reports for Digital team using web analytics data and summarize key trends and insights
Analyze marketing programs and trends in web behaviors to identify opportunities for business growth
Develop and work with Manager to execute quantitative and qualitative testing on the site to improve site experience and increase marketing efficiencies
Collaborate with various business areas and provide digital insights into product performance, site activity, and customer behavior
Work with Manager to define requirements for cross-channel analysis tools
Degree in Marketing, Finance, Economics, Mathematics, Business Administration or related field
1-2 years of experience working in web analytics or related area
Experience using web analytics tools such as Google Analytics, Adobe Analytics, or similar
Experience with A/B and MVT testing tools preferred
Excellent attention to detail and communication skills
High degree of reliability
Ability to multi-task and communicate effectively with different levels of the organization
Knowledge of website technology a plus (HTML, CSS, Javascript)
Experience with retail industry or multi-channel business models a plus

Digital Analyst Resume Examples & Samples

Uncovers insight into digital performance by channel, device, product category and shopping experience through KPI’s. Candidate must have the ability to lead change informed by data insights
Perform a variety of ad hoc analytic support in order to investigate trends in the business, support new business initiatives, dig into alarming data points, etc
Responsible for partnering with internal stakeholders to inform decisions related to: the launch of weekly (or more frequent) site updates, site features and functionality, marketing traffic trends, site accuracy, and reporting back on all digital performance metrics to hindsight performance
Partner with merchants to manage and innovate on weekly merchandising changes /updates based on current business trends and demands of the chain and ecommerce businesses
Tracks and analyzes site performance KPI’s to inform short and long term optimization strategies
Shops competition to identify trends and opportunities
Monitors industry developments in site analytics and performance to ensure Express is utilizing the most up-to-date tactics and tools

IT Digital Analyst Resume Examples & Samples

Within the NA consulting team would be responsible in the following areas
Connect to the start-up scene in the Silicon Valley
Partnering with local IT Excubator Team
Identify and develop regional digital ideas
Design, implement and change regional digital solutions on e.g. (Social Media Analytics, eCommerce, Mobile, CRM, SaaS, Content Manager)
Support local and regional business and functions on digital
Bring solutions on global scale through global Digital Consulting team
Implement global solutions into NA region
Develop financial business cases or proposals

BB Digital Analyst Resume Examples & Samples

8-10 years of experience in an analytics role using software such as Adobe Analytics, Google Analytics or Webtrends
Strong understanding of tag management solutions like Google Tag Manager, Tealium etc
Experience collecting and analyzing data, making recommendations for improvements, changes, new initiatives
Experience with an A/B and multivariate testing tools and its applicability for on-domain optimization
Strong analytical skills. The web analyst must be able to analyze information at both a macro level and a more detailed level and make strategic recommendations
Strong skill in creating effective performance dashboards and regularly reporting on key metrics to leadership (exec mgt director or VP, tell the story)
Strong decision-making skills and the willingness to take initiative and responsibility for decisions
Strong written and verbal communication skills. The candidate must be able to present technical and non-technical information to both senior management and peers in a clear, concise manner
Strong project management and interpersonal skills
Strong organizational skills and the ability to effectively manage multiple projects at one time
Manage stakeholder relationships, obtain input and review at key stages, make judgment calls on input, ensure continued alignment and transparency
Experience with Clicktale, Opinion Lab, Excel, PowerPoint, Tableau, Doubleclick is highly desirable
Exceptional presentation skills, including proven success with executive presentations that requires taking complex data sets, and boiling down into meaningful and understandable insights and recommendations (e.g. presenting a narrative or story versus dumping large amounts of data)
Excellent team player with the confidence and integrity to earn client / stakeholder confidence quickly and exact influence

Digital Analyst Resume Examples & Samples

Bachelor's degree in a field such as business, engineering, econometrics, computer science or applied mathematics
Two to five years of experience in the field of analytics, data science, predictive modeling or reporting
Advanced understanding of Microsoft Office
An understanding of database systems and SQL querying
Proven track record of seeing complicated projects through to completion
Work independently to drive results
Impeccable attention to details
Excited about rolling up your sleeves and getting hands-on with the data
Comfortable with data ambiguity
Someone who thrives in a fast-paced, can-do environment
Experience in the financial services industry is a big plus
Familiarity with tools such as Adobe, Tableau and Alteryx is a plus

Digital Analyst Resume Examples & Samples

Develop and maintain a thorough understanding of Arcadia’s digital analytics estate to ensure that decisions are based on a foundation of reliable data
Work with the Head of Insight and in-brand analytic experts to develop best practices for digital analytics and ensure that KPIs are accurate and comparable across brands and consistent over time
Work closely within analytics and insight team on advanced analytics projects such customer segmentation and lifecycle modelling, predictive modelling and forecasting
Maintain a market leading skill set in our preferred analytics tools and ensure Arcadia’s knowledge of the wider industry, best practices and emerging techniques is ahead of the curve
Work closely with Head of Insight to manage analytics vendor and other third-party relationships
Proven ability to drive insight from digital analytics and the ability to communicate complex concepts simply and clearly
At least two years experience in implementation and utilisation of web analytics tools, preferably Adobe Analytics (Omniture SiteCatalyst). Experience with Google Analytics desirable
A solid understanding of digital marketing techniques and technologies is essential, e.g. PPC, SEO, display, affiliate marketing, etc. Experience of attribution analysis advantageous
Advanced use of Excel and SQL for data manipulation and analysis, forecasting and modelling
Practical experience of A/B testing, conversion rate optimisation and website usability
Numerate degree, preferably with statistics and/ or maths
Understanding of ecommerce, web and mobile site architecture
Experience working with high volume traffic and ecommerce desirable
Experience using stats packages (SAS, SPSS, R) advantageous

Digital Analyst Resume Examples & Samples

Create and maintain the daily, weekly and monthly dashboards using a range of tools like Business Objects, Adobe Analytics Omniture, Tableau. Deliver them to a wide-range of colleagues, including senior management. This responsibility includes the analysis of each report and requires that the Site Analyst be able to clearly communicate the key takeaways of each report to a broad audience
Support at least one agile product team as their dedicated analyst; participating in pre and post-release analysis, dashboard development and A/B and/or multivariate testing
Compile data across various sources, both internal and external, for special and ad-hoc analysis. Use advanced analytics tools and methods for those projects
Evaluate business initiatives and identify opportunities for product optimization
Work together with team members towards creating a 360 degree view of our consumers
Make decisions, often independent of a supervisor’s guidance
Must have the ability to define and solve problems, collect data, establish facts, and draw valid conclusions in a wide variety of situations
Prioritize effectively for self, time management
Carryout special projects while fulfilling core duties
Become an expert in Cars.com’s web analytics toolsets and assisting in training sessions across departments
Periodically review the implementations of Cars.com’s web analytics toolsets for possible enhancement opportunities
A curious mind with a thirst for discovery and answers
Creative problem - solving skills with an ability to anticipate problems
Seeks out areas of improvement, follows through and concise project management skills
Proven experience demonstrating superior work ethic, self motivated and takes initiative on projects from start to completion
Strong attention to detail and continual focus on meeting deadlines in a fast - paced changing environment
Ability to organize and analyze large sets of data
Highly adaptable to learning new processes and technology
Online experience highly desired. If not, candidate should have an interest in web businesses, technologies and website optimization
Automotive experience and/or automotive passion a plus
Proficient with MS Office suite, advanced user of Excel
Experience with web analytics tools (Google Analytics, Omniture, WebTrends, etc.) a must

Digital Analyst Resume Examples & Samples

Gain an in-depth knowledge of a Optum’s website architecture, online business model, and online marketing strategy
Gather, document and deliver business requirements, key performance indicators and other digital analytics to optimize engaging consumers in Optum’s products
Manage internal customer expectations appropriately and keep projects on schedule and within scope
Become an expert in the use of Adobe products and the methods by which they can be used to effectively optimize online businesses
Some technical writing in order to gather business requirements in order to implement needed infrastructure to perform digital analytics
Candidate must be able to translate technical terms to non-technical colleagues in order to tell the story of the analysis
3+ years of experience working in web analytics or a related field
Understanding and experience with web analytic best practices and techniques (i.e., A/B and multivariate testing segmentation, conversion, etc.), web metrics, data tagging, Web 2.0 platforms and site measurement tools
3+ years of solid understanding of online marketing
Exceptionally strong quantitative, analytical and problem solving skills
Previous experience working with digital Analytics tools. Preference for Adobe Analytics experience
Previous experience with tag management systems and data layers
Expertise with mobile, video, or social media analytics
Master’s degree in business or other related advanced education
Exceptional organizational, presentation, and communication skills – both verbal and written – and the ability to tell the story of the analysis

Product & Digital Analyst Resume Examples & Samples

Identify opportunities to improve product range and make proposals that support the company's commercial strategy
Validating commercial relevance with the Field Teams and the Marketing Managers
Assessing potential volume and profitability impact against overall budgetary objectives
Working closely with the department to design campaigns to the agreed budget
Ensure Front-Office systems are updated with data interfaces
Liaise with wider business on related issues; ensure all new deliveries are released accurately and in a timely manner
Manage product portfolio inclusive of any data feeds required to ensure online calculators reflective of current campaigns
Monitor competitor activity and carry out benchmark on products and online activity where necessary
Develop website promotional activity with brands
Ensure that updates are effectively communicated internally

Digital Analyst Resume Examples & Samples

Create automated reports using the Adobe Analytics tools to provide routine information about customer acquisition and online behavior to key marketing executives
Review session data within TeaLeaf to understand customer behavior and identify site issues that are adversely impacting conversion
Perform ad-hoc analysis necessary to gain insight into behavioral differences of various customer segments on MGM Resorts International digital properties
Perform marketing campaign and investment analysis for all Online advertising, and website related activities
Maintains departmental standards and current knowledge of MGM RESORTS
Serve as power users for property marketing departments in the Adobe and TeaLeaf tools
Develops and maintains corporate share-points where all reports and documents will be stored for property distribution
Maintain senior management dashboard reports
Participates in training for Web Analytics Tools (DoubleClick, Kowabunga, Google Analytics, etc.)
Ability to multitask, have strong problem-solving skills, attention to detail, and the ability to work under pressure to meet deadlines
Ability to feel comfortable dealing with ambiguity
Advanced proficiency in Microsoft Office, including understanding of advanced functions within Microsoft Excel

Digital Analyst, Asia Resume Examples & Samples

Responsible for the development of the analytic framework and ongoing monitoring required to assess the performance of burberry.com
Develop and maintain key reporting dashboards which are used to inform strategic and operational decision making
Work with the development team to administer and monitor tagging on the site to ensure understanding of traffic flows and associated impact on performance
Propose recommendations to stakeholders (digital commerce, merchandising, marketing et al) on actionable business opportunities
Support and deliver insights, analysis, data and measurement that positively impact content strategies and SEO development
Manage multiple on-going and ad-hoc analyses or data requests from key business stakeholders
Use qualitative and quantitative tools to become an expert in the business of how our digital customer base in China is interacting and evolving over time
Act as an analytics expert across the business, helping to encourage a culture of data-driven decision making

Digital Analyst Resume Examples & Samples

Support key business initiatives with analytics and insight
Develop/enhance automated daily, weekly and monthly reporting through BI tools including Excel/Tableau
Perform ad-hoc and deep dive analyses to support product enhancements, launches, and company initiatives
Develop a thorough understanding of the SNI data environment – data collection, data sources, data accessibility and tools
Seek out descriptive and actionable trends and relationships within our audience
Collaborate with A/B testing program to turn analytics insight into action
Connect with analytics implementation to ensure all sites and products are coded for appropriate analysis
Naturally inquisitive, critical thinker, and detail-oriented
Strong communication and problem-solving abilities
Comfortable with data and has 2+ years of analytics experience
Adobe Analytics/Omniture experience a plus
Tableau or experience with R statistical package a plus

Digital Analyst Resume Examples & Samples

To take responsibility for proactively identify opportunities to enhance the customer journey on all sites, taking account external best practice and current and future trends
Conduct deep dive analysis, provide regular insight in all aspects of the digital journey to pull out trends and reporting in the performance in order to improve the conversion rate of key customer journeys and digital channels
Proactively monitor our websites for changes in customer behaviour and communicate these insights clearly around the Digital team and wider business as necessary to drive change
Investigate specific issues and propose solutions by analysing data from a wide range of sources including digital analytics data, voice of the customer and session replay tools
Contribute to the growing insight-based and data driven culture
Assist with effective customer segmentation and profiling across multiple channels and platforms
Working with various product owners to understand tagging requirements, through to measurement and reporting
Train users to encourage self-service of analytics reporting

Digital Analyst Resume Examples & Samples

Develop a conceptual framework for how the Digital Solution would be constructed and how it will be implemented
Work with a Team of Statistical Modelers and Software Developers to create a real time model that allows the Ford Motor Company to optimize its digital spend
Utilize software to make real time changes to Ford’s online marketing spend, and most importantly educating and working with internal business partners to operationalize the solution
Drive core insights to improve our sales and enhance our site analytics
Create performance digital dashboards and summary reports for management and business units
Provide scorecards to quantify the impact of marketing campaigns and other major initiatives
Collaborate with external data partners, agencies, and vendors to assist with data collection, reporting, and campaign tagging
Provide a high level of expertise with data collection technologies and its implementation in a business context
Bachelor’s Degree in Marketing, Political Science, Economics, Engineering, Statistics, Computer Science or Mathematics
5+ years of business analysis experience, working with multiple stakeholders and supporting often complex decision making processes
3+ years of experience in an analytical and/ or digital media planning role
Media planning/ Communications/ Advertising Theory experience
Statistical knowledge experience
Ability to own complex analysis
Strong project management skills will be essential for the success of the role
Ability to validate the models in a real world environment
Excellent communication skills and the ability to interact easily with all levels of end-users and technical resources
Experience working with outside technology consultants, both in a strategic and tactical context
Experience in a media-focused environment is desired, but not necessary

Digital Analyst Resume Examples & Samples

Strong business background, especially in digital analytics, digital marketing, or digital optimization
Flexibility and willingness to take on various tasks and adapt to a dynamic business environment
Business acumen
Ability to interact with all levels of internal clients, including executives, as well as both business and technical colleagues

Digital Analyst Resume Examples & Samples

Assist in the development and execution of data-driven and consumer focused research for the station's digital team
Assist with consumer research (both formal and informal) to ensure initiatives are grounded in consumer understanding
Understand, manage, and work hands-on with digital metrics for the digital team including, user registration databases, Google Analytics and email clients, Chartbeat (real-time content analytics suite), Urban Airship (mobile push notifications and app download analytics),
Optimizely (testing platform), Tableau (dashboards and data visualizations)
Coordinate and communicate measurement of audience for the digital team
Assist in secondary research activities such as focus groups, panels etc
Collaborate and train with Scripps corporate customer insights team
Work with digital content team to setup custom dashboards and train reporters on using data to asses success of content
Identify content trends and best practices through testing and regular data analysis
Assess conversion path for opportunities and improvements
Must have mastery of Microsoft Office (Excel, Word, Outlook, PowerPoint, Access)
Must have exceptional organizational skills and ability to meet deadlines
Must have a Bachelor's degree in marketing, statistics, or related field
Must have a minimum of 2 years' experience

Digital Analyst Resume Examples & Samples

Substantial professional experience hands-on web analytics and SEO experience as typically acquired during 5+ years in an organization or digital agency setting is required
Experience working with multi-disciplinary teams of writers, producers, designers and analytics experts is required
A history of strong and positive collaboration across cross-functional teams
Knowledge of Google API, KPI alignment, audience segmentation, custom report configuration, basic regular expressions, tag management, data visualization, attribution, cross-device and multi-channel tracking required
Certification in Google Analytics required
Expertise in the spectrum of digital marketing analysis and visualization tools, including: the Google tool suite, the MOZ suite, Raven, Excel, Tableau, Mix Panel, Kiss Metrics and more
Experience in campaign management tools such as Kenshoo and Marin
Knowledge of HTML, CSS, form creation and JavaScript
Innate focus on delivering amazing experiences for consumers and our customers
A can-do attitude with a readiness to climb mountains
Excellent analytical and communication skills required
Attention to detail and data integrity a must
Excellent interpersonal and teamwork skills necessary
Ability to work under tight deadlines, adapt to industry and organizational change is required
Ability to spot trends and process large amounts of rapidly changing information
Ability to translate complex issues and data into clear, compelling narratives

Digital Analyst Resume Examples & Samples

Create well organized findings, leading to action, with direction from senior project leads
Assist in measurement set-up and management (e.g., writing tagging specifications, managing goals and variables, etc.)
Investigate, recognize, and resolve data problems and inconsistencies
1-3 years of digital analytics experience
Direct experience with Digital Analytics tools, such as Google Analytics, Adobe Marketing Cloud (SiteCatalyst), WebTrends and/or Coremetrics
Technical aptitude and a high quality of thinking are expected
Understanding of relational databases and structured queries
Demonstrated proficiency in MS Excel and MS PowerPoint
Candidates must be proactive, self-motivated, able to deal with ambiguity, possess strong time management, and have excellent written and oral communication skills (including presentation)
Experience with data visualization concepts and tools
Knowledge of social media measurement and listening
Understanding of Optimization (a/b/n and multivariate testing) concepts and tools
Background in Business, web strategy or online marketing

Digital Analyst Resume Examples & Samples

Lead existing Web Analytics engagements. Responsible for client communication, implementation support, data analysis and recommendation
Audit, implement, and manage digital tag management platform
Create custom Scorecards based on site goals to measure website performance
Analyze web analytics data as well as other offline data to evaluate site performance
Discover underperforming areas of the site; identify opportunities to improve the site
Create well-organized presentations and reports with direction from senior project leads
Lead client presentations, add insight to data, and field strategic and technical questions
Excellent written, presentation and oral communication skills
Expert at working with online metrics, terminology, industry best practices, and Industry Trends
2-3 years’ experience with Omniture, Web Trends or Coremetrics
1 to 3 years’ business, web strategy or online marketing background
Relentless problem-solving abilities and desire for continued improvement

Digital Analyst Resume Examples & Samples

Partner with key stakeholders on data analysis problems
Apply common statistical methods, data modeling, and predictive analysis to answer strategic questions for the online business
1-2 years experience in online analytics (online retail a plus) or equivalent education
Quantitative Degree , preferably an MS in mathematics, statistics, operations research, computer science, engineering, econometrics, or similar quantitative analytics discipline
Experience with client-side tagging strategies using systems like IBM Coremetrics, Adobe Site Catalyst, or Google Analytics

Digital Analyst Resume Examples & Samples

5+ years of experience in digital analytics
5+ years of experience with analytics platforms such as IBM Digital Analytics (Coremetrics), Google Analytics, or Adobe Omniture
5+ years of experience in analyzing complex digital marketing projects
5+ years of experience in spreadsheets, including pivot tables, and presentation software

Digital Analyst Resume Examples & Samples

Maintains departmental standards and current knowledge of MGM Resorts International
Perform ad-hoc analysis, necessary to gain insight into behavioral differences of various customer segments on MGM Resorts International digital properties
Ability to multitask, have strong problem solving skills, attention to detail, and the ability to work under pressure to meet deadlines
Worked varied shifts, including weekends and holidays

Digital Analyst Resume Examples & Samples

Mandarin language ability
Comfortable of working in a virtual environment
China working experience is preferred

Digital Analyst Resume Examples & Samples

Work with business, product specialists and IT to research, understand and document business requirements and IT workflows of new electronic platforms and applications in order to complete internal and external due diligence
Collaborate with internal stakeholders (incl. Compliance, Legal, Risk, IT and Business sponsors around the globe) in order to proactively resolve potential and actual roadblocks during the due diligence process and addressing on-going issues that present risk to either business efficacy or concerns from a regulatory, compliance or legal perspective
Liaising with product, IT and sales teams globally to prioritise potential new revenue streams and associated due diligence requirements
Knowledge management including maintaining detailed and accurate records via SharePoint ensuring a robust audit trail of completed due diligence
Ability to work autonomously whilst communicating progress and problems to Approvals Head, estimating work schedules and proactively managing anticipated issues
Preparing presentations, tracking team book of work, roadmaps and deliverables in a clear and detailed manner
Fostering and entrenching a consistent and rigorous approach to risk management and legal and regulatory requirements within the digital space within BNPP
Degree in Management, Law or other related academic background
6+ year Legal or compliance experience
Legal or compliance degree strongly recommended
Experience within Digital banking and/or FX products
Ability to translate complex processes and requirements into clear and articulate documentation and guidelines
Strong project management & communication skills (meetings / workshop facilitation, roadmap preparation, structuring of detailed presentations)
Good IT knowledge is mandatory - including MS Office, Visio and SharePoint
Spoken and written English at a level equivalent to native speaker required
Availability for a training abroad up to 3 months in London

Digital Analyst Resume Examples & Samples

Utilize analytics tools to answer business questions and report findings to key decision makers
Produce ad hoc analysis requested by internal customer teams
Develop and publish reports and dashboards for internal customers
Support Product Management and Marketing teams in identifying opportunities for improved site functionality and site monetization
Partner with Marketing and Customer Insights to provide a customer lens to web and mobile app project analysis and insights
Provide insights and recommendations for improving online marketing campaigns through analysis of marketing channel performance, specifically for mobile web and mobile app platforms
Provide project hind-sighting, partner with Product Management and Finance to provide metrics input and assist with quantifying sales drivers from technology enhancements
Fully understand and apply capabilities of digital analytics tool to meet business objectives
Help manage and document web analytics projects
Support and train internal users on digital analytics tool
BA/BS from a top 4-year program
1+ years of experience with reporting and data analysis
Familiarity with one or more of the following: SQL, SAS, IBM Analytics, Adobe Analytics, Tableau
Experience using data to develop business insights and recommendations
Have strong verbal and written communication skills and be comfortable presenting in front of a group
Confidently handle multiple projects simultaneously and under tight deadlines
Be a highly motivated self-starter. Candidate must be comfortable working independently to achieve a successful result with minimal guidance
Possess strong organizational and time management skills, with attention to detail
Possess excellent interpersonal skills and ability to work collaboratively with internal customers across the organization
Have experience in e-commerce within mobile web, mobile app, and/or website platforms
Be proficient in Microsoft Word, Excel and PowerPoint
Strong hands on experience extracting data from multiple sources through SQL
Have inclination and ability to solve complex problems

Digital Analyst Resume Examples & Samples

Perform analysis on quantitative data, supports and organizes qualitative research
Conduct research digs through secondary research sources
Prepare reports and summaries based on analysis
Deliver presentations of research findings to clients
Lead the development of research plans
Prepare estimates to support specific research projects
Support continued development of new research products and processes
Lead measurement thinking, including return on investment
Interface with Account and other Center of Excellence to request and share information
2 – 4 years of relevant experience in a digital marketing space
Strong organizational and presentation skills
Strong focus on customer satisfaction
Knowledge of planning and executing qualitative marketing research methodologies and facilitation techniques
2-3 years experience with Omniture, Web Trends or Coremetrics
1-3 years business, web strategy or online marketing background

Digital Analyst Resume Examples & Samples

Degree in Marketing/Business IT or modules relevant to the role
Experience with eCommerce platforms and at least 2 years hands-on experience in executing online sales campaigns
Experience in working with Web Analysts and UX teams
Experience in Iteration Management and Business Analysis roles within an Agile environment (or SCRUM) is a significant advantage
Experience in the telecommunications/ICT industry and B2B environment is an advantage
Experience in B2B ecommerce or digital self-care function an advantage
Keen awareness of the new media landscape and ICT transformation for businesses
Good communication skills and attentive to details
Highly logical & systematic, team player, independent & fast learner
Passion, drive, flexibility with a positive attitude and the ability to thrive in a dynamic environment

Junior Digital Analyst Resume Examples & Samples

Report performance insights in support of in-market tactic and program-level optimization
Data management for multiple projects as needed; Business and functional requirements for dashboards and data workflow, and underlying dataset ownership
Understand the current reporting process and work out ways to optimize and enhance regular campaign report deliverables
Develop visualizations in Excel and PowerPoint to illustrate campaign performance data
Develop data visualization views using Tableau or a similar data visualization tool
Ensure data & analytics projects meet client objectives and are delivered on time
Collect online and offline media delivery and performance data from ad servers or other third party sources
Assist with the development of a measurement and learning plan including establishing campaign performance benchmarks, goals, and projections
Analyze and interpret information from multiple data sources
Develop meaningful insights for regular campaign performance reports associated with client goals
Coordinate with Ad Operations to implement and QA measurement and tracking technology
Ability to clearly distil complex research concepts/techniques into simple, relevant meaning for media planners and clients
Ability to collaborate with a variety of personalities
Adept at communicating effectively across all levels
Capable of working successfully within a team as well as independently
Able to establish and maintain effective relationships inter-departmentally as well as those outside the team
Excellent writing and presentation skills
Strong attention to detail and ability to troubleshoot complex problems independently required
Knowledge of statistical software packages (e.g., R, SPSS, SAS) a plus
Some knowledge of databases and SQL
Some knowledge and experience using social listening tools (Sysomos, Radian6, Crimson Hexagon, etc.) required
Experience using ad servers (DoubleClick, Sizmek, AdWords, Innovid, Vindico, etc) a plus
Experience using web analytics tools (Google Analytics, Omniture, WebTrends, etc) a plus

Digital Analyst Resume Examples & Samples

Work with Business Analysts and Leaders to define Objectives, Goals and Key Performance Indicators
Work with the operations team to support tracking, reporting, and attribution methodology across marketing
Develop reporting, dashboards and analysis to answer key business questions and connect the dots around digital performance and impact on business objectives
Create and drive optimization plans
Understand the technology and tracking of programs that support the analytics and be able to help with troubleshooting
Own weekly, monthly and quarterly performance reporting
Establish tracking and reporting mechanism for search engine optimization across all global, regional, and local Colliers.com sites
Analyze KPIs across various marketing channels, lead segments, campaigns, timeframes and sales channels
Work with worldwide marketing stakeholders to streamline analyses across multiple marketing channels, including: email, SEM, SEO, content, display, events and branding in order to ensure ROI of our Colliers.com marketing programs spend investments
Determine the set of tools, automation, and processes needed to scale with the business
Ability to handle job stress, interact effectively with others in the workplace, and act with honesty and composure in public
Travel required up to 5% primarily local/ Canada and during business days
5+ years’ experience in a Web analytics role, preferably real estate focused
Concise verbal and written skills and an ability to translate complex subjects into key takeaways
Understanding of web data collection methodology, such as Google Analytics, email opens, website conversions, content engagement, and measuring incremental lift
Self-starter, team player, problem solver, comfortable with ambiguity, creative
Demonstrated success in pairing down and presenting large volumes of information in a clear and compelling manner that inspires action
Experience with attribution modeling across multiple channels a big plus
Ability to deliver excellent customer service at all levels of the organization and with external partners
Possess strong organizational, time management and project management skills with a demonstrated ability to work both independently and within a team environment
Exhibit a high level of professionalism and excellent interpersonal skills

Digital Analyst Resume Examples & Samples

Report, analyze and optimize on ongoing basis the digital KPI’s as designed in the digital dashboard among which
Page views
CTR
Traffic sources
CPC
Bounce rate
Search terms (paid & organic)
Responsible for providing the monthly Rating & Reviews report, by providing

Digital Analyst Resume Examples & Samples

Excellent interpersonal skills and team spirit
Ability to work within a complex and multi-cultural environment
Ability to influence senior level

Digital Analyst Resume Examples & Samples

You will support analytics across the enterprise. You’ll work to identify opportunities for improvements, work with cross functional teams to create solutions, and partner with teams internally and externally to drive the delivery of those solutions
In the digital space, you will be a part of the decision making process that will directly impact our customers, which will allow you to leave your fingerprint and make a difference on both the business and consumers daily lives
Play active role in cross functional teams aimed at increasing online sales and improving cross channel customer experiences
Influence stakeholders to deliver solutions
Develop and capture measurements to validate results and communicate the value delivered
Proactively analyze data to identify opportunities
Support team functional activities (communications, documents, standards & procedures)

Digital Analyst Resume Examples & Samples

Work with Product and Technical teams to determine data sources and potential analysis approaches to support projects and product deliveries
Provision and model data to support business case development and long range planning including annual and multi year business planning and forecasting
Own the design, development, and maintenance of ongoing metrics, reports, analyses, dashboards, etc. to drive key business decisions in collaboration with product
Gather ad-hoc reporting requirements and strive to deliver these in the most actionable and innovative ways necessary
Partner with internal and external market research teams to analyse our customers and the competitive environment
Support the analysis and report on the performance of features in production, reflecting on successes and identifying areas for continuous improvement
Present findings to partner teams and organisational leadership
Familiar with Salesforce.com
European language(s)
Experience working in the Ticketing Industry or in an Ecommerce business
Previous experience in a multi-national global business
Commercial sensibility and Business Acumen
Pro-active approach to identifying issues and problem solving
Must have good attention to detail whilst focusing on the bigger picture
Results orientated with a positive outlook

Digital Analyst Resume Examples & Samples

Independently providing digital analytics services -with a focus on social media- to achieve our business goals
Collect high level requirements from the user community/business leadership, in particular the hub editorial team and the markets’ brand digital stakeholders
Work independently and collaborative, by maintaining a strong relationship with the Global Digital team and ensure sharing and consistency with them
Collect KPIs, reports and dashboards needs and derive actionable insights to support the effectiveness of digital activations
Maintain the analytics toolbox, enabling the brand marketing organization to work data driven and have timely actionable insights
Ensure that the data is relevant and accurate
Provide reporting and insights to the decision makers
Challenge the status quo by monitoring the market for innovation solutions
Keep up to date on the development of the social/mobile/digital ecosystem (key trends in technologies, players, vendors, etc.)
Assist in generating actionable insights to support campaign optimization
Design, specify, produce and at times build reports and dashboards
Broad knowledge of social media, web and mobile business
Minimum of 3 years analytics responsibility, in particular web and social media analytics
Strong communication skills, ensuring that insights are understood and translated into actions
College/university degree from an accredited institution with a major in marketing or digital

Digital Analyst Resume Examples & Samples

Own all aspects of our digital metrics, KPIs, dashboards (bowlers) and other ad hoc reporting jointly with our Digital Insights and Analytics Manager
Work closely with all internal stakeholders across the worldwide Marketing organization to set targets and provide frequent status/reporting on progress
Provide in-depth statistical analysis and/or regression tests to leverage data when making business decisions. Communicate insights to key internal stakeholders and executive leadership team
Translate business needs and goals into effective A/B and multivariate test plans, including defining test criteria and method, metrics, creating and executing tests, and recommendations based on outcomes. Ensure learnings are properly documented and incorporated into future activities. Test assets include web pages, email templates, offers, content and other applicable types of digital assets
Maintain a current knowledge of digital testing best practices, tools and trends
Work closely with the Demand Center to drive the implementation and utilization of predictive analytics as an additional component of our leads scoring model
Bachelor’s degree in marketing, communication or related major, or equivalent related experience. MBA a plus
5 - 7 years of experience as an analyst in digital and/or financial role. Experience in digital analytics critical and previous roles at digital agencies a plus
Experience with digital analytics tools such as Google Analytics, Adobe Analytics (Omniture), DOMO and Tableau
Experience with optimization testing tools such as Adobe Target, Optimizely, and Oracle Maxymiser. Experience with tag management tools such as Google Tag Manager, Ensighten, Adobe Tag Manager and Tealium
Ability to tie business needs, industry and customer drivers, trends, and competitive dynamics to available data through appropriate analysis
Capability to be the analytical leader within Digital Marketing, driving the evolution and teaching other of the trends and value of in-depth analytics
Ability to recognize when it’s best to collaborate and brainstorm with others
Strategic thinking and problem-solving skills
Energized by working in a fast paced organization
Strong written and oral communication and organizational skills are also required

Hello Bank Medior Digital Analyst Resume Examples & Samples

Analysing data and formulating strategic advice
Conducting analysis and optimisation workshops
Performing different analyses as part of continual improvement on the basis of quantitative, qualitative and usability analytics, as well as processing and visualising data

Digital Analyst Resume Examples & Samples

2-4 years relevant experience in working with web analytics
Strong data analytics skills, including the use of one or more web analytics tools (e.g. Google Analytics, Omniture Site Catalyst/Discover, Webtrends Insight)
Business Intelligence tool experience (e.g. Tableau)
Familiarity with data integrations, analytics tagging and the key topics of the analytics industry
Familiarity with SQL and the ability to analyze and combine large data sets using tools such as MS Access, SQL Server or SPSS
Strong Excel (formulas, graphing, pivot tables, linking) and PowerPoint skills
Strong communicator and fluent in English (speaking and writing)
Additional benefits, such as memberships to Elsevier’s magazines, discount on books and in-house sport facilities

Digital Analyst Resume Examples & Samples

You will leverage online tools and platforms (Hearsay Social, Yelp, Facebook, etc.) in order to assist each agent
Conduct individual consultations with your agent accounts and assist them with ad hoc requests as needed. You must be comfortable enough with digital marketing to discuss the benefits with an audience largely unfamiliar with digital
Work closely with your agent base in order to assist in suggesting / developing local content for web and social. This includes the review / approve of content for accuracy, basic spelling & grammar and adherence to predefined guidelines
2-4 Years digital marketing experience
Ability to establish and maintain positive relationships
College Degree preferred but not required

Digital Analyst CEE Resume Examples & Samples

Look for innovative ways of sharing and presenting insights to the business
Support the optimization of campaigns and benchmarking performance across channels and countries
Conduct ROI analysis to evaluate efficiency and effectiveness of campaigns
Work on daily basics with digital marketing managers, agencies and 3rd party tools
Support the business in better understanding of the digital marketing, customer behavior and market trends
Feed this back as actions and recommendations to enhance the overall digital marketing strategy
Drive and champion the usage of digital data within the team and wider business
Improve the way of communication and cooperation with both internal and external stakeholders

Digital Analyst Resume Examples & Samples

Manage projects independently, but proactively communicate project progress, issues, and deliverables to manager and director
Conduct client calls and bring in extended team members when necessary
Develop measurement plans and reports that are relevant to the client’s business and creative/media testing
Research industry trends and facts, sharing expertise with team
Establish a strong relationship with the client through a demonstration of industry knowledge and a deep understanding of client’s business objectives
Ability to work in a team environment that promotes collaboration
Ability to work successfully within a team as well as independently
Establish and maintain effective relationships inter-departmentally as well as with those outside the team
Strong understanding of media metrics (e.g. buying models, CPV, VCR, GRP) and uantitative business measures
Demonstrated critical thinking and problem-solving abilities
Advanced Excel skills and understanding of Access and databases
Experience with web analytics tools such as Omniture or Google Analytics
SEO and SEM experience preferred
1-3 years relevant work experience; digital media experience desired
Relevant internship experience a plus

Digital Analyst Resume Examples & Samples

Serve as subject matter expert for digital analytics
Develop and implement strategic measurement plans to ensure accurate measure of Key Performance Indications (KPIs)
Establish reporting processes that highlight value and achievement of goals
Design and automate reports, dashboards, and analyses for digital program KPIs and performance, including data, trends, business context and actionable insights to business
Work closely with team to create data driven recommendations for launching and optimizing social media channels
Deep dive analysis into consumer behavior on social media to identify insights within the online experience and provide strategic recommendations to support data-driven decision making
Understand business needs, and design appropriate reporting and analytic solutions on a quarterly, monthly or ad hoc basis
Monitor and analyze channel and content performance during and post-launch sharing insights across teams
Quickly identify abnormalities or unexpected results as identified in reporting
Ensure data quality by conducting regular audits and testing tracking on site to verify metrics are properly captured and reported correctly
Translate digital insights based on data into actionable recommendations
Ensure corporate level consistency across various reporting metrics
Create effective presentations for business leaders, with focus on impact and recommendations
Minimum two years performance in digital analyst role
Solid understanding of and experience working with online analytics metrics, including social
Proficient with web analytics concepts and tools
Strong data interpretation and communications skills; proven ability to summarize and present complex findings clearly and concisely to various management levels
Proven ability to multi-task and work effectively in a dynamic environment
Passionate about web technologies and content strategy. Bring new and innovative ideas to improve the web presence
Exceptional interpersonal skills; able to engage with and influence decision markers
Excellent written and verbal communication skills; strong organizational skills and attention to detail

Digital Analyst Resume Examples & Samples

University degree or higher, preferably in economics, business, marketing or digital
1-2 years of relevant experience preferably in business intelligence, or market research and analysis
Understanding of key marketing, business, economic and financial concepts and terminology
Knowledge of statistical tools and languages is a great add-on
Strong problem solving skills. Ability to help CSTs scope the potential work by understanding client needs and the questions they are trying to solve. In addition, helping teams interpret results and communicate the “so what” of our findings
Strong project management skills. Experience managing multiple timelines in a deadline driven environment
Highly responsiveness. Has the ability to quickly triage requests from CSTs. This can at times require calls/emails beyond regular working hours
Analytical mindset, multi-tasking abilities, service orientation, team spirit and intellectual curiosity

Digital Analyst Resume Examples & Samples

Understanding analytics tracking solutions
Providing actionable insights to the commercial, sales, product and editorial teams
Investigating audience anomalies and trend changes
Demonstrating the use of analytic tools

Digital Analyst Resume Examples & Samples

Support the projects and changes led by the Product Management and Digital Marketing teams through detailed analysis
Use strong analytical skills to provide insight as well as recommendations for change as part of a continual feedback loop
Produce of regular reporting, benchmarking website, digital marketing performance and interpreting the data
Produce of ad hoc analysis on website behaviour, KPI trends and engagement with new and existing functionalities
Highly numerate skills with a high standard of accuracy with data and commercial awareness of its usage
2 years’ experience in either digital analytics or digital marketing
High level of familiarity with digital analytics and data
Strong Excel required
SQL + good understanding of technology a strong benefit

Digital Analyst Resume Examples & Samples

Acquire data from primary or secondary data sources and maintain reports and dashboards
Filter and clean data by reviewing data from multiple sources
Provide sales team with user reach estimates based on analysis from available marketing tools
Measure effectiveness of SEM and email marketing tactics
Provide monthly/quarterly campaign reports & performance insights
Research competitive analysis for pre-sale campaign pitches
At least 1 – 3 years related experience
Advanced knowledge of digital landscape, technologies, and practices
Knowledge of statistics and experience using statistical packages for analyzing datasets (Excel, etc.)
Hands on experience or familiarity with analytics/reporting platforms (Omniture/SiteCatalyst, Power BI, Google Analytics Premium)
BS/MS degree in related field

Digital Analyst Resume Examples & Samples

Bachelor's degree in Marketing, Communications or equivalent
1+ years Business experience with an emphasis in Product Management, Customer Experience, Creative Design, E-Commerce and Digital
Strong communication (written and oral) skills and negotiation skills
Strong leadership skills to work collaboratively and effectively manage and influence a community
Self-starter and ability to operate with autonomy
Delivers results in a rapid-paced, constantly evolving environment
Entrepreneurial and adaptable, but can also deal with process and control
The desire to grow into a digital guru

Digital Analyst Resume Examples & Samples

Provide analytics support for mobile app platforms for the Parks & Resorts division
Lead relationship with the remote business and product teams, supporting their needs for data and insight
Lead regular business reviews for product and marketing teams
Build a strong understanding of Disney Parks businesses and products
Build a strong understanding of the mobile landscape
Analyze data from online and offline sources to inform the strategic direction of mobile app properties
Responsible for developing and executing measurement and analysis plans for your space
Design, analyze and publish daily/weekly/monthly reports
Perform deep-dive analyses and provide interpretation, guidance and strong recommendations to aid decision-making and inform business planning
Stay current on mobile app marketing and ecommerce trends, research and evaluate market opportunities and guest behavior to increase revenue and guest satisfaction
1+ years of digital analytics experience using tools such as Adobe Analytics, Google Analytics, etc
Must be an excellent communicator-able to communicate with partners in Asia, Seattle and Orlando via phone and video
Must be confident and able to speak up in difficult situations
Must be a motivated self-starter who takes ownership of their space
Must be passionate and knowledgeable about mobile app technologies
Advanced Excel skills and proficient in MS Office
Ability to thrive in a fast-paced complex business environment
Demonstrated proactive problem-solving and decision-making skills
Familiarity with the mobile landscape
2+ years of digital analytics experience
1+ years of digitlal optimization (A/B testing)
Experience with data visualization tools (Tableau, Illustrator, R)
MySQL experience
Ability to create visually compelling presentations
Bachelor’s degree in a quantitative field – e.g. Marketing, Mathematics, Engineering, etc. or equivalent experience

Digital Analyst Resume Examples & Samples

Design, implement, and document customized analytics digital tagging/tracking specifications for digital content
Develop and publish Tag Management metrics, ensure tag audits are conducted and results published on regular basis, track and manage all tag requests (internal and external) end-to-end
Manage various Tag Management platforms/solutions together with team members
Handle data preparation and data analysis portions of various projects
Bachelor of Arts or Bachelor of Science in Computer Science or Business; related work experience may be substituted for advanced degree
Experience querying data by writing SQL for analysis
Working knowledge of common reporting tools and MS Office Suite of products
Must be a detail-oriented, creative thinker with excellent analytical and problem-solving skills
Requires independent completion of work with sound judgment and discretion
Ability to work on multiple projects and deliverables at the same time and work effectively in a team environment
Experience with business support software applications such as MS Office (Word, PowerPoint, Excel, Project, Visio, Visual SourceSafe, etc.) required COX-203

Digital Analyst Resume Examples & Samples

Understand client business requirements and how to map those requirements to specific digital measurement tactics
Guide the development of documentation, deliverables and solutions requirements for web analytics tracking
Work closely with account management and development teams to oversee the implementation, configuration and debugging of web analytics code, both on-site and through tag management systems
Support digital marketing teams (paid search, SEO, conversion rate optimization, digital media, etc.) to implement customized tracking for campaign initiatives
B.S. or B.A. Degree: Business, Marketing, Engineering or related quantitative discipline
3+ years of Web Analytics experience in either an Analyst or Implementation capacity
3+ years of Web Development experience as it relates to the development, configuration and implementation of Web Analytics solutions
Expert-level knowledge of Google Analytics, IQ (individual qualification) certification required
Expert-level knowledge in a Tag Management system is a requirement, Google Tag Manager and Adobe Dynamic Tag Management being the current solutions of choice
Knowledge and experience in Adobe Analytics or other analytics systems is a plus
Experience in producing reference manuals, developer guides, and/or code requirements
Experience with both e-commerce and lead generation sites
Excellent English written skills and the ability to write for both technical and non-technical users
Ability to effectively communicate regular and timely updates on work status and meet project deadlines
Proficient in Microsoft Word and Microsoft Excel
Analytical thinking and problem solving skills, serving as an analytics thought-leader for clients
Strong project management capabilities with high attention to detail
Willingness to travel for client discoveries and other off-site meetings
Both a strong team mentality and an ability to work independently
Prior experience implementing Google Analytics Enhanced Ecommerce
Experience with ecommerce platforms (Magento, Insite, etc.)
Experience with cross-domain tracking
Experience with developing analytics testing processes

Digital Analyst Resume Examples & Samples

Work closely with clients and client service teams in the delivery Digital services including Social Media Valuation, Digital Market Intelligence and Social Media Monitoring
Employing a variety of research techniques to understand and analyse online & social data and provide insight about relevant online conversations and voices in those conversations
Manage execution of digital and social media reports
Analyse third-party vendors to ensure quality of service
Develop content for client workshops
Work with a cross-functional group on digital training initiatives across different markets
Ideally a BA/BS followed by solid experience in social media analytics and digital marketing including the use of tools such as Social Bakers, Crimson Hexagon, TalkWalker or other similar platforms
No fuss, can do attitude with a willingness to roll the sleeves up and get things done
Self-motivated and the ability to work independently in an entrepreneurial environment
Experience in independently creating Social Media Monitoring reports including sentiment analysis, volume trends, influencer analysis etc. to deliver social media insights that can help positively change a client’s content and engagement strategy
Experience in social media requirement gathering and client digital objective setting
Experience in driving project delivery across markets
A passion for and interest in the sports scene and the field of sports business – experience in sports preferred
Must be passionate about quickly-evolving social media environment
Outstanding research and analytical skills

Digital Analyst Resume Examples & Samples

Support key client programs in measuring the ROI of content marketing programs
Consistently track, measure and report on all aspects of the content marketing program
Use Marketing Automation tools to deliver value and leading client experiences
Design, build and maintain reporting around conversion activity
Use data to provide strategy direction to evolve a client’s content marketing program
Work with cross functional teams to manage and present monthly, quarterly and annual metrics and analysis on content marketing program performance
Implement conversion points for clients without their own analytics team
Ability to identify solutions that minimize manual processes when extracting and manipulating data
Advanced knowledge of Microsoft Office applications (Excel, PowerPoint) and SQL
Effectively prioritize tasks and meet client requirements for timeliness and accuracy
Proven ability at engaging and influencing functional leaders and stakeholders

Digital Analyst Resume Examples & Samples

Bachelor's degree in Math, Statistics, Economics, Business, Marketing or other quantitative discipline
Less than 2 years of work experience in a professional services environment: management consulting, market research, advertising, or interactive/technology consulting
Experience with web analytics tools like Google Analytics, Omniture, DART, Radian6
Critical thinking -- capable of generating consistently accurate, useful reports as well as a enthusiasm for translating data into actionable insight relevant to marketing program objectives
Balances desire for quantitative rigor with realities of inconsistent business data

Digital Analyst Resume Examples & Samples

Building a deep understanding of our products and become the de-facto expert on all web analytics data collected
Working with product & marketing managers to define learning objectives, KPIs and supporting metrics based on business objectives and design direction
Collaborating with various Epic teams to inform design, content and user experience development decisions
Leading analytics implementation and data validation process for new site/product releases working closely with engineers to structure event tracking
Producing A|B and Multivariate Testing from concept to execution
Performing in-depth analysis on data to provide insights to the publishing, development, teams and other stakeholders
Creating custom analytic dashboards enabling product and publishing teams to quickly view select KPIs and metrics independently
Minimum 4 years professional experience as a Web or Digital Analyst
Advanced experience with Google Analytics and other commercial packages and tools
Professional experience using HTML and SQL
Demonstrated understanding of web analytics best practices
Strong written and verbal communication skills, especially related to data reporting and presentations
Passion for video games and knowledge of the industry

Digital Analyst Resume Examples & Samples

To support the EMEA markets with comprehensive level budgets, forecasts and analysis for the EMEA E-Commerce channel, with particular focus on email/affiliate/banking offers
Provide commercial finance support to the Ecom channel to both react to and be proactive in aiding business decision making and increasing growth and profitability
Work with the E-commerce team to ensure accurate and timely month close activities. Provide monthly variance analysis
Track, report and analyse Sales, Margin and KPI’s for EMEA E-Commerce
Design/maintain tracking tools to report Store incentives for EMEA Store management
Assist EMEA Financial Planning & Analysis Manager where necessary to design and embed effective internal controls
Take responsibility for necessary regular and ad hoc finance reporting and analysis. When required this will cover Stores, or E-Commerce
Retail / FMCG experience ideal
Proven experience of working within a market finance department
Good knowledge of Microsoft core programs - Excel (including pivot tables and macros), Word and Power Point
Understanding of international accounting practices and standards
Working knowledge of SAP/BW and some POS systems

Digital Analyst Resume Examples & Samples

Consults with customers and the business to build digital marketing strategies based on what consumers search for
Researches and determines viable search terms to be entered into the search engines and which search engines are preferred by their targeted audience so products and solutions are ranked highest on the page
Edits page specific content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines
Provides recommendations for overall web visibility in support of customer digital marketing strategies
Consults with clients and web developers and promotes changes to a site and site content
Understands the latest digital marketing techniques and works to position Thomson Reuters in the optimal space
Excellent problem solving capabilities
Excellent understanding of customer needs
Excellent detail orientation and ability to follow assigned process
Intermediate presentation skills
Ability to effectively manage multiple and conflicting priorities
Advanced knowledge of digital marketing standards and practices
Intermediate knowledge of internet marketing principles
Strong knowledge of search algorithms and the ability to interpret changes and the impact to the business

Innovation & Digital Analyst Resume Examples & Samples

Develop and research ideas which will produce future revenue streams, client solutions, or services. Areas of focus include
New and emerging problems or technologies, gaps in insurance needs, gaps in the customer experience or technologies related to projects being managed
Macro and societal issues that could impact P&C insurance industry
Market Intelligence - Research industry news, trade reports, and trends that could impact policyholders, American Modern and the industry to develop communications and action plans
Competitive Monitoring - Research and analyze American Modern’s competitors’ products and coverages, prepare education and training material for the organization
Engaging in the development of rough prototypes for approved concepts; managing virtual teams engaged in the same development activities
Facilitating various viability testing, prelaunch market research on approved ideas; supporting virtual teams that may be engaged in these same activities
Understand and assess business issues, problems, risks, and challenges by working with the business units and external partners
Contribute to the development of actionable, executable plans, e.g., defining next steps, developing action plans, mitigation plans or preliminary work plans by the Incubator Team and Executive Board
Drive all aspects of the idea generation campaigns from planning to execution
Understand and assess business issues, problems, risks, and challenges
Contribute to the overall project management of assigned topics of research including but not limited to business case development, resource management, communications planning, status and issue tracking and reporting, planning for implementation and overall project performance reporting
Deliver targeted business goals and objectives for assigned projects
Must be comfortable in dealing with ambiguity and uncertainty
Must have an optimistic can do attitude and approach to Product Development
Strong command of Excel and other computer and MS Office Suite applications
Exhibited application of design thinking concepts
Strong ability to think innovatively and strategically
Strong ability to research strategic topics
Ability to identify trends, pursue them independently, and develop initial business cases
Bachelor’s degree in Business, Finance, Marketing, or other related

Digital Analyst Resume Examples & Samples

Design and build reports to monitor business performance
Interpret data needs from ad hoc business questions by asking how data will be used to drive positive business results
Compile, integrate and analyze data from multiple sources to identify trends and address business questions, issues, and opportunities
Deliver insights and provide actionable recommendations to different audiences based on reporting results, benchmarks, discovered patterns, and all necessary contexts
Analyze optimization testing results using statistical methods to make recommendations to improve user experience and business results
Evangelize a measurement culture
Provide training on data context and meaning to business audiences to educate users on how to use data
Translate business questions into analytic requirements, identify the best KPIs and supporting metrics
Assess business value and significance, estimate ROI and prioritize analytics requests based on ROI
Analyze multiple data sets, including reconciling contradictory or inconsistent findings
Rigor with data (data quality)
Pattern matching
Automate and create efficiencies in reporting
Interpret data and translate findings into business insights and recommendations
Communicate analytics concepts to a non-analytical audience
Basic data visualization and storytelling
Skill in persuasion and influence
Demonstrate and maintain a high level of emotional intelligence

Digital Analyst Resume Examples & Samples

Gathers and mine data from all relevant sources including internal customers, agencies, Adobe Omniture, Google Analytics, web-based applications and surveys
Provides competitive insights relating to online selling strategies and market trends through third-party data and internet research
Analyzes data identifying trends and patterns
Forecasts and/or predicts customer behavior based upon trends, research and analysis
Performs data validation and quality assurance on stakeholder reporting
Writes analytical and informational reports for all levels of the ecommerce organization
Interacts with ecommerce Managers to educate them on report usage, responds to data inquiries and develops ad hoc analysis to further understand the drivers behind the data
Develops powerful and engaging data visualizations (data tables, charts and infographics) for senior management and stakeholders
Examines the needs and concerns of ecommerce leadership to determine opportunities or problem areas and provides feedback in the development of policies, procedures, methods and/or standards
Collaborates with Manager of Digital Analytics and ecommerce team members to establish specific goals and plans to prioritize, organize and accomplish project and/or department goals
Researches and responds to information requests from internal/external departments and management
Provides training on digital analytics and ecommerce analytics best practice and tools
Assist in maintaining analytics governance and best practices among various departments

Journey Digital Analyst Resume Examples & Samples

Oversee the monthly email newsletter end-to-end including: soliciting content from internal stakeholders to send
Create SEO best practices and continuous improvement from on-page optimization; search friendly sites; keyword research & targeting; redirection & canonicalization; personalization & localization; local SEO & citation building
Web analytics including source tracking of all campaigns driving traffic to Customer Success Platform from traditional to digital assets
Work with internal stakeholders to drive prioritization and requirements gathering processes for new journey requests
Partner with PMO and technical teams to size and assign work to sprints
Create and manage project plans, monitor progress and timelines, identify and resolve issues to ensure success
Review business requirements and functional design documents with solution architects, designers, developers, and business SMEs to ensure the journey needs and business rules are accurately captured, understood and delivered
Oversee UAT and Go-Live process, including test planning, development of test scripts, testing logistics, test execution, status reporting, final signoff, and project roll out
2-5 years experience within Digital Marketing team responsible for SEO, UX, HTML, Video, Display, PPC and Email
Consultative approach, including ability to translate customer needs into low level technical requirements and process flows for consumption by the technical team
Strong organizational skills, attention to detail, and ability to prioritize a varied workload with multiple stakeholders
Demonstrate strong problem solving skills, process-driven mindset, and resourcefulness
Flexibility in shifting direction quickly when priorities change; excellent multi-tasking skills and the ability to learn quickly in a dynamic environment
Baseline ability to manage stakeholder expectations by understanding stakeholder needs, determining alternatives to meet requirements and communicating appropriately
Excellent verbal and written communication as well as receptive listening skills, with ability to present complex ideas in a clear, concise fashion to technical and non-technical audiences
Accountable team player with a constructive attitude, problem-solving and customer service mindset who is able to work with virtual cross-functional teams
Experience with web analytics tools (Google Analytics, Omniture)
Experience with Google Ad Words & Salesforce Marketing Cloud (ExactTarget) or other email service provider
Experience working in / with consulting and customer success is a plus
Experience working with Scrum teams and Agile Methodology is a plus
Experience with the Salesforce.com platform and related cloud or web-based technologies is a plus

Digital Analyst Resume Examples & Samples

Support the ongoing analytics needs of the business via KPI reporting, structured and ad-hoc analysis, customer insights, etc
Provide the experimentation team with reporting and analysis of running and closed A/B/n and multivariate tests
Utilize web analytics data to identify and recommend business and A/B testing opportunities
Develop and enhance automated reporting templates that communicate KPI, trends and deviations to internal partners
Leverage customer segmentation and advanced analytics tools to develop actionable insights into user behavior
Ensure data integrity and recognize / resolve data inconsistencies in reports, analysis and analytics toolsets
Partner with technology leads to assist in roadmap planning and tracking of tag enhancements and/or updates including ownership of change prioritization, UAT of new features, and communication of enhancements to business users
Support the business and analytics teams with taking large quantities of complex data and displaying it in a clear and consumable manner
Manage user access to our analytics platforms to insure partners and stakeholders have proper access to critical, time-sensitive information
E-commerce experience required
Bachelor’s degree in Statistics, Marketing, Economics, Mathematics or Business is required (MBA a plus)
Minimum of 1-2 years’ experience using

Digital Analyst Resume Examples & Samples

Comprehensively learn data and business practices – this is a constant process in our changing business
Use SQL to access our databases and work with data
Use R and other statistical programs to identify patterns in the data, identify causal factors and create predictive models and other machine-learning approaches
Use Tableau, Excel, Alteryx and other tools to create visualizations and reports to explore and explain data
Contribute to our constantly-evolving data layer by creating new ways of understanding our business
Create dashboards and automated reports on key business metrics from site data, purchase, revenue and other key business areas
2-4 years of analytics experience working with a variety of data sources including data from subscription businesses, web and digital product data such as Site Catalyst. Experience working in a large data environment doing SQL development

Senior Manager Digital Analyst Business Unit Resume Examples & Samples

Outstanding understanding and experience of digital marketing in a brand environment
Strong affinity with sport BU ecosystem
Strong experiences with analytics tools and disciplines (web, eCom, social, mobile, sentiment, paid media, SEO, SEM, CRM, etc.)
Excellent presentation skills through storytelling
Strong experience with visualization techniques
Strong experience with data analysis tool(s) e.g. Tableau
Pro-active (engaging & impact-oriented) mind-set, ability to think end-to-end and globally
Strong communication (both written and verbal) and facilitation skills (small and large groups) especially when interacting with different levels of business
Four-year College or University degree with focus on Business Administration, or Marketing, or related areas, or equivalent combination of education and experience
5 years of progressive work experience in digital analytics (preferably in agency with a brand/B2C focus)

100

Temporary Digital Analyst Resume Examples & Samples

Measure the impact and return of social media on overall Marketing and PR efforts
Develop quantitative analyses, custom models and ad hoc reports to effectively monitor performance, trends, and opportunities within social media channels and PR activity
Work with client and account teams to define KPI’s for success and track against them and implement measurement programs to address client KPI’s
Help to identify novel and cutting edge, relevant applications for social media program measurement and bring those applications to the forefront for consideration of their fit within our company’s measurement repertoire
Work with social media and digital leadership to help evolve agency metrics processes and techniques
For new business, build social and digital metrics analysis into pitch proposals for new clients
Participate in a nation-wide measurement task force and continue to establish and support an agency-wide measurement approach
Researches, interviews, writes/ edits/ updates reports for clients about trends, issues and opportunities in measurement trends and technology
2-6 years’ experience including site side and social media related analytics
GTM experience and OOB solution building. +Javascript familiarity
Site side analytics experience with using GTM to build out tracking
Comfortable building out and testing custom campaign requirement
Ability to build out campaign support with paid media integration
Experience measuring and monitoring social media and creating business insight for how these analytics can be applied to social, digital, and PR strategies
Strong critical thinking skills, writing skills, communication skills, consulting skills, and ability to work within a team
Self-starter, with strong ability to initiate projects and see-through to completion
Experience using social media platforms such as Twitter, Facebook, LinkedIn, Instagram, Pinterest, blogs, etc

101

Digital Analyst Internship Resume Examples & Samples

Assist with digital platform and organic analytics & reporting
Ensure marketing campaigns, user flows and digital pages are tracked accurately for reporting purposes
Analyze digital platform performance, campaigns, and special projects
QA Equinox.com and the EQX App on a regular basis
Identify new digital platform opportunities
Lead the Digital analytics reporting standardization and restructuring project
Develop Digital Platform Content Strategy
Web, app and email content marketing & updates
Content calendar management and coordination
Ability to organize data and create reports from various sources
Excellent problem solving and communication skills
Great intuition for what makes a good user experience
Passion for fitness
Experience with analytics platforms a plus (Adobe Analytics)

102

Digital Analyst Resume Examples & Samples

Build relationships with stakeholders across several organizations to understand existing products and systems’ current architecture, functionality and revenue
Analyze high level business needs, conversion drivers and define functional requirements to deliver high-quality product enhancements, working closely with testing leads and IT so that requirements can be used for development and proper acceptance testing
Understand and approve the translation of functional requirements into easy-to-use wireframes and prototypes, ultimately leading to best-in-class digital products
Provide recommendations to improve conversion and revenue across different products (e.g., websites, mobile applications, on-property solutions etc.)
Produce comprehensive analyses to drive prioritization of proposed enhancements and defect fixes, based on existing conversion rates, estimated effort for each new functionality and projected increases based on competitive benchmarking
BA/BS in Business, Marketing or Computer Science
2+ years of experience in online travel/retail or eCommerce in other industries
Solid command of MS-Office products such as Excel, Word, PowerPoint and Visio
Good understanding of revenue drivers and commercial environment
At least 1 year working in Agile software development working practices
Exceptional communication skills and attention to detail
Basic knowledge of web software development and/or relational databases is a plus
Passion for travel and hospitality is a must
Experience with hospitality or retail is a plus

103

Digital Analyst Resume Examples & Samples

Create, analyze, provide feedback, and distribute weekly, monthly, and quarterly reporting to internal business partners
Provide expert knowledge and insight into performance and trends of the online business, customer behavior, and other digital channels (mobile site, mobile applications)
Lead analyst/expert for Adobe Site Catalyst providing tagging direction and guidance on how to fully utilize the reporting tool as well as executing the desired plan
Measure and analyze customer funnel performance, site click data, conversion flow patterns, as well as review and quantify improvement projects pre and post release
Make recommendations for optimization of the online customer experience by utilizing web analytics
Identify gaps in current analytics tagging implementation and provide recommendations for improving data collection and on-site analytics capabilities. Partner with internal teams to deploy recommendations through the tag management platform
Partner with the Online Marketing team to help maximize the value of digital media investments by helping prioritize digital marketing strategies and resources based on anticipated outcomes and ROI
Execute ad hoc reporting and analytics projects and other duties as assigned
3-5 years of experience in digital analytics in the retail industry
Demonstrated success in retrieving insight from data and formulating findings and recommendations
Familiarity with web data, traffic, eCommerce, navigation/path analysis, search, and testing methodologies
Excellent problem solving and analytical skills with the ability to think strategically
Excellent working knowledge of MS Office, particularly Access and Excel
Experience with BI and/or SQL is desirable
Demonstrated ability to work independently, manage projects, and meet deadlines
Ability to present in a clear and concise manner and communicate with all levels of an organization
Ability to work in a fast paced environment and juggle competing priorities

104

Digital Analyst Resume Examples & Samples

Assist in formulating, gathering, evaluating and aggregating results and building / designing actionable dashboards for stakeholder
Help define standard KPI’s (key performance indicators) for tronc and measurements for those standards
Implement analytics tags via tag management solutions, and formulate, document and complete test cases as needed and help with UAT (user acceptance testing), and perform QA (quality assurance) of web sites, mobile, tablet and analytics standards
2 years digital analytics experience
Experience with Tag Management tools such as Adobe Dynamic Tag Manager, Google Tag Manager, Ensighten, or Tealium
Strong understanding of HTML, CSS, JavaScript, and JQuery
Advanced Excel, SQL skills; Tableau experience a huge plus

105

Digital Analyst Resume Examples & Samples

Responsible for Pandora US Web Analytics, support and execute insights for optimization of site and sales initiatives
Lead driving core insights from the data to suggest, create and execute multivariate or A/B tests that drive fundamental improvements to the site experience
Understand the consumer and website behavior across all Digital channels across SEO, SEM, Email, Social, Display and Affiliate and implement segmentation such as Lifetime Value, behavioral analysis and Model behavior
Present key findings of reports, including actionable insights for key stakeholders, including customer profiling data and CRM to feed into marketing strategies
Create weekly, monthly and quarterly reports to support various stakeholders
Generate tracking links as per syntax rules for marketing channels for agencies
Monitor effectiveness of marketing channels, creative, site merchandising and onsite search across all device types (with mobile first approach) on a weekly basis and come up with actionable recommendations to increase the performance
Exemplify the benefits of data analysis internally within our wider network of marketing and social teams, and externally amongst our existing and potential creative, media and platform partners
Work closely with Email marketing coordinator, Online Marketing Manager, UX manager, Digital marketing manager and merchandise planner to elevate the customer experience
Support Manager, E-Commerce on new strategic initiatives to exceed sales goals and across attribution projects to the online customer journey
Recommend and implement data modeling techniques for forecasting and insight for the business
Provide relevant analytics and systems training to team members where relevant
Add measurable value to PANDORA through actionable analytical insights
Strong analytical and logical skills
Commercially focused in driving sales
Engage and influence stakeholders, inspiring through data
Self-motivated, analytical and structured approach to your tasks
Strong verbal, written and PowerPoint presentation skills
Must be able to perform well in a deadline-driven, rapidly changing environment
Quick learner and adapt to a professional and high performance work environment

106

Purina Digital Analyst Resume Examples & Samples

Support the development of measurement plans (KPIs, Metrics) including conducting requirement gathering discussions
Support system administration functions such as adding new users, creating report suites, configuring variables
Maintain solution design reference/data dictionary
Required (Basic) Experience & Education
Required Competencies & Other Skills
Experience using with web analytics tools such as Google Analytics and Adobe Analytics to answer business questions
Proven track record of making actionable recommendations resulting from data analysis
Demonstrate strong critical thinking and analysis skills
Excellent communication skills and experience telling stories with data

107

Dairy Digital Analyst Resume Examples & Samples

Develop scheduled reports and dashboards to meet internal customer needs
Conduct data quality testing and troubleshoot data quality issues
Fulfill ad hoc reporting & analysis requests
Implement basic tag configurations through Adobe Tag Manager as needed
2+ years’ experience with Adobe Analytics

108

Digital Analyst Resume Examples & Samples

Bachelor’s degree OR at least 4 years' experience in a professional work environment
Technology Experience preferred: Microsoft .Net, Java, JavaScript, Microsoft or Oracle SQL Database, HTML, CSS, JQuery
Web technologies (ecommerce and omnichannel)
Salesforce Commerce Cloud
Broad background in technology and process
Architecture frameworks
Flexibility that comes with supporting a 24/7 business

109

IT Digital Analyst Resume Examples & Samples

Leading business requirements and technical requirements in the marketing automation and web Analytics programs and platforms focused from a technology perspective
This person will be responsible to lead, manage and support business programs implemented using technologies such as Adobe Campaign, Marketo, Google Analytics (Premium), Adobe Analytics, Tealium TMS etc
The person will also play a key role in determining Motorola’s web analytics program: what data to collect, how to classify it, how to provide insights and recommendations based on the data collected
The person will work closely with business and technology stakeholders including Analysts, Architects, project managers, user experience and strategy teams, plus any external agencies and partners
Marketing Automation, Campaign Management: Responsible to partner with business and IT teams to develop business requirements and solutions for marketing campaigns that utilize dynamic content, list segmentation, modeling, workflows and scheduling processes
Coordinate with business partners, IT vendors and agency teams in maintaining existing Campaign platform/environment for Motorola Solutions programs
Campaign Reporting: Work with the analytics team to track the effectiveness of campaigns
Implement testing strategies determined by Analytics and A/B Testing
Define analytics program needs and recommend proper analytical methodologies and execute against these programs
Manage analytic product development from inception to deployment and through product lifecycle
Engages both business and technical teams to drive projects and enhancements, recommending solutions based on best practices and standards after understanding the business problem
Partner with various teams to ensure data quality, actionable insights and learning loop for key audiences in marketing, sales and other Motorola Solutions organizations
Manage and oversee the development of deliverable templates and delivery process: dashboards, reporting, analysis and recommendations
Ensure measurement for existing and emerging channels (web, social, mobile)
Drive tagging initiatives, implementation, best practices, troubleshooting to ensure digital marketing efforts are measured accurately and appropriately
Support the daily tasks and activities in running a Fortune 500 Digital Analytics business and technology needs
5 or more years of digital marketing experience providing leadership in the digital/marketing analytics domain and related marketing, sales, services digital properties
2+ years business-to-business experience
Expertise with Industry leading Analytics and campaign management tools such as Adobe Campaign, Marketo, Google Analytics(Premium), Adobe Analytics etc
Proven experience with companies, agencies and/or client-side: using digital analytics tools, developing tagging requirements, analyzing data, and presenting findings
Expert functional and good technical knowledge of Google Analytics Premium and Adobe Analytics products, including a strong understanding of how to create, test and debug tags using tools like Tealium Tag Manager, Adobe DTM etc
Proficiency in developing custom reports, advanced segments, configuring digital analytics platforms, and providing interpretation and presentation of findings
Plan and conduct A/B or multivariate tests
Experience with social media measurement tools (Radian6, Shoutlet, Sprinklr, etc.) and SEO/SEM techniques a plus
Experience with Oracle Eloqua a plus
Undergraduate college degree or equivalent experience minimum, Masters a plus
Ability to think strategically and suggest creative solutions
Ability to build partnerships and effectively establish and maintain relationships with internal and external stakeholders and vendors
Comfortable interacting with different levels of management and effectively working in cross-functional, cross-regional teams

110

Digital Analyst Resume Examples & Samples

The candidate will be able to lead the web analytics tag implementation and testing during the development of online media, marketing landing pages, websites, conversion funnels and mobile applications. This includes having a working knowledge of JavaScript and tag manager methodologies
2-5 years developing marketing performance measurement using digital analytics tools such as Adobe Analytics, IBM Digital Analytics and Google Analytics
Working knowledge of JavaScript associated with digital analytics platforms
BA/BS degree in marketing, statistics, mathematics, economics or other quantitative discipline.Master’s degree a plus
Experience with Google Adwords or Google DFP a plus

111

Digital Analyst Resume Examples & Samples

Partner with country digital teams and all topic teams, evangelize and roll out digital analytical capabilities that help plan and optimize the digital roadmap
Identify the strategic opportunities to partner with sales and customer relationship management teams, define and execute the roadmap to integrate the data science driven customer insights with CRM and Sales systems and contribute to related efficiency gains and revenue growth
Act as a liaison between data science and business transformation teams and coordinate the related data insights delivery
Collaborate with business and topic teams, provide analytics consult to support the business case development for high potential strategic initiatives
Conduct market research to identify the innovation opportunities across analytics and personalization areas and feed that information to Analytics COE Roadmap
2-5 years strategy consulting experience in business transformation, customer acquisition and relationship management areas
MBA degree preferably in Business, Marketing, Economics, Computer Science, Information Technology or equivalent
Excellent verbal communication including the ability to relate well with others and ability to adapt style as needed
Strong writing skills including the ability to synthesize information into clear, concise messages both for detailed analytical reports and executive summaries
Experience in building complex business cases and gathering measurable benefits
Some technical background including understanding of architecture, cloud platforms, organization models, and governance
Hands on business analysis responsibilities including project vision, requirements documentation, process design, quality, and rollout
Experience designing and documenting business process domains and maps
Understanding of enterprise software, particularly cloud based technologies
Customer-focused with the ability to quickly build trusted relationships and thrive in a client site environment
Deep experience in process definition and business requirements documentation
Experience with facilitation and requirements solicitation
Ability to work independently as well as with a team to drive results based on individual experience
Ability to work independently, work with a remote team, think creatively, manage own time, and take initiative to drive projects

112

Digital Analyst Resume Examples & Samples

Perform daily, weekly, monthly risk monitoring of user access and activities for high risk applications
Coordinate the vendor management responsibilities for critical and high risk vendors for Digital
Document, develop, clarify and implement departmental procedures
Perform user testing for updates, Online Banking maintenance items and browser/device compatibility
Take the lead on corporate risk-management programs to coordinate with product managers
Coordinate operational initiatives to minimize risk, improve customer experience, resolve Digital pain points and reduce operational expenses
Partners closely with peer organizations, marketing, product development, customer contact center, user experience and technology to evolve the digital platform
Supports day-to-day operations for the assigned product(s), including project implementations, policies, procedures, and production/break-fix updatesSearch Jobs US

113

Digital Analyst Resume Examples & Samples

Identify and evaluate digital and new business initiatives across multiple media segments
Prepare valuation analyses and develop forecast models
Liaise with product, content and sales teams to develop financial and strategic plans
Present budgets and financial results to senior leadership across multiple segments
Analysis of monthly performance updates, financial modeling (new creations and improvements), historical financial data maintenance and valuation
Create and monitor KPIs
Strong modeling skills in Excel required
5+ years of progressive experience in financial planning, strategic planning, and/or corporate finance
Background in the digital media and entertainment industry is a plus
Banking or consulting background a plus
Must possess a proven ability to build relationships
Must demonstrate a strong business and financial acumen
Qualified candidates must be inquisitive and solve problems creatively
Must be able to interact with all levels of management and be an excellent team player
Organizational skills and attention to detail are critical
Must be able to demonstrate the ability to deal with shifting priorities on multiple assignments
Proficient in Microsoft Office Products (Excel, PowerPoint)
General knowledge of accounting principles a plus
Bachelor’s degree required (Preferably in Finance or equivalent)

114

Digital Analyst Resume Examples & Samples

Responsible for gathering business requirements, participating in the full project lifecycle and finalizing solution acceptance for final Enterprise Digital Channel service initiatives
Manage the reporting of assigned products to assess usage and performance trends that justify product change requests or business process improvements
Lead or participate in regular cross functional meetings and conduct monthly reviews with key stakeholders from IT and QA to Marketing and Brand across all channels
Participate in the development of the short, mid and long term strategic plan for the Enterprise Digital Channels to drive customer satisfaction and financial objectives
Analyze and optimize the end-to-end Unified Touch Experience for all Digital service activities, in collaboration with Care, Retail and Sales
Collection of data and analysis to determine ROI of digital initiatives and refine business cases to get capital approvals
Contribute to the development of digital strategies and plans based on business objectives, insights, stats, facts and grounded through the consumer lens
Collaborate with UX/Design and IT teams to translate the business requirements into best in class digital experiences - web, mobile, tablet, across all channels
Development of Power point decks for presentations
Tracking and measuring efficiency of all initiatives (impact on business and customer satisfaction)
Identification of potential roadblocks and proactive determination of solutions to be implemented
Analyze and problem solve system issues in respective application portfolio to determine the best course of action to correct the situation
Minimum 4 years of relevant online/digital experience in a fast paced environment with telecom industry experience being an asset
Experience with JIRA or other project software management tracking tool
Experience with digital reporting tools including Omniture and Google Analytics
Ability to multi-task and manage several projects at once
Strong self-management, self-pacing, and organizational skills necessary
Exceptional analytical, problem solving and decision making skills

115

Digital Analyst Resume Examples & Samples

Support and lead analytics and measurement projects instrumental to digital channels
Leverage technologies (e.g., Google Analytics, Splunk, AppDynamics) to produce actionable insights related to customer behavior, application performance, and risk management
Partner with a broad range of business, IT and external resources to continually improve our ability to measure and evaluate customer experiences
Consult with internal customers to understand analytics needs and help define project scope and deliverables
Partner with project resources to develop detailed analytics requirements and test strategies
Work closely with developers and testers to implement, validate, and maintain analytics and reporting for digital channels
Adhere to standards, patterns, and best practices, including compliance with data-handling requirements
Utilize analytics tools to identify successes, defects, and inefficiencies in customer-facing functionality
Develop dashboards to facilitate data access and insights for end users
Find and resolve analytic implementation issues, including working directly with vendors as needed
Collaborate with analysts in other platforms to develop cross-platform metrics and reporting
Bachelor's degree in Mathematics, Statistics, Finance or related field (e.g., Computer Science, Business) and 5+ years analytical experience
2-3 years of prior experience tagging and reporting using Google Analytics/Google BigQuery/Google Tag Manager or a comparable digital analytics suite and cloud provider
Understanding of A/B testing methodologies
Strong data-management skills
Ability to work effectively in a cross-functional environment with a proven track record of collaboration and driving results
Strong organizational skills with demonstrated ability to prioritize and multi-task across multiple projects
Ability to prepare detailed reports
Experience with various digital communication channels such video, display, search, native and social
Familiarity with Tableau preferred
Gainshare bonus of up to 30% of salary (paid to all employees based on the company’s achievement of annual performance objectives)
Ongoing training and opportunities for career advancement
Diverse, welcoming culture with Employee Resource Groups
Casual dress
Wellness program with discounts & rewards, and onsite gym
Onsite healthcare and the standard benefits (medical, dental, vision, 401k)

116

Digital Analyst Mirum San Diego Resume Examples & Samples

Digital Analytics
Requirements Gathering – support requirements gathering to deliver analytics solutions including documenting business goals, KPIs and reporting requirements
Analytics Solution Definition – support solution definition to inform implementation and configuration of analytics solutions for the client
Dashboard Creation Support – support dashboard creation
Insights Sharing – on an ad-hoc basis and as working as part of the team, contribute insights to evaluate and optimize monetization, user experience delivery and content distribution efforts using not only data from Adobe Analytics, but other sources including research findings and industry insights
Technical Analytics
Laisse with Development and Engineering Teams –engage in technical communications & deliverables affecting analytics including but not limited to writing specifications, face-to-face troubleshooting, updating tickets in JIRA
Create Centralized Documentation and Specifications –document processes and maintain specifications in a centralized location accessible to the wider team and client, such as Confluence
Adobe Analytics & General Digital Analytics Trends –gain experience with Adobe Analytics and other relevant digital analytics solutions, by, in part, completing online training and certification in Adobe Analytics tools available through Mirum’s Premier Partnership status with Adobe. Resource will also help to research new analytics tools and best practices that may be applicable
Implementation Strategy –leverage existing implementation strategy while supporting tag management instance
Analytics Support – Provide client support for issues or questions regarding digital analytics solutions
Analytics QA
Data Accuracy –ensure the quality of analytics projects from end to end, from initial documentation to the resulting data that is collected based on provided requirements or agreed upon specifications
Bug Research and Resolution –research potential bugs in order to provide the deployment engineers with information to help narrow down the necessary changes. Resource will also contribute to and monitor bug lists
Test Plan Documentation –document test plans (related to analytics QA)
Support Debugging Tools (Charles Proxy) –work with debugging tools, specifically Charles Proxy
Bachelor’s degree or higher
1 to 2 years of professional experience in an agency setting
At least 6 months of experience dedicated to digital marketing including a strong emphasis on digital analytics
Experience working with Adobe Analytics and Tag Management is preferred
Experience working with JIRA and/or Confluence is preferred
Experience conducting analytics QA is preferred
Experience writing analytics specifications is preferred
Familiar with analytical thinking, mathematical concepts and digital analytics methodologies

117

Digital Analyst Resume Examples & Samples

Be part of the Customer Insights and Analytics team (CIA) supporting Digital Sales Solutions team with compelling Customer Segment/Vertical trade propositions for MediaCorp’s digital audience
Deliver digital audience profiling/insights derived from our digital advertising stack
Be the custodian for MediaCorp’s audience targeting solutions powered by Data Management Platform (DMP)
Apply enterprise level digital ad measurement framework and disseminate metrics/benchmarks via an online Business Intelligence platform
Deliver value-added reports and insights for key advertiser accounts
Expand analytics capabilities for our digital advertising stack (display, video, native, programmatic)
Deliver prompt response to ad-hoc analysis requests from Digital Sales Solutions team
Train Sales and Ad Ops team on relevant tools and solutions developed/used by CIA team
Leverage unified customer database to derive cross-channel insights about digital audience
Synthesise, integrate digital data from disparate sources and communicate a coherent story to address on-going business requirements
Take a continuous improvement approach towards tasks and strive to take deliverables to next level of sophistication and value creation

118

Digital Analyst Resume Examples & Samples

Develop systematic analytics reports for senior Managers, including automated dashboards and reports to track KPIs
Process and analyze data from primary and secondary sources to grow and connect more effectively with our digital audiences
Collaborate with web engineers in a quality assurance capacity to ensure proper implementation of measurement systems
Gather data from Google Analytics, audio server logs, and other analytics sources to answer strategic and tactical questions
Take on specific research projects as assigned by the Digital Media Director to meet the needs of various internal stakeholders
Manage the implementation and evaluation of A/B experiments related to both content and platforms
Assist the digital product team by providing credible insights to improve the user experience on WAMU’s digital platforms

119

Digital Analyst Resume Examples & Samples

Executes strategic initiatives to implement new digital channel solutions
Partners with IT on the implementation of digital channel projects
Pulls reporting to track and report on digital channel effectiveness; gathers metrics for monthly reporting dashboard
Perform customer, competitor and solution provider research to identify emerging Digital Channel insights, trends and best practices
Partners with the Digital Channel team in the execution of the strategic roadmap to drive sale/revenue as well as increase digital channel service usage to lower cost to serve
Implements and tests solutions to ensure a positive customer experience
Effectively collaborates with key internal partners within Retail, Operations/IT, Legal/compliance and SMCC to meet Digital Channel goals

120

Digital Analyst Consumer Experience Resume Examples & Samples

A Master’s degree - preferably in Analytics, Statistics, Business Economics or Marketing
A minimum of 2-5 years of relevant experience and a proven track record
Self-starting, proactive and ambitious
Comfortable with handling and gathering data and a detailed approach
Strong in engaging stakeholders with the insights that you can provide
Up to date with the latest web analytics software: experienced in either Google Analytics or Adobe analytics (Site Catalyst) is a must and experience with SalesForce reporting and Qlikview are a plus
Experience with looking at the customer journey on an established website, and extracting the necessary data to increase conversion of its users
Experience in A/B & MVT testing is preferred
Excellent communication skills with the ability to translate numerical data into valuable information for the business

121

Digital Analyst Resume Examples & Samples

A degree, preferably in Mathematics, Statistics, Engineering, Economics or science
Experience delivering digital marketing campaigns with audience segmentation, measuring and reporting on results
In-depth working knowledge of principle social media platforms and social media analytics tools
Good understanding of digital performance measurement against commercial goals: SEO, Conversion, CPA, CTR, brand awareness & consideration
Up to date knowledge of key issues, trends and drivers in digital marketing & social media
Managing your time – must be self-motivated to prioritise and manage workload and meet critical project milestones and deadlines
Solving problems– excellent problem-solving skills
Working in teams– excellent interpersonal skills and the ability to build good working relationships

122

Digital Analyst Resume Examples & Samples

Compile and analyze data of various digital platforms, such as National Geographic Partners website, apps, TV Everywhere, and social media
Track performance of National Geographic Partners website traffic and engagement. Work closely with various stakeholders within Insights and Analytics and Digital teams to gather, analyze and report on the data
Provide insights and recommendations for digital properties, such as website, apps, and social networks, based on the data analyzed
Conduct digital competitive analysis. Stay up to date on competitive landscape and industry trends, and disseminate findings and key trends to the team
Support technical implementation and quality assurance of digital data sets, such as Google Analytics, Adobe Analytics, and other data sources as needed
Bachelor’s degree in a related field, such as Marketing, Business, or Mathematics
2 to 4 years of experience in digital analytics
Ability to work well in a cross-functional team
Ability to analyze both structured and unstructured data and turn them into insights
Excel (intermediate skills, need to be able to run functions and various features, such as pivot tables), Microsoft Word, Microsoft Outlook, and Microsoft PPT or Apple Keynote
Experience with various digital analytics and social measurement tools, such as Google Analytics, Adobe Analytics, Facebook Insights, and/or Twitter Analytics
Knowledge of Tableau, Domo, Google Data Studio, or other data visualization and dashboarding tools a plus
Knowledge of Nielsen, Canvs, or other TV measurement tools a plus
Passionate about analyzing the meaning of data
A strong team player, highly motivated, and highly organized

123

Digital Analyst Resume Examples & Samples

Working with client stakeholders to identify site objectives and key performance indicators (KPIs)
Designing web analytics implementations, including documentation of variables, account configuration, and data collection mechanisms/code
Testing and debugging implementations of web-analytics solutions using a variety of tools such as scanners and packet sniffers as well as an understanding of JavaScript
Running, updating and building intuitive, analytically driven reports using online web-analytics solutions and advanced analysis and reporting tools such as R and Tableau
Conducting in-depth analyses of client clickstream and digital marketing data to uncover insights and provide direction on user experience and marketing efforts
Developing and presenting digital marketing, SEO and user experience analysis reports, typically in PowerPoint, focused on improving usability, effectiveness and conversion on client sites
Coordinate company and client resources to efficiently manage digital analytics and SEO projects

124

Digital Analyst Resume Examples & Samples

Help to transform the wealth of behavioural data which we collect into actionable insight for the All 4 team to use to improve the viewer experience
Update the All 4 team on how viewers are using the service, through regular reports and face to face meetings
Take on analytical projects that you’ll see right through from data gathering to presentation of results
Support the three specialised Senior Analysts (Product, Content and Viewers) in the team on specific projects, ad hoc requests and some routine reporting
Proactively lead with analysis and insight communicate information around Channel 4 and between teams
Explore new experiences and skillsets, to continuously develop within the role
The ability to extract, manipulate and interrogate data, providing simple answers to complex questions all within relatively short timeframes
Excellent communication skills (verbal, written and presentational) – the ability to explain complex information
Build and maintain strong working relationships with diverse groups
Good commercial awareness with ability to prioritise competing demands
Inquisitive and analytical mind-set
A keen interest in the Media industry and for what Channel 4 does along with the future of media consumption
Independent but able to work collaboratively as part of a team
Learn new skills, try new things, grow and develop with the role
Relatively proficient in SQL
Advanced Excel skills, and experience with other Office products
Experience with the following systems

125

Digital Analyst Resume Examples & Samples

Build an in-depth understanding of online consumer behaviour and channel attribution and contribute to company wide consumer insights projects
Manage the CRO test and learn program, on site search optimisation, predictive intelligence and dynamic recommendations rules to drive ongoing incremental performance improvements
Assist in managing digital agencies to ensure digital acquisition media, SEO and abandoned cart recovery programs are optimised for consumer experience and conversion
Be the SME for all online analytics tools and media tagging requirements

126

Digital Analyst Resume Examples & Samples

Carry out analysis of digital and social activity for titles and commercial campaigns using Adobe Analytics and other relevant tools as required
Provide actionable insight to internal stakeholders, enabling them to better achieve business goals
Deliver high quality digital and social media analytics responses to planned and ad hoc briefs
Explaining, troubleshooting and resolving any queries around digital data, its capture and its representation to the stakeholders
Contribute to the management and optimisation of the digital and social media analytics platforms
Collaborate with other AIA teams to provide a ‘joined up’ insights and analytics response to briefs
Contribute to business led proposition development and other projects, providing subject matter expertise around digital analytics capability current and potential
Maintain and expand personal knowledge of analytics tools across all digital media
Experience with one or more digital analytics tools such as Adobe Analytics or Google Analytics is essential
Experience with SQL is preferred, but not essential
Experience with a social analytics tool such as Sprinklr or Brandwatch would be beneficial
Experience with a data visualisation tool such as Tableau would be beneficial
A good understanding of the role of analytics within the media sector
Strong communication and presentation skills, both written and oral
Proven track record of delivering and presenting actionable insights and analyses to stakeholders
High levels of logical thinking and problem solving skills, ability to draw meaningful conclusions from disparate and incomplete sources
Numerically brilliant with an understanding of analytics processes using any media/channel
Able to understand complex business questions and to be able to frame the right analytical questions

127

Digital Analyst, Innovation Resume Examples & Samples

Bachelor’s degree in Business, Marketing, Analytics, Communications, Humanities, Applied Sciences, Computer Sciences or related field (an equivalent combination of related education, training, and experience may be considered)
Experience managing and analyzing digital marketing campaigns and programs
Masters in Business Administration or equivalent a plus
Google Analytics Certified preferred
Skill in diagnosing and defining complex problems, testing hypotheses, and providing detailed analysis
Superior oral and written communication skills. Ability to exhibit a commanding presence when necessary

128

Junior Digital Analyst Resume Examples & Samples

Supporting the development of digital measurement strategies and solutions
Analytically minded
Good timekeeping and communication skills
Self-starter who is comfortable working within teams
A passion for digital data and the difference it can make
Experience with clickstream tools such as Google Analytics or Adobe Analytics beneficial
Experience delivering surveys and manipulating survey data beneficial
Experience with online testing beneficial
Use of database technologies beneficial
JavaScript experience beneficial
R experience beneficial
Familiar with CMS techniques and technologies beneficial

129

Digital Analyst Resume Examples & Samples

Hands on experience in website/landing page development and optimization strategies
Skilled in Google Analytics, interpreting data and numbers
Ability to implement pixel, tagging, codings and HTML on site and creatives level (from execution to implementation)
Monitor and optimize campaign performance based on agreed metrics
Ensure that campaign parameters and creatives are ready to launch on time
Work closely with internal stakeholders (Creatives, Implementation IT, systems) and external stake holders to ensure campaigns roll out timely

130

Digital Analyst Resume Examples & Samples

Build and maintain reports to both gauge effectiveness and provide actionable insights on all digital initiatives to a variety of Consumer Solution teams
Collaborate with digital consultants to capture stakeholders’ business needs and translate them into actionable KPIs to help them achieve their desired business goals in the digital channels
Offer optimization recommendations for all digital user experience, ranging from mobile experience to personalization
Provide actionable insights for digital initiatives using techniques such as multivariate and A/B testing methods
Act as the key business support research for all analytics-related requests, working with team members to prioritize requests and meet stakeholder expectations
Work with the Digital Services team to identify issues and opportunities to improve sales, retention and the online customer experience
Assist other team members with the testing & roll out of new analytics implementations and data governance across a wide array of Manulife owned digital properties
Continuously contribute to growth of digital marketing initiatives within the department and assist in achieving all goals and objectives set
Contribute to the planning and execution of individual digital marketing communications as required and work with Project Managers, IS, Marketing and external suppliers to ensure all execution details, timing and budgets are met
Using Adobe Analytics, this individual must help Business partners extract relevant data points to help in the optimization of their digital strategy. As such, this individual should have a solid understanding of both DTM and the Adobe Analytics (formerly SiteCatalyst) product
College or University degree / certification in mathematics or similar discipline At least 2 years’ experience working with an advanced real-time digital analytics system (i.e. Adobe Analytics, Adobe report builder, Adobe Work Space)
Knowledge of advanced digital analytics methodologies such as A/B and multi-variate testing, competitive analysis, surveys and market research
Two or more years of business analysis experience in large size companies with multiple functions / business units preferred
The ideal candidate will have a degree of experience measuring the digital performance, including mobile
Must work effectively independently and as a member of a cross functional team while using sound judgment to identify issues and escalate when appropriate
Drive focused decisions within specific areas of digital analytics, identifying key needs or gaps and presenting proposed solutions to senior members of the team for closure
A solid understanding of the intricacies of digital analytics and data integration and the ability to effectively communicate with team members with respect to statistical requirements, analytics tracking optimization and enhancements
Must be innovative and independent in exploring the best practice in digital analytics solutions; strong critical thinking and trouble shooting skills are mandatory to be successful in this role and the candidate must exhibit a high degree of pro-activeness in analyzing customer behavior using available data to influence positive transformation on the digital properties

131

Digital Analyst Resume Examples & Samples

Report and analyze all Key Performance Indicators across Michael Kors’ digital properties
Use data and best practices to make recommendations for stakeholders to optimize the customer journey across the site, native mobile apps, and digital marketing channels
Develop a picture of the customer leveraging data from online and offline data sources
Develop and maintain ongoing reporting to be delivered to the division and stakeholders
Partner with Ecommerce operations, marketing, and creative to test hypotheses using AB and multivariate testing in order to drive incremental sales and conversion
Interpret business requirements from stakeholders and partner with the Technical Analyst to develop into technical requirements
Provide support to cross-functional and global partners for web analytics and some store related requests through maintenance, mining and integration of data sources
Stay abreast of industry trends, best practices, and the evolving analytics landscape
Bachelors (B.S. or B.S.) from a four-year college or equivalent
2+ years of experience with web analytics for an online retailer or similar online business
Strong working knowledge of Adobe Analytics or Google Analytics; other third party solutions are a plus
Must have strong quantitative analysis skills and advanced Excel skills
Working knowledge of data visualization tools, such as Tableau
Experience with predictive modeling, SQL or R a plus
Experience with AB testing solutions, such as Monetate, a plus
Familiarity with relevant Key Performance Indicators and industry best practices for Ecommerce and Digital; experience in Ecommerce with another retailer a plus
Must possess a great attention to detail and curiosity to uncover trends and insights
Demonstrated ability to work in a fast-paced, “self-starter” environment
Ability to manage multiple work streams simultaneously
Team-player with excellent relationship-building

132

Digital Analyst Resume Examples & Samples

2-5 Years digital marketing experience
Experience of directly working with SMBs to support them in digital marketing
Experience using a CRM system (Salesforce.com, MS Dynamics, Sugar CRM, etc.)

133

Digital Analyst Resume Examples & Samples

Consult with the product, marketing & development teams to identify, specify and oversee the implementation of data capture solutions needed to analyse business performance and answer key questions. Own tracking specification delivery to the development teams and test new implementations pre-launch (automating where possible)
Form close relationships with data users to support their digital analytics training and usage needs, acting as an internal consultant. All teams & execs around the business should understand the best way to harness data and make use of our tools to answer all business questions
Work with database management teams to further integrate our digital analytics data with all other Hotels.com data sources, ensuring we continue to make intelligent use of our clickstream data feeds for downstream reporting
Build & manage frameworks to ensure high levels of data quality from the point of data capture, through to clickstream data feeds using tools such as ObservePoint and other in-house developed solutions
Support and enhance our digital analytics and tag management products, ensuring they continue to meet the evolving needs of our business, including promoting a self-serve culture for marketing tag deployment through relevant user training and support
Oversee the deployment and consistency of marketing attribution models so that the correct marketing channels receive credit across all our business performance analysis & reporting
Manage marketing classifications used across all reporting and be a point of contact for all marketing classification related queries. Help educate teams on best practices and usage of our marketing tracking codes
Use experiences in the field to recommend and deliver improvements to digital analytics tools, processes, implementation, reporting and usage
Keep up to date on developments in the industry to help drive Hotels.com innovation
Strong analytical and mind-set and skills
Excellent problem solving skills!
Some SQL skills, with SQL Server experience desirable
Excellent verbal and written communication skills, with the ability to produce excellent technical specifications and documentation
Basic knowledge of Regular Expression logic & syntax, or willingness to learn
Candidates must have that curious streak and a thirst to understand how things work – a drive to improve solutions, to find that key insight, to investigate to find the route cause behind abnormal patterns in our data to resolve
1 year minimum in a Digital Analytics position
Experience & a good level of proficiency with Adobe Analytics (Omniture) products and Google Analytics is strongly preferred - proficiency in other tools and willing to learn Adobe Analytics and Google Analytics acceptable
Experience with Digital Analytics implementation; Adobe Analytics implementation primarily - across both desktop and mobile platforms (web and apps) preferred
Experience with a tag management solution desirable

134

IT Digital Analyst Resume Examples & Samples

This person will be responsible to lead, manage and support business programs implemented using technologies such as Oracle Eloqua, Adobe Campaign, Google Analytics (Premium), Adobe Analytics, Tealium TMS etc
The person will work closely with business and technology stakeholders including Analysts, Architects, developers, project managers, user experience and strategy teams, plus any external agencies and partners
Manage analytics product development from inception to deployment and through product lifecycle
3+ years in an IT Analyst role in the marketing automation, campaign management, analytics domain supporting marketing, sales, services digital web properties
Expertise with Industry leading Analytics and campaign management tools such as Oracle Eloqua, Adobe Campaign, Google Analytics(Premium), Adobe Analytics etc
Strong functional and technical knowledge of Oracle Eloqua or equivalent campaign management tools, Google Analytics Premium or similar Web Analytics tools
Working knowledge of social media measurement tools (Radian6, Shoutlet, Sprinklr, etc.) and SEO/SEM techniques a plus
Experience with Oracle Eloqua and Google Analytics Premium will be an advantage

135

Graduate Digital Analyst Resume Examples & Samples

Work across the two major areas - Display Media and Personalised Media campaigns setups
QA campaigns in both pre- & post-launch to ensure accuracy and correct implementation
QA client integrations, creative content & campaign configurations post launch as needed
Troubleshoot issues that arise with clients, identifying the cause and fix or escalate to appropriate entity
Test new product releases ensuring user experience remains intact
Monitor running campaigns and companies alerting of any anomalies or errors and initiating the process to fix the issue
Drive the QA process including: suggesting and implementing process improvements, identifying new tools and coordinating improvements with R&D
Template management for the screenshot platform
A "can do" and positive attitude
Analytical, organised and systematic
Professional demeanor and strong communication skills
Good time management and prioritisation skills
Great Microsoft office skills
Experience and Education
Math’s/Science/Business/Economics or IT Degree educated with a 2:1 or higher
A levels educated with grades A-C
Knowledge or interest of QA procedures and ability to understand business requirements and translate them to QA requirements
Any experience in scripting languages and/or automation is a plus
Motivated, self-starter, self-learner, highly collaborative, team player
Flexible and able to multi-task in a fast paced environment
Strong written and verbal communication skills - Experience explaining technical information to non-technical people
Well organized with excellent attention to detail
Understanding of web testing techniques is a plus
Flexible to work late evenings occasionally, to accommodate late launches or issues

136

Digital Analyst Resume Examples & Samples

The Digital Analyst sits at the heart of our Digital Centre of Excellence, it’s your responsibility to deliver consumer insights to our brand teams, agencies and commercial teams that will help transform our business performance
You inspire, challenge and enable our marketers to deliver industry-leading digital marketing by making full use of our global training, data platforms, reporting & social intelligence tools
You work in collaboration with the brand teams at every stage of their digital activity, influencing their game plans to embed critical digital metrics to help shape success
You will lead the gathering of digital consumer insights from EMEA, feeding them back to the markets, our Digital Centre of Excellence and sharing learnings globally
You will help brands embed our global data taxonomy and drive its adoption by our agencies
You will deliver clear actionable insights
Develop best practice toolkits and training programs to help our brand and local teams leverage the value from digital data
Be passionate about generating actionable insight

137

Digital Analyst Resume Examples & Samples

Develops and maintains queries, reports, and metrics, to provide customized information for users to make decisions affecting multiple areas of MoneyGram where loss may occur
Provides recommendations based on data analysis and sees those through implementation
Accepts a high level of responsibility for integrity of reports and data provided
Will be relied upon to make decisions regarding fraud mitigation strategy when warranted
Acts as subject matter expert on data elements and data mining techniques within the reporting environment to support all areas impacted by loss. This also includes understanding MoneyGram's global environment and how various elements impact potential fraud loss
Works independently creating daily work and collaborates with leadership on the overall strategy for the Loss Prevention Team
Leads the investigation into relationships and processes between business and operational functions
Drives change and process improvements through metrics and analytics that will improve efficiencies and enable cost reductions across several areas within the business where risk is identified
Actively participates in project and strategy meetings representing the department to collaborate with stakeholders and align objectives to mitigate risk
3-5 years' relevant work experience in data mining and statistical analytics
3-5 years hands on SQL experience
Proficiency in Excel, Word, PowerPoint and Visio
Advanced Access Skills
Outstanding analytical skills and ability to synthesize situations for corresponding solutions
Ability to establish strong partnerships within all levels in the organization while adjusting communications to the specified audience
Ability to communicate complex ideas in clear, succinct terms (written and verbal) for business and process decisions
Experience integrating information from a variety of sources and formats
Ecommerce, Chargebacks and Call Center data experience (preferred)
Six Sigma process improvement experience (preferred)
Java Script, Perl, CRON and other programming languages (plus)

138

Digital Analyst Resume Examples & Samples

30%: Directly assists Owners, Booking Agents and other users with questions or issues in relation to the Owner Portal and app experience(s). Troubleshoots technical issues and coordinates solutions with the IT team and/or 3rd parties (Salesforce, Savoya, etc.). Assists Owner Services as needed regarding the Owner Portal and App
30%: Participates in development and UAT of new capabilities. Proactively performs testing on the site/apps to confirm execution against requirements. Reviews and distributes key findings on user activity & analytics reports
20%: Provides inputs in the future iterations and strategy regarding the Owner Portal and app
10%: Maintains step-by-step / troubleshooting documentation of Owner-facing digital tools. Conducts training for internal departments and ad hoc instruction for Owners and their designees. Keeps a backlog of Owner feature requests for future development consideration
10%: Coordinates with internal communications to announce new capabilities. Updates the Owner's digital guide to keep the content relevant
Communication skills that are acceptable to speak with Owners, Booking Agents or others as necessary in a manner aligned with the NetJets expectation
Ability to navigate and coordinate internal activites among various departments to ensure challenges or issues are resolved in a timely manner with appropriate follow up to the reporting party
Written communication skills applied to developing and maintaining user guides and training documentation for the digital platforms
Experience in development and execution of training sessions to ensure supporting groups understand the functionality and objectives of the portal and app
Analytical skills to triage initial challenges or issues to identify solutions
Ability to learn and adapt to changing priorities
Experience working with the IT department when testing and evaluating new functionality including developing within an Agile environment
Creative thinking skills to assist with developing the strategy for functionality on the digital platforms

Download Digital Analyst Resume Sample as Image file

Related Job Titles

Change Analyst Resume Sample

Senior Digital Analyst Resume Sample

Settlements Analyst Resume Sample

Intermediate Analyst Resume Sample

Capital Markets Analyst Resume Sample

Expense Analyst Resume Sample

Informatics Analyst Resume Sample

Interface Analyst Resume Sample

Mortgage Analyst Resume Sample

Digital Forensic Analyst Resume Sample

All-source Analyst Resume Sample

Digital Senior Analyst Resume Sample

Browse More

Digital Analyst Resume Samples

The Guide To Resume Tailoring

Craft your perfect resume by picking job responsibilities written by professional recruiters

Pick from the thousands of curated job responsibilities used by the leading companies

Tailor your resume & cover letter with wording that best fits for each job you apply

Resume Builder

Resume Builder

15 Digital Analyst resume templates

Read our complete resume writing guides

How to Tailor Your Resume

How to Make a Resume

How to Mention Achievements

Work Experience in Resume

50+ Skills to Put on a Resume

How and Why Put Hobbies

Top 22 Fonts for Your Resume

50 Best Resume Tips

200+ Action Words to Use

Internship Resume

Killer Resume Summary

Write a Resume Objective

What to Put on a Resume

How Long Should a Resume Be

The Best Resume Format

How to List Education

CV vs. Resume: The Difference

Include Contact Information

Resume Format PDF vs Word

How to Write a Student Resume

Digital Analyst Resume Examples & Samples

Digital Analyst Resume Examples & Samples

Digital Analyst Resume Examples & Samples

Digital Analyst, Logo Resume Examples & Samples

Digital Analyst Resume Examples & Samples

Digital Analyst Resume Examples & Samples

Digital Analyst Resume Examples & Samples

Digital Analyst Resume Examples & Samples

Global Digital Analyst Resume Examples & Samples

Dcg & Digital Analyst Resume Examples & Samples

Digital Analyst Intern Resume Examples & Samples

Digital Analyst Resume Examples & Samples

Digital Analyst Resume Examples & Samples

Digital Analyst / Manager Resume Examples & Samples

Digital Analyst Resume Examples & Samples

Digital Analyst Resume Examples & Samples

Digital Analyst Resume Examples & Samples

Digital Analyst Resume Examples & Samples

Digital Analyst Resume Examples & Samples

Digital Analyst Resume Examples & Samples

Digital Analyst Resume Examples & Samples

Digital Analyst Resume Examples & Samples

Digital Analyst Resume Examples & Samples

Lead Digital Analyst Resume Examples & Samples

Digital Analyst Resume Examples & Samples

Digital Analyst Resume Examples & Samples

Digital Analyst Resume Examples & Samples

Digital Analyst Resume Examples & Samples

Digital Analyst Resume Examples & Samples

Digital Analyst Resume Examples & Samples

Digital Analyst Resume Examples & Samples

Digital Analyst Resume Examples & Samples

Digital Analyst Resume Examples & Samples

Digital Analyst, Tagging & Measurement Resume Examples & Samples

Digital Analyst Resume Examples & Samples

Digital Analyst Resume Examples & Samples

Digital Analyst Resume Examples & Samples

Digital Analyst Resume Examples & Samples

Digital Analyst Resume Examples & Samples

IT Digital Analyst Resume Examples & Samples

BB Digital Analyst Resume Examples & Samples

Digital Analyst Resume Examples & Samples

Digital Analyst Resume Examples & Samples

Digital Analyst Resume Examples & Samples

Digital Analyst Resume Examples & Samples

Product & Digital Analyst Resume Examples & Samples

Digital Analyst Resume Examples & Samples

Digital Analyst, Asia Resume Examples & Samples

Digital Analyst Resume Examples & Samples

Digital Analyst Resume Examples & Samples

Digital Analyst Resume Examples & Samples

How to Make
a Resume

50 Best
Resume Tips

200+ Action
Words to Use

Internship
Resume