Manager Public Relations Resume Samples

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G Purdy

General

Purdy

5312 Harris Drive

San Francisco

+1 (555) 262 7508

5312 Harris Drive

San Francisco

Phone

p +1 (555) 262 7508

Experience Experience

Phoenix, AZ

Manager Public Relations

Phoenix, AZ

Goldner-Lubowitz

Phoenix, AZ

Manager Public Relations

Provide media training for store managers, district managers and officers
Assist with media training sessions, including development of mock interview questions, message mapping, and training tailored to participants
Develop and manage public relations budget for divisions
Typically solves problems by considering courses of action within the framework of management' s goals and standards
Counsel management regarding public relations issues
Develop proactive public relations strategies for division
Keep abreast of developments in communication technology; and research and recommend enhancements to existing resources

Detroit, MI

Associate Manager, Public Relations

Detroit, MI

Pfannerstill Group

Detroit, MI

Associate Manager, Public Relations

Help the team track “newsmakers” within the walls of Reebok and its communities to strengthen brand storytelling and develop deeper relationships
Assist in the development and execution of PR programs to tell a deeper story behind our brand and our products
Manage all proactive and reactive relations with target traditional media (including broadcast, print and online)
Form close-knit working relationships with Reebok business units and our agency partners
Monitor and measure the impact of traditional (KPI’s to include impressions, key message penetration, share of voice and sentiment) and social media coverage (KPI’s to include impressions and engagement)
Manage all proactive and reactive relations with target traditional media (including broadcast, print, and online)
Build and manage relationships with target bloggers and seed product to stimulate product reviews

present

Boston, MA

Manager, Public Relations & Communications

Boston, MA

Bogan, Thompson and Hintz

present

Boston, MA

Manager, Public Relations & Communications

present

Developing compelling story pitches and forming strategies for pitching the right content to the right media
Monitoring news media trends and major issues affecting the company
Developing relevant position statements and effectively communicating them to senior management
Supporting business unit external communications activities
Identifying and developing news stories, along with associated digital assets and other content, that promote the company’s activities and accomplishments
Creating accurate and timely responses to media/public inquiries
Coordinate with the central Communication team to anticipate and manage communications for issues and crisis that could impact the company’s reputation among key stakeholders, employees or disrupt business activities

Education Education

Bachelor’s Degree in Journalism

Georgia Southern University

Bachelor’s Degree in Journalism

Skills Skills

Manage all proactive & reactive media relations in new and existing markets to enhance the position of Home Depot as the resource for DIY information, financial and business stories, how to information, weather and season issues, executive profiles and community relations initiatives
Proficiency in Microsoft Office Outlook and Word
Advanced ability to liaise with individuals across a wide variety of operational, functional, and technical disciplines
Critical thinking ability, demonstrating awareness of reputational risks in different scenarios
Highly advanced investigative, analytical and problem solving skills, with demonstrated ability to discern core messages within topics and communicate them effectively
Demonstrated ability to collaborate, communicate and work effectively with a broad cross-section of business and project management leadership in geographically separate locations
Knowledge of various English-language standards (U.S., U.K., Australian, Canadian, etc.)
Knowledge/understanding of working with media
Solid PC skills
Excellent written and verbal communication skills

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Senior Manager Public Relations, CSG Resume Examples & Samples

Brand Public Relations scope
Bachelor’s degree in Public Relations, Communications, Journalism or related field
7-12 years’ experience in a consumer product PR/media relations management role to include product marketing experience
Bike Industry (or closely aligned outdoor sports industry) required
Highly proficient writer and editor with proven ability to write with an authentically endemic Cannondale bike brand voice as well as in a traditional corporate voice for CSG or DS
Writing and Editing: Demonstrated ability to write clearly and precisely and to edit other’s written materials to ensure compelling communication
Demonstrated experience with and ability to meet deadlines
Demonstrated ability to prepare and present clear, concise, well-written grammatically correct verbal and written information
Proficiency in MS Word, Excel, Power Point and Outlook
High degree of professionalism and diplomacy in relations with outside media contacts and internal departments
Must be enthusiastic with a high sense of urgency
Must have excellent interpersonal skills
Must have demonstrated ability to set and meet targets and goals
Experience preparing PR plans and strategy
High commitment and orientation to teamwork
Excellent decision making skills required with regard to media placement and utilization
Fluency in speaking and writing proper English
Experience in the bicycle and/or sporting goods industry
Experience in a fast paced, agency setting beneficial

Manager, Public Relations Media Relations Resume Examples & Samples

Promotes goodwill through such publicity efforts as speeches, exhibits, films, tours, and question/answer sessions
Serves as liaison with PR agencies, news agencies, and event organizers to ensure project goals are met and timetable/budget parameters are kept
Writes/edits significant internal and external communications pieces including management speeches and parts of annual reports

Manager, Public Relations & Communications Resume Examples & Samples

Identifying and developing news stories, along with associated digital assets and other content, that promote the company’s activities and accomplishments
Developing compelling story pitches and forming strategies for pitching the right content to the right media
Creating accurate and timely responses to media/public inquiries
Supporting business unit external communications activities
Monitoring news media trends and major issues affecting the company
Developing relevant position statements and effectively communicating them to senior management
Managing communications processes and key suppliers to achieve these objectives

Senior Account Manager, Public Relations Resume Examples & Samples

Cultivate high-level relationships with key press contacts and stylists
Conduct/manage seasonal market appointments and look book distribution
Develop thoughtful editorial pitch and innovation calendars
Custom craft account strategy to create on-going news and momentum
Complete proactive/reactive media outreach and credit checks
Identify VIP/Influencer dressing and potential collaboration opportunities
Responsible for client reporting via comprehensive monthly status and sample traffic reports
Manage account activity and client interaction, driving the day-to-day success and productivity
Lead and participate in any/all agency events and Fashion Week responsibilities
Oversee and work hand-in-hand with account team, including coordinator(s) and intern(s)
5+ years public relations agency or in-house experience, working with high level media and on events
Focus on accessories market is a plus
Proficiency in MS Outlook, Word, Excel and Power Point
In-depth experience with Fashion GPS
Ability to manage up and down while being productive, resourceful, working independently and taking initiative
Fashion Week Event/Show leadership
Strategic thinker with excellent communications and writing skills
Familiarity with wide range of traditional and social media platforms

Manager Public Relations & Events Resume Examples & Samples

Design and lead the integrated PR strategy for CAC market. Drive, oversee or connect to regional and local PR activities
Act as a thought-leader in the arena of PR to help provide guidance to the field, working closely with cross-marketing teams to develop stand-out, seamlessly integrated communication and PR concepts
Work closely with Brand Marketing (Communications, Digital, Social and Retail) and Product teams to deliver results-oriented strategies and programs that increase consumer and trade awareness of adidas brand messaging, campaigns, products, technologies, innovations and events
Establish and maintain key relationships with media and regional/global partnerships. Create an advocate network (bloggers, influencers and EIMs) within category landscape
Organize and follow up the seasonal product seeding to media and influencers to assure product and adidas positives stories in our assets social media accounts
Local crisis and issues management representing adidas through adidas regional guidelines
Steer and lead the development of communication and PR tools from concept to activation, ensuring that all projects are on time, within budget and on brief
Contribute to product and communications teams to improve media relevancy and newsworthiness to products and concepts
Steer and track the implementation and results of global and regional PR activations and tools, developing summary and conclusion reports
Promote and activate the adidas newstream usage among local media
Ability to manage and / or collaborate with internal and external cross-functional groups: product marketing, communications, social, digital and retail
Affinity with cross-channel PR and a strong background in strategy, media relations, journalism / writing and digital PR / social media
Strong written and verbal, presentation and organizational skills
Degree in Marketing, Communications, PR or a related field. Master Degree / MBA a plus
Passion for youth marketing, fashion and sports

Manager Public Relations & Events Resume Examples & Samples

3-5 years’ experience in public relations/cosmetics industry
Post-secondary education required
Excellent organizational, communication (written and oral) and budgeting skills required
Can thrive in fast-paced environment

Senior Manager Public Relations Resume Examples & Samples

Public Relations (Product Placement, Editorial, Events, Media relations, Corporate Communications)
Editorial and Athletes (Provide content and athlete stories for all media outlets. Seed these stories aggressively with key outlets.)
Lifestyle Promotions (Product seeding, Entertainment Promotions, Grassroots Initiatives, Retail push, new product programs)
Internal Communications (Dealer mailings, outbound e-mail programs, Salomon related “Scoop du Jour” content, Company meetings, Senior Management Communication)

Manager Public Relations & Affairs Resume Examples & Samples

Responsible for brand reputation by building and keeping up relations with key journalists, policy makers and other key partners to ensure a consistent understanding of Marktplaats’ current and future agenda
You will develop a concise PR strategy on a corporate level and advice on board level for both strategies for Marktplaats and tactical issues
You will handle and implement the public affairs and policy with external agencies
You will increase impact and return on investment of PR by translating PR strategy into measurable quarterly goals
Your main responsibilities are managing press releases, Q&As, messaging, coordinating brand/programming activities including presentation and media events
Be amazing in identifying relevant industry events and conferences to increase visibility, and identify appropriate speaking opportunities to define the company's leadership in this area
You ensure that the PR strategy is aligned with business initiatives and coordinated closely with all Brand, Corporate Communications, acting as a bridge to collaborate with teams across these functions on media strategy, events, social media initiatives and more

Manager, Public Relations & Partnerships Resume Examples & Samples

Develop and implement creative communication strategies, launch plans and tactics to fully leverage partnership programs and maximize PR exposure of partner-related initiatives and campaigns
Develop relevant key messaging for partner programs that effectively communicates a strong narrative with news value
Own and develop local partnership relationships with world/local leading brands
Seek ways to create, improve and/or expand brand programs, while keeping in mind performance metrics such as room night production, new guest acquisition, and media visibility
Devise and develop promotions, contents and other creative go-to-market initiatives in support of brand partnerships and programs
Assist in the development and execution of public relations programs, campaigns and initiatives
Demonstrate positive ROI on partner related activities and programs
Serve as a key lead in the management of business relationships – involving a wide range of constituents including partner leads, media, influencers, and senior executives
Routinely interact with marketing teams, other internal functional departments, brands and properties/regions as it relates to partner activities, events and campaigns
Minimum 3-5 years of management experience within marketing - emphasis on partnerships, luxury branding, and promotions
Self-directed candidate who is flexible and capable of handling multiple projects and tight deadlines effectively
Ability to understand and support the PR value of brand partnerships
Proven competency in the areas of problem solving and relationship building
Innovative and strategic mindset with a creative flair
Experience in event planning and project management
Ability to multi-task and oversee many different projects or assignments at the same time
Expert proficiency in Microsoft Office programs – Word, Excel, PowerPoint
College or university degree in related discipline; post-secondary education in the fields of Marketing, Communications or Media

Manager Public Relations Resume Examples & Samples

Manage all proactive & reactive media relations in new and existing markets to enhance the position of Home Depot as the resource for DIY information, financial and business stories, how to information, weather and season issues, executive profiles and community relations initiatives
Develop and manage public relations budget for divisions
Proactively manage external agency relationships and related budgets
Respond to routine media and store inquiries
Counsel management regarding public relations issues
Initiate media coverage when needed
Develop proactive public relations strategies for division
Provide media training for store managers, district managers and officers
A bachelor' s degree in Journalism, PR, Communications or English is preferred
Five to eight years of experience is preferred
Knowledge/understanding of working with media
Solid PC skills
Experience diffusing and understanding importance of crisis situations
Experience in strategy development to accomplish public relation objectives

Associate Manager, Public Relations Resume Examples & Samples

Collaborate with the brand teams to develop annual/campaign PR briefs; Brief PR agency of record on annual PR priorities or campaigns
Help manage the daily traditional media relations and activities on behalf of the brand
Manage the daily activities of the PR agency of record
Collaborate closely with the social media team
Contribute as needed to the development of the annual integrated brand plan
Draft all press materials, including product fact sheets, press releases, etc
Manage all proactive and reactive relations with target traditional media (including broadcast, print, and online)
Build and manage relationships with target bloggers and seed product to stimulate reviews
4-7 years of public relations/social media experience
Ability to collaborate in a cross-functional environment and manage an agency

Manager, Public Relations & Communications Resume Examples & Samples

8-10 years of demonstrated success and experience in a public relations, corporate communications or public affairs environment
Corporate communications, public affairs and / or agency experience a plus
Demonstrated experience developing and leading strategic PR and public affairs programs in B2C and B2B environments
Outgoing self-starter who meets deadlines
Utility player who can step into multiple situations as needed
Must have proven ability to problem solve while operating in a fast-paced environment and managing changing priorities
Demonstrable proficiency in Microsoft Office products

Manager Public Relations Adidas Golf Resume Examples & Samples

Drives and develops story ideas and partner with various media outlets to build brand recognition that is in-line with the overall brand message
Develops and implements public relations outreach programs; pitching media with product news, stories, business or staff information for inclusion in upcoming articles
Maintain established relationships with trade media and increase visibility in consumer and business publications to position aG products positively
Conducts interviews with the media representing adidas at events nationally and internationally
Coordinate requests for photo shoots and product testing
Makes decisions related to outside media interview requests and then coordinates those interviews with internal departments
Identify speaking opportunities for product managers, senior management and engineering at industry events
Assists with fact finding for products, players and other news worthy activities
Coordinates product review / hot lists with Project Managers and provides media with requested materials
Creates and maintains an ongoing schedule for all press tours, regional and national events.Schedules and coordinates all logistics and executes plans
Uses considerable independent discretion and judgment in the execution of public relations activities
Performs other responsibilities as required
Must have a strong understanding of the golf industry, competitive landscape and products to position product offerings in trade, business and consumer media as appropriate
Strong attention to detail with the ability to remain organized in a highly deadline driven, fast-paced environment
Demonstrated creativity and innovation in PR program development
Must work exceptionally well with and influence organizational leaders
Demonstrated success in working with agencies
Ability to effectively present plans, strategies, and results to senior leaders
Must be able to anticipate change, adapt quickly and able to thrive in a highly entrepreneurial atmosphere
6-8 years of public relations experience within a corporate environment
Demonstrated experience in high-quality writing, pitching and creation of promotional materials including press releases, bulletins, schedules and other direct marketing items for PR programs and events
Demonstrated experience in developing and maintaining strong working relationships with internal/external partners and cross-functional teams to provide critical insight into timelines and PR needs

Manager Public Relations Resume Examples & Samples

Oversee media relations, fostering relationships with global trade and business media, generating articles, interviews, and press coverage that promote the RGA brand, highlight the company’s thought leadership, and protect the company’s reputation. Manage both proactive and reactive media engagement. Under guidance of VP, Corporate Communications, expand upon existing relationships with global industry trade and business publications, generating articles and interviews featuring RGA subject-matter-experts. Pitch articles to business media, including industry journals; develop industry-related articles that address topics on which RGA has expertise; and articles bylined by RGA experts
Work with business leadership and communications colleagues in the U.S. and globally to develop and execute communications strategy on corporate and business priorities/initiatives
Direct consistent messaging of external communications within RGA and to external audiences. Create presentation materials, including talking points and key messages, and work with interview subjects on media interviews, media training, and speaking/platform opportunities
Develop, write, and edit press materials, articles and interview scripts/responses
Manage media inquiries, including communication of RGA position and messages during media interviews
Provide counsel to RGA speakers at company events and in interview situations
Assist with media training sessions, including development of mock interview questions, message mapping, and training tailored to participants
Monitor media placements and ensure effectiveness of media engagement programs
Proactively identify key RGA business developments for media opportunities. Remain abreast of key industry and competitor business and public relations developments
Write and develop articles, news releases, award entries, holding/standby statements, key messages, talking points, Q&As, and other external communications for internal clients (various operating segments, subsidiaries and the corporation)
Keep abreast of developments in communication technology; and research and recommend enhancements to existing resources
Bachelor’s degree in Communications and/or Journalism or equivalent work-related experience
5+ years public relations or media relations experience, demonstrating project leadership in corporate communications and/or media relations
Highly advanced writing and editing skills, demonstrating the ability to clearly and quickly communicate complex subjects and issues to a broad range of audiences and to tailor communications and presentations to meet communications objectives and audience needs
Superior attention to detail with respect to editing and proofreading
Highly advanced oral and written communication skills.Proven experience in media relations, particularly trade media relations; experience as an insurance trade journalist or media relations leader a plus
Ability to understand and support the editorial needs of business and trade journalists; ability to foster relationships with reporters and editors
Knowledge of various English-language standards (U.S., U.K., Australian, Canadian, etc.)
Critical thinking ability, demonstrating awareness of reputational risks in different scenarios
Demonstrated understanding of legal issues pertaining to global communications
Advanced ability to liaise with individuals across a wide variety of operational, functional, and technical disciplines
Proficiency in Microsoft Office Outlook and Word
Ability to translate business needs and problems into viable/accepted solutions

Senior Manager Public Relations Technology & Trading Resume Examples & Samples

Is a strategic, analytical communicator
Is ready to both “think” and “do”
Has an understanding and/or passion for technology and what it can do for personal finance
Is comfortable providing guidance and counsel to executives and other business partners
Has experience developing creative communications campaigns that drive business results
Can demonstrate compelling storytelling skills
Excels in a fast-paced, high-demand environment
Has a bias for getting things done
Strategic communications planning supporting the company’s solutions for retail traders – identifying communications goals/objectives that align with business goals and the tactics needed to execute
Develop top-line messages that support key business goals and individual initiatives
Earn media coverage for the company by executing creative communications campaigns that include traditional PR tactics (pitching, interviews, demo’s, media tours, etc.), social media and use of branded content (editorial, video, etc.)
Identify on-the-spot or real time opportunities to leverage current events or market trends to forward overall communications strategy
Manage a favorable reputation for the Company with target audiences
Build and maintain excellent relationships with reporters and other influencers covering the beat
Regularly identify new relationships and communications opportunities
Work with executive leadership and communications team members to review communications strategy, milestones, and future communications needs/opportunities
Identify and develop subject matter experts within the business who can represent the company with the media on topics relevant to the segment
Provide ongoing media training and guidance as necessary
Provide back-up support as needed to Director of Communications and Public Affairs for communications supporting the general corporate brand and reputation, including but not limited to: financial communications, marketing and crisis communications
Strategic communications planning supporting the company’s innovation or use of advanced technology solutions to improve the investing and trading experience
Work with business leaders and other internal partners to promote core projects and develop the overall “innovation” story for external audiences
Earn media coverage for the company in trade and consumer press by executing creative communications campaigns
Build and maintain excellent relationships with reporters and other influencers

Assistant Manager, Public Relations Resume Examples & Samples

Provide necessary research and data to help build out the annual/campaign PR brief
Support the internal team and PR agency of record on the creation of the PR plan
Support the asset creation and activation of the PR plan
Support proactive content curation for brand-owned social platforms
Research potential media/blogger opportunities
Support media/blogger inquiries and help research and provide the appropriate response on behalf of the brand
Circulate media coverage and monthly dashboards to internal stakeholders
Facilitate all sample requests as necessary for media/blogger opportunities
Provide quick PR analysis for brand as needed
Provide general support to PR team and tracking activity/work flow as needed
Draft press materials, including product fact sheets, press releases, etc
Help facilitate proactive and reactive relations with target traditional media (including broadcast, print, and online)
Submit products for influencer- and media-sponsored awards
Help to schedule media, blogger and influencer appointments at industry trade shows
Monitor and measure the impact of traditional (KPI’s to include impressions, key message penetration, share of voice and sentiment)
4 year college degree, preferably in PR, Communications, Marketing or related field
0-4 years of public relations experience
Leadership and time management skills as well as the ability to work within a team environment
Professional presence with exceptional verbal and written communications skills
Experience in developing and executing high-impact PR campaigns across traditional, owned, new and social media
Experience managing agencies and other outside vendors to deliver programs on time and on budget
Ability to thrive under pressure, meet deadlines, multi-task and adapt to shifting priorities and challenges

Manager Public Relations Resume Examples & Samples

Support strategic PR planning, project management and agency oversight for various corporate reputation initiatives
Build and strengthen relationships with key members of the media
Proactively pitch Frito-Lay corporate stories that support key business priorities, while having foresight of potential risks
Develop press materials and messaging to effectively tell the Frito-Lay corporate story
Support crisis and issues communications, as needed
Stay informed of key issues and trends impacting the company and industry
Effectively manage and motivate junior team members
Regularly liaise and collaborate with Frito-Lay and PepsiCo communications team members

Associate Manager, Public Relations Resume Examples & Samples

Assist in the development and execution of PR programs to tell a deeper story behind our brand and our products
Form close-knit working relationships with Reebok business units and our agency partners
Help the team identify and tap into resources and third parties that provide added credibility and a broader earned footprint
Help the team track “newsmakers” within the walls of Reebok and its communities to strengthen brand storytelling and develop deeper relationships
Uncover trends and opportunities to authentically insert Reebok, its assets and its products into the cultural conversation
Creative thinker; always on the lookout for the next opportunity
Self-starter; able to take direction, but confident in own decision-making and ability to manage projects autonomously
Excellent communications skills – both verbal and written – with a passion for storytelling
Conversant in social and owned media strategy
General expertise in event management
2-4 years experience

Manager, Public Relations & Communications Resume Examples & Samples

Work with senior leaders UTC Aerospace Systems Landing Systems business unit and UTC Aerospace Systems central Communications teams to build and execute a robust executive and employee communications program that supports SBU strategic initiatives
Work directly with the central Communication team to support external communications strategies and tactics related to our products and business; including but not limited to media releases, social media channels, position statements, key messages, Q&A
Contribute to the creation and execution of executive and employee communications channel strategy, including regularly reviewing channels and recommending new technologies and best practices
Champion the effective and appropriate use of external content with internal audiences

Manager Public Relations, Performance Resume Examples & Samples

Contribute to the planning and execution of the integrated brand PR strategy. Coordinate and oversee local PR activities and amplify them through a national and NYC-centric lens
Develop and maintain key relationships with media. Create an advocate network (bloggers, stylists, journalists) that aligns with the adidas brand ethos and positioning
Provide relevant media outlets with innovative cross-channel PR strategies, compelling story ideas, clear messaging and exciting tools (e.g. photography assets, press kits, releases, interview opportunities and briefing documents)
Contribute to the development of communication and PR tools from concept to activation, ensuring that all projects are on time, within budget and on brief
Develop, manage and execute targeted seeding campaigns to key media partners, tailored by individual product launch/push/activation
Proactive member of global/local Brand Marketing teams, NYC Newsroom and wider Newsroom network, contributing to the alignment, integration and media relevancy of activations, products and concepts. When appropriate, contribute to the global consistency of the overall adidas brand media message
Organize media events (press conferences, interview sessions, media days, press previews, store launches & visits, fashion shows, press dinners, etc) celebrating category products, campaigns and brand assets
Provide feedback to PDX Newsroom and, in some cases, category COMMS teams to increase media relevancy and newsworthiness of campaigns, activations, events, etc
Track the implementation and results of global PR activations and tools, developing summary and conclusion reports
High level of strategic thinking
Fashion GPS: advanced
Knowledge of events (Front of House duties; etc): advanced
Knowledge of and passion for both sport and culture
University Degree in PR, Marketing, Communications or a related field
5 years of relevant work experience