Marketing Research Resume Samples

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O Schaden

Olaf

Schaden

599 Edgar Estates

Philadelphia

+1 (555) 899 8046

599 Edgar Estates

Philadelphia

Phone

p +1 (555) 899 8046

Experience Experience

Los Angeles, CA

Analyst, Marketing Research & Planning

Los Angeles, CA

Smith-DuBuque

Los Angeles, CA

Analyst, Marketing Research & Planning

Partners with sales management to provide insight into performance
Works directly with cross-functional teams and deparment leadership to create research presentations and summaries
Works directly with cross-functional teams and department leadership to create research presentations and summaries
Works directly with cross-functional teams and department leadershipto create research presentations and summaries
Develops, produces, and analyzes sales channel performance reports
Provides recommendations to management for additional reports and tracking tools
Reviews types and sources of purchased market research data andrecommends purchases to Marketing management

Los Angeles, CA

Marketing Research Associate

Los Angeles, CA

Zulauf and Sons

Los Angeles, CA

Marketing Research Associate

Managing and interpreting market research, including both proprietary and syndicated
Conducting qualitative interviews and focus groups
Performing statistical analysis on survey datasets
Developing compelling presentations and reports and presenting the insights
Formulating analysis plans
Designing and execute questionnaires using Qualtrics software
Assess new technology developments in survey research to enhance information gathering and trend analysis in the professional development market

present

Chicago, IL

Director, Marketing Research

Chicago, IL

Hegmann-Haley

present

Chicago, IL

Director, Marketing Research

present

Demonstrated capacity for creating visually appealing written analyses for consumption by clients publishers and investors
Lead qualitative and quantitative research projects, managing resources and working in collaboration with senior executives and customers
Provide category expertise on a consultative basis to both clients and advertising agencies
Developing our in-sourced and out-sourced insight tools and capabilities
Monitoring and socialization of research-based brand and image feedback
Applying subject area expertise in this area to ensure all data measurement is completed with the highest quality and validity
Proven track record working hand in hand with key senior stakeholders across the broader organization

Education Education

Bachelor’s Degree in Survey Methodology

Seton Hall University

Bachelor’s Degree in Survey Methodology

Skills Skills

The Marketing Research Associate should be a strong communicator who is skilled in problem solving, critical business thinking, and possess strong analytical skills. Additionally, the Marketing Research Associate should have a strong customer focus or orientation and be skilled at developing and managing relationships in a matrix organization
Extremely strong attention to detail and organization
3 years of marketing research experience with budget responsibility in B2B companies that offers marketing/communication services, software solutions and/or services
Strong ability to take research findings and effectively communicate them in an effective way
Passionate about being hands-on and digging into the details to surface key insights
Strong analytic and critical thinking skills
Able to handle multiple tasks simultaneously
Good written, oral, and presentation communication abilities
Conducting qualitative interviews and focus groups
Developing compelling presentations and reports and presenting the insights

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15 Marketing Research resume templates

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Intern, Marketing Research Resume Examples & Samples

Basic concepts, practices and procedures of project management
Microsoft Office applications,including Word, Excel, and PowerPoint
Organization, planning and time management
Business and communication skills sufficient to work in a professional environment
Communicate effectively both orally and in writing with individuals at all organizational levels
Provide a high level of customer service
Undergraduate student in junior or senior standing, not set to graduate prior to December 2014
GPA requirement - minimum 3.5

Marketing Research & Information Manager Resume Examples & Samples

Strong business acumen and analytical skills, to enable effective interpretation of numerical data in providing insights for decision making
Meticulous and good eye for detail, especially on numerical data
Strong discipline in meeting deadlines/timelines. · Good interpersonal skills in driving for cross-department and business collaboration

Manager, Marketing Research Resume Examples & Samples

Research Planning: Develop a multi-year research agenda to significantly increase the organizational knowledge of the market and consumer. Work with brand, functional and operational leaders to identify needs and prioritize the agenda. Scope to cover our global distribution footprint, all owned and licensed brands as well as all product categories. Establish required tools, budget, and staffing needed to support the agenda
Research Execution: Manage and execute qualitative and quantitative primary studies and secondary research efforts. Includes the development of relevant research objectives, effective and innovative research design and methodologies, as well as data analysis and reporting. Types of research may include segmentation research, market sizing, consumer attitude and usage, audience and media research. Build and manage online consumer panel and adhere to research panel recruitment, management and panel research best practices
Research Analysis and Presentation: Analyze and summarize data from primary and secondary sources to develop compelling insights, identify issues and opportunities and articulate actionable recommendations. Prepare and deliver analytics deliverables as needed. Connect the dots across broad research outputs to create strategic implications for the business. Present key findings to diverse stakeholder groups across the global organization, helping the organization to understand insights and implications in order to drive value for the business; write actionable and compelling research reports and creative deliverables
Strategy Support: Work with brand, marketing and strategy leaders to support the development of brand and corporate strategies based on consumer insights. Identify additional research and insights needed to further support strategy development as needed
BS or BA in Business, Marketing, Research Sciences or related field required
Minimum 7 years experience managing progressively broader scope of market research initiatives
Extensive knowledge of questionnaire design, research design and methodology and reporting skills required
Research panel management knowledge including best practices and survey authoring, database platforms required
Ability to identify and resolve problems in a timely manner; Gathers and analyzes information skillfully; Develops creative solutions; Works well in group problem solving situations
Knowledge of SPSS and survey programming/panel management platforms required
Proficient in Microsoft Word, Excel, PowerPoint
Strong communication skills including interpersonal, presentation, and written communication ability. Creative writing and storytelling a must
Demonstrates accuracy and attention to detail
Strategic/creative thinker that enables effective solutions for research issues; flexible in approach based on business need
Ability to create and manage work deliverables with minimal supervision
Ability to create and manage qualitative and quantitative research plans and timelines
Experience in categories whose brands have an emotional dimension that is critical to their equity (e.g., Fashion Apparel/Accessories/Footwear, Retail, Luxury Goods, Cosmetics, Entertainment, and/or Alcohol Beverage/Spirits)

Manager, Marketing Research Resume Examples & Samples

Insight generation Translate business needs into marketing research/analysis objectives and provide relevant insights that drive business results
Proactively recommend and conduct additional value-added analyses to support customer experience learning and insight
Deliver actionable recommendations based on insights generated through integration of multiple sources (internal customer experience tracking programs, syndicated research, ad hoc analysis, competitive monitoring, external centres of excellence)
Ensure the highest level of data integrity standards are adhered to in all Marketing Research reporting, analysis and interpretation
Advanced analytics Lead the development of real-time data environment to support CKDI and business with timely and relevant customer insights
Assist Senior Manager with strategic projects focusing on survey and internal customer data integration
Proactively identify opportunities and improve upon current CE reporting structure and processes
Relationship management Demonstrate advanced level of organizational awareness and sensitivity (business acumen)
Build and maintain strong partnerships to understand and influence customer experience strategies, tactics and priorities
Effectively communicate and regularly share information, learnings and knowledge within CK&DI and business partners
Leverage internal and external business partners to deliver against TD’s quality standards
Project management Oversee day-to-day management of multiple customer experience tracking programs, ensuring timely and error-free delivery of results within budget
Oversee ad-hoc marketing research and analytical projects, adhering to TD’s best practices
Manage multiple deadlines and priorities in a fast-paced environment
Custom research design and execution Assist in design/ development of custom/ special research projects
Lead the execution of custom/ special research projects and vendor management
Proven ability to effectively navigate through a matrix organizational structure/ demonstrated strength in managing effectively at all levels
Proven ability to think and organize/present insights strategically
Excellent communication skills, both written and verbal, with proven ability to develop and articulate strategic recommendation in formal presentation
Demonstrated strength in impacting and influencing business partners
Robust organizational skills with the ability to work in a fast paced environment and manage multiple deadline and priorities
A self-starter
Comfortable dealing with ambiguity with an ability to create focus
Strong focus/ commitment to continuous improvement
A strong team player who actively promotes teamwork
Experience in the Financial Services industry an asset

Senior Manager, Marketing Research Resume Examples & Samples

Ad testing: work closely with theatrical creative executives on materials to be tested, defining the specs for testing as well as overseeing logistics and quality assurance for weekly testing. Must be highly adept with both quantitative and qualitative research design and analysis
Responsible for in-depth Tracking analysis on a global basis for key titles. Need to work closely with the Global Tracking Study – with focus primarily on analysis. Management of scheduling is also a key aspect of the Tracker
Research to be inclusive of Domestic and International film projects
Will present consumer insights to creative staff and to senior executives. Must have the ability to both analyze and synthesize data into actionable insights. Strong creative instincts are a necessity. Need to be comfortable working closely with creative executives, this includes presenting consumer insights and points of view with confidence – whether the results are qualitative or quantitative in nature
Minimum five (5) years' experience
Experience working in Multicultural research; understanding of Hispanic market is preferred
Experience in digital research required
Must have specific experience designing, managing and analyzing qualitative and quantitative studies. Must be able to develop discreet, comprehensive, and innovative research strategies for key titles

Adhd Marketing Research Lead Resume Examples & Samples

Works with Forecast Lead to develop reporting as appropriate (e.g. presentation of outputs)
50%: Commercial Insight team partner - Leading projects to deliver high quality, actionable business insights to commercial leadership. Act as a partner with forecasting and Insights lead; effectively lead external resources when needed to design and deliver market research projects to support and grow the BU portfolio; partnering with other Business Units and commercial functions
40%: Brand team strategy development - Commercial strategy in support of new product opportunities. Conduct appropriate research and insights to help guide investment resourcing and early positioning of opportunities and on-going product support
10%: Serve on multi-disciplinary teams to provide holistic business analysis from national to subnational market trends

Marketing Research Assistant Resume Examples & Samples

Pull prospecting lists from subscribed databases
Research and “scrub” lists for accuracy; verify information
Upload lists into customer relationship management software for upcoming campaigns
Potential to conduct calls to boost attendance at seminars and trade shows
Conduct marketing research as it relates to sales team initiatives
Proactively research potential databases and new sources of information
Assist with results tracking of sales team initiatives
Assist with maintaining accuracy and integrity of sales team database
Conduct special projects, as needed
Salesforce CRM software knowledge a plus
High School graduate or GED. Some college course work a plus
3+ years of professional work
Familiarization with research databases and spreadsheets
Proficiency in the use of computers and Microsoft Office 2010 (Specifically Excel)
Comfortable with initiating business conversations over the telephone
Orientation towards high-production and repetitive work
Reliable and hard working

Summer Internship Marketing Research Resume Examples & Samples

Conducting and analyzing Market Research
Creating presentations on results
Communicating with external and internal customers
Mature and professional
Enthusiasm for business
Can thrive in a fast paced environment
Creative, analytical: a problem solver
Word, Excel and PowerPoint

Marketing Research Specialist Resume Examples & Samples

Conducts specific audience, segment and/or market intelligence research using the wide array of research tools available
Uses data/information to compile and distribute standardized (in format and frequency of issue) audience and market reports, and metrics dashboards to establish/enhance company’s knowledge on our market and our audiences
Monitors and reports on marketplace trends. Will use both local and national research tools and programs to compile information
Works with team members on primary research efforts, especially with survey development, deployment and coding
Works with team members to coordinate primary research with our digital and print reader panels
Collaborates with key personnel across the organization to move projects along and meet deadlines and objectives
Excellent computer and math skills
Proficient with using Microsoft Excel and PowerPoint
Strong interpersonal skills; ability to manage internal professional relationships and work toward collective/team goals
Consistently meets deadlines
Ability to learn new computer/web-based research programs/tools
Ability to take direction, but thrives while working independently
Ability to take initiative, identify key issues and develop creative solutions
Knowledge of digital and print advertising a plus

Manager Marketing Research & Analytics Resume Examples & Samples

Marketing Campaign Management for SBI Credit Card
Campaign Analytics and Presentation
Business stakeholder management
Campaign documentation and Workflow management
Define and execute portfolio and program analytics, data pulls, file generation, testing etc. to support all assigned marketing initiatives. Understands and documents the marketing campaign management process. Maintains an updated inventory of parameters in the system
Responsible for deployment, execution and housekeeping of all the marketing campaigns. Enhances and maintains the campaign management systems from accuracy and completion perspective
Analyze the portfolio to identify marketing opportunities and segmentation & targeting strategies
Drive process improvement in Campaign Management system to support program execution and reporting/analysis
Assist marketing and client teams analytic requests and produce monthly dashboard reporting on performance
Manage workflow and on time delivery of all requests for reports, ad hoc analysis, program results, modeling, targeting and segmentation strategies. Proactively finds opportunity to develop mistake proofing through campaign policy enforcement
Work with Analytic leader to prioritize initiatives and manage expectations
Develop campaign analysis, presentations and program report outs for marketing campaigns and initiatives including strategic recommendations and cost/benefit analysis and present to the team
Energizing, Positive, Self starter & Proactive
Good communication skills with matured thought clarity
Ability to respond at short notices and deal with ambiguous environment
Proficiency in MS-Office
Good knowledge of SQL
Good understanding of marketing campaigns and concepts
Engineering/MBA/MCA
Exposure to portfolio analytics

Marketing Research, For-credit Intern Resume Examples & Samples

Gain relevant experience in your field so that you may apply your skills for your future job search
Receive college credit for this beneficial, real-life experience
Enjoy our unique entrepreneurial culture within the context of a successful business environment
Assist in tracking and scheduling social media posts
Assist in tracking promos during WWE programming
Assist in mailing premiums items and promotional materials
Work with different departments within the organization to put in requests (creative requests, promo requests, photo requests, etc)
Monitor partner websites to ensure content is up to date and current
Assist with WWE Moms Initiative
Assist with SummerSlam Fan Event (creative, tickets, etc.)
Leveraging information from the WWE Fan Panel (a forum for WWE fans to share their thoughts on many questions on related to WWE) and cataloging key questions from the past two years of Fan Panel surveys
Adding new “cross-tab” (Male/Female, Younger/Older, etc.) perspectives from existing key studies over the past two years of Fan Panel surveys
Creating at least one new research presentation via a new Fan Panel survey or through the synthesis of existing knowledge/syndicated sources
Intern should be a college junior, senior or graduate student
Student must be able to provide proof of school credit eligibility (unofficial transcript, course catalog page, note from faculty advisor or career center staff) Please attach to application before completing
Candidate must be able to work in Stamford, CT
The ability to multi-task and work with several departments
Strong excel and powerpoint skills
An interest in marketing, analytics, and/or promotions preferred

Research & Marketing Manager Resume Examples & Samples

Provide Sales Dept w/ analyses and rational to sell our station, its programming, and its special projects
Provide internal departmental clients and external clients (agencies, advertisers, and viewers) with analyses and material which positions and markets the station, its programming, and special projects
Create and present client presentations
Prepare analyses, findings, and action plans from research sources
Attend sales calls
Maximize benefits of research tools, software, and resources, qualitative, quantitative, competitive spending, and general media research
Ability to produce and present computer based presentations
Create and manage custom research projects
Big picture/marketing focus
Be able to handle a continuously changing list of priorities
Skilled in Excel, Word, and Powerpoint
Exposure to Nielsen Data and/or data delivery systems
Strong creative writing skills
Must be able to positively interact w/ both internal and external clients

Analyst, Marketing Research & Planning Resume Examples & Samples

Works directly with internal, cross-functional teams and department leadership to develop and execute marketing research plans to provide information and insight
Analyzes data and uses various methods to reports findings to appropriate team members or clients
Maintains and publishes summary reports of key market facts/ findings
Makes suggestions on research software for local markets
Coordinates the creation of all research materials

Research Marketing Associate Resume Examples & Samples

Plan, organize and manage all stages of teach-ins and conference calls
Organize and manage all aspects of the daily morning meeting including summarizing recent publications & facilitating the meeting as needed
Compile Pitch Sheets for the Research Analysts for marketing purposes
Produce sales cheat sheets for major pieces of Research
Manage day-to-day logistics for the Directed Call program between sales and research
Daily updates to earnings calendar during earnings season
Organize and manage Roundtable development sessions for analysts and associates
Ad hoc management reports and analysis
Frequent ad hoc projects
Minimum 3-5 years in a related field within Financial Services
Strong decision making, problem solving and project management skills
Ability to operate under pressure, multi-task, and be driven
Detail & Result oriented
Ability to both work in both a team environment and autonomously
Spanish or Portuguese fluency preferred

SVP, Product Management, Marketing & Research Resume Examples & Samples

Developing and implementing product strategy across the Learning Services portfolio
Creating product investment strategy inclusive of: market analysis, financial modeling, sensitivity analysis, competitive review, product feature prioritization, go-to-market approach and business plan development
Responsible for the pricing of all Learning Services products
Monitoring and managing execution of product plans in partnership with cross functional groups
Management of Product Marketers responsible for core messaging and field support specific to each discipline (Literacy, Math, Science, Humanities, and Intervention)
Management of central Marketing functions including: Campaign Marketing, Communications, Digital Marketing, Marketing Infrastructure, Events and Creative Services
10- 15 years of education, media, content or related industry experience, including at least 10 years’ experience managing P&Ls of north of $500M
Knowledge of the relevant content areas within the educational field for which product lines are being developed
Substantive knowledge of the K-12 educational market channels and the unique aspects of marketing and selling to customers successfully
Prior experience leading market research projects and the data analysis required to develop business strategies that anticipate market and customer needs
Experience motivating and synchronizing the assigned resources to achieve the goals for a diverse portfolio of products
Experience building and leading a group of 10-20 managers who come from different backgrounds but are able to work together to reach common goals
Experience successfully working in a cross functional team environment and leading a cross-functional team
Exceptional leadership skills
Outstanding communication and interpersonal skills
Financial acumen
Proven ability to build product strategies which increase revenues and profitability
Proven ability to understand and translate educational trends into profitable program solutions
Proven ability to build and lead a cross functional team through exceptional communication skills and the ability to influence others
Strong financial skills including the ability to write and/or analyze business plans and develop and monitor P &Ls of similar size and scope
Ability to write and present clearly and persuasively
The ability to be open minded, yet decisive, creative yet disciplined
High energy and willingness to do what it takes to get the job done and the ability to inspire others to do likewise

Specialist, Marketing Research Resume Examples & Samples

Responsible for managing all aspects of market research process (planning, RFP, preliminary research, data collection design, data collection, analysis, reporting, recommendations, presentation…)
Conceive, design and put in place research protocols beyond the traditional marketing research methods (thinking outside the box)
Establish the link between collected data and the imperatives of the company in order to formulate strategic recommendations
Maintain relationships with internal clients/company stakeholders in order to better understand their goals and objectives and propose relevant research to support the company decisions and better respond to customers’ needs
Collaborate with other team members to question the relevance of various research requests
Translate data and information into actionable insights and business solutions
Execute primary research among residential customers, business customers and employees in collaboration with internal and external partners
Supervise research and manage relationships with external vendors
Related Bachelor’s or Master’s Degree in mathematics/statistics, quantitative methods or any similar related field
Minimum of 5 years related experience
Excellent oral and written communication and presentation skills in English and French
Good knowledge of the telecom industry (an asset)
Highly knowledgeable in quantitative and qualitative market research methods
Strong skills in quantitative analysis, being able to formulate recommendations based on historical and current data
Infographics skills (would be preferred)
Expertise with SPSS and advanced knowledge of Microsoft Office (Outlook, Word, Excel and PowerPoint)
Knowledge of Qualtrics software (an asset)
Proactive planning and organizational skills; positive, curious, creative and innovative thinker with the ability to energize and influence
Ability to communicate effectively with internal teams and suppliers, good writing skills for concise reports, and excellent presentation skills to properly articulate research findings
Implement new approaches: challenge status quo, value new ideas and make things happen
Team work : Influence and good listener
Superior analytical skills with a focus on attention to detail and a commitment to quality
Results driven on customer service
Self-motivated, proactive – team player, ability to work independently with limited supervision on multiple projects

Analyst, Marketing Research & Planning Resume Examples & Samples

Prepares and submits statistical reports, graphic illustrations of findings, and action plan recommendations to marketing research management
Collects, examines, and analyzes statistical data using computer modeling techniques to forecast future marketing trends
Maintains updates on marketing research and new developments through contacts with educational institutions, professional organizations,

Marketing Research & Planning Analyst Resume Examples & Samples

Reviews types and sources of purchased market research data and recommends purchases to Marketing management
Maintains expertise in marketing research and stays current on new developments through contacts with educational institutions,
Data analysis, Multiple reporting tools (Excel, Tableau, Access) and Structure Query Languages (SQL)
Analytical, conceptual and problem-solving skills
Understand of data integration issues (validation and cleaning) and familiarity with complex data and structures
Experience working in a requirements analysis role
Knowledge of logical and physical data modeling concepts (relational and dimensional)
Experience transforming large datasets into consumable assets for self-service analytics and reporting

Analyst, Marketing Research & Planning Resume Examples & Samples

Understands and applies various statistical concepts, research data,standards, and practices
Works directly with cross-functional teams and department leadershipto create research presentations and summaries
Participates in meetings, training programs, and conferences asdirected
Reviews types and sources of purchased market research data andrecommends purchases to Marketing management
Coordinates and participates in the generation of regular and specialmarket research or trend reports to management
Ensures pertinent market information is translated and dispersed toMarketing Research Department for evaluation
Maintains expertise in marketing research and stays current on newdevelopments through contacts with educational institutions,
Conducts various statistical and financial reports as assigned. Gathers analysis and creates reports
Assists in budgeting, forecasting, variance analyses and related reports, as assigned
Conducts financial research, analyzes financial performance against objectives, and determines emerging financial trends.- Assists in delivering recurring leadership decks and scorecards, as assigned
Maintains statistical/financial databases
Performs additional Sales & Marketing duties and tasks as required

Director Portfolio Integrated Marketing & Ad Effectiveness Research Resume Examples & Samples

Proactively partner closely with each unit’s Ad Sales Research leads, who lead these functions for their individual units (Entertainment – TBS / TNT, Emerging Consumers – ADSM / CN / TRU / BOOM, News – CNN / HLN / GBS, and Turner Sports)
Interact with senior sales management to keep abreast of sales priorities and objectives
May be expected to join ad sales for client pitches to win business from new and existing clients
Build and enhance key internal and external contacts
Communicate and socialize key findings internally and externally
Manage a group of analysts, senior analysts, and/or managers to include hiring and development of staff, providing guidance, coaching and feedback, performance management and providing day to day oversight including directing, assigning and prioritizing work of manager(s)
This role will report to the Vice President of Client Insights
9+ years of experience, with at least 3 years of managing people
Great story teller and presenter; keen ability to use research to tell a story to non-researchers instead of only presenting charts and methodology
Superior communication skills - both verbally and written
Represents a consumer-centric ad effectiveness point of view
General understanding of various data sources and methodologies
Understanding of various social media platforms, including when, how, and why various consumer groups interact with different sites
Proficient in how to use / integrate various types of data into custom ROI analyses (third party, first party, syndicated, etc)
Dynamic, innovative leader with strong analytical skills, business acumen
Well-versed in latest trends/platforms/technologies
Knowledge of key media research currency methodologies (Nielsen NPM, Rentrak, TRA, MonitorPlus, etc)
Strong knowledge of both linear and digital research capabilities and limitations
Proficient in statistical modelling techniques
Understanding of Marketing Mix Models
Media marketing research background – strong understanding in programming or consumer marketing research audience research
Understanding of branded content and/or product placement research
Has well established relationships with research firms and providers of data
Familiarity with social media monitoring and digital research tools and methodologies a plus (i.e. Omniture, comscore, 4C, etc)
Passion for innovation and making the media industry better for consumers
Experience managing budgets

Anlst, Marketing Research Resume Examples & Samples

Research and data analysis – Analyze consumer and business segments to provide strategic direction for advertising and clients. Independently run in-house data programs and statistical software packages. Use outside data sources to provide economic and civic research used in client presentations
Outside research agencies/vendors – Develop on-going relationships with agencies that have data that may be useful in the advertising sales process. For example, Economic Research Bureau, RIG, State Board of Equalization, etc. Assess outside sources and makes recommendations on which to use internally
Customize sales presentations, proposals, flyers and market books – Independently provide research and copy for sales presentations and proposals. Translate data into meaningful sales points
Training for sales development – Train advertising staff in the presentation of research data. Work with account managers to ensure that they are able to set up their computer and AV equipment. As needed go out on sales calls to present research data and explain research methodology/statistical analysis
Proprietary research – Develop primary research projects such as: focus groups, exit surveys, phone surveys, etc. Recommend projects and methodologies to best meet advertising’s needs. Write questionnaires and is the primary liaison with field vendors
Advertising sales meetings – Work with other analysts to develop and maintain marketing minute presentations in the Advertising Sales Meetings. Actively present research concepts and introduce new data and marketing material
Bachelor’s degree in marketing or equivalent related experience
3 to 5 years marketing research experience
Ability in creating and translating primary/secondary research into actionable business and strategic decisions required
Must have comprehensive marketing research and statistical analysis skills
Strong analytical and critical thinking skills to solve problems
Excellent follow-up skills and Strong attention to detail
Ability to multi-task and prioritize without constant supervision and direction
Ability to investigate, gather, analyze, and organize data in a useful format
Excellent verbal/written communication and interpersonal skills to interact with peers and management
Excellent organizational skills to facilitate the coordination and completion of multiple and varied projects
Ability to independently manage multiple tasks/projects simultaneously

Intern, Marketing Research Resume Examples & Samples

Executes quantitative and qualitative research projects to support brand marketing goals
Collect, manipulate, and analyze raw data from a variety of sources including social media, digital platforms, conversion data, or other first-party client data
Create easy-to-understand presentations and data visualizations in PowerPoint and dashboards
Generate weekly and monthly reports that synthesize data across multiple platforms
Maintain and document consistent data analysis methodology
Keep current on cultural trends and appropriate measurement techniques
Demonstrated ability to think strategically and objectively
Strong analytical skills and ability to interpret a variety of types of data
Ability to clearly communicate insights from raw data internally and to external clients
Advanced Microsoft Excel, Word and PowerPoint proficiency

Vans Consumer Insights & Research Marketing Manager Resume Examples & Samples

Partner with the business team (marketing, sales and product in particular) to identify business issues and research objectives. Use understanding of business, apparel/footwear category dynamics, consumer attitudes, motivations and issues to ground research design
Proactively anticipates business questions and associated learning need(s) for assigned areas of responsibility. Identifies business opportunities and provides meaningful and actionable recommendations to the business team based on consumer insight
Partner with Consumer Insights Director on the development of an annual insights roadmap by determining the core consumer learning needs for the brand teams
Manage the complete process of planning and executing multi-phased research projects from inception to completion (i.e. questionnaire development, analyzing results, and producing final reports) via working with internal groups and suppliers. Market Research activities include, but are not limited to, large scale foundational studies, concept testing, product optimization studies, product positioning studies, communications exploratory and ad tests, consumer segmentation and online communities. Some projects will be pan-region in scope and will require research to be managed in other countries
Maximizes the efficiency and effectiveness of market research projects by
Fluent in English (verbal and written communication)
Applied knowledge of the following methodologies

Marketing & Research Specialist Resume Examples & Samples

Assists in coordinating and executing all promotional events and Ad Sales-related client functions
Collaborates with other key personnel to create promotional assets, develop promotional strategy for value-add services, align messaging, and ensure tracking requirements are implemented for site promotions
Assists in creating and updating marketing materials, including designing printed materials for programming and client promotions
Cooperates in data analysis and aids with presentation of findings that address customer needs
Collects research information and data from available resources
Develops research materials and assists with generating reports and presentations
Prepares and processes invoices, affidavits, and tracking reports
Attends sales meetings on a regular basis to report on the status of network and client promotions
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary

Analyst, Marketing Research & Planning Resume Examples & Samples

Maintains updates on marketing research and new developments through contacts with educational institutions, professional organizations, publications, and vendors
Understands and practices various statistical concepts, research data, standards, and practices
Partner with Sales Leadership to analyze sales channel activity and commission payouts
Running reports and auditing commission activity for the Region
Generating subscriber reports and other ad-hoc reports for SLT

CIB Sales, Marketing & Research Resume Examples & Samples

Plan, execute and document audits with limited supervision in a risk focused manner and to a high standard in accordance with department and professional standards
Evaluate, test and report on the adequacy and effectiveness of the control environment
Analyze risks and proactively identify the root-cause of issues with a view to providing recommendations for improvement where weaknesses are identified
Finalize audit findings and use judgment to provide an overall opinion on the control environment
Communicate audit results and issues in a clear and concise manner, both verbally and in writing
Implement and execute an effective program of continuous monitoring for assigned areas. This includes monitoring of key metrics to identify control issues and adverse trends in the control environment and keeping abreast of key initiatives and pertinent industry and regulatory developments
Build and maintain key relationships with stakeholders and colleagues, establishing a culture of engagement while adding value, effective teamwork and innovative thinking
Disseminate best practice and regulatory requirements. Critically assess the impact of evolving industry and regulatory changes on the business and its control environment
Travel to overseas business locations as required. While the amount of travel will vary depending upon business need, approximately 10-15% should be anticipated
Minimum bachelors degree in Accounting or Finance, Master's degree or CPA preferred
Minimum 8 years experience in public accounting or financial services firm
Plan, execute and document audit reports for audits conducted within the IS business, including risk assessments, audit planning, audit testing, control evaluation, report drafting and follow-up and verification of issue closure
Work closely with audit colleagues located across the globe in the early identification of emerging control issues and reporting them timely to Audit management and business stakeholders
Develop recommendations to strengthen internal controls and improve operational efficiency
Partner with business management, other control groups (i.e. risk management, compliance, fraud prevention), external auditors, and regulators establishing strong working relationships while maintaining independence
Proven ability to build strong partnerships with key stakeholders, desire to learn quickly, be flexible and think strategically
Proven ability to be able to multi task as well as asses and change priorities
Works well individually, and in teams, shares information, supports colleagues and encourages participation
Enthusiastic, self motivated, effective under pressure and willing to take personal risk and accountability
Strong analytical skills particularly in regard to assessing the probability and impact of an internal control weakness
Excellent verbal and written communication skills with the ability to present complex and sensitive issues to senior management in a persuasive manner
Any candidate not meeting ALL the qualifications can be considered for an AVP, Senior Auditor role

Research Marketing Associate Resume Examples & Samples

Bachelor's Degree in a Finance related field
Solid project management skills
Proven problem solving and decision making skills

Analyst, Marketing Research & Planning Resume Examples & Samples

Reviews types and sources of purchased market esearch data and recommends purchases to Marketing management
Conducts financial research, analyzes financial performance against objectives, and determines emerging financial trends
Assists in delivering recurring leadership decks and scorecards, as assigned

Research Marketing Associate Resume Examples & Samples

They should be a self-starter and have a flexible work schedule
The typical day runs from roughly 6am to 5pm – and availability on Blackberry after hours is required
They should be comfortable with mutli-tasking, operating under pressure, managing to difficult timelines, and communicating with upper management
Proficient in excel, PowerPoint
Have at least a basic understanding of equity markets

Client Solutions Marketing Research Associate Resume Examples & Samples

Customized Client Strategies and Solutions
Support Market sales leadership in developing annual and quarterly sales planning presentations
Support information gathering and analysis of clients, market conditions, competitive market analysis, and digital opportunities
Localize marketing materials with market-specific research information and insights
Provide research and insights for sponsorship presentations for all Key and Target accounts
Provide localized materials to support Secondary accounts
Ongoing partnership with Account Executives to monitor and evaluate progress against sales plan and recommend course corrections to help growth throughout the year
Participate/facilitate cross-functional brainstorm sessions
Research, develop, and write case studies
Minimum three years of research, and/or advertising sales marketing experience
Strong background and knowledge of sports leagues and programming including Local NBA, MLB, and MLS teams required
Knowledge of cable television, regional sports networks, digital products, and advanced advertising products
Strong proficiency of Microsoft Excel
Proven track record of helping Sales executives grow revenue
Strong strategic capability set with ability to rigorously define, prioritize, and execute across a complex range of categories, customers, products, and functional groups
Outstanding verbal, written, and interpersonal communications with overarching skill to translate data, information, and research into powerful points of view—ability to craft and tell a compelling story. May be required to attend or assist with high exposure Sales calls as a Client Solutions subject expert
Previous experience in supporting a team of advertising / marketing professionals. Agency, Media, and/or Ad Sales is highly preferred
Familiarity with and experience in digital marketing; understanding of online campaign development, metrics and optimization strategies

Senior Marketing Research Strategist Resume Examples & Samples

Fosters a deep understanding of clients and champions the "voice of the client" throughout firm initiatives
Applies a client mindset to influence and inform decisions that align with client and branch insights
Consults on research projects (client, non-client, and financial advisor) from the initial research design through project completion
Communicates insights to business partners
Provides input and information in the development of the client and investor marketing strategy for strategic firm initiatives; provides guidance on segmentation, targeting, and positioning
Drives collaboration with branch communication teams by providing thought leadership on how to align the key messages for both branch and client/investor communications (where appropriate)
Drives collaboration with branch training teams to influence formal training content based on client and investor insights
Works closely with the Trend Spotter and secondary research team to provide insights relevant to the business objective information needs

Instagram Marketing Research Manager Resume Examples & Samples

Build out the marketing research function at Instagram — focusing on putting the structures and processes in place to help the company better understand key audience segments
Work with Product Research Team to define the interaction model between Marketing Research and Product Research
Design & execute innovative quantitative and qualitative research to support the marketing and product organizations and Facebook at large
Communicate effectively and inspirationally in order to motivate people to take action in marketing and across the Instagram organization
10+ years marketing research experience
Experience in quantitative and qualitative methodologies
3+ years experience conducting research for a consumer technology company, and experience with communication platforms and mobile ecosystems
Track record of using primary and secondary research to influence executives and colleagues, with a track record of driving insights into business, marketing, and product outcomes
Experience directing agencies/vendors to deliver innovative research and outstanding reporting. In addition, passion for conducting scrappy hands-on research
Experience conducting research for Teens and Young Millennials is required

Athena Marketing Research Associate Resume Examples & Samples

Verifying and obtaining contact information through outbound call activities and online research
List and database development
Propsect list cleaning
Email research programs
Assistance with Market intelligence feedback

Global Marketing Research Senior Manager, KCP Resume Examples & Samples

Provide research & analytics leadership by consulting with key business partners to identify relevant business issues, research objectives and hypotheses to address business questions and needs
Consult with the global marketing team, as well as regional and local teams to help identify relevant business issues, research objectives and hypotheses to address market segment questions and needs
Develop the appropriate learning plans to evaluate hypotheses that can assist in meeting business objectives and utilize appropriate analytic techniques to develop and test hypotheses, draw relevant inferences and create recommendations to define business opportunities
Synthesize, interpret, and apply information/data to establish facts and develop insights to provide new perspectives on the categories, customers, and innovation pathways
Utilize appropriate analytic techniques to develop and test hypotheses, draw relevant inferences and create recommendations to quantify and qualify business opportunities
Manage the engagement of marketing research and analytics projects, including external research suppliers, to ensure the research is executed in an accurate, timely, and cost-efficient manner
Partner to effectively handoff innovation projects to GMRA and cross functional counterparts as they progress into commercialization
The Marketing Research professional will be an influential leader who will interact with the key business partners in Marketing, Research and Engineering, Sales and other relevant functions
Fifteen plus years of experience
Experience across a range of categories relevant to B2B and Consumer targets
Experience in new product development and innovation
Direct experience driving innovation from initial concept development through to in-market measure and success

Hershey s Chocolate World Marketing Research Assistant Resume Examples & Samples

Must be available to work a flexible schedule
Must be 18 years of age or older
Must be able to communicate effectively with guests, fellow coworkers and function effectively as part of a team
Must have strong organizational analytical skills
Basic knowledge of Excel, Word and PowerPoint is preferred
Must be comfortable working in large crowds

Marketing Research Assistant Resume Examples & Samples

Monitors and stays up-to-date on new information, research reports, and press releases related to technology, education, the economy, the workforce, and innovative trends. Maintains on-line file of industry-specific information
Creates research reports for executive team on strategy-related topics including competitive analyses and detailed reports on industry, market, technology and product features
Finds, collects, analyzes, interprets, summarizes and compiles data, information and trends from various research sources including internal reporting organizations, library databases, industry publications, think tanks and policy groups
Provides extra industry reports regarding education, healthcare, business, nursing, and criminal justice, as well as internal university reports on ad-hoc basis per customer need
Collects data from internal systems regarding students, faculty, alumni and programs and creates research reports for analyses
Helps substantiate all internal and external data used in marketing materials. Helps provide options on claims that could be made based on data
Partners with cross-functional team members to gather information, analyze, and present Business Intelligence and Performance information
Ensures requests are submitted using proper intake process; implements use of the research request forms, and provides research guidelines and templates for substantiation
Gauges and dictates accurate timeline for delivery of all research requests, including reprioritizing research queue based on customer’s needs

Marketing Research & Insights Associate Manager Resume Examples & Samples

Candidate must have strong analytic problem-solving skills with a solid understanding of qualitative and quantitative research methodologies
Strong communication and presentation skills in both formal and informal settings
Candidate must demonstrate the ability to understand and transform business objectives into actionable research initiatives
Candidate must have the ability to handle multiple projects, and the ability to be detail oriented without sacrificing a broad strategic perspective
The ability to synthesize information into meaningful conclusions and recommendations is required
Candidate must be able to consistently demonstrate the ability to plan, execute, and complete a wide variety of projects in a timely manner
Candidate must demonstrate initiative and creativity to identify and conduct innovative, strategic projects
Candidate must demonstrate confidence in representing the “voice of the customer/consumer” to business partners
Candidate must have the ability to work independently and be flexible to changing priorities in a fast-paced environment
Candidate must feel comfortable and confident working with cross-functional teams
Candidate must display good interpersonal skills - a positive, cooperative attitude that fosters collaboration and teamwork - both inside and outside the department
Partner with associates across the company to explore opportunity areas, specifically as it relates to the customer/consumer
Understand consumer landscape and marketplace trends that could lead to opportunities for Allstate
Proactively initiate relevant research to understand new opportunities
Interpret a range of primary and secondary research sources to identify trends relevant to our customers/consumers
Develop and utilize creative research methodologies to uncover business and customer/consumer insights
Bachelor's degree in business, social science, or related is required; Graduate's degree a plus
5+ years of consumer insights experience in both qualitative and quantitative research methodologies is required
Must be able to very effectively time manage and juggle multiple projects and priorities
Excellent report writing and storytelling skills are a must
Candidate must have proficient computer skills (Word, PowerPoint, Excel. Survey software and SPSS a plus)
Position is not a people manager role currently

Go to Market Marketing Research & Insights Analyst Resume Examples & Samples

90% secondary customer insights, 10% primary
80% CPG business analytics, 20% other
90% data gathering, manipulation, synthesis, analysis & 10% presentation
3+ years CPG experience in marketing research, business analytics, consumer or customer insights role
Secondary/syndicated research experience
Proficient in using key resources such as Nielsen, Innova, HFI & Euromonitor
Ability to gather, manipulate, synthesize, and analyze large amounts of data
Proficient in using Excel spreadsheets to build analytics tools
Up to 10% travel

Senior Consultant, Marketing Research Resume Examples & Samples

Maintaining strong partnerships with other business units that touch on these areas and serving in a consultative capacity to the business (representing the customer)
Applying subject area expertise in this area to ensure all data measurement is completed with the highest quality and validity
Monitoring and socialization of research-based customer experience feedback
Completing primary research and integrating this with behavioral and other experience data as needed (e.g., web site satisfaction, analytics, web analytics) to evaluate experiences both online and offline
Integration of other areas of insight including employee satisfaction, behavioral analytics, web analytics, social media measurement, and mobile media measurement to provide a holistic view of ACS experiences

Director, Marketing Research Resume Examples & Samples

Leadership of the Marketing and Communications Research function, including identifying organizational needs and opportunities relative to these areas
Manage our social media measurement programs and integrate with brand and broader research initiatives
Building and maintaining strong partnerships with other business units that touch on these areas and serving in a consultative capacity to the business (representing the customer)
Developing our in-sourced and out-sourced insight tools and capabilities
Monitoring and socialization of research-based brand and image feedback
Completing primary research and integrating this with behavioral data as needed (e.g., analytics, web analytics) to evaluate our brand and communications both online and offline
Integration of other areas of insight including analytics, web analytics, and mobile media measurement to provide a holistic view of ACS image and brand perceptions
Create connections between brand tracking and other foundational business metrics (e.g., customer experience, revenue, etc.)
Ability to effectively manage a budget of over $250,000 for Brand Tracking related expenditures
Additionally, this individual will be involved with customer research (primary and secondary) related to communication of new products and services (online and offline)
The ability to view the organization strategically and identify ways in which Marketing Research (particularly communications research) may help improve the ways in which we do business
Using and integrating insight from all types of Marketing Research and from complimentary insight areas (e.g., focus groups, in-depth interviews, completion of survey research, advanced analytics, usability testing, ethnographic observation, concept testing, site experience, customer segmentation and profiling)
Ability to build and maintain relationships with areas of the business that impact the customer experience
Must be able to work independently and use critical decision making skills
Applicants should have extensive experience with SPSS and the ability to complete advanced analysis using this tool
Applicants should also have experience working with web-based tools for survey research, analysis and reporting
Excellent ability to translate analytic results and data into key findings relevant to multiple different internal audiences
Ability to communicate and present at senior levels of the organization
Ability to work across silos and departments and build consensus
Graduate degree in a related field of study (e.g., Business Administration, Marketing Research, Psychology, Sociology, Communications)
Minimum 7 years working in marketing research and data analysis
Prior experience in Communications-focused research (e.g., message testing, campaign tracking, brand/image tracking)
Prior experience working with e-properties research is desirable

Senior Consultant, Marketing Research Resume Examples & Samples

Graduate degree in a related field of study (e.g., Business Administration, Marketing Research, Psychology, Sociology, Journalism) preferred
Minimum 6 years working in marketing research and data analysis
Ability to maintain collaborative relationships with areas of the business that impact the customer experience
Must be able to work independently and use critical decision making skills to evaluate business implications
Applicants should also have experience working with web-based tools for research, analysis and reporting, such as video hosting, survey tools, custom dashboards, etc
Excellent ability to translate analytic results and data into key findings relevant and relatable to multiple different internal audiences
Ability to communicate with and present to senior levels of the organization
Prior experience managing marketing research vendors
Ability to communicate with vendors about research needs and findings
Qualitative training and moderation experience is highly desirable
Prior experience with integrated reporting

Director, Marketing Research Resume Examples & Samples

Leadership of the customer and brand experience research strategic function, including identifying organizational needs and opportunities relative to the ACS experience and building/maintaining relationships with areas that impact that experience
Leadership of segment-based experience research initiatives and resulting strategy including, but not limited to, consumers, corporate customers and employees
ACS Experience Research team leadership, including developing our in-sourced and out-sourced insight tools and capabilities and managing a Sr. Consultant, Marketing Research and Consultant, Marketing Research
Building a strong partnership with business owners, particularly the Customer Experience and Integration team around Voice of the Customer program
Completing primary research and integrating this with behavioral data as needed (e.g., analytics, web analytics) to evaluate the ACS experience both online and offline
Monitoring and socialization of research-based experience feedback
Integration of other areas of insight including complementary primary research, analytics, web analytics, social media measurement, and mobile media measurement to provide a holistic view of the overall ACS experience and drive strategy for future customer engagement
Additionally, this individual will be involved with customer research (primary and secondary) related to development and design of new products and services (online and offline) in alignment with identified customer needs and expectations
Prior experience managing a Voice of the Customer study/program
Prior experience working with e-properties research
Strategic understanding of the American Cancer Society's business needs and daily operations
Travel will be limited (5% or less)

Marketing Research Associate Resume Examples & Samples

The Marketing Research Associate should be a strong communicator who is skilled in problem solving, critical business thinking, and possess strong analytical skills. Additionally, the Marketing Research Associate should have a strong customer focus or orientation and be skilled at developing and managing relationships in a matrix organization
Managing and interpreting market research, including both proprietary and syndicated
Communicating with clients to understand business objectives and needs
Formulating analysis plans
Assist in Designing questionnaires, moderator guides, or the appropriate methodology to ensure the necessary information is captured in the research
Performing statistical analysis on survey datasets
Designing and execute questionnaires using Qualtrics software
Developing compelling presentations and reports and presenting the insights
Conducting qualitative interviews and focus groups
Minimum of 2 years of Marketing Research experience with at least 1 year on the client/manufacturer side
Able to handle multiple tasks simultaneously
Good written, oral, and presentation communication abilities
Expertise with Excel and PowerPoint and competent in SPSS and Qualtrics software
Minimum of Bachelors degree in business or marketing field
Masters of Market Research Degree Preferred
Knowledge of Agriculture Preferred

Marketing Research Resume Examples & Samples

2 - 3 years of work experience in market research, marketing, consulting or communications
Experience using statistical software -- preferably R or SPSS
Proficient in powerpoint and excel
Ability to work in a fast-paced environment, and meet tight deadlines
Graduate degree in survey methodology, market research, statistics, economics or a related field
Experience working at or with marketing creative agencies
Read and write fluent Spanish

Associate Manager, Marketing Research CIS Resume Examples & Samples

Effectively manages, coaches and develops the activities of junior CIS professionals as necessary. Actively teaches skills to direct reports (and broader CIS team where appropriate), provide direction to enhance effectiveness and impact on team/business. Guides issue and project prioritization
Demonstrates ownership of brand and credible business sense. Uses this business knowledge and strategic thinking ability to help direct the interpretation, use, and implications of consumer, marketplace, competitive and environmental information to improve business decisions and knowledge base for future strategic planning
Assesses the health of the brand via in-market volume, franchise behavior, attitudes, and quality measures, recommending appropriate courses of action. Interprets and integrates marketing mix and other analytics into recommendations
Provides input into the development of new, improved and/or more cost effective marketing research tools, methods, and process and provide leadership in bringing this new knowledge to bear on the company’s business and decision making

Senior Analyst, Marketing Research Resume Examples & Samples

Serves as a key strategic partner to uncover underlying business needs and information gaps
Development of annual market research plan for assigned brand(s)
Development and management of annual market research budget for assigned brand(s)
Able to effectively manage market research’s involvement in the Brand Planning Process
Able to identify and use appropriate research resources and networks within project budget and timelines in support of brand strategy and tactics
Ensure maximum value is attained by effectively utilizing past primary, secondary and competitive intelligence
Plans, designs and conducts primary market research projects, both qualitative and quantitative
Conduct competitive intelligence and landscape update for assigned brand(s)
Effectively tracks the performance of assigned brand(s) and its competitors
Effectively integrates primary, secondary and competitive intelligence to provide thorough analysis of various market related issues
Create reports and presentations that clearly and succinctly highlight the actionable insights combined with business implications/strategic & tactical options

Regional Marketing Research Lead Resume Examples & Samples

Research: Lead end-to-end qualitative, quantitative, and data analytics research projects for the U.S. East Coast Regional Marketing Team
Sharing Customer Insights:Synthesize and communicate findings from both your own research and that of U.S. and HQ teams to drive action
Planning:Build a cohesive research plan in coordination with the U.S. Customer Insights team to uncover the most important insights
Adapt and Innovate: Create research methods to meet business needs on tight timelines in a rapidly growing and changing business environment
Institutionalize learnings and build robust processes: You’ll playbook and document everything you do, and where your tests drive conclusive learnings you’ll ensure that these learnings are shared and implemented across the global Uber organization. You’ll work to automate and scale best practices wherever possible
Bachelor degree in survey methodology, market research, statistics, economics or a related field
At least 7 years of work experience in market research, marketing, consulting or communications
Excellent analytical, communication and writing skills
Is detail-oriented and can work on multiple projects at a time with limited supervision

Marketing Research Manager, Building Resume Examples & Samples

Design and execute innovative quantitative and qualitative research to support Building 8. Core focus will be on marketing and communications strategy, at both a brand and product level, but will also include new product development and definition
Translate research findings into actionable insights that will inform key decisions around Building 8's product portfolio and marketing communications strategy
Leveraging research, you will establish product-market fit, shape positioning and messaging, provide insight for creative briefs and inform the development of product- and company-level narratives
8+ years of qualitative and quantitative primary research experience on client or supplier side
Experience with new product development, positioning, message development and optimization
Experience in consumer technology sector
Comfortable speaking both technical product language and brand/product marketing language
Outstanding problem solving and ability to quickly move from blank slate to a well-defined research problem matched with a suitable methodology
Experience directing agencies and vendors to deliver outstanding results
Ability to execute quantitative research independently from questionnaire design, fielding, analytics, and reporting
Outstanding communication and presentation skills

M HIS Senior Marketing Research Specialist Resume Examples & Samples

Acts as subject matter expert for market research, customer insights, competitive intelligence, etc
Performs complex research and analysis of external and internal data. Identifies gaps in market understanding, recommends and implements research solutions
Generates deep insights on customers/end-users and market trends through advanced marketing research or customer/consumer/shopper insights projects utilizing sophisticated quantitative and qualitative methods
Leverages insights to act as “voice of customer” in business decisions and with all relevant cross-functional teams
Supports Marketing in the New Product Implementation process, providing key insights such as market size, competitive landscape, etc
Supports Marketing and other cross-functional teams, ensuring their understanding of key market concepts and measures that are critical to the business. Provides training on key marketing concepts when needed
Ensures compliance with industry and regulatory requirements and reporting regarding working with customers
Bachelor's degree in market research, marketing, business or a related field or higher from an accredited university
Minimum of five or more (5+) years of Marketing Research experience
Master’s Degree in market research, marketing or business administration or related field from an accredited university
Minimum of seven or more (7+) years of market research experience in related field
Expert/master knowledge and experience with the most current theories and practices of market research, customer insights, etc
Healthcare, healthcare IT or software experience
Proven expertise in influencing cross functional teams in a dynamic work environment
Passionate, team player that energizes and leads others
High integrity and work ethic are expected and highly valued
Possesses solid Healthcare IT market know-how (competitors, trends, etc.)

Listings Research & Marketing Resume Examples & Samples

Organize and drive forward strategic Listing Services initiatives
Provide scheduled updates to management on progress and next steps
Engage with internal teams to create & review data & marketing collateral
Produce custom marketing and visibility proposals and support presentations for a C-Level audience
Create interactive presentations for a C-Level Audience
Ability to organize and prioritize numerous tasks and complete them under time constraints and be detail oriented
Demonstrated excellent interpersonal and organization skills
Understands key business drivers
Is accountable for developing functional knowledge
Assists with navigating the customer organization and identifying the customer’s unique strategic objectives, business challenges and operational processes
Understands the full array of Nasdaq’s offerings and areas of expertise
Has a working knowledge of competitors’ products and services as well as their strengths and weaknesses
Applies basic data analytic techniques to preform standard analyses

Marketing Research Assistant Resume Examples & Samples

This position requires the ability to work weekday shifts, some evenings and weekend shifts as needed to conduct shopper intercept surveys
Must maintain a neat and professional appearance
Must be able to walk or stand for 5-8 hours per shift
Must have excellent oral/written communication skills
Must have excellent customer service skills
Must have ability to work independently
Must have ability to meet deadlines and handle multiple priorities and tasks
Knowledge of Hershey’s Chocolate World is a preferred
Must have basic have computer skills
Fast-paced work environment, especially during peak season
Noise level in the work environment is frequently loud during peak season
There will be repetitive motion of the fingers, hands, and wrists during keyboarding

Senior Marketing Research / Planning Analyst Resume Examples & Samples

Consolidation, preparation and dissemination of
Monthly status reports for Raytheon (RTN) Intelligence, Information, and Services (IIS) BD Ops
Weekly Bookings and other reports
Monthly Transportation and Support Services (TSS) Ops requirements
Ad Hoc requests from TSS and IIS management
All pertinent audit requests (as applicable)
Gate Review Coordination
TSS and IIS Action Item Tracking
Customer Event Coordination
Customer White paper coordination
New Business Assessment (NBA) reports
BD Training and Certification coordination
E-RPM management and tracking
Run weekly New Business Resources (NBR) meetings with Sub Mission Areas and BD representatives; coordinating budgets accordingly with management and recommending reallocations
Coordinate with Sub Mission Area BD leads, finance and TSS management monthly bookings forecast changes and adjustments
10+ years’ experience working in relevant industry with experience in Business Development, Finance, Marketing, and/or Project Management
Experience with FAR/DFAR, FCPA, EXIM and Corporate policies
Strong analytical and financial capabilities
Strong written and verbal communication skills
Ability to perform market analysis and research using online resources, MS Excel etc
Ability to interface across TSS and RTN business units
Product knowledge of Transportation Systems
Knowledge of Product Services
Ability to build and maintain trusting relationships at all levels of the Organization and Company
Demonstrated leadership and management skills
Secret Clearance (or ability to obtain)

Marketing Research Manager / Brand Tracker Resume Examples & Samples

Lead all aspects of the Brand Equity Tracker across multiple categories in support of key priority brands, including managing external vendor relationships through survey design and execution, analysis and reporting
Develop impactful insights that drive brand strategy and decision making, by leveraging tracking data, secondary sources, and competitive intelligence
Partner with Consumer Insights and Brand partners to identify knowledge gaps and business questions to be addressed with Tracking research
Leverage strong storytelling skills to develop impactful reporting and output to influence key stakeholders and ultimately drive action across our brands and categories
Establish a standardized approach for goal-setting and tracking of brand performance against key KPIs
Leverage Brand Tracking research and other methodologies to uncover portfolio-wide and category insights
Constantly look for opportunities to elevate and amplify the value of Brand tracking research, by exploring new approaches to methodologies, analyses, reporting while managing within budget constraints
Through strong leadership, educate and train the organization on the proper application and limitations of Brand Tracking data
Bachelor’s degree from an accredited institution, major in Business, Marketing, Market Research or Psychology, or related field
5 years consumer market research experience, to include study design, management and application of various types of marketing research
3 years experience using syndicated data like IRI or Nielsen

Analyst, Marketing Research & Planning Resume Examples & Samples

Develops, produces, and analyzes sales channel performance reports
Consolidates and summarizes sales channel and operations information in a comprehensive manner and distributes on regular intervals
Provides recommendations to management for additional reports and tracking tools
Prepare, analyze and distribute recurring and ad-hoc reporting/analysis to monitor budget-to-actual results across various sales channels
Supports maintenance, management and accuracy of departmental databases
Analyzes and provides recommendations for customer and expense forecasting

Segment Marketing Director, BIS Research Resume Examples & Samples

Strategy: contribute to strategy, identify markets trends, industries, understand market trends, key industries, persona’s, and geographies to focus on and use that information to develop global marketing plans and monitor competition
Competitive Intelligence: Responsible for competitive intelligence gathering and translating that information into useful materials for Sales
Value propositions, persona development and messaging: lead development of the segments’ value propositions, persona’s and their workflows and draft messaging
Product Launches and Product Releases: planning and communications for product releases and product launches, working closely with the local marketing teams globally
Content marketing: planning and creation of thought-leadership content (white papers, surveys, blog input, topics for webinars, speaking slots)
Campaigns: responsible relations and memberships with associations, ownership of global marketing calendar, providing input/ideas for campaigns (local execution mostly), and product award submission
Tactical Execution: Create standard collateral, presentations and other materials that can be localized/translated and used in local markets as needed
Minimum Bachelor degree level (in Marketing or related field of study)
Minimum of 8 years of marketing experience in a product or solution-based segment marketing role in a B-to-B environment (Senior role)
Experience with developing and defining marketing strategy for best in class products and solutions
Demonstrated ability to seek a deep understanding of the business, markets and products as well as develop strong plans that support the overall business strategy and result in business impact
Experience with planning and executing through the product lifecycle, including gathering and prioritizing product and customer requirements, defining the product vision and working closely with marketing, product development, sales and support to ensure revenue and customer satisfaction
Demonstrated leadership skills with the ability to bring people together and work successfully towards a common goal as well as sell ideas to senior leadership team
Strong project management skills, ability to lead and manage complex projects across geographies
Experience with writing value propositions and messaging, specifically the ability to turn complex product messaging into impactful customer-facing messages
Experience with doing business in various cultures, languages and geographies
Experience and knowledge in Research solutions is preferred
Willingness to travel and/or be located in other locations for periods of time
Preferably located in an office with a LexisNexis Business Insight team (Dayton, Raleigh, London, Amsterdam, Paris, Dusseldorf)
High level of initiative and self-motivation, with experience successfully working on a (virtual) team environment
Strong communicator, excellent networking, presentation and communication skills
Fluent in the English language, verbal and writing. Excellent knowledge of another language highly desirable

Marketing Research Resume Examples & Samples

Bachelor’s degree in a science or engineering field, or commensurate work experience
Experience standardizing and transforming a variety of data sets to prepare them for analysis and integration into products
Experience integrating datasets using software or utilizing APIs
Expertise with SQL databases -- ideally Vertica, Redshift, and/or Hadoop
Familiarity with statistics
Experience identifying and adapting to imperfect data
Experience working with business data and relating it to interventions and objectives
Expertise standardizing, transforming, and using statistics to analyze large data sets
Familiarity with modeling
Experience with Python, R, or another scripting language
Experience visualizing data and creating reports
Understanding of quantitative and qualitative market research, segmentation methods, and consumer and brand tracking

Sales Research Marketing Manager Resume Examples & Samples

Creating and designing research pieces supporting the station’s sales and marketing efforts
Assisting in marketing initiatives
Developing creative presentations, trending reports, rating estimates, competitive analysis and quantitative analysis
Oversees all research functions including the practical application of resources from Nielsen, Kantar, ComScore, MediaCenter, Wide Orbit and other tools to expand the sales and marketing effectiveness of our brands in the marketplace
Workplace experience, minimum of 4 years in marketing, research, communications or design role Media research experience preferred
Strong knowledge of Microsoft Office, Nielsen, ComScore, Scarborough, Kantar, Media Monitors and other broadcast/digital industry research tools
Demonstrated proofreading and copyediting experience
Ability to self-motivate and complete workload with minimal oversight and short deadlines

Head of Marketing Research & Analytics Resume Examples & Samples

Bachelor's degree in Math, Finance, Statistics or related discipline
7+ years of professional experience in web analytics, business analysis or comparable analytics position
Relational database and SQL skills in Oracle, SQL Server, DB2 or other database platform
7+ years of professional experience in consumer research, conducting 1st party research, and analyzing relevant 3rd party research
Experience in designing and delivering large cross-functional custom reporting systems
Excellent oral and written communication skills including the ability to communicate effectively with both technical and non-technical stakeholders
Strong project management skills; ability to lead a team through a research program. A strong track record of hiring and developing the best
Ability to work in cross-functional teams and communicate with colleagues in both business and technical roles
Ability to manage multiple competing priorities simultaneously and drive projects to completion
Proven experience as a change leader providing strategic research, recommendations, and implementations
You have a reputation for creativity, attention to detail and business insight. You are self-motivated with high energy and thrive in a fast-paced and deadline driven environment
Excellent written and oral communication skills and presentation skills
Superior quantitative research design and analytical skills
MBA or other relevant degree
Track record of innovation
Experience in the media and advertising industries

Marketing Research Resume Examples & Samples

2-3 years experience working with business data and relating it to interventions and objectives
Familiarity with statistics, regression analysis, and causal analysis
Understanding of modeling techniques
Experience working with high-volume, high-frequency business data
Understanding of quantitative research, segmentation methods, and consumer and brand tracking

Director, Marketing Research Resume Examples & Samples

Lead qualitative and quantitative research projects, managing resources and working in collaboration with senior executives and customers
Work with the engineering, finance and marketing teams to create original research that utilizes our vast database of information and positions the company as a leader in the industry
Assist in writing white papers and research studies, in a clear and compelling manner, and help create data visualizations (i.e. infographics) to showcase insights
Develop research-driven educational materials that can be leveraged across the organization and with customers
Conduct regular briefings with industry analysts and ensure they remain up to date on company news and updates
Bachelor’s degree with a strong academic record (advanced degree preferred)
Three to Five years experience in global market research, industry analysis or similar numerate, research-related field
Confident expertise around programmatic advertising and the media industry
Strong analytical and organizational skills and ability to manage multiple projects simultaneously
Strong written and verbal communications
Highly proficient with Excel and PowerPoint. SQL desirable

Marketing Initiative & Research Specialist Resume Examples & Samples

Gain and maintain a strong working knowledge of BKD’s key products and services―their application, value proposition, general mechanics and key objections
Professionally and courteously initiate phone conversations with C-level corporate executives regarding specific BKD key service offerings
Actively use the firm’s systems and tools to maintain detailed and accurate records of clients and prospects, including preliminary prospect information, conversations held and activity generated
Assist in coaching and educating BKD professionals on issues related to effective use of professional prospecting and proactive calling
Ability to maintain integrity and respect in all prospect dealings, while representing BKD in a professional manner
One or more years’ work experience―customer service or sales background a plus
Leadership characteristics are a plus
CRM experience is advantageous
Ability to establish and hold active and responsive conversations with corporate executives―both externally and internally
Goal and results oriented
Strong business judgment

Marketing Research & Consumer Insights Manager Resume Examples & Samples

In support of Strategic Marketing and Commercial Sales teams – lead the research and analysis that will result in advanced analytics around market trends and insights
Identify consumer and market trends/insights and work across functions to advise in the potential development opportunities of new technologies
Pull together and synthesize market trends and consumer insights from diverse primary and secondary research studies to support the development of short/long term strategies
Provide data driven input into the competitive end-use market business
Collaboration with key Kerry departments to act as the conduit for deliverables with assigned presentation and platform initiatives including Sensory, R&D, Digital & MCCE
5-8 years of progressive experience in a contemporary marketing function. Convenience channel and/or Foodservice industry preferred
Market research & analysis experience utilizing data systems like Nielsen, IRI, NPD, EuroMonitor, Mintel, and others
Ability to interact with senior leaders within the organization
Quality & process oriented: focused on research quality, timeliness, and effective research management
Social media savvy and engaged across different on-line platforms

Senior Marketing & Research Specialist Resume Examples & Samples

Bachelor's degree (B.A., B.S.) or equivalent in Marketing, Business Administration, Marketing Research, Finance or Leadership/Strategy
5-7 years of experience in the following areas: marketing, strategy development, marketing research or marketing communications
Displays a general understanding of various research methods (quantitative and qualitative) and how they can be used to address business questions
Strong analytical background; self-starter and takes initiative
Strong computer skills, knowledge of spreadsheet/graphic/word processing/internet software
Promotes teamwork and collaboration
Creative & innovative
Excellent interpersonal and communication skills
Strong commitment to company values
Ability to assist with development of strategic plans
Demonstrated ability to work cross functionally
Builds and sustains relationships
Customer First
Positive Energy
Accountable for performance
Formal presentation skills
Analyzes data

Marketing Research & Consumer Insight Executive Resume Examples & Samples

Partner with the Business to gain Market and Consumer understanding to deliver Marketing Strategies for the Brands
Coordinate with Marketing Research Agencies on the implementation of the Methodologies, Market Research Tools in order to know the consumers deeply
Implement and guarantee the quality in all the research processes and analysis
Gather the information to conduct consumer, shopper, retail, competitive and customer analysis to support business with relevant data, information and insights
Support brand builders with relevant consumer research and synthesis

Marketing Research Associate Resume Examples & Samples

Design quantitative and qualitative market and field research
Assist in the management of research projects and communication of the results
Report trends in student demographics based on internal databases and other research
Assess new technology developments in survey research to enhance information gathering and trend analysis in the professional development market
Analyze survey databases and produce reports
Manage research lists and recruit participants for research
Consolidate information and trends and produce key insights and recommendations
Design and conduct ad hoc studies and program development research as needed
Responsible for internal data tracking and assessment
Education:Bachelors degree in Marketing Research, Marketing, or Business or equivalent combination of education and experience
Skills:This job requires hands-on marketing research experience
Analytical skills including the ability to utilize and synthesize various data sources to provide market intelligence and recommendations
Familiarity with using secondary data sources such as government statistics and industry data and a wide variety of Internet research tools and resources
Experience managing market research projects involving multiple stakeholders and outside vendors
Excellent communication, report writing, and presentation skills and objectivity in data analysis
Basic knowledge of office related computer applications and statistical software
Preferred Education:Master's degree in research, business or related area
Preferred Skills:SPSS software knowledge

Marketing Research & Consumer Insights Manager Resume Examples & Samples

Lead cross-functional teams in the delivery of foodservice strategies and innovation platforms and advise in the development of new technologies to deliver solid business results
Pull together and synthesize market trends and consumer insights from dispersant primary and secondary research studies to develop short/long term strategies that tell a compelling story
Minimum 7 years business experience with a minimum of 2 years in the foodservice industry
Market research & analysis experience utilizing both retail and foodservice data systems like NPD, EuroMonitor, Mintel, Datassential, Nielsen and others
Experience managing both quantitative and qualitative primary research methods
Ability to interact and influence senior leaders within the organization

Marketing Director, Advanced Research Resume Examples & Samples

Manages overall Advanced Research development strategy, formulating plans designed to deliver technologies to be productized by the business unit
Performs in-depth market research studies of competitive environment relevant to the technologies under development
Works with BU’s to develop marketing specifications to guide the advanced research engineers in their technology development
Gathers global sales channel, customer and SME inputs on technology development needs
Executes and uses market study results to develop objectives and priorities for advanced research programs
Reviews and recommends potential technology acquisition targets
Communicates strategies, product goals and needs effectively, coordinating with various functional areas such as supply chain, manufacturing, engineering, business units, service, parts, and sales
Supports the business model and justification analysis, develops AR’s as required for new equipment and/or services in support of development needs
Able to effectively work in a team and cooperative environment

Associate Manager, Marketing Research Resume Examples & Samples

Provide customized research support for the MSI team on a market by market basis, working with brand and business development to prioritize growth opportunities. Deliver selling tools specific to individual markets based on insights
Support and drive the analytics of all aspects of consumer research including quantitative and qualitative projects for the brand team in Canada & International
Develop and communicate techniques and best practices to mine data/analytics from multiple research projects (including consumer, customer and sales) to standardize and optimize insights
Assist in the decision process for selection and management of key suppliers for all research studies and provide support to develop, execute, manage and track all budgets
Highly analytical and insight driven
Excellent Communication and influencing skills
Energetic with business curiosity
Strong computer, Nielsen and power point skills
Creative in problem solving
Ability to multi task
Collaborative in a team environment
Experience in international markets/Spanish fluency would be an asset
Experience and familiar with the following types of research: innovation concepts, Usage & Attitude, positioning work, segmentation, advertising effectiveness, consumer tracking
5 years of experience in market research/consumer insights
3 years of experience in Consumer Packaged Goods (CPG)
Bachelor’s degree in related field (Marketing Research/Marketing/Business)

Associate Manager, Marketing Research Resume Examples & Samples

Help drive the marketing testing and research strategy for the corporate message and how Salesforce should be positioned in the market
Support a global testing program in partnership with research and regional teams
Discover insights and build recommendations for the Salesforce corporate message
Understand big technology trends and shifts to build recommendations for how they should impact Salesforce's positioning
Partner with cross-function teams to build a single view of all research for the corporate messaging team
5+ years marketing experience
Experience in developing innovative, compelling, and differentiated market positioning and presentations for new technology products or corporate messages
Strong background in qualitative and quantitative research experience for messaging and positioning
Experience in developing innovative and compelling presentations
Enjoys thinking about the future and big technology trends
Ability to work across teams
Self-motivated individual capable of working in a face-paced, start-up environment
Understanding of CRM applications
Excellent written, PowerPoint, and Apple Keynote skills
BA or BS degree required. MBA preferred, but not required

Marketing Research Resume Examples & Samples

4-5+ years of work experience in market research, marketing, or applied quantitative methods
Experience with survey management systems (ex: Qualtrics, SurveyMonkey, etc.)
Experience developing in-house survey tools and databases
Proficiency using SQL and building SQL tables
Experience working at or with brand, polling, and marketing research companies
Product management experience
Experience with Python

Head of Marketing Research & Customer Insights Resume Examples & Samples

Identify and frame key issues and business questions, in coordination with the global marketing team, and cross-functional stakeholders such as product management, user insights, and sales
Design, plan, and resource marketing research projects, leveraging both internal teams and outside vendors
Manage vendor selection, ongoing relationships, and overall budgets
Conduct a wide range of quantitative and qualitative marketing research, including messaging, naming, pricing, market, and competitive research
Leverage data to inform meaningful insights that drive strategic recommendations and motivate action
Lead, motivate, and develop internal market research team
Adapt research team process and practices to the growing needs of the organization

Research & Marketing Analytics Analyst Resume Examples & Samples

Develop and execute research initiatives for the marketing organization including conception, design, data collection, analysis, drafting, programming, testing and dissemination – in an organized, collaborative, and resourceful manner
Monitor developments in the marketplace, including direct and indirect competitive offerings
Develop presentations used to communicate and leverage research to drive business decisions across all channels, including in-store, online, email, direct mail, and events
Create and support internal forum to leverage competitive information and deep dive as-needed
Monitor brand health and competitive perceptions through bi-annual surveys
Support ongoing trend forecasting and cultural trend mapping
Manage ad hoc projects and initiatives as needed throughout the year
Bachelor’s degree in an applicable analytics field
2-3 year’s experience in market research and/or consumer insights
Outstanding analytical abilities, enjoy working with numbers and interpreting data into actionable plans
Experience in both quantitative and qualitative research and pros/cons of each
Excellent communication skills (phone, e-mail and presentations)
Strong Microsoft Excel, PowerPoint and analytical skills
Experience collaborating with internal and external resources to develop reporting and strategies that meet department goals within budget and established timelines
Ability to drive research forward independently
Ability to manage relationship between research vendors and internal stakeholders
Passion for sneakers and sports

Research Marketing Intern Resume Examples & Samples

Clarify business question the analysis will seek to answer
Determine what data and analysis are required
Collect data from Spectrum set top box database
Conduct analysis and distill insights from results
Build report and presentation
Present findings to Spectrum Reach leadership

Research Marketing Associate Resume Examples & Samples

Proficient Microsoft Excel and Office user
Ability to investigate multiple online data resources quickly and effectively
Ability to conduct extensive research with little direction
Extremely well-organized and detail-oriented
Salesforce experience
Knowledge of French
Interest in Global Affairs
Experience with CRM software

Marketing & Research Associate Resume Examples & Samples

Coordinates business development, research and marketing projects by
Gathers project content including conducting internet research for information to be used in materials
Edits materials (presentations, brochures, one pagers, reports, etc.) using PowerPoint and Adobe InDesign
Assists in the management of project timelines
Follows up with broker teams to further the development of projects
Maintains a library of frequently used local content for projects
Assists in developing and executing creative marketing campaigns to grow and engage clients by
Coordinates internal office communications and external-facing email communications
Assists with maintaining JLL-owned digital channels (website, Twitter and blog)
Monitors local market commercial real estate news and mentions of JLL in the media daily
Assists with the development of local research reports by
Researches and analyzing data utilizing resources such as on-line databases, the internet, publications, trade associations and library sources, Excel, etc
Learns and supports market statistical methodology used in reports
Updates and maintains database of historical market statistics for the local market
Develops and edits maps by utilizing online resources to research properties and adding pertinent information
Creates building/property marketing materials, including flyers, e-flyers, to market spaces/buildings for lease, sublease or sale
Provides editing support to graphic design professionals
Offers support with special projects as needed
Bachelor’s degree in Communications, Marketing, or Research-related field
Minimum 1 year of marketing and/or research experience, preferred
Superior project management skills with the ability to organize use of time in a fast-paced environment, completing multiple projects simultaneously and developing effective and constructive solutions to challenges and obstacles with the ability to complete projects on time
Strong writing, proofreading and editing abilities
Savvy with internet portals, social networking, forums, and blogs
Excellent working knowledge of Mircosoft Word, PowerPoint & Excel
Familiar with Wordpress, Twitter and general web applications
Experience of Adobe Creative Suite (mainly InDesign), preferred
Resourceful self-starter; pressure-durable
Excited to join a new, growing team that moves quickly with a bias for action

Research Marketing Associate Resume Examples & Samples

Knowledge manager for the global research products, themes and analysts in order to manage the product pipeline and prioritizing how it should be marketed, including being a member of the Americas Product Review Committee (PRC)
Plan, organize and manage all stages of teach-ins and client calls/ webcasts
Organize and manage all aspects of two daily morning meetings, including summarizing recent publications & facilitating the meeting as needed
Responsible for several platform compilation products: 1) the LatAm daily product (First Light LatAm), 2) the daily cross asset macro product (HSBC Macro Matters), and 3) the weekly best-of-the-best cross asset product (HSBC Global Essentials)
Assist analysts in their Pitch Sheets for marketing purposes
Responsible for numerous departmental initiatives such as the monthly Americas review deck, weekly LatAm Business Review, LatAm Events Calendar, account / broker reviews, etc
Responsible for the planning, organization and execution of the 4th Annual Global Investment Seminar (6 city, 5-day program) and the inaugural Emerging Markets Investment Seminar
Responsible for Global Research's Training and Development initiative globally
Help analysts be commercial and compliant; be able to guide products and services in adherence to US compliance procedures and requirements
Minimum 2-5 years in a related field within Financial Services
Hours: 6am - 6pm
Series 7 and 63 license required
Spanish or Portuguese fluency a plus

Marketing Research Manager Internet.org Resume Examples & Samples

Design and execute innovative quantitative and qualitative research to support Internet.org marketing efforts – branding and positioning as well as customer acquisition across the suite of Internet.org products including Free Basics, Flex and Express Wi-Fi
Translate research findings into actionable insights that inform the development of strategic marketing recommendations and campaign briefs that will reach hundreds of millions of people – many new to the internet
Develop innovative methods for brand positioning/messaging and advertising effectiveness research using Facebook's data and audience tools and working alongside external agencies
Understanding and passion for topics around global connectivity and access, free speech/expression, and equality/inclusiveness. Knowledge and empathy for the cultures and customs of emerging markets
10+ years of experience with extensive background in quantitative and qualitative research
Familiarity with emerging markets, and how to conduct research effectively among many distinct audiences and cultures
Proven track record of using primary and secondary research to influence decision making, executives and colleagues
Knowledge of product positioning and messaging research, including marketing effectiveness and audience development
Ability to execute quantitative research independently, including questionnaire design, fielding, analytics, and reporting
Communication and presentation skills
Willingness to travel up to 25% of the time

Analyst, Marketing Research & Planning Resume Examples & Samples

Analyzes data, identifies trends, conducts research and prepares regular and special reports for the purpose of interpreting market conditions and potentials for increasing the organization's public awareness, product and service base, and donor base
Development and publication of business insights and diagnostics, across all product lines, including support for market penetration and opportunity, territory design and segmentation support
Execution and compilation of all data and reporting such as: routine tracking of all key performance indicators, dashboards, marketing campaign results by channel, etc
Designs, develops and implements research studies, including polls and tracking surveys, for obtaining data to support the development and improvement of the organization's marketing and/or donor objectives
Incorporate statistical analysis and predictive analytics whenever possible
Education: 4-year college degree or equivalent combination of education and experience. Business, Marketing or related field
Experience: Minimum 3 to 5 years of successful related experience required
Expert in Excel (v lookups and pivot tables/charts a must)
Proficient in Microsoft Word, PowerPoint and Access
Knowledge of advanced statistical analysis and research methodologies
Ability to organize data and create reports from various sources
Ability to capture and document business and reporting requirements from multiple sources
Ability to coordinate and manage simultaneous data analysis requests of varying size and scope
Strong interpersonal skills with the ability to work independently and within a team environment
Work requires professional written and verbal communication skills

Marketing Initiative & Research Specialist Intern Resume Examples & Samples

Promote and manage campaigns with offices, regions and industries
Provide timely and accurate reporting of activity and results, as well as ad hoc reporting as requested by management
Nurture strong communication channels with BKD offices
Proficient computer and software use, especially spreadsheets
Strong communication skills with the ability to initiate business conversations via the phone
Ability to professionally overcome prospect rejections with integrity
Organizational skills, including handling multiple projects
Attention to detail and proactive
Positive and self-motivated individual
High aptitude towards punctuality in all facets of work
Available to work 25-40 hours per week required

Director, Marketing Research / Planning Resume Examples & Samples

Partner with Merger & Acquisitions/Strategy Integration leader to provide any market analysis, competitor analysis, or other market intelligence needs
Provide key communication messages and strategies for Corporate, RMS President, RMS Senior Leadership Team, and other members of the Business Development leadership team
Provide metrics and analysis in support of the RMS Senior Leadership Team to help guide New Business Investment (NBI) administration; Will participate in the RMS Senior Leadership team sessions by request
Develop close working relationships and collaborations with members of the RMS SLT, RMS BDE, and other members of the RMS team. In addition, will be expected to extend this collaboration to other members of the Raytheon organization
Develop and implement a true capture pipeline tool for the business to include linkage to opportunity management system and provide monthly analytics to the BD leadership team on the health of the pipeline
Assist the Business Development VP to ensure all personnel requisitions and talents are identified and fulfilled
Support and implement methodologies to ensure compliance to our process due diligence, especially as it relates to the integrated product development system process and other BD directives for the business
Provide analytical rigor to assess the health of our business from new business opportunities, this shall include win rates, forecasts and monthly assessments of our growth plans
Partner with Product Lines (PLs) and Functions on specific projects to drive growth and innovation
Provide input into NBI and Enterprise Campaign (EC) processes; provide administration of the NBI and EC dollars once the NBI allocation is completed
Provide the Business Development goals and objectives on an annual basis and a regularly occurring status against those goals
Implement an RMS enterprise wide Sales and Operations Planning process to align customer demand with supply chain and operations for both domestic and international operations
Manage the Business Development Calendar and BD events such as the monthly BD Leadership Forum and BD All Hands meetings
Manage the agenda and planning for the Senior Advisory Board meetings
Manage the agenda and planning for the RMS/USBD alignment sessions
Minimum 14 years of experience; preferably working with the domestic/international aerospace and defense market or equivalent
BS/BA; preferably in Business, Engineering, Management or related field of study
Ability to obtain and maintain a DoD Security Clearance
Previous experience with annual strategic planning, growth and investment processes
Knowledge of RMS domestic and international customers
Experience in finance
Master’s degree or MBA highly preferred
Proven ability to develop effective internal and external relationships
Ability to produce superior quality work in a timely fashion while simultaneously managing numerous projects
Minimum 5 years working in strategy, product lines, or other functional areas
Working knowledge of the RMS organization and a broad understanding of the strategic planning process and the RMS strategic growth plan
Critical thinker and change leader with the ability to solve complex, time sensitive problems
Working knowledge of corporate finance, accounting and portfolio management
Ability to write requirements, specifications, business processes and make recommendations for improvement

Marketing Research & Consumer Insights Specialist Resume Examples & Samples

Provide data driven input into the competitive food/beverage landscape across foodservice
Identify, communicate and drive actionable insights derived from both primary and secondary research at all levels of the organization
Design, manage, and present findings on a broad range of quantitative and qualitative research. This includes recommending methods, questionnaire design, data analysis and most importantly story development to support strategic initiatives
Extensive experience pulling together the story objectively from the data
Process oriented: focused on research quality, timeliness, effective research management
Passionate about the food and beverage industry
Excellent oral presentation skills

Marketing Research Snr Director Resume Examples & Samples

Bachelor's degree in Marketing, Communications, Business or a related field
10+ year’s professional experience in business-to-business and/or business-to-government communications (preferably in the technology industry)
Minimum five years’ experience managing communications resources, including internal and external relationships, vendors and agencies, with a "roll up the sleeves and get it done" approach
8-10 years’ experience in a corporate or marketing communications role within the communications industry
Proven experience with strategic planning, messaging strategy, corporate communications, public relations, brand development, content development, writing, web and social media, project management, presentation development, speaker's bureau, vendor/agency management, budget management, presentation development
Ability to travel up to 25% of the time (including international travel)
Proven experience in working with senior-level executives and within a Marketing team

Research Strategist, Marketing Resume Examples & Samples

Data research, interpretation and analysis and implementation of key data sources
Design and implement experiments and tests that support sound business decisions
Work with cross-functional teams to identify testing hypothesis resulting in high quality tests
Execute advanced analysis on both test/control and natural experiments
Construct and evaluate control group strategies
Work with external partners to continually improve the Test and Learn practice
Provide solid recommendations to business partners to drive constant improvement in campaigns and programs
Plans, directs, manages, and oversees the development of testing plans to evaluate performance of marketing campaigns and programs
Collaborates with marketing teams to determine and prioritize hypotheses and tests
Works directly and manages T&L platform vendor
Manages relationship with Agency partners to assure consistent and accurate analyses and efficient resource use
Integrates outputs from analytic tools such as SAS and APT in performance readouts
Assures that all outputs maintain high standards for statistical accuracy and application
Works directly with 3rd party partners identifying Cox and partner data needs to support the T&L platform
Identifies appropriate data sets and reporting platforms to support T&L needs. Manages ongoing review of appropriateness of approach. Coordinates and manages any data exchanges
Anticipates potential problems and works actively with business partners and 3rd parties to implement solutions
Effectively manages T&L team (matrix and FTE)
BS/BA degree in related discipline (Social Science Research, Market Research, etc.)
5 or more years’ experience developing test designs, interpreting test results
Experience with statistical concepts and interpretation
Experience using statistical software (SPSS, SAS, R)
Success working in a matrix environment with a high degree of collaboration
Ability to communicate effectively in person, through presentations and via technology
Demonstrates capacity to thrive in a high-change, entrepreneurial, and often ambiguous business environment
Strong MS office skills and ability to leverage PowerPoint for compelling presentations and Excel to support data analysis and interpretation

VP, Head of Marketing Research Operations Resume Examples & Samples

Bachelor’s degree from an accredited college/university required; MBA or advanced degree preferred
Minimum 12+ years direct experience in all marketing research techniques/ methodologies including strategic and tactical quantitative, qualitative and syndicated data
Experience in research process and design principles for both U.S. and global studies
Minimum 7+ years leading a team (hiring, mentoring, career development, performance management, etc)
Financial services or other highly regulated industry experience preferred
Customer 360 experience and knowledge of popular analytics platforms is a competitive advantage. Specifically, experience integrating primary research data with marketing analytics, CRM and/or social data is a plus
Outstanding influence skills and demonstrated ability to inspire collaboration across teams and build partnerships with external suppliers
A “player-coach” who is comfortable stepping back to empower others, but can roll up his/her sleeves and work alongside the team

Marketing Research Admin Resume Examples & Samples

Research vendors contact information via internet to obtain buyer's name, phone number, and email address
Company will train
Minor phone communication
$11/hour / 20 hours per week
Strong internet search engine optimization skills
Project oriented temp assignment
College students welcome!

Marketing Research Associate Resume Examples & Samples

Interface between marketing PMs and SIMS team
Coordinate data analytics requests for all campaigns (pre and post)
Secure post campaign data (Coordinate with internal team and external vendors to gather performance metrics following campaign deployment)
Update monthly metrics
Maintain budget tracking and invoicing processes
Coordinate program materials and maintain inventory
Provide program support and implementation
Generate post campaign metrics reports in coordination with marketing and program PMs
Develop client facing program reporting presentations
Assist in campaign trafficking as necessary (Assist project managers with campaign development, as necessary, including creative development and vendor coordination)
4+ years’ experience
Interest in and exposure to data analytics and metrics reporting (Strong experience with Google Analytics; ability to interpret email, media, and other marketing analytics and recognize trends)
Marketing and communications experience
Project management/support experience

Manager, Marketing Research Resume Examples & Samples

Provides qualitative and quantitative primary research to support product positioning and messaging, tactic development, promotional effectiveness measurements, and track customer attitudes and usage
Identifies, collects and analyzes information from secondary information sources; integrates primary and secondary research findings and competitive intelligence to provide market insights
Plans and executes studies, manages vendors, reports results, makes recommendations and ensures information is understood and utilized in marketing and other functions; integrates information from multiple data sources to draw conclusions and make fact-based recommendations
Identifies research needs and opportunities, develops marketing research plans, tracks and manages product or therapeutic area marketing research budget
Trains other marketing research associates on technical aspects of research. Provides guidance on projects, educates marketing and other associates on the appropriate uses of and opportunities for marketing research, and promotes the strategic role of marketing research
Fosters an environment of teamwork and open communication among associates
Establishes themselves and the team as objective strategic advisors to the Brand teams and others within the organization
5+ years Marketing Research experience
3+ years pharmaceutical or healthcare industry experience

Marketing Research / Activation Team Member Resume Examples & Samples

Adhere to all policies pertaining to the Six Flags Mantra of providing Friendly, Clean, Fast and Safe Guest Service to positively impact the Guest experience
Continually act as a knowledgeable product specialist, verbally and non-verbally enticing guests to interact with surveys and various products throughout the season
Engage guests with a positive and welcoming attitude; needs to be outgoing and eager to talk with guests
Provide guest with information on assigned products and encourage product engagement
Be on site prior to start of shift to make sure display and footprint are prepared; this will include stocking products and cleaning the site
Responsible for securing the display area before park close; this will include securing all products and taking any additional security measures as directed by supervisor
Responsible for reporting end of shift synopsis as directed by supervisor
Maintain a positive personal appearance according to the standards and policies set by product partner and Six Flags America
Serve as a positive brand ambassador at ALL times for every partner and Six Flags brands
Adhere to all Park labor policies pertaining to breaks taken, length of shift and type of work performed
Attend all required Six Flags America trainings
Undergo periodic review and work with superiors to improve skills
Must be able to stand/walk for up to 6 hours at a time and as many as 14 hours a day
Must be able to walk over 3 miles per day over various surfaces
Employment work permit
Communications skills, outgoing and friendly personality, safety awareness, general housekeeping and organized skills
Must be willing and able to lift up to thirty pounds

Marketing Research Representitive Resume Examples & Samples

Conduct surveys of Six Flags Discovery Kingdom guests
Data entry of guest collected data
Assist in the execution of various media and promotional events
Provide general park information to park guests
Assist in distribution of samples/materials and Six Flags partner brand representation
Must possess an outgoing personality with a willingness to approach strangers
Must be able to work in a fast paced environment and handle multiple tasks simultaneously
Must have basic computer operation abilities
Fluency in a second language is a plus
Must be able to work weekdays, weekends, evenings, and holidays
Must be able to work flexible hours

Marketing Research Manager, Front Resume Examples & Samples

7+ years of marketing research experience
Previous experience mentoring a team of analysts
Outstanding data visualization and presentation skills
Time management, resource planning and prioritization
Budget management and forecasting
Familiarity with web based survey software. Vision Critical, Qualtrics and statistical software programs such as Sawtooth a plus

Marketing Research Associate Resume Examples & Samples

Establish and manage data integrations, while driving data visualization recommendations for client reporting
Assist with lead generation/lead nurturing programs across multiple channels, analyzing results, distilling data from analytics, and recommending improvements
Interface between marketing project managers and the data analytics team
Work collaboratively with channel teams to recommend modifications and optimizations and inform insights and strategy
Provide monthly metrics reporting for all programs including post campaign metrics reports in coordination with marketing and program managers
Assist in budget tracking and invoicing processes
Provide program support and coordinate program materials and maintain inventory
4+ years data analytics experience
1+ years marketing or advertising experience, preferably at an agency, media, or technology company
Experience managing projects and/or teams both in office or across offices
Ability to use vlookups, nested formulas, and pivots against data in Excel
Ability to work within site analytic platforms such as Google Analytics (Premium) or Adobe
Ability to troubleshoot technical issues and have creative problem-solving dexterity
Understanding of online advertising industry, text links, rich media display products, and campaign success metrics; media buying/selling preferred
Experience executing or troubleshooting tag management tools such as GTM or DTM a plus

Research Manager, Corporate Marketing Resume Examples & Samples

Manages a team of senior researchers (market researchers and user experience researchers) focusing on proactively delivering deep audience insights with actionable recommendations that help business strategy. Manages and leads staff. Provides guidance, training and motivation as necessary to develop staff. Hires, evaluates and counsels personnel. Follows corporate disciplinary procedures as required. Sets performance standards, reviews performance, provides feedback, and recommends wage increases in accordance with all applicable Human Resources policies and procedures. Manages team resources and workload to ensure crew is actively engaged and time is managed effectively. Supports PMO office ensuring staff is adhering to best practices on project tracking to ensure work is prioritized and resourced effectively
Develops and manages a research insight strategy for a specific business line as well informing direction for the client experience. Assess gaps and develops plans to ensure team composition can address those gaps. Actively looks to identify process improvements that could enhance the way research is conducted in order to reduce manual processes while continuously seeking to improve data accuracy, timeliness and action ability for the business
Synthesize competitive information, VG lens, broad industry trends with overlay of client needs and expectations to inform decisions on offer, pricing, client experience, messaging and pricing. Integrate multiple sources such as qualitative and quantitative market research, advanced analytics, and secondary sources. Connects data elements across projects and programs that may be indicating a broader trend / need and elevates to more senior management, when necessary. Shares best practices and common findings across business lines
Set direction and coach team to use latest, innovative techniques to solve business problems. Stays up to date as SME in latest knowledge of client experience, market research and design thinking research by mentoring, seminar attendance, employing newer techniques and reading industry publications. Maintains knowledge of the financial services industry. Explores feasibility and tests latest quantitative or qualitative research tools. Helps business understand how to employ the latest, most relevant methodology
Undergraduate degree or an equivalent combination of training and experience. Graduate degree preferred (i.e. MBA, Masters in Market Research, Masters in Psychology, Masters in Marketing)
5+ years People leadership experience required
Minimum of five years progressively responsible and related work experience, including three years of successfully managing a variety of projects from beginning to end. Accustomed to consulting with and influencing senior leaders
Strong planning, relationship management, leadership impact, conceptual thinking and problem solving skills. Demonstrated skills including negotiation, feedback, influence, change management, group facilitation, and meeting effectiveness
Strong leadership and motivation skills to effectively manage the completion of responsibilities and objectives
Ability to effectively manage ambiguity and multiple priorities

Research Analyst, Marketing Analytics Resume Examples & Samples

Excellent English verbal, written and interpersonal skills required. Ability to interact fluently with native English speakers required
BA/BS or equivalent experience required. Master’s degree in Library Science, Finance, Data Mining, or Research Field strongly preferred
Experience leveraging internet, business research tools and internet search engines
Proficient in MS Excel and working knowledge of MS Access & Visual Basic
Ability to establish priorities with multiple projects and requestors in a fast paced environment
Ability to communicate findings and recommendations to continuously improve sourcing strategies and supporting initiatives
Excellent listening skills and attention to detail
Versed in search methodologies
Experience working with an Applicant Tracking System (ATS) preferred
Experience in Candidate/Recruitment Marketing or Advertising a plus
Ability to work a flexible shift including night shifts

Marketing Research Associate Resume Examples & Samples

Identify and collect appropriate customer, competitor, market, economic, financial and/or operational data
Perform financial, statistical, and qualitative data analysis of markets and competitors
Translate data into executable and effective market and intelligence reports
Create programs for internal communications to the Executive Leadership Team, Business Leaders and Sales to allow effective strategic and tactical decision-making and implementation
Maintains up-to-date knowledge of data sources, evaluating their credibility and potential utility, and leverages them across the company where appropriate
Maintains an in-depth knowledge of designated markets and trends through reading reports, market research, data manipulation and financial modeling and analysis
A Bachelor's degree
3 years of marketing research experience with budget responsibility in B2B companies that offers marketing/communication services, software solutions and/or services
Must be an excellent writer and able to present clear and concise research findings
Strong ability to take research findings and effectively communicate them in an effective way
Passionate about being hands-on and digging into the details to surface key insights
Experience managing multiple work-streams across a complex organization
Experience with the management of budgets and vendors
Extremely strong attention to detail and organization
Grammar, editing, and written communication skills
Experience partnering with leadership/executive stakeholders

Marketing Research Senior Analyst Resume Examples & Samples

Demonstrated experience providing customer-driven solutions, support or service
Demonstrated experience analyzing and interpreting research findings and working with partners to put results into action
Demonstrated experience managing multiple complex projects
Demonstrated experience with statistical analysis techniques, and statistical analysis software
Extensive knowledge and understanding of secondary research and primary research design

Marketing Research & Analytics Resume Examples & Samples

Lead and manage regional dashboards to help team effectively optimize and improve campaigns
Create and publish regular and ad hoc metrics reports within team and across broader global organization
Draw conclusions from data and propose strategic, messaging, media, and/or tactical improvements to drive ROI and other marketing objectives
Partner with teams including brand and advertising, PR, internal communications, digital marketing, and product marketing to coordinate campaign efforts with broader business activities
Support strategic marketing research projects, especially as they pertain to audience

Marketing Research & Analysis Intern Resume Examples & Samples

Basic concepts, practices, and procedures of project management
Microsoft Office applications including Word, Excel, and PowerPoint
Organization, planning, and time management
Exercising judgment and self-direction to independently complete projects
Exercise initiative and problem-solving skills to independently resolve issues
Organize, self-manage, and track multiple detailed projects and responsibilities with frequently changing priorities in a fast-paced work environment
Read, interpret, analyze, and apply information from a variety of sources, with emphasis on attention to detail
Learn new software tools and systems thoroughly and efficiently
Learn new procedures independently and accurately in order to complete assigned tasks
Work across functional areas and with teams as well as independently to accomplish objectives
Communicate effectively, both orally and in writing, with individuals at all organizational levels
*Must be currently enrolled in a degree-seeking program***
Undergraduate student (junior/senior preferably), set to graduate after December 2017
Pursuing a degree in marketing, advertising, business, or any related arts or sciences field (economics, psychology, mathematics, philosophy, sociology, statistics, political science, etc.)
GPA requirement – minimum 3.5 preferred
Must submit a cover letter expressing your interest in Raymond James Marketing

Director, Marketing Research Resume Examples & Samples

Work with senior executives to understand priorities and opportunities and lead strategic response and execution
Plan, develop, field and analyze original research studies to support ad sales
Develop presentations and other tools on a wide variety of categories and topics key to HMDM’s revenue growth interests

Analyst, Marketing Research & Planning Resume Examples & Samples

Provide analytical support for leveraging applicable systems and technology. Be adept in marketing analytic applications (e.g., Excel, Consumer Point, Siebel/Oracle Business Intelligence Enterprise Edition, etc.,) and become a power user of the Red Cross data warehouse system via use of Teradata or SAP Business Objects. May serve as the divisional data warehouse coordinator
Analyze local customer, company, and competitor (3Cs) intelligence including donor/sponsor information, market and industry data, internal/external business environment factors, organizational capabilities, organizational service offerings, and competitor data
Provide analytical support to various leaders relating to the customer segment analyses and the internal/external intelligence required for the continuous process improvement process
Provide marketing campaign/program analytics, including performance forecasts, other metrics analyses, contribution to campaign/program adjustment evaluations and creation and distribution of the executive campaign summary. Provide geographical mapping analysis and conduct ad hoc analyses as needed
Implement research in support of strategies that drive blood collection goals and donor/sponsor retention metrics for national, and as needed, marketing and communications campaigns/programs. Translate market research information into working documents/ reports for marketing and recruitment support use
Gather and analyze current and prospective donor/sponsor data, current market conditions affecting marketing and/or communications campaigns/programs. Translate information into working documents/reports for recruitment support use
Intermediate to advanced SQL skills and advanced Excel skills are required. Experience with Siebel and knowledge of SSRS/Oracle Business Intelligence Enterprise Edition desired
Bachelor’s degree required, preferably in a closely related field (Business, Statistics, Marketing) plus at least 5 years related analytics/market research experience required (or equivalent combination of education/experience)
Knowledge of project management, process flow, objective evaluation and management, group dynamics, customer maintenance techniques, negotiation skills, and ability to effectively implement programs is required. Must possess excellent organizational skills and the ability to handle multiple priorities effectively, assimilate information quickly, analyze problems, and recommend appropriate solutions

100

Marketing Research Associate Director Resume Examples & Samples

Champion new approaches & techniques to obtain a deeper understanding of physician, patient and other stakeholder behaviors, needs and motivations
Drive partnership with marketing teams to define key business questions and how we best address
Develop and manage a comprehensive and targeted marketing research plan, and drive efficient & optimal use of marketing research budgets
Effectively communicate actionable findings and insights to all levels of the commercial organization. Provide clear recommendations based upon insights integrated across all studies and sources of information
Work effectively with offshore teams
Be a strong and active teammate within Business Insights, in sharing and building new capabilities and competencies
Ensure team compliance with issues affecting marketing research execution such as AE reporting, state restrictions, etc

101

Marketing Research Resume Examples & Samples

5-7 years experience working with business data and relating it to interventions and objectives
Familiarity with statistics, statistical computing, regression analysis, and causal analysis
Understanding of modeling techniques, machine learning, experimental design, survey research
Experience training and managing data analysts

102

Marketing Research Specialist Resume Examples & Samples

Diligence / Work Ethic - the project requires the worker to be actively engaged and diligent about conducting searches and flagging stories and social posts
Computer Skills - the project requires running Google searches and general comfort with internet browsers, computer programs, knowledge of the MS Office suite. Understanding how to copy and paste, etc
Critical thinking - the project requires that the employee can identify (with support and identified criteria) content relative to the project
Writing skills - the project requires a solid grasp of grammar to produce short, business-acceptable messages and communications
Phone and the ability to text
Reliable internet access

103

Ca-research Analyst, Marketing Specialization Resume Examples & Samples

Support senior team members on all aspects of the research process from start to finish
Monitor project schedule and update senior team members on progress
Work collaboratively with other team members and internal departments to ensure smooth operation of all aspects of the study
Stay abreast of our key internal operations groups to enable and facilitate quality data collection (sampling, data collection and data processing)
Conduct quality checks throughout the research study life-cycle (data verification, finalizing questionnaires, assisting with client presentation and reports, etc.)
Assist in the development of reports and client deliverables
Support management and solve project issues as they arise
Completed Bachelor’s Degree education level - Marketing or Market Research Specialization an asset
1+ years of market research experience an asset
Highly motivated, self-directed & possess a driven personality capable of working within tight deadlines
Data savvy with a strong attention to detail and accuracy
Thrives in a team environment

104

Senior Marketing Research Manager Resume Examples & Samples

7+ years of quantitative and qualitative market research and analytics experience in a technology company
Bachelors or advanced degree in business, mathematics, or the sciences
Experience with a wide array of product, brand, advertising and customer satisfaction research methodologies
Collaborative interpersonal leadership style and a strong relationship builder
Strong experience directing research agencies to deliver innovative research (primary and secondary), as well as a love of conducting scrappy hands-on research
A hands-on approach to research and willingness to perform all aspects of the research process, from programming surveys to building tables
Proficient with Excel and SPSS

105

Research Marketing Associate Resume Examples & Samples

Detail and results oriented
Ability to work in both a team environment and autonomously
Spanish or Portuguese fluency

106

Senior Marketing, Research & Insights Manager Resume Examples & Samples

Establish and manage relationships with research vendors
Oversee research screenings, marketing materials testing, tracking, exit polls, social listening/reporting
Provide qualitative and quantitative reports and insights to marketing team during all stages of the marketing campaign
Develop test and learn scenarios to continue to innovate within marketing campaigns
Interface with Amazon Studios research teams to evaluate incremental or cooperative marketing opportunities
Seek and evaluate new media opportunities
Monitor, analyze and report competitive marketing campaigns
7+ years relevant professional experience in primary, entertainment or market research
In-depth understanding of qualitative and quantitative analysis
Passion for data-analysis
Solid entertainment industry knowledge and contacts in feature films
Demonstrated strong negotiation skills
Ability to juggle multiple priorities and excel in a lean work environment
Studio experience managing marketing research for theatrical releases

107

Director, Marketing Research Operations Resume Examples & Samples

Source best in class external capabilities: lead team to identify, develop and deploy “best in class” research practices by leveraging state of the art methodologies and techniques, including the incorporation of non-traditional research methods, design thinking and agile testing
Build strategic supplier relationships: architects preferred vendor relationships to support best practices and continually drives vendor management strategies that enable optimal partnerships and “value add.” This includes setting up a smart, repeatable process for learning about, onboarding, engaging and evaluating each supplier/ research partner
Set and enforce standard operating procedures: lead process improvement initiatives to increase effectiveness and efficiency, work with the leadership team to set up standard operating procedures for the group, while partner with other corporate functions (i.e. vendor governance, compliance, privacy) to ensure all projects and processes comply with all enterprise level requirements
Provide operational leadership: Lead a team of 4 research project managers and partner with team to ensure a clear understanding of client goals, project plans and schedules are created by collaborating closely with functional leaders, project milestones are defined and tracked. Provide ongoing coaching to continuously develop team and raise functional excellence
Bachelor’s degree required, MBA or advanced degree preferred
12+ years direct experience in marketing research techniques/ methodologies including strategic and tactical quantitative, qualitative and syndicated data
Expertise in all areas of the research process and design principles for both U.S. and global studies
5+ years leading a team ((hiring, mentoring, career development, performance management, etc)
An accomplished research leader with significant expertise in traditional methodologies who is also open minded and keeps a pulse on non-traditional and/or developing methods
Experience with Customer Experience Feedback Management systems (i.e. Medallia, Confirmit, Maritz) and text analytic tools (i.e. Clarabridge, Verint) preferred
Demonstrated ability to maintain strong relationships across functions and facilitate collaborative problem solving
Demonstrated success in creating structure, standardizing procedures and improving processes
Demonstrated success in creating structure, standardizing procedures and process improvement
A “player-coach” who is comfortable stepping back to empower others but can roll up his/her sleeves and work alongside the team

108

Marketing Research & Insights Analyst Resume Examples & Samples

Frame and translate business questions, into appropriate analytical plans and research studies that will inform strategic and tactical business decisions for go to market planning (GTM)
Synthesize audience research, trends, behaviors and needs into insightful reports and engaging presentations
Design holistic in market measurement and learning plans that explain the incremental impact of media spend on core success metrics and KPI’s
Manage research agency relationships
Ability to tell compelling stories using data and insights
7+ years of primary marketing research experience, ideally in both qualitative and quantitative primary marketing research
Passion for observing customer and competitive trends and behavior and turning insights into action
Analytical thinking/problem solving
Quick learner with the ability to find creative and innovative solutions to solve business problems, implementing research and extracting insights
Strategic Thinking
Ability to think globally/strategically, turn information into effective strategies and drive results
Links insights to strategy
Prefer Client side marketing research experience
Experimental design experience
Strong grasp of Qualitative and Quantitative methodologies
Media, advertising measurement
Net Promoter Experience
Behavioral data analysis (connecting behaviors and usage data to attitudes and perceptions)
Marketing Research experience

109

Marketing Research Lead Resume Examples & Samples

Scale our operational capacity to do this work globally
8+ years of experience in Quantitative and Qualitative research, tracking studies
Experience in a consumer technology company
Experience using primary and secondary research to influence decision making, executives and colleagues
Ability to execute quantitative research, including questionnaire design, fielding, analytics, and reporting
Understanding of social platforms and mobile ecosystems
Ability to communicate and present to internal and external stakeholders and partners

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