Programmatic Analyst Resume Samples

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D Franecki

Devonte

Franecki

812 Armstrong Ridges

New York

+1 (555) 779 3701

812 Armstrong Ridges

New York

Phone

p +1 (555) 779 3701

Experience Experience

New York, NY

Programmatic Analyst

New York, NY

Schmeler, Pfeffer and Stamm

New York, NY

Programmatic Analyst

Develop dashboards that provide the company with insights into programmatic performance
Pro-actively monitor advertiser activity for performance and delivery; developing strategies to increase performance and monetization
Provide analysis to maximize revenue across all supply platforms (display, mobile, video) for One DSP, and across exchange (1st party vs 3rd party)
Maintaining regular reporting across multiple supply side platforms, producing analysis and providing recommendations on yield optimizations
Conduct A/B testing of pricing strategies, and report results from tests designed to improve yield
Assist in the optimization of programmatic deals/PMPs
Work closely with revenue analytics team to ensure revenue is accurately tracked in programmatic

Detroit, MI

Analyst, Programmatic

Detroit, MI

Watsica and Sons

Detroit, MI

Analyst, Programmatic

Work with the digital analytics team to accurately model Programmatic’s role in cross-media campaigns
Participate on weekly calls with buyers and clients to present findings and discuss campaign performance
Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch
Run the campaign QA process to ensure accurate campaign implementation, pacing and performance
Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance
Create and regularly update client-facing dashboards both in Excel and in web-based reporting tools
Generate and manage monthly bill/pay and spend reporting

present

Boston, MA

Senior Analyst, Programmatic

Boston, MA

Oberbrunner, Huel and Kunde

present

Boston, MA

Senior Analyst, Programmatic

present

Execute, manage, and optimize programmatic media campaigns and programs for agency clients while meeting or surpassing client performance expectations
Assist in the development of client-facing campaign performance reports
Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
Lead and assist in coaching, managing, and educating Campaign Specialists, helping to support campaigns
Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
Participate in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance

Education Education

Bachelor’s Degree in Either Business

Washington State University

Bachelor’s Degree in Either Business

Skills Skills

Highly proficient in Microsoft Excel and database tools (SQL), including the ability to analyze, summarize and manipulate large volumes of data
Able to think and act both strategically (big picture) and tactically (details)
Ability to organize and manage detail work campaign performance
Strong analytical skills and the ability to make data-driven recommendations
Expertise in Microsoft Excel and Microsoft PowerPoint and specifically, the ability to create charts and graphs based on data analysis
Two to four years of professional experience in pricing, yield/revenue management, or sales analytics
Proficiency in Microsoft Office solutions
Strong written and verbal communication skills
Advanced/expert knowledge of Excel
Solid understanding of statistics and data analysis techniques (eg, A/B testing, correlation) and how

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13 Programmatic Analyst resume templates

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Programmatic Analyst Resume Examples & Samples

Generate comprehensive, in-depth analytics and reporting to inform the business’s monetization practices
Continuously monitor exchange and demand pricing to maximize return
Provide deep and meaningful understanding of internal business trends, and optimize yield through pricing strategy adjustments
Prepare, analyze, and conduct a monthly business review of all price/volume metrics
Highly proficient in Microsoft Excel and database tools (SQL), including the ability to analyze, summarize and manipulate large volumes of data
Proven track record of working in a collaborative team environment
Thrive in a fast paced (and fun) environment, while managing priorities to meet deadlines
Two to four years of professional experience in pricing, yield/revenue management, or sales analytics
Experience with programmatic buying and real time bidding

Analyst, Ad Ops, Programmatic Resume Examples & Samples

Manage day-to-day operations of programmatic sales business at Condé Nast
Setup of private marketplace deals (deal IDs) via Condé Nast’s supply-side platforms
Execute updates to price floors and targeting for Condé Nast’s RTB exchange marketplace
Support ad operations team in trafficking and execution of audience extension campaigns
Maintenance of integrations between programmatic platforms/sales, order management, and ad serving systems
Coordinate with revenue and inventory management teams on reporting initiatives
Recommended 1-2 years of experience in digital ad operations, previous programmatic experience preferred
Expert-level understanding of DFP ad serving
Experience with Google AdX, Rubicon, or other publisher-side programmatic platforms
Ability to balance workloads from multiple stakeholders including sales, ad operations, and revenue operations teams within Condé Nast digital organization
Proficiency with analysis utilizing excel (understanding and reporting ad performance/delivery)
Best in class customer services in handling constantly shifting priorities to maximize operational effectiveness of ad revenues and tight deadlines
Passion for digital marketplace
Hungry to perform with persistence to deliver: project management and organizational multi-tasking
Always solving problem: strong aptitude to find solutions; forecast and anticipate outcomes
Connect & resolve: excellent communication skills with ability to understand needs and translate into action
“Speed to Genius”: a bias towards action

Analyst, Programmatic Yield Resume Examples & Samples

Surface trends in inventory, delivery and sell-thru and use that to coordinate with the sales team on ad opportunities and with operations on optimizations
Monitor and report on deal ID performance for delivery and revenue
Track revenue, sell through, and CPM metrics across platforms and properties as part of weekly reporting pack to senior management
Coordinate with sales planning team to build campaigns and recommend rates
Analyze pricing across direct and indirect sales channels to identify trends and recommend rate card and inventory optimizations
1-3 years professional experience, focus on Programmatic required
BS in Finance, Statistics, Operations (or other related field)
Prior familiarity with Order Management systems, DFP, Rubicon and Google AdX
Excellent analytical and critical thinking abilities
Proficiency in Microsoft Excel is a must

Programmatic Analyst Resume Examples & Samples

Help manage price floors and rules within various programmatic platforms
Conduct A/B testing of pricing strategies, and report results from tests designed to improve yield
Monitor performance of various programmatic partners and suggest changes to set-ups as necessary
Work closely with revenue analytics team to ensure revenue is accurately tracked in programmatic
2+ years of related experience in media analytics and/or yield management
Solid understanding of statistics and data analysis techniques (eg, A/B testing, correlation) and how

Analyst, Programmatic Ad Ops Resume Examples & Samples

Support brand and corporate sales teams in setup and execution of programmatic campaigns
Oversee operations and delivery of automated guaranteed campaigns, including pre-, mid- and post-flight
Experience with Google AdX, Rubicon, Index, or other publisher-side programmatic platforms
Familiarity with buy-side programmatic tools (DSPs)
Customer support mindset (collaborate with internal and external teams to deliver on ad sales)
Utilizes data in making decisions: analytical skills on multiple data points and precise attention to detail

Analyst, Programmatic Yield Resume Examples & Samples

Generate comprehensive, in-depth analytics and reporting, highlighting meaningful business trends that inform the business’s monetization practices across display, mobile and video
Evaluate the configuration and performance of the programmatic ad stack and optimize yield through pricing strategy adjustments
Providing analysis and direction for setting pricing for PMP, Open Exchange & Automated Guaranteed deals
Optimize pricing based on current and forecasted supply & demand based on partner & end point
Drive insights on buyer dynamics across all programmatic trading platforms
Maintain reporting to support revenue, inventory & ad performance
Working directly with ad technologies such as SSP’s, DMPs, DSPs, Ad Exchanges, Ad Servers preferred
B.A. or B.S. in a quantitative or technical field (e.g., math, engineering, statistics, finance, computer science)
Possess quantitative skills with a creative problem-solving mindset, ability to think analytically, innovatively, and creatively
Strong analytical skills and ability to recognize trends thru analyzing data and providing recommendations on optimizations
Familiarity with ad serving, platform and campaign management is desired, & knowledge of DMP, DSP and SSP platform architecture as well as behavioral targeting, a plus

Programmatic Analyst Resume Examples & Samples

Prepare presentation materials in partnership with sales leadership, marketing leadership & designers to develop sales collateral (PowerPoint, Prezi, infographics, press releases, videos, etc.) for TWC advertiser clients and agencies
Work closely with revenue analytics team to ensure revenue is accurately tracked in programmatic database
Develop dashboards that provide the company with insights into programmatic performance
Help monitor and maintain ad quality across our portfolio of partners
Assist in the optimization of programmatic deals/PMPs
Previous publisher experience a plus, especially previous work within DFP
Experience working with AdX, Rubicon, OpenX, Aol, Taboola a strong plus

Programmatic Analyst Resume Examples & Samples

Manage day-to-day flow of programmatic inventory-includes evaluating block lists, organizing and launching marketplace deals
Pro-actively monitor advertiser activity for performance and delivery; developing strategies to increase performance and monetization
Present reports/analyses (in person or electronically) that contain valuable, actionable insight to a wide range of team members, from entry-level to senior executives
Monitor marketplace trends with a goal of identifying new opportunities for revenue growth, present findings to internal stakeholders and recommend appropriate action
Develop market intelligence on new product opportunities and potential offerings
Work closely with internal stakeholders across multiple Cox Media Group entities to implement and support key strategic initiatives

Programmatic Analyst Resume Examples & Samples

Maintaining regular reporting across multiple supply side platforms, producing analysis and providing recommendations on yield optimizations
Analyze overall site monetization across multiple revenue channels
Managing the creation of first party custom audiences within WebMD’s data management platform
Managing the creation and maintenance of private marketplace deals within WebMDs supply side platforms
Overseeing monthly billing and revenue recognition processes for private marketplace deals and 3rd party data usage
Managing the review and approval of automated guaranteed campaigns
Partnering with product marketing and adops teams to maintain accurate pricing of audience products across platforms
Identifying and resolving campaign/delivery issues for audience targeted campaigns
Bachelor’s degree in Marketing, Business, Communications or Technology/Engineering, or a minimum of 5 years experience in digital media/marketing
1+ years’ work experience required in digital/traditional media
Previous experience working with supply side platforms (ie PubMatic and rubicon), Ad servers (ie DFP and Sizmek), and data management platforms
Excellent quantitative and analytical skills with the ability to draw conclusions based on data
Comfortable working in a deadline-driven environment
Ability to work cross-functionally with numerous internal teams
Skilled at project tracking and execution
Excellent organization and documentation skills (MS Word, Excel, and PowerPoint)
Strong ability to be responsible, accountable and result-driven

Senior Analyst, Programmatic Resume Examples & Samples

Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance
Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
Strong analytical thinking and mathematical skills
2+ years of experience in Search, Display, Video, Social, and/or Mobile programmatic media buying
1+ years with increasing levels of responsibility within an agency or media company
1+ years of people management experience, managing 2+ reports in an account management/client services team is a plus

Senior Analyst, Programmatic Resume Examples & Samples

Effectively communicate digital strategies and rational for tactical approaches for each campaign
Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations
Develop, grow, and maintain relationships with programmatic customers through exceptional client service
Formulate proposals for new client opportunities
Partner with Analytics team on campaign measurement reporting and insights generation
Work with media partners to ensure accurate platform implementation

Analyst, Programmatic Resume Examples & Samples

Assist in the development of client-facing campaign performance reports
Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
Traffic campaign tags into ad exchange environments
Fluency in Excel and familiarity with data analysis concepts
Willingness to learn programamtic advertising and become a subject matter expert for the company
Basic SQL, VBA or Python experience
Relevant professional or Internship experience, preferably in bid management, campaign management, or digital operations
1+ year in a professional business environment preferred, recent
Grads and entry level applicants welcome
Undergraduate degree in either Business, Mathematics, Economics or Computer Science
Excel fluency is required. SQL, VBA or Python are a huge plus, Or Willing to learn!

Senior Analyst, Programmatic Resume Examples & Samples

Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently, and in support of Campaign Managers
Demonstrate diligence, attention to detail and adherence to programmatic best practices throughout the full programmatic campaign life-cycle
Run the campaign QA process to ensure accurate campaign implementation, pacing and performance
Ability to organize and manage detail work campaign performance

Analyst, Programmatic Resume Examples & Samples

Manage and analyze data from multiple sources into actionable insights for the programmatic buying team
Create and regularly update client-facing dashboards both in Excel and in web-based reporting tools
Learn the ins and outs of the programmatic advertising market and help to formulate strategies for campaign launch and optimization
Participate on weekly calls with buyers and clients to present findings and discuss campaign performance
Work with the digital analytics team to accurately model Programmatic’s role in cross-media campaigns
1+ year in a professional business environment preferred, recent grads and entry level applicants welcome
Undergraduate degree in either Business, Economics, or Computer Science
Excel fluency is required. SQL, VBA or Python are a huge plus. Or willing to learn!
Proven ability to effectively manage multiple projects at once while keeping key stakeholders happy
1+ year in a professional business environment preferred. Recent grads and entry level applicants welcome.

Analyst, Programmatic Resume Examples & Samples

Execute, manage, and optimize online biddable media campaigns and programs for agency clients (e.g. paid search and social, auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently and in support of Managers
Demonstrate diligence, attention to detail, and adherence to agency best practices
Maintain and organize campaign-specific materials
Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
Traffic campaigns into technology platforms
Generate and manage monthly bill/pay and spend reporting
Relevant professional or internship experience, preferably in bid management, campaign management, or digital operations preferred, but not required
Understanding of traditional and interactive media planning elements preferred, but not required
Ability to organize and manage detail work
Prior experience working on pharma clients preferred, but not required

Analyst, Programmatic Resume Examples & Samples

Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently and in support of Sr. Analyst
Demonstrate diligence, attention to detail, and adherence to best practices throughout the full campaign life-cycle
Provide monthly auditing reports to agency partners & actualize bill/pay systems when applicable
Participate in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
Four-year college degree, 1-3 years work experience preferred
Relevant professional or internship experience, preferably in bid management, campaign management, or digital operations

Programmatic Analyst Resume Examples & Samples

Focus on revenue growth, operational efficiencies & scaled analysis
Leverage data to provide product release validations
Provide analysis to maximize revenue across all supply platforms (display, mobile, video) for One DSP, and across exchange (1st party vs 3rd party)
Provide data support to Exchange Strategists and external clients
Work with demand analyst team to align demand opportunities against available supply
Present data and findings internally to showcase areas of success and opportunity for the SSP
Discover and resolve issues on demand and supply side before they become client facing
Communicate with external clients to problem solve, strategize and troubleshoot
Detective - query and mine through raw data to discover opportunities, uncover issues and identify poor performers
Doctor - identify action items, prescribe and implement changes that optimize toward internal and external goals (revenue, CPM and/or win rate)
Storyteller - share and present the data to the right people at the right time, internally and externally
Resourceful, able to self-educate, not afraid to ask questions
Able to think and act both strategically (big picture) and tactically (details)
Comfortable working in a team as well as independently
Adaptable and open to change

Senior Programmatic Analyst Resume Examples & Samples

Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
Troubleshoot issues on all pre-production and live campaigns
Oversee campaign QA process
Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable
Lead and assist in coaching, managing, and educating Campaign Specialists, helping to support campaigns
Attend client meetings, as needed
Four-year college degree
Must have 2+ years of experience in bid management, campaign management/optimization, or digital media operations
Client facing experience with the ability to identify risks and effectively manage through issues
Understanding of traditional and interactive media planning elements
Strong desire to contribute to a team

Programmatic Analyst Resume Examples & Samples

1+ years’ experience with data mining and presenting analysis
1+ years working directly with ad technologies such as SSP’s, DMPs, DSPs, Ad Exchanges, Ad Servers
1+ years' experience in ad operations experience
Experience with yield optimization software (especially Yieldex) a plus
High degree of creativity, self-motivation, and drive
Strong analytical skills and the ability to make data-driven recommendations
Expertise in Microsoft Excel and Microsoft PowerPoint and specifically, the ability to create charts and graphs based on data analysis
Must be highly organized with excellent follow-through
Must demonstrate the ability to communicate the big picture and drill down to supporting details

Programmatic Display Analyst Resume Examples & Samples

Evangelize the value of digital and how it drives the overall business
Build and maintain rigorous testing and channel management roadmaps
Provide internal education and develop POVs
Build effective relationships with all vendors and internal partners
Maintain high levels of up-to-date knowledge of best practices and strategies in digital media (betas, ad network updates, innovation opportunities, etc.) and demonstrate innate curiosity and aptitude that proactively demonstrate thought leadership and new ideas/recommendations
2 - 4 Years
Customer-service oriented
Strong Interpersonal and client consultation skills
Problem solving & troubleshooting capabilities
Execution Skills
Ability to work effectively in a team environment
Ability to drive projects and manage project teams
In depth analytical skills
Superior organizational abilities
Expertise in managing paid social and programmatic display campaigns preferred
Expertise in building media plans and analyzing KPI's

Programmatic Analyst Resume Examples & Samples

Maintain and organize campaign-specific materials in team’s shared document repository
Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch
Provide monthly auditing reports to Agency partners & actualize bill/pay systems when applicable
Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing
Proficiency in Microsoft Office solutions

Analyst, Programmatic Analytics Resume Examples & Samples

40% - Analyze information to bring forward insights and recommend optimizations to improve long-term results
30% - Support the design and implementation of live market tests to measure incrementality and/or lift. Utilize test results in forecasting effect of future media investments
10% - Support development of KPIs and reporting methodologies / forecasts to advance brand goals
10% - Support development of reports and dashboards to clarify results at scale
10% - Communicate concise data points, trends, and measurement strategies to a broad audience - from development and technical experts to traditional brand managers
Strong analytical skills, including the ability to analyze raw data, draw conclusions and make recommendations based on forecasted outcomes
Coursework in statistics and experience with economics or finance data
Working knowledge of digital display media, especially programmatic
Expertise in Microsoft Excel and some knowledge of Powerpoint
Time-management and collaborative team skills
Some knowledge of statistics software, R and/or SAS
Excellent verbal and written communication skills, with ability to convey technical findings in layman’s terms
1 year relevant work experience