Competitive Intelligence Manager Cover Letter

I would like to submit my application for the competitive intelligence manager opening. Please accept this letter and the attached resume.

Previously, I was responsible for support, guidance, and training to the sales and product teams, including recommended product messaging and tactics based on knowledge of competitor activities and impact.

Please consider my experience and qualifications for this position:

• Work with AWS Sales teams to handle customer questions or concerns about AWS, as compared to our competitors
• Work closely with the sales team to drive closure on our highest priority opportunities in the pipeline
• Create a repository of Competitive Intelligence cases studies and conversations to share learnings with all parts of AWS
• Technical Certification on AWS (or other cloud technology platform)
• Multiple cloud technical platform certifications
• The right person will be analytical
• Experience in market research/analysis
• Experience in developing competitive content for field sales teams

In response to your job posting for competitive intelligence manager, I am including this letter and my resume for your review.

In my previous role, I was responsible for data, analysis, and recommendations to leadership to increase the overall transparency of the market and competitive landscape, and to facilitate informed decisions.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Relevant experience in IT monitoring, security and analytics technologies
• Passion for groundbreaking technology, with excellent written and verbal communication skills
• Experience in the area of pricing, ideally in a large international matrixed sales organization or similar working experience
• Flexible and adaptable in managing and producing work in a changing environment
• Proficient in the use of Microsoft office applications like PowerPoint and Excel
• Medicaid or Medicare experience in proposal, product, and business development
• Experience in analyzing P&L, earnings statements, financial parameters, relevant financial planning and analysis experience
• Experience in conducting M&A assessment including financial due diligence and modeling

I would like to submit my application for the competitive intelligence manager opening. Please accept this letter and the attached resume.

In the previous role, I was responsible for conference coverage at key oncology medical conferences (ASCO, ESMO, ASCO GU, KCA) to monitor clinical developments and track competitive selling activities, and to identify new competitive threats in the marketplace; Interact with thought leaders and clinical investigators, develop insights on how differentiated competitor products are from current products and competition.

Please consider my experience and qualifications for this position:

• Experience with SaaS and data-driven marketing, acquisition marketing or sales strategy
• Proven experience developing sales collateral and implementing successful go-to-market strategies
• Proven experience collecting and using customer insights to generate actionable content
• Detailed understanding of ES Market preferred
• In depth knowledge of sales and marketing operations including rebate management
• Excellent leadership, interpersonal, communication, and influencing skills
• Proficient in system knowledge in SAP BW and Microsoft Office (Excel, PowerPoint)
• Deep expertise in conducting competitive analyses and generating actionable recommendations

I would like to submit my application for the competitive intelligence manager opening. Please accept this letter and the attached resume.

In the previous role, I was responsible for awareness to internal teams and leadership on changes to the cyber threat landscape through various products.

Please consider my experience and qualifications for this position:

• Work with product marketing and business strategy teams to size target opportunities in order to effectively prioritize take-out targets
• Define and maintain the entire value chain for competitive sales opportunities – deep understanding of all components of the sales cycle from initial consideration through to post-migration follow-up
• Act as a focal point with multiple functions (Marketing, Product Management, Professional Services, Sales, SE’s, Partner Organization) to ensure plans are aligned to support efficient scale of competitive replacement programs
• Work with field enablement and field success teams to establish take-out best practices as part of standard sales plays
• Establish best-practices, processes and infrastructure that enables scale in competitive replacements across all pathways
• Establish competitive take-out reporting dashboard covering (at a minimum) pipeline, closed wins / losses (and supporting context), priorities for scaling and enablement
• Ownership of the data analysis to provide a quarterly report of competitive replacements
• Own competitive Win – Loss process for competitive take out opportunities

I submit this application to express my sincere interest in the competitive intelligence manager position.

In my previous role, I was responsible for early warning on threats and opportunities in the evolving competitive landscape, and evaluate their impact on IBM’s Global Technology Services (GTS) business.

Please consider my experience and qualifications for this position:

• Strategy or business consulting experience
• Strong technical background supplies, Supplies (ink & Laser), HW and FW
• Country or regional sales experience would be advantageous
• Develop and execute a methodology to track the volume of competitive opportunities, when and why AWS wins and loses
• Experience in both US and international healthcare diagnostics marketing experience
• Demonstrated success in partnering with commercial, Finance, Planning, R&D, Supply-Chain and/or related disciplines with an understanding of competitive industry dynamics
• Work experience in competitive intelligence is desirable
• Excellent business acumen to assess and identify implications of competitive business activities across business functions and geographies