Director Media Cover Letter

I submit this application to express my sincere interest in the director media position.

In the previous role, I was responsible for strategic direction and oversee the development of plans for Online Video, Display and Social Media.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Overseeing the Big 12 media services operation
• Knowledge of measurement tools
• Being the key point of contact for the client / account team and driving the day to day business forward
• Growing revenue by developing and recommending accountable, successful and innovative media strategies
• Leading key strategic meetings with the client
• Maintaining and developing strong relationships with media owners at a senior level
• Manage development and implementation of digital community strategy for a group, unit, project, program, initiative, channel, organization or unit
• Quickly and credibly build a rapport with market and agency partners across the Global network

I submit this application to express my sincere interest in the director media position.

Previously, I was responsible for content and maintain communication channels for all student organization; including online event platform (CampusLabs/BInvolved), social media and Carey web page.

Please consider my experience and qualifications for this position:

• Has worked closely with creative leads to deliver cohesive plans
• Deep knowledge of advertising infrastructure, ad operations, data analytics, yield analysis, advanced Digital media platforms, Interactive Media, DRTV, client & relationship development
• Strong influencer with experience working with a distributed sales team
• Established relationships with national and beltway healthcare reporters and healthcare industry trade press
• Strong familiarity with health care industry issues and policy developments, and a clear understanding of the healthcare policy environment at the federal and state levels
• Knowledge of Data Quality, Data analysis, Metadata, Data management with experience in Telecommunications is preferred
• Project management and organizational skills with attention to detail
• Experiences in data Modeling is preferred

In response to your job posting for director media, I am including this letter and my resume for your review.

In the previous role, I was responsible for online and offline content that will help generate applications and subsequently increase yield on admissions offers.

My experience is an excellent fit for the list of requirements in this job:

• Culturally aware/sensitive
• Forward thinking/big picture/visionary
• Prior international experience, working on multi-market assignments and ideally multi-region assignments (preferred)
• Moderate to high level of proficiency in excel and PowerPoint
• Knowledge of investment products (and ETFs) preferred
• CPG, telecom and beauty brands preferred
• Expertise in programmatic media buying/precision and retargeting advertising
• Possess strong presentation, analytical and communication skills

I submit this application to express my sincere interest in the director media position.

Previously, I was responsible for leadership to support product management and delivery team members with understanding of both what and why we do the work and how and when we can deliver.

Please consider my qualifications and experience:

• Presentation writing and packaging
• Advanced use of PowerPoint and Excel
• Retail media planning experience
• Experience working within a complex global matrix organization
• Strong experience with digital data management, including platform integration (segment profiles, leads data, DSPs, DMPs, CRM)
• Expert-level understanding of the advertising analytics ecosystem and evolving landscape and a clear point of view of how to categorize, measure, and analyze disparate data to draw meaningful conclusions and recommendations
• Strong leadership skills who build relationships across the organization and clearly articulate complex
• Preferred higher education or demonstrated experience in a similar business environment

I would like to submit my application for the director media opening. Please accept this letter and the attached resume.

Previously, I was responsible for strategic analysis into the digital media behaviors and preferences of key audiences, then develop and manage tools and metrics (e.g., a digital dashboard) so that the team can deliver content in the most effective way possible.

Please consider my experience and qualifications for this position:

• Serve as a point of escalation for campaign, strategic, and relationship challenges with clients
• Expertise in interactive media planning and buying elements
• Firm understanding of RTB and exchange-based media buying
• Experience managing a cross-industry (Auto, Financial Services, Retail, ) buying team
• Experience in Display, Video, Social, and Mobile programmatic media buying
• Be part of the office leadership team and account leadership teams along with client engagement, creative and planning representatives
• Experience using an MTA model preferred
• QSR or eCommerce experience preferred