PR Executive Cover Letter

In response to your job posting for PR executive, I am including this letter and my resume for your review.

Previously, I was responsible for technical guidance to suppliers and hotel/staff and is viewed as a Marketing expert, ensuring the production of quality, cost-effective collateral.

Please consider my experience and qualifications for this position:

• Excellent knowledge of Microsoft Office, Excel and Windows-based computer applications
• Experience assisting with PR events would be preferable
• Good understanding of social media and how to approach key influencers
• Previous work experience is not essential
• Authoring documents or collateral in plain English which is understandable to both experts and non-experts in the defined target group
• Multi-tasking – a rational approach based on clearly prioritising tasks and objectives based on end outcomes, audience dynamics, and the overall project objectives
• Very strong written and flexible communication style – an understanding of ‘tone of voice’ resulting from brand personality, and what this means in a practical sense
• Able to present to multi-level groups of staff and as the perceived expert

Please consider me for the PR executive opportunity. I am including my resume that lists my qualifications and experience.

Previously, I was responsible for regular reporting to senior management, sales and marketing, to increase connectivity and transparency of the Corporate Communications function.

Please consider my experience and qualifications for this position:

• Articulate, confident and out-going personality
• Immaculately groomed, polished and high level of personal presentation
• Luxury mind-set and creative
• Calm under pressure or in a crisis
• Handling the daily proactive and reactive media relations with national & consumer press online media and bloggers , developing and maintaining key relationships
• Work with the Consumer PR Manager to execute the Consumer PR Strategy
• Work collaboratively with all comms and marketing functions (brand/social/customer comms/response marketing/corporate comms) to ensure all campaign messaging is consistent across all customer touch points
• Work alongside the Consumer PR Manager to drive innovation and creativity within the PR function

I would like to submit my application for the PR executive opening. Please accept this letter and the attached resume.

Previously, I was responsible for ongoing detailed market landscape reviews & insights to drive new marketing initiatives to ensure budgets and targets are met over the Long Range Plan.

My experience is an excellent fit for the list of requirements in this job:

• Previous experience in writing PR and Marketing content
• Previous experience within a B2B/global PR team
• Ensure hotels receive regular exposure in local and international media (print, broadcast, online and blogs)
• Work with Jumeirah global PR network, Regional Marketing Director, Director of Sales & Marketing and Marketing Manager to ensure PR messages are effectively communicated to appropriate audiences
• Ensure that all initiatives comply with brand standards, contribute to key brand messages and support initiatives as directed by Brand Communications
• Support the marketing manager to plan and oversee hotels’ social media activity with a view to increasing consumer engagement and supporting overall marketing objectives
• Co-ordinate arrangements for all individual press visits, ensuring accurate advance information is circulated to all hotel departments
• Plan and execute inbound regional and international group press trips with airline and other partners from target geographical markets in collaboration with Jumeirah Global PR network

I submit this application to express my sincere interest in the PR executive position.

In my previous role, I was responsible for translation and administrative support to SVP, Product Development & Publishing and supports the activities of the department as a whole with regard to project preparation and administration.

Please consider my experience and qualifications for this position:

• Plan and co-ordinate media and blogger events in the hotels
• Attend cocktail receptions, award ceremonies and other social functions and networking events as appropriate
• Support Director of Sales & Marketing with preparing briefing notes or written Q&As for hotels’ General Managers and other spokespersons for speeches, media interviews, industry panels
• With Director of Sales & Marketing, support crisis communications activity, preparing statements and handling media enquiries as appropriate
• Manage relationship with external Jumeirah PR agencies, including monitoring agency performance in terms of value and development of brand image
• Assess value of all filming and photoshoot requests, whether paid with location fee or complimentary for publicity purposes
• Support Marketing Manager to plan and oversee hotel photoshoots for marketing and PR purposes
• Assist Human Resources department on aspects of internal colleague communication when needed

Please consider me for the PR executive opportunity. I am including my resume that lists my qualifications and experience.

In the previous role, I was responsible for project management and administrative support to the PR & Communications Team within Marketing, including budget, schedule coordination, meeting agendas, process trackers.

Please consider my experience and qualifications for this position:

• Proven track record of implementing consumer PR campaigns and delivering creative, high impact campaigns for a household name brand, either in agency or in-house
• Experience of delivering a wide mix of PR executions ranging from large scale product launches to issues-led campaigning, all to build brand awareness and affinity
• Understanding of how to create outreach strategies
• Confident and proactive in liaising with media owners, key media influencers
• A solid grounding in the Hotel or Leisure Industry
• Experience of SiteCatalyst, Vignette, Photo Shop, HTML, Dream Weaver, Microsoft Office, Apple Mac, Adobe Creative Suite preferred
• Create and implement Marketing collateral and campaigns that promote the brands to the key audience groups across various media and promotional mechanics
• Support Marketing Manager with 12-18 month rolling B2B Marketing & Trade Comms calendar and to deliver activity across media platforms