Advertising Specialist Job Description
Advertising Specialist Duties & Responsibilities
To write an effective advertising specialist job description, begin by listing detailed duties, responsibilities and expectations. We have included advertising specialist job description templates that you can modify and use.
Sample responsibilities for this position include:
Advertising Specialist Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Advertising Specialist
List any licenses or certifications required by the position: II, IB
Education for Advertising Specialist
Typically a job would require a certain level of education.
Employers hiring for the advertising specialist job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Advertising, Business, Education, Communications, Management, Financial Services, Communication, Business/Administration, Finance
Skills for Advertising Specialist
Desired skills for advertising specialist include:
Desired experience for advertising specialist includes:
Advertising Specialist Examples
Advertising Specialist Job Description
- Consult with Senior Counsel
- Help draft contracts/agreements in conjunction with marketing/advertising activities as appropriate
- Exhibit proficiency in the knowledge and skills essential to this role
- Keep current on evolving legal/contractual, talent residual, brand nomenclature issues and regulations
- Ensure company adheres to corporate and regulatory guidelines
- Help maintain database of executed contract/agreements
- Provide back-up for Contracts Paralegal/Specialist
- Performs Advertising related financial analysis
- Determines financial status by comparing and analyzing sales plans and forecasts with actual results
- Post journal entries to the general ledger and compile appropriate back-up if needed
- Experience with 3rd party ad servers such as Doubleclick a definite plus
- 2+ years in a digital optimization or digital advertising campaign analyst capacity
- Demonstrated success in delivering client/account management solutions based on identified needs
- Technical aptitude and ability to converse clearly with internal and external clients, engineering team
- Reconciliation of weekly cash deposit work
- Updates and maintains integrity of billing and sales systems
Advertising Specialist Job Description
- Consistently strive to exceed client goals and revenue expectations, while also focusing on personal growth and building relationships within the company
- Assist efforts of Manager of Automotive Sales in identifying opportunities for Sales
- Processes advertising billing tasks such as but not limited to
- Update weekly ad creative and campaigns to the PlayStation®Store and additional promotional areas
- Assisting the Reporting and Inventory team with daily and weekly report delivery and analysis
- Capturing campaign screenshots across all digital products for all four Divisions and Nationally as needed, submit to strict deadlines
- PowerPoint, one sheet, and presentation assistance for management
- Additional projects and responsibilities as they arise
- Understand marketplace trends and client demand to develop strategies, generate use cases and drive development for cross-platform, digital first advertising products
- Pinpoint opportunities to intersect data, content and format to create engaging advertising experiences
- Knowledge of DoubleClick -- DFP (DoubleClick for Publishers)
- Knowledge of basic accounting procedures required
- Technical aptitude and ability to converse clearly with internal and external clients, engineering teams
- Act as the strategic marketing lead for Audi of America
- Management of both Venables Bell & Partners for all national advertising creative and budget programs
- Managing two onsite agency personnel
Advertising Specialist Job Description
- Understand market requirements and trends surrounding the advertising products, and continue to work closely with sales to understand their clients critical metrics
- Serve as the first point of contact for new vendor evaluation and lead the on-boarding of selected ad product vendors
- Assess product releases by working with the analytics team to evaluate performance success and revenue driven by new products
- Create strong connections to our data and audience teams to bring a more powerful offering for direct & programmatic advertisers
- Maintain in-depth expertise in the fast evolving ad technology landscape and a maintain the grasp of partners' capabilities and roadmaps
- Contribute to integration efforts with internal business groups across social, programmatic, account management, site product, and technology
- Assist in managing large ad product portfolio with high level of quality assurance/data integrity, including documentation of protocols, specs, properly associated meta data and integrations with other systems
- Work directly with Ad Operations teams on new product alignment, deployment, training, and troubleshooting
- Assist in ad product feasibility reviews for Management, Marketing and Sales as needed
- You are the type of person who takes risks when looking for novel and creative solutions to complex problems
- Work collaboratively with internal and external/agency partners to ensure brand campaign consistency in strategic foundation, tone, feature priorities, Corporate Identity guidelines, look/feel
- Liaise with legal team and understand all legal implications of ad message
- Experience running digital advertising banner campaigns and production
- Must work effectively and professionally with internal cross-functional groups as part of a team, external partners
- At least 5 years of sales or account management experience at an advertising/marketing agency is preferred
- Minimum of 4 years experience in a professional advertising position in agency or publisher environment
Advertising Specialist Job Description
- Creative thinker that is willing to challenge the norm to improve product offerings
- 5+ years' working in a strategic and/or operational capacity in the conceptualizing, creation and execution of advertising products
- A strong command of the ad technology landscape and its role in the broader advertising and marketing ecosystem
- Demonstrated experience using cross-department collaboration to execute and launch new products
- Familiar with project management (especially Agile) and release management best practices
- Proven ability to independently build relationships and resolve challenges with internal teams and clients
- Articulate and comfortable speaking with diverse audiences, including clients, demonstrating the ability to translate technical subject matter into relatable business terminology and respond to unexpected questions on the spot
- Ensures that client issues are dealt with in an efficient manner, informing the Account Executive, Account Manager and Associate Director of any problems that may arise
- Ensures that all processes and procedures are completed, quality standards are met
- Review all marketing materials for the investment solutions and services provided
- Knowledge/experience with the auto segment preferred
- Coaching skills and ability to work effectively as part of a team is critical
- Minimum two years experience in advertising operations/prepress with a newspaper preferred
- Plan and set up EU performance display operations for adidas and Reebok to deliver profitable campaigns to achieve our KPIs
- Manage the relationship with Infectious Media and Criteo, our programmatic partners
- Drive e-shop awareness campaigns for top 6 EMEA markets
Advertising Specialist Job Description
- Monitor relevant posts across multiple social media platforms
- Review profiles, alerts, and post content
- Monitor the company's social media mailbox
- Review various reports and notify branch managers of issues detected
- Review digital and print advertising materials
- Perform social media and advertising compliance policy training
- Measure, analyze and report on metrics
- Manage ongoing on-line advertising accounts through outbound calling and inquiry response
- Team with sales and ad operations to create on-line sales campaigns and optimize their success
- Work with advertisers and agencies to manage relationships and address any concerns
- Incremental Sale and Cost of Sale
- Viewability, ROI
- E-Shop awareness
- 3+ years of applicable experience in the Securities industry reviewing Sales materials
- Extensive knowledge of the rules governing Securities Advertising with specific experience with FINRA and the Investment Advisers Act of 1940 Advertising rules
- Detailed knowledge of various Securities products and a strong understanding of Investment and Economic concepts