Assistant Manager, Marketing Job Description
Assistant Manager, Marketing Duties & Responsibilities
To write an effective assistant manager, marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included assistant manager, marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Assistant Manager, Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Assistant Manager, Marketing
List any licenses or certifications required by the position: ITIL, SFDC, CVE
Education for Assistant Manager, Marketing
Typically a job would require a certain level of education.
Employers hiring for the assistant manager, marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, MBA, Education, Business, Business/Administration, Communications, Advertising, Hospitality, Management, Public Relations
Skills for Assistant Manager, Marketing
Desired skills for assistant manager, marketing include:
Desired experience for assistant manager, marketing includes:
Assistant Manager, Marketing Examples
Assistant Manager, Marketing Job Description
- Is able to work autonomously and self-directed, is resourceful and able to turn multiple and simultaneous requests on strict deadline and is able to create and maintain thorough and accurate documentation
- Work to support other project managers on 6-8 events per year
- Ensure HQ-developed marketing campaigns (seasonal and brand), collateral, messaging and activations are relevant in local markets to support local business needs
- Execute numerous email marketing campaigns in (drip, auto-responder, nurturing, customer loyalty, prospecting, engagement and referral) in Pardot across multiple brands to turn leads into buyers
- Communicate monthly marketing initiatives to key cross-functional stakeholders
- Develop strong relationships within Marketing and cross-functionally with Sales, Operations and Accounting to ensure alignment on offers details and product launches
- Assists in the development and execution of marketing campaigns (includes development of leads, database strategy, public relations, interactive, traditional marketing, events, , execution and post-campaign analysis) works with team to build plan and recommendation
- Responsible for helping regions execute cross-LOB strategies, be the lead for set regions for their overall marketing needs (sponsorship, visibility)
- Create and share over email and/o rduring in person meetings to cross functional teams a seasonal hindsight report
- Proactively manage relationships with brand partners to develop strong short and long term growth plans
- Experience in Marketing is a plus
- Degree holder with at least 5 years experience in which 3 years in web marketing industry
- Understand current digital trends and best marketing practices across the web and digital channels
- Minimum 5 years sales promotion/retail marketing experience
- BS/BA degree plus 5 years experience required
- Some consumer marketing experience preferred
Assistant Manager, Marketing Job Description
- Excel at being an effective team player to all corporate and hotel level personnel by demonstrating a ‘can do’ and customer focused attitude, providing peer support, cross-functional and across regions
- Verifies that property is following all corporate public-relations/marketing guidelines
- Develop forecast proposals for new products/sku’s revised forecasts for existing businesses affected by launch
- Work with team to recommend strategic retail pricing for new products
- Deliver programmes within budget
- Manage social media channels and ensure business ROI through these platforms and channels
- Manage the website development and management for all business verticals
- Stay current on industry best practices
- Collaborate with traffic manager to ensure project workflow schedules and processed are optimal
- Delegate projects to Marketing Coordinator
- Experience of Product and/or Community Marketing
- Ability to take responsibility for managing own workload and deadlines
- Experienced at briefing and managing advertising and other resource agencies
- Experienced in the use of quantitative and qualitative market research and its applicability to managing brands
- Demonstrates the ability to penetrate the appropriate customer, customer team and internal functions to achieve maximum results on sales objectives
- Minimum 3 years experience in digital marketing, agency experience is highly preferable
Assistant Manager, Marketing Job Description
- Provide fact based analytical support through regular performance & competitive analysis using all available research (AC Nielsen scan data, sales shipment data, ) to identify business issues and opportunities
- Perform general administrative responsibilities associated with brand portfolio
- Manage accounts across multiple channels of business
- Organize and streamline incoming customer requests for creative assets working with internal teams and external agency partners
- Gather and analyze data and insights that will build Channel account specific strategies and objectives
- Support New Product Development Process - New Product Blueprinting & New Product Launch
- Oversee creatives through internal and external approval processes and manage to deadlines
- Prepare creative strategy briefs and present to creative team for campaign kickoff
- Initiate and lead meetings with various departments
- Understand and maintain client specs
- Strong synergy and positive relationship with US Marketing Team and Redken international countries
- Experience in hair care/styling marketing a plus
- Preferably should hold Google Adwords, Digital Marketing and/or Google Analytics Certification
- M.S degree of science related field
- BE/BCA (must have) + MBA(preferred)
- Product Management, or Marketing promotion, or Sales support engineer, or Sales management
Assistant Manager, Marketing Job Description
- Be the day-to-day contact for vendor partners
- Lead cross-functional teams in the planning and execution of product and brand initiatives
- Ensure cost-effective implementation of the marketing plan utilising best practice procedures and within agreed timescales and budgets
- Create proposals & documents to pitch campaign elements to internal teams
- Plan, budget and activate press & consumer events
- Coordinate with BMC teams & other functions for integrated campaign execution
- Establish a good relationships with key stakeholders in business, markets and external agencies and develop acumen for agency management
- Work closely with global to activate the brand guideline/assets throughout the organization
- Develop internal campaigns from plan to execution upon management’s request with strong coordination & execution ability
- Support the budget management and lead financial process
- At least 5 years of B2C Digital Marketing experience, candidate with Consumer electronic background would be an advantage
- Strong knowledge of social media marketing & social advertising
- Strong ability to influence people at all levels of the organization
- Customer orientation and team player attitude
- Bachelor degree with at least 4+ years of research / data analytics experience gained from a Multi National Company
- Hands on experience on collating large amount data and run business analytics independently
Assistant Manager, Marketing Job Description
- Develop short and long-term strategies and plans for innovative demand generation marketing programs
- Responsible for the planning and delivery of K-12 product implementation and service, as determined by manager
- Deliver persuasive, customer-focused sales presentations, informative and effective implementations, and specialized workshops for more than one content area
- Delivers in-service training that builds comprehensive product knowledge and effectively prepares teachers to use Client programs
- Managing export documentation
- Coordinating with freight and logistics
- Manage and develop social media channels to build a new database of prospects, engage the existing customers and sales force
- Create social calendars and strategy for social content and facilitate day to day with social vendors to maintain the campaign calendars
- Run social through approvals process
- Seek out influencers and actively engaged consumers and identify strategies to motivate them
- Travel – 2 in-country marketing summits
- Bachelor’s degree (Preferred from Chemistry Background) + MBA (Marketing) with 3-5 years of experience in in Marketing profile preferably from Speciality chemical/FMCG Sector
- High expertise in Digital Marketing
- Strong copywriting skills with experience creating & presenting proposals
- A minimum of five (5) year marketing experience acquired from consumer electronics / I.T
- Prior experience in managing product selling through the consumer retail channels is preferred