Marketing Marketing Manager Job Description
Marketing Marketing Manager Duties & Responsibilities
To write an effective marketing marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Marketing Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marketing Marketing Manager
List any licenses or certifications required by the position: PMP, PPC, SEO, ABM, CRM, CPSM, PM, IC3, SSL, CMP
Education for Marketing Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the marketing marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Communications, MBA, Education, Advertising, Journalism, Communication, Business/Administration, Management
Skills for Marketing Marketing Manager
Desired skills for marketing marketing manager include:
Desired experience for marketing marketing manager includes:
Marketing Marketing Manager Examples
Marketing Marketing Manager Job Description
- Partners closely with Product Marketing, Product Management, other Carrier Account Teams, Go-To-Market Team (Sales, Operations, Finance), Core/Retail Marketing and Marketing Operations teams in order to develop cohesive marketing strategies and implement brand and demand generation tactics
- Develop marketing programs that clearly communicate the unique benefits and features of the solutions and build congruity in messaging from the sales and client services teams
- Coordinate collaboration with e-commerce, digital marketing and creative services teams to ensure execution across all channels hit marketing targets and objectives
- Creation and execution of promotions including gift with purchase programs, sweepstakes
- Develop and implement consumer and trade programming and promotions for cafes in both B2B channel
- Analyze cafe market and competitive data
- Develop and recommend product offering
- Develop strategic plan for brand expression in coffee drinks, food, retail, and consumer communication in stores
- Procure and develop exclusive products for retailing
- Manage price list and value and supply chain coordination
- Effective brand marketer who is adept at building strong marketing plans across multiple platforms (physical and digital) while keeping both the retailer and end consumer in mind
- Demonstrated ability to understand and discuss the fast moving television media landscape, rights windows, social media relationship with TV programming, and all forms of digital media Must have solid experience and knowledge of marketing next-day EST business physical media
- Minimum 3 years of ma experience
- Must have strong knowledge/passion of apparel
- Must be self motivated, have solid interpersonal skills and be able to function well in a team environment
- Creative problem solver and strategic thinker with a strong work ethic
Marketing Marketing Manager Job Description
- Handle end-to-end production and deployment of emails, including planning, formatting, testing, deploying, and campaign reporting using Emma
- Creation and execution of Family-focused promotions including sweepstakes, giveaways
- Build those programs into targeted and accountable segmentation programs, ensuring we communicate the right message to the right audience, utilizing the most effective marketing vehicles
- Bring experiences and ideas to the table to continuously drive customer onboarding, training, engagement and loyalty
- Develop an understanding of current and potential customers and customer segmentation to help improve the loyalty/retention of existing customers acquire new customers
- Drive customer acquisition and create integrated, multi-media marketing plans that leverage Taunton’s network of sites, email, social, SEM and other PPP platforms variety of print products
- Develop and execute CRM strategies for franchise brands delivering against goals to increase engagement, improve retention rates, grow cross-sells and increase customer LTVs
- Build demand through partnerships, bloggers, and industry influencers
- Define and manage objectives for internal teams external agencies and partners
- Deliver campaign analyses with recommendations on how to leverage learnings for improved performance to VP of Marketing
- In-depth marketing knowledge, including initiative development, creative and marketing communications development and in-market execution
- Proven experience in developing strategic plans and their flawless execution
- Must be able to lead cross-functional teams to deliver timely, impactful results
- Should embrace teamwork and strive to create an environment of high performing teams
- Demonstrate ability to integrate brand elements and messages across portfolio
- Experience in prioritizing and directing market research plans
Marketing Marketing Manager Job Description
- Ensuring that all proposals, case studies, presentations, and sales marketing responses represent the company's quality, brand, and operational standards
- Managing, planning, driving and tracking lead generation activities, including as needed coordination and follow up with all relevant internal teams
- Deliver all relevant financial and reporting requirements, including budgets, forecasts, monthly reports and scenario planning
- Work with all stakeholders (LA, NR, TV, International/Local TV/ Cross functional teams) to ensure product & promotions are scheduled with optimum timing to maximise sales and seasonality
- Lead and participate in key account presentations and ensure the timely preparation of trade material to support marketing and sales activity
- Coordinate sales meetings and employee meetings/presentations as directed
- Manage and oversee e-brochures revamping literature packs
- Work closely with Performa’s public relations contractors to meet all public profile and branding targets
- Drive monthly communications and messaging calendar, project managing campaign creation and execution
- Manage KIPP’s social media presence across platforms, collaborating with PR, Development, Recruitment, Government Affairs, and Program Teams to curate, draft, edit, and schedule content
- Have experience in managing large-scale digital campaigns for brands across digital mediums
- Must be well versed with the digital space and the technological aspect
- Must be passionate about the digital space and also content
- Understanding of instructor and student needs, and educational trends in the higher education market
- While experience in the business services, financial services, accounting and finance and/or legal industry is a plus, it is not required
- Ability to manage teams but also execute tactical details
Marketing Marketing Manager Job Description
- Maximize the sales potential of these products with the marketing budget
- Work with sales in development of training and meeting materials
- Managing and implementing the company's conference priorities and participation, including award submission program, sponsorship opportunities, and other event-related activities
- Working with graphic designers and oversee design, layout, paste-up, and production of promotional materials
- Managing all Public Relations, including identifying proactive press opportunities
- Oversee the monitoring and documentation of competitive activity for the organisation to ensure our products & promotions are positioned to maximise revenue and adapting strategies and plans to address issues/opportunities
- Generating new ideas
- Lock release schedule a minimum of 12 Weeks Prior to Release Date
- Partner with Publicity and Promotions department to develop value-adding initiatives for individual product releases and media strategies
- Drive organisational and team performance by providing strong team leadership, with active participation in all TCFHE HR programs and initiatives
- Desire to be part of a highly productive, fast moving team
- Ability to lead and influence cross-functional team and present results and drive recommendations across all levels within the organization
- Motivated, enthusiastic, creative, result-oriented with entrepreneurial spirit
- Experience emphasis on human-capital-driven services
- Excellent written and oral communication skills, strong organizational skills, proficiency in Microsoft Office
- Product marketing in Ireland and abroad
Marketing Marketing Manager Job Description
- Manage email marketing program including planning, targeting, execution, reporting, and optimization
- Develop and oversee a B2B marketing strategy targeting advertisers across our portfolio, working closely with Discovery Networks’ ad sales reps to ensure all B2B materials are best in class
- Brief and manage external creative agencies and manage marketing Service Level Agreements with various third party suppliers
- Place all advertisements in relevant magazines, newsletters, websites
- Identify, develop, and execute new and innovative ways to reach customers online.Maintain and/or oversee website maintenance
- Coordinate assembly and shipping of all choral clubs.Create and edit all related choral club newsletters and promotional materials
- Assist in all advertising copy
- Oversee all reading session events and packets
- As needed, represent company at various Reading Sessions, Conferences and Trade Shows
- Facilitate retail communication
- A minimum of five years' experience in marketing & marketing management experience, ideally in an B2B environment
- Experience of executing marketing plans to budget
- BS/BA Degree required with 7+ years in marketing, merchandise planning or retail management or MBA with 4+ years of experience
- 5+ years marketing experience with at least 2 years of hands-on experience in the email marketing channel
- Strong understanding of direct-to-consumer business, consumer behavior and CRM principles
- Ability to understand database structures