Brand Partnerships Job Description
Brand Partnerships Duties & Responsibilities
To write an effective brand partnerships job description, begin by listing detailed duties, responsibilities and expectations. We have included brand partnerships job description templates that you can modify and use.
Sample responsibilities for this position include:
Brand Partnerships Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Brand Partnerships
Typically a job would require a certain level of education.
Employers hiring for the brand partnerships job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Communications, MBA, Education, Business/Administration, Design, Finance, Digital Media, Computer
Skills for Brand Partnerships
Desired skills for brand partnerships include:
Desired experience for brand partnerships includes:
Brand Partnerships Examples
Brand Partnerships Job Description
- Work closely with the Brand Partnerships Manager and internal marketing teams to understand brand tent poles and align franchise priorities for potential partnerships
- Use knowledge of the games industry and CPG programs to contribute to the development and execution of partnership programs
- Track deals and live campaigns by compiling their financial requirements, media value, impressions, and other metrics
- Work cross-functionally with marketing, product, and legal teams
- Execute programs by routing materials for approval, processing contracts, and creating supporting documents
- Handle account management for deals brought in the Director of Brand Partnerships and the Brand Partnerships Manager
- Assist with the packaging and delivery of assets to partners and other key stakeholders
- Responsible for managing reporting schedules and maintaining weekly/monthly cross-team updates
- Gather information and details to keep marketing teams up to date on current and past programs
- Work with internal creative teams to develop program one-sheets, case studies, and program mockups
- Execute trade marketing plans in line with strategy devised by Head of Marketing & VP Marketing with the objective of developing relationships with affiliate platforms such as Sky, Virgin etc Sky Media and Media Agencies
- Capable to work under high work pressure, qualitative quantitative
- Capable to execute multiple campaign projects at the same time in a stress- resistance way
- High level of self-motivation in realizing objectives and ongoing personal development
- Natural talent in building strong internal and external work relationships
- Independent, client friendly and a problem-solving work attitude
Brand Partnerships Job Description
- Responsible for project management details once a program is signed, which often includes vendor and budget management
- Work cross-functionally with marketing, product, digital, and legal teams to determine feasibility and costs of concepts, securing alignment and approvals
- Work with EA trade marketing teams to develop brand programs with retail partners and analyze effectiveness
- Work with internal and client side teams to create social media plans, and monitor promotion-related posts on social channels
- Handle account management with select brand partners and EA franchises
- Identify important marketplace trends by researching industries/technologies and tracking companies, to develop innovative consumer-friendly programs
- Develop new brand/advertiser business and manage existing entertainment client relationships to generate revenue
- Assist the Director of Promotions, Marketing and Brands Partnerships with various administrative and clerical tasks
- Write sales plans related to promotions and brand partnerships
- Coordinate said plans and follow up with employees involved at the station
- At least 6 Years of experience in Marketing within an agency or corporate environment, with focus in the areas of direct response marketing, brand marketing, and/or consumer experience
- At least 4 Years of experience utilizing consumer research to uncover consumer behavior / attitude insights
- At least 2 years of experience interfacing with external clients / partners
- Innovation experience developing strategic consumer value propositions
- Multi-channel marketing campaign and communications development experience, including digital and off-line
- 2 years of experience in customer lifecycle marketing
Brand Partnerships Job Description
- Write post-mortems for department-related projects and campaigns
- Plan and write on-air mention and sweepstake/contest schedules for both stations
- Take care of the promotional advertisement inventory
- Participate in meetings with the sales team to find new ways of promoting the brand through sweepstakes/contests that can be sold to commercial partners
- Write and follow up on broadcasting contracts and exchange agreements for concert venues, media partners and suppliers
- Carry out any other related tasks
- Develop a point of view to serve specific needs of target industry with content marketing solutions
- Develop and manage opportunities to achieve quota, obtain orders, and establish new accounts by planning and organizing daily work schedule to call on target accounts
- Creating presentations to represent client solutions
- Focus sales efforts by studying target industry
- Must be extremely organized and detail-oriented, with ability to prioritize and multi-task
- Creative thinker who has a history of creating low cost, high impact solutions
- Minimum 3-5 years work experience in consumer promotions, entertainment marketing, and/or retail marketing
- You have a minimum of 7 years of experience in marketing, consultancy, agency, client or media sales with an emphasis on entertainment accounts
- Digital, social media, cross-media, native and solution selling
- Excellent negotiation and presentation skills, with the ability to distill information and make recommendations clearly and
Brand Partnerships Job Description
- Resolve client complaints by investigating problems
- Provide historical records by maintaining records on area and customer sales
- Partner with leadership to concept new revenue ideas to drive continued growth
- Evaluate and recommend decisions regarding new products and marketing opportunities based on financial viability and brand fit
- Research regional and national market trends and develop merchandising strategies for partner and consumer engagement and sales
- Oversee and manage all production/teams required to bring programs to life
- Build, develop and manage relationships with broadcast and digital teams to ensure flawless execution of sold initiatives
- Manage development of all assets balancing the integrity of the TSN brand with meaningful integration for our partners
- Oversee development of Rules & Regulations, LOAs, ASC approvals, and other legal materials as required
- Work collaboratively with Sales to ensure deliverables are aligned with contracts
- Minimum 2-3 years promotions work experience in entertainment marketing, consumer promotions, and retail marketing
- Succinctly to stakeholders
- BA in Administration, Communication, Marketing, Sales or other related discipline
- Dynamic, resourceful and greatly organised
- Have a good sense of priorities
- Work with several players on a given project
Brand Partnerships Job Description
- On-going analysis of program results (quantitative and qualitative), proactively identifying any issues/opportunities and activating upon recommendations
- Creation and presentation of post-analysis, assisting in development of repeat business opportunities
- Assist our Affinity Partnerships team as necessary with the creation of revenue-generating materials and ideas
- Create events designed to highlight the talent of our artists to prospective partners
- Develop, execute and analyze credit card marketing campaigns and initiatives to ensure revenue and profit optimization to support the growth of the Barclays/AAdvantage co-brand card program
- Conduct detailed review of bank marketing collateral and liaises with internal parties to provide feedback on legal and strategic fit to ensure compliance
- Utilize data mining, CRM, customer research and analysis to understand transactional trends and opportunities to be leveraged for the development of new products and benefits
- Work on quantitative and qualitative analysis for projects, development of recommendations, written and/or oral presentations of those recommendations to senior management
- Develop and lead reporting efforts for the Barclays/AAdvantage co-brand card program
- Lead product development efforts to launch new benefits, including analysis and research on new benefits, working with other departments to facilitate launch, tracking impact of new benefits
- Experience in the field of media is an asset
- The BP&I Intern will be exposed to a variety of different topics, ranging from concept ideation for potential advertisers, to original content production, having the opportunity to attend actual pitch meetings
- This position requires a thorough knowledge and experience in developing and implementing digital strategies in a media environment
- YouTube Audience Growth Certification is considered a plus
- Diverse item merchant buying and retail category management experience (5-7 years)
- Experience leading a skilled and dynamic team in a fast-paced environment with aggressive deadlines