Commercial Marketing Job Description
Commercial marketing
provides expertise and work with Sales to develop Account Based Marketing plans for strategic accounts in our Financial Services and Service Provider verticals.
Commercial Marketing Duties & Responsibilities
To write an effective commercial marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included commercial marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Build marketing automation functional competency within the organization, define and implement best practices, including guidelines for emails, landing pages, campaigns, using Eloqua, Siebel (Compass) and Salesforce.com
Plan for and support high-profile customer events, including logistics support, venue management, internal/external communications, CKC list and event management and reporting
Plan for and support high-profile customer events, including idea generation, venue selection, budget management, internal/external communications
Engage with other lines of business
Collect and manage data on marketing metrics, presenting findings to the team regularly
Coordinate ProBuild launch events and sales table days including signage, collateral, food give-away items
Plan for and support high-profile client events, including logistics support, venue management, internal/external communications
Support conference and sponsorship participation, including evaluation of opportunities, coordination of any wraparound events, thought leadership or media opportunities
Support industry thought leadership initiatives (working with other members of the marketing and industry teams to develop, source and promote content)
Work alongside the Creative Services team to create invitations, signage and other client-facing marketing materials (collateral, direct mail, web content)
Commercial Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Commercial Marketing
List any licenses or certifications required by the position: ITIL, PMP, SPHR, PHR
Education for Commercial Marketing
Typically a job would require a certain level of education.
Employers hiring for the commercial marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Business/Administration, Communications, Engineering, Finance, Education, Science, Management
Skills for Commercial Marketing
Desired skills for commercial marketing include:
Territory/accounts assigned
Financial Services
Insurance verticals
Mortgage
Bancking
Experience in managing return on investment objectives
Financial drivers
Ability to develop high level financial models and review quarterly forecasts and budgets
Excel
Practices
Desired experience for commercial marketing includes:
Must possess excellent customer service orientation
Must have Project Management and execution experience
Must be self-motivated, confident and energetic
Must be solution focused with agility and adaptability
Provide guidance and direction to junior team members on the marketing team
Maintain marketing budget tracking and metrics to ensure return on marketing investments
Commercial Marketing Examples
1
Commercial Marketing Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of commercial marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for commercial marketing
- Assist in direct mail and email campaign execution
- Define creative platform, product positioning, and messaging strategy across multiple channels, including digital, print, and dialogue/telephone
- Be accountable for all content marketing initiatives to drive traffic, engagement, leads that deliver sales and customer retention
- Collaborate across functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
- Require a brand publisher mindset and requires the person to manage and create content our audience is looking for and then to optimize the path to conversion
- Editorial requirements include basic Search Engine Optimization, SEO understanding, content categorization and structure, content development, distribution and measurement
- Develop editorial governance so content is consistent with our brand voice, style and tone
- Manage channel of digital content hubs and all supporting social channels including email, newsletter distribution
- Measure and optimize of program that will be required on a regular and ongoing basis
- Manage all creative resources including designers, writers, and other agency personnel
Qualifications for commercial marketing
- Bachelors degree in engineering or marketing, with technical experience in the industrial automation field
- Skills in database marketing, customer segmentation and CRM driven campaigns is required
- 7-10+ years of experience with market management strategy end execution, preferably in technology or energy industries
- Experience in B2B market management with advanced subject matter knowledge to address and resolve complex business issues
- Proven ability to drive qualified B2B leads and build pipeline
- Strong digital marketing strategy and execution skills
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Commercial Marketing Job Description
Job Description Example
Our company is looking to fill the role of commercial marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for commercial marketing
- Creates and performs global product and market application training to inside and outside commercial teams
- Works closely with Sales Management, Portfolio Management, Commercial Operations, and Training Teams, as applicable, to create training on market segment trends, products, positioning by segment, competition, and customer profiles
- Participate as needed to support vertical market initiatives including, but not limited to, Cell Culture
- Act as main contact for channel partners in N
- Drive additional marketing projects as dictated in annual global marketing plan for the life science Cell Culture market
- Shared marketing support to Automated Payment Solutions, Merchant Services, and Healthcare Payments product lines
- Support content development and multi-channel marketing strategy that includes digital, print, social and events
- Assist with tradeshow/event fulfillment and lead tracking
- Create customer-facing and internal communications
- You start from data intelligence in everything you do
Qualifications for commercial marketing
- Interactive one-to-one marketing, sales or professional services background, particularly in the Cloud space
- Silicon Valley, San Francisco, or Austin locations
- 7+ years of proven B2B digital marketing communications experience, preferably in technology marketing, with strong marketing operations background
- Must be inspired by Marketing Communications execution particularly Digital and Social marketing, embrace Marketing Automation concepts, and obsessed with delivering a compelling customer experience through relevant, connected customer engagement
- Ability to work independently in cooperation with sales and technical service colleagues
- Commercial (B2B) marketing experience required
3
Commercial Marketing Job Description
Job Description Example
Our company is looking to fill the role of commercial marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for commercial marketing
- Ensure we have a compelling and differentiating offering
- Proven experience in a commercial marketing role
- Experience within a dynamic environment, ideally retail or telco
- Collaborate in the documentation of process and business presentations
- Participate in developing marketing material and tools for Imaging Team
- Help define marketing strategy and develop a customer-centric, multi-channel marketing plan that influences customers and prospects along the sales cycle and drives business results
- Spearhead development of a content strategy and editorial calendar in collaboration with business, PR and channel marketing partners in order to enhance our brand position and thought leadership and awareness as a market leader
- Partner with sales and vertical LOB marketing teams to develop core sales support materials including collateral and pitch book templates, brochures, to ensure salient, customer-focused and brand compliant communications
- A flexible team player attitude with ability to work independently and manage multiple projects in a fast-paced, ambiguous, high-energy environment
- Develops narrative and communications strategy using the assets and stories from the Marketing and Commercial parts of our business to deliver overall corporate communications strategy
Qualifications for commercial marketing
- Must possess excellent communication, planning and organizational skills
- Ideally across different therapy areas or products
- Proven track record customer facing/sales experience
- Understanding of Dept
- Strong networking/cross-functional working skillset
- Works closely together with sales and trade marketing, for selling in/out promotions
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Commercial Marketing Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of commercial marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for commercial marketing
- Stay current on industry best practices through external benchmarking and other thought leadership forums
- Delivering Full Lifecycle Recruiting with strong ability to source, screen, interview candidates, prepare candidate for interviews, and close candidates and hiring managers, and new hire onboarding
- Collaborating with Business Managers and HR colleagues to develop candidate profiles to understand overall requirements and success factors and aligns with business strategy
- Identify and present diverse candidate interview slate supporting business diversity and inclusion efforts
- Managing data integrity, and executing against data points
- Collaborating with a team of recruiters, sourcers and recruiting coordinators focusing in the areas of effective sourcing, assessment, and closing approaches, process improvement, and defining and evolving recruiting strategy
- Demonstrate a deep understanding of the business area, capabilities, market challenges and key skills to create proactive recruitment plans and function as a Trusted Advisor to the business
- Develop and maintain Sourcing strategy for talent pipelines of Core Profiles of hiring teams
- Recommending ideas and strategies related to recruitment that contribute to long-range growth of the company
- Lead implementation and evolve the strategy for life-cycle management
Qualifications for commercial marketing
- Experience working in changing, high growth environments
- Taking personal responsibility
- Understanding & relating to others
- Thriving under pressure
- Thinking commercially
- Creative & resourceful
5
Commercial Marketing Job Description
Job Description Example
Our company is hiring for a commercial marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for commercial marketing
- Work with the Creative Services team to create invitations, advertisements and other client-facing marketing materials (collateral, direct mail, web content)
- Provide support of the projects and programs led by the MMBSI Senior Marketing Manager
- Provide training and guidance to the regional sales teams on how to use central marketing tools
- Maintaining presentation resources
- In the 2 years of your trainee program you will get to know our business and work in Field Sales, Key Account Management and in Marketing - responsible for one of our world-leading Power Brands
- You will support the implementation of new product launches and secondary placements at the point of Sales and help managing major Key Accounts
- Work with and across all marketing functional areas (brand, advertising, digital, creative services, CRM, social, content, PR, ) in the development of activity and standout campaigns that differentiate Carphone Warehouse and highlight our ‘reasons why to shop with us’ in a compelling and disruptive way
- Execute daily workload using team’s project collaboration system
- Participate in specification and adaptation of existing products and development of new products
- He/she will be the subject matter expert to develop & execute field marketing plans & strategies, based on the integrated country plans to accelerate sales pipeline, improve customer experience and loyalty, generate leads, speed up sales cycle and promote industry awareness
Qualifications for commercial marketing
- B2B, B2B2C, and B2C Experience - Designs and maintains an omni-channel customer experience across all of our segments
- Acquisition & Retention - Data and results-driven marketer
- Ideally this position is based in Wellesley MA
- At least 3 years of marketing experience or at least 3 years of advertising experience
- 5-8 years of marketing experience or advertising experience
- Bachelor’s degree in marketing, communications, new media or business