Consumer Manager Job Description
Consumer manager
provides advice and insights to key stakeholders into how to effectively manage risks across Mercer’s technology platforms.
Consumer Manager Duties & Responsibilities
To write an effective consumer manager job description, begin by listing detailed duties, responsibilities and expectations. We have included consumer manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Consumer Marketing Calendar management
Craft engaging pitches and story ideas around consumer verticals
4 – 5 years of professional experience with primary shopper/consumer research
A strong knowledge of primary shopper/consumer research (including both qualitative and quantitative research)
Coordinate and tailor global strategies to the Market
Develop CRM initiatives and strategies
Manage and Implement Omni Channel initiatives, developing its awareness as a loyalty plan
Control de messages that each Brand element communicates, in order to reach full consistency
Create 360° strategies to support POS for a successful launch on newness and collections
Responsible for the activities and online strategy for Sephora.com
Consumer Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Consumer Manager
List any licenses or certifications required by the position: PMP, MBA, CRCM, CMA, CPA, MS, ITIL, APICS, ASQ, PMI
Education for Consumer Manager
Typically a job would require a certain level of education.
Employers hiring for the consumer manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Economics, Statistics, Communications, Business/Administration, Psychology, Engineering, Social Sciences
Skills for Consumer Manager
Desired skills for consumer manager include:
English
Technology supported platforms
How both traditional and digital touchpoints drives across the entire Path to Purchase
Multiscreen media platforms and their users
Sport industry marketplace
Ability to translate data and insights from various sources into business implications
Broader D2C market
Consumer
Emerging trends within online shopping space
French would be a bonus
Desired experience for consumer manager includes:
Hard goods or games customer support experience preferred
Must possess strong customer service and communication skills (verbal and written)
Must be able to communicate effectively with all levels of employees
Expertise in Word and Excel, including ability to download data to spreadsheets, build spreadsheets, creation of pivot tables, look-ups
Support the online team to ensure the activities calendar is aligned with the brand strategy to increase awareness and conversion
Management of Social Media channels of the brand
Consumer Manager Examples
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Consumer Manager Job Description
Job Description Example
Our innovative and growing company is hiring for a consumer manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for consumer manager
- Partner with internal research team to understand consumer trends and insights
- Recommending appropriate research design and analytical plan including market research methodologies (both qualitative and quantitative) and statistical/ financial techniques to evaluate marketing programs and business opportunities Typical methodologies and statistical techniques include focus groups, ethnographic research, concept screening, cluster analysis, segmentation analysis, correlation analysis, multivariate regression
- Identify global, digital & social communication trends
- Manage junior level staff on global influencer processes & trends
- Manage regional finance targets and directives and control regional spends through each quarter
- Manage the integrity of the incentive plan by translating, enforcing, and educating colleagues on plan details
- Lead and supervise a team
- Develop and write a wide range of communications materials including press plans, pitches, blog posts, reactive statements, and briefing materials
- Work with the Direct Client Partnerships to develop strategic roadmap plans and gather key learnings from executed marketing programs
- Demonstrate ability to analyze business processes and procedures for best practices and process improvements
Qualifications for consumer manager
- Deep understanding of secondary and syndicated research, and how the two can and should marry with primary research in order to drive action-oriented solutions
- Willingness to travel and work overtime, and on weekends with notice
- Bachelor's degree or equivalent/comparable work experience required
- Minimum 5-7 years of relevant work experience with background in Marketing, especially in Social Media, Advertising and CRM
- Advanced excel skills (pivot tables, vlookups, concatenate, data manipulation)
- Strong evangelist skills regarding his/her product portfolio
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Consumer Manager Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of consumer manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for consumer manager
- Manage, evaluate and follow HIPAA compliance, consumer consent and other protocols mandated by Legal & Compliance teams
- Formulate business model & strategies to Scale revenue for PC Accessories, Print & Services categories in SMB & consumer segment
- SMB & consumer customer journey mapping & eliminating friction points
- Uses knowledge of key macro trends and leads understanding of consumer, market and competitive landscape to diagnose business performance and address focused business issues
- Manage day to day media relationships with consumer media and influencers
- Strengthening brand equity and consumer demand for franchise
- Coach Brand Managers and agency to develop memorable, effective advertising that is based on strong consumer insights, and that helps to both drive sales and strengthen brand equity
- Coordinates with Marketing and Sales on launch planning activities and includes those activities in project milestone and timeline planning
- Responsible for team selection and leadership including identifying resources needed and assigning individual responsibilities
- Establishes benchmarking activities to evaluate effectiveness of projects
Qualifications for consumer manager
- Bachelor’s degree in Business or Marketing, MBA a plus
- Familiarity with graphics programs in Adobe suite a plus
- Must possess understanding of product development cycle to manage timelines and to know when to flag urgent situations
- Must understand entertainment chain of approvals, likeness rights, in order to decide and manage approvals
- Must have keen understanding of current trends – both digital and physical - in order to determine best in class practices and to help focus the business on the more lucrative opportunities
- Serve as the Catalyst/change agent across the agency and IPG to create introductions to new practices and products that can provide value to your client
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Consumer Manager Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of consumer manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for consumer manager
- Facilitate the consumer inventory management process to ensure all locations have the necessary equipment to meet reservation opportunities while maintaining costs within the hiking Business Plan expenditure amount
- Coordinate the consumer product preventative maintenance, ready to go and campaign programs to assure inventory is in the highest quality condition for our customers
- Develop media strategy plans
- Lead specific components of integrated campaigns, working closely with internal and external partners to identify opportunities and to execute deliverables
- Proactively develop new story ideas and identify key speaking or cultural opportunities
- Inform local CMSL of any third party that are required to be trained for AE/PQC
- Advertising/Paid media with a main focus on Digital and Social
- PR with main focus on social influencers strategies
- Online/E-retailers visibility
- Sampling strategies
Qualifications for consumer manager
- Beverage alcohol experience not required but preferred experience with blue chip / FMCG / lifestyle brands
- Typically at least 5 years’ experience in communications– in an agency or applicable industry
- Made presentations to groups of all sizes
- A minimum of 7 years qualitative research experience
- 8+ years PR experience, agency and/or in-house
- Intermediate skills in Microsoft Office (Powerpoint and Excel)
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Consumer Manager Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of consumer manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for consumer manager
- Development and rollout of key consumer technology projects to the labels and ongoing support
- Pro-actively research new CRM consumer technology & data tools, systems and suppliers to ensure the department is up to date with new systems and trends
- UX and system testing to ensure the consumer journey on any of our systems or campaigns is a good one
- Strategic planning on consumer care in international market and deliver the results
- Establish consumer care process & KPI’s for international markets and drive for improvements
- Establish consumer service center in action and drive for future profitability in international markets
- Provide thought leadership guided by objective insights and consumer perspective
- From an operational perspective, ensure team has what they need to be successful in carrying out their day jobs and achieving objectives
- Coordinate Analytics team deliverables for business reviews and other meeting routines
- Manage, and improve upon, weekly analytics governance routine
Qualifications for consumer manager
- Contributes input into the Candidate Information Package decision based on knowledge of employee’s credit skills and experience
- Reviews credit transactions submitted by trainees to evaluate, assess and provide feedback in conjunction with employee’s Manager
- Reviews Candidate Information Packages to ensure limits being accorded to UDL credit qualified employees are appropriate
- Reviews employee’s application for increased limits by checking loan reviews and various reports to assess candidate’s history
- Managerial Leadership (Intermediate)
- Strategic Business Planning (Intermediate)
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Consumer Manager Job Description
Job Description Example
Our company is looking to fill the role of consumer manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for consumer manager
- Developing best practices and repeatable processes for routine problems arising in business problems business cases including driving targeted marketing campaigns for tune-in and product adoption, creating an enhanced consumer experiences, and developing digital/social advertising audience segments
- Lead Consumer pricing team to create and execute competitive price strategies relevant programming to drive profit and unit targets-approx $4B revenue under influence
- You will be working closely with both the global team, local markets and digital agencies
- Manage the HikeNet system to assure proper staffing, scheduling, and process efficiencies in the management of our vehicle fleets between locations
- Assist in Agent Management by providing training and support on process, technology, and supplies to allow agents to provide customer service excellence
- Providing front line contact with Agent prospects and knowledge of competitive markets
- Liaise closely with the label digital teams to provide strategic and technical help analysis
- Technical specification, roadmaps and development of new features for our CRM systems, to meet the needs of the marketing teams and improve/develop the platforms
- Management of all tagging tools, including Google Analytics, to maintain data tracking on all our websites and stores
- Ensure availability of updated service instructions and spare part to fulfill the line
Qualifications for consumer manager
- Demonstrated skills in product management, with preference for direct experience in product management roles within the banking & finance or Telco segment
- Knowledge of the financial services, credit and/or telecommunications sectors and the application of credit risk solutions
- Familiarity in working collaboratively with a sales function
- In-depth knowledge of pricing as a function of product
- This is a great opportunity for an experienced Product Manager who is looking for the next step in their career and wants autonomy in running their own extensive portfolio
- An opportunity to work within a high performing and fast paced team