Consumer Marketing Manager Job Description
Consumer Marketing Manager Duties & Responsibilities
To write an effective consumer marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included consumer marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Consumer Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Consumer Marketing Manager
List any licenses or certifications required by the position: CPM, PMP
Education for Consumer Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the consumer marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, MBA, Business, Business/Administration, Communications, Economics, Management, Education, Graduate, Communication
Skills for Consumer Marketing Manager
Desired skills for consumer marketing manager include:
Desired experience for consumer marketing manager includes:
Consumer Marketing Manager Examples
Consumer Marketing Manager Job Description
- Bachelor’s Degree in marketing, business, or communications-related discipline
- Minimum two years work experience in direct response marketing, preferably consumer products
- Ability to work well in a team environment independently
- Manage and continually update marketing and planning materials for internal and external purposes (e.g., property plans, one-sheets, property calendars, positioning presentations, sales materials)
- Serve as a liaison to external agencies and partners
- Analyze and summarize effectiveness of marketing programs, including ROI and other relevant business metrics
- Support the planning and development campaigns and programs that elevate the Levi’s brand through these market leading sub-brands
- Partner closely with Regional Marketing Managers to ensure that the brands show up flawlessly in all stages of go-to-market across the globe
- Maintain cohesive relationships and seamless communication with critical cross-functional partners in Merchandising, Creative Services, Brand Environment, and Regional Marketing partners, Ensure cross-functional team onboarding of LVC/LMC story and vision
- Work with Creative Services to define guidelines around copy, visuals, and photography
- Retail industry and international experience preferred but not required
- Must be a team player, self-motivated and able to perform tasks accurately and in a timely fashion
- Must have computer systems experience for bringing programs from concept to fruition
- 4-7 years of experience in financial services, retail and/or digital goods with proven success in onboarding new customers to drive user activation and adoption
- Highly organized, with demonstrated skills managing projects including a variety of tasks and workstreams simultaneously
- Excellent track record of working with external vendors or internal partners, creative agencies
Consumer Marketing Manager Job Description
- Own execution of consumer marketing programs from conception to launch and analysis
- Create, execute, and continually optimize a data-informed testing plan
- Identify and leverage native and content marketing opportunities to achieve goals
- Collaborate with brand leads to maintain consistent brand voice and messaging
- Collects and analyzes market information w.r.t
- Work with creative and media agencies on creative production and media buying, in particular digital, with the objective to maximize the effectiveness of marketing investments and meet the business KPI including but not limits to personal loans, general insurance and eChannels
- Liaise with product team, vendors and agencies to coordinate the entire production process of both online and offline’s ATL and BTL materials
- Formulate weekly and monthly performance reports and analyze the data and insights to monitor the business momentum
- Work closely with Marketing team members to consolidate the monthly spending of A&P and invoice payments
- Conduct competitive analysis on a regular basis
- MBA not required but a plus
- 6+ years proven working experience in marketing and game industry preferred
- Excellent in running planning and learning sessions
- General knowledge in Marketing, Communication, Brand and Media disciplines
- Degree in Marketing, Business, or other related field
- 10+ years of marketing and business development experience, experience in both ATL & BTL is a must
Consumer Marketing Manager Job Description
- Drive and participate in business and marketing plans and process
- Assist in the management of the scope, direction, and terms of the agency relationship
- Partner closely with Regional Marketing Managers to ensure that the brands appear flawlessly in all stages of go-to-market across the globe
- Work with Levi’s Creative Services to define guidelines around copy, visuals, and photography
- Vendor Management - Will work with vendors, ensuring quality and alignment on campaigns, establishing print and digital timelines and ensuring fulfillment
- Manage and lead a team of marketing specialists in developing quarterly marketing campaigns
- Deliver the sales, profit, share and brand health objectives for the year by creating strong advertising and promotional programs that generate business growth while strengthening brand equity
- Develop and execute long-term strategic plans for the franchises that he/she handles with the end point of delivering strong business growth and continuously strengthen the equities of the brands under his/her command
- Develop a strong brand management team by coaching, teaching and guiding the brand managers reporting to him/her
- Direct the activities of Brand Managers for the achievement of short and long-term business objectives, increased profit and market control
- Affiliate program experience is a huge plus
- Successfully launched new products from concept stage through commercialization and in-market success
- Comfortable working on a geographically distributed team
- Must be inspired by Marketing Communications execution particularly Digital and Social marketing, embrace Marketing Automation concepts, and be obsessed with delivering a compelling customer experience through relevant, connected customer engagement
- Strong communicator (verbal and written) and effective problem-solver
- Fluent in PowerPoint, Excel, Word, InDesign
Consumer Marketing Manager Job Description
- Work closely with I&D and downstream Marketing team
- Learn the indeed consumer’s requirement, by consumer insight research
- Benchmarking competitors, and clearly find our advantages
- Lead the Development of the long-term vision and 3-year strategy for your category
- Detail-oriented personality, with the ability to track multiple applications progress over time
- Responsible for driving a high performing, highly engaged (direct and indirect) team through effective and measurable leadership activities including coaching and direction, engagement and recognition, and completion of quality performance programs
- Contribute to and influence the strategic planning process and execution of program initiatives
- Work with cross-functional TELUS teams to deliver upon end-to-end product roadmap requirements, including product management, marketing, GTM, sales and support activities
- Responsible for the development of marketing strategy campaigns, programs and/or initiatives
- Execute on marketing strategies to drive sales of products and services in target markets
- High energy and excellent interpersonal skills (verbal and written) and strong presentation skills
- Self-starter, takes initiative and is proactive
- Possess previous wireless and/or telecommunications experience
- Bachelor degree in Business Administration, Marketing or related fields with excellent academic track record, preferably an MBA
- Candidates with less experience will be considered as Consumer Marketing Manager
- Expert cross-functional marketer with strategic planning background, product marketing or expertise in DTC
Consumer Marketing Manager Job Description
- Support internal communications, field engagement and preparedness efforts for new content
- Coordinate required legal and compliance approvals of related project/campaign marketing, Claims and Substantiations communications materials
- Develop and execute a visual merchandising strategy that targets return on investment within the outdoor and specialty footwear markets with POP, Shop-in-shops, and other merchandising pieces
- Works with merchants on floor plans, fixture counts, floor space management, and the global retail expression of the brand across all channels
- Ensure successful “sell-in” and “sell-through” of visual merchandising programs for accounts and manage the financial and inventory accounting roll-forward analysis for finance team through periodic reporting
- Evaluate market reactions to merchandising programs to determine engagement, and continuously measure the effectiveness of the strategies and programs
- Ensure the consistent and favorable use of imagery, equity marks, and brand positioning assets by retail partners
- Manages marketing SWAG program and fulfillment program
- Drive the integration of consumer insights into program management
- Collaborates in the development and executes the marketing strategy for the growth of the brand that is consistent with the brand’s positioning
- Preferable with product knowledge in personal loans or general insurance
- Strong project management experience/examples required
- Requires approximately ~30%
- Weekend travel is required
- Graduate with 10 years’ experience in Consumer Marketing with field sales experience or exhibits strong functional skill and leadership capabilities
- Demonstrable record of success in building portfolio of brands based on consumer insights