Digital Creative Job Description

Digital Creative Job Description

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Digital creative provides digital marketing leads with qualified targets for marketing campaigns using industry tools from Google (Audience 360) and Adobe (Audience Manager).

Digital Creative Duties & Responsibilities

To write an effective digital creative job description, begin by listing detailed duties, responsibilities and expectations. We have included digital creative job description templates that you can modify and use.

Sample responsibilities for this position include:

Contribute ideas around improving reporting capabilities, increasing efficiency
Create and execute efforts that support distribution objectives for programming across existing and new platforms and distributors
Produces digital creative for emails, homepage, categories, landing pages, coding and deployment
Participate in concept development and design ideation of visual designs, web layouts, branding campaigns, and projects as assigned
Assists in the execution & deployment of the graphic production life-cycle from project-turnover to live-and-on-website of various projects and visual designs
Ensure creative integration with store, CRM and offline marketing elements
Ongoing creative design and production associated with ongoing A/B testing
Collaborate with eCommerce and marketing planners, analysts and UX designers to ensure consistent strong creative performance across assets and channels and proactively identify opportunities for improvement
Lead the creation of the first comprehensive digital brand guidelines This will serve as a key document to lead future work across all platforms, focused on web and mobile
Create and maintain monthly digital site map and weekly creative review documents

Digital Creative Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Digital Creative

List any licenses or certifications required by the position: PMP, PMI

Education for Digital Creative

Typically a job would require a certain level of education.

Employers hiring for the digital creative job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Associate Degree in Design, Marketing, Graphic Design, Business, Communications, Education, Fine Arts, Advertising, Communication, Computer

Skills for Digital Creative

Desired skills for digital creative include:

Adobe Creative Suite
CSS
Digital/Mobile Marketing
Google Campaign Manager and DoubleClick Studio Platforms
Microsoft Office Suite
Photoshop
HTML and video editing are
Industry best practices with the team
Design methodologies and design/marketing industry trends
New technologies

Desired experience for digital creative includes:

Appreciation for regional differences and ability to translate those differences into design while balancing brand consistency
Ability to form strong, collaborative relationships within the organization
Needs to be very well organized – will be juggling multiple projects with deadlines and approvals
Handles stress well, always professional
Ability to discern creative skills in all aspects of digital and interactive design web content writing
Ability to discern creative skills in all aspects of digital media design web content writing

Digital Creative Examples

1

Digital Creative Job Description

Job Description Example
Our company is hiring for a digital creative. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for digital creative
  • Assign new projects
  • Build and manage schedules
  • Ensure that projects are clearly defined and coordinate the collection of necessary requirements
  • Work with cross-functional teams to ensure projects stay on time and that all issues are resolved
  • Coordinate multiple projects in a fast-paced, time-sensitive environment
  • Accountable for maintaining an efficient production process to support high volume content publishing
  • Assists in the execution of the graphic production life-cycle from project-turnover to live-and-on-website of various projects and visual designs
  • Manages ongoing education of key NA Creative, Digital, PR, Sales, , stakeholders regarding standard material submission requirements for the effective management of all NA creative assets
  • Vendor negotiation/contracts – Contact outside supply/service providers and negotiate pricing to ensure all projects are within budget
  • Traffic support – Provide the Creative Digital team with traffic support through project timelines
Qualifications for digital creative
  • Self-organized and can manage multiple, concurrent projects
  • Positive outlook and attitude—someone who naturally builds up the people around you
  • Enjoys helping mentor and lead talented teams
  • Able to provide objective performance evaluations of team and individuals
  • At least 5 years of experience with corporate website marketing, B2C and integrated marketing
  • At least 7 years of experience as a Creative Director
2

Digital Creative Job Description

Job Description Example
Our growing company is looking for a digital creative. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for digital creative
  • Develop innovative creative plans and content for clients, across existing and emerging digital platforms
  • Oversee the successful creation and deployment of deliverables for clients
  • Manage the creative process from conception to implementation
  • Provide creative input for a wide range of projects with distinct goals for clients and potential clients
  • As appropriate, manage day-to-day relationship with clients
  • Closely follow industry trends and emerging technology
  • Provide creative leadership and vision to the company’s team, helping to train people and develop skills
  • Bring your passion for new creative thinking and new creative delivery to the agency every day
  • Network with our global creative teams to share ideas, knowledge and resources locally
  • Lead creative strategy for corporate marketing team seeking input from and working collaboratively with Creative Director
Qualifications for digital creative
  • Instinctively identifies irresistible creative and the needs of the consumer
  • 10 years of experience as a Creative Director
  • 5 years of direct response experience
  • A passion for getting hands-on
  • An ability to bring together poignant and coherent thinking, cutting edge technical expertise, and inspiring expression—most importantly, this must be coupled with the skill of articulating and communicating with clarity in demanding team and client contexts
  • Experience in collaborating with developers, UX specialists and various contractors while keeping an eye on pushing boundaries of aesthetics and ideas
3

Digital Creative Job Description

Job Description Example
Our company is looking to fill the role of digital creative. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for digital creative
  • Guides team of graphic, interactive designers, animators and videographers
  • Brainstorms and develops creative briefs, ideas and themes
  • Possesses Print and Web design capabilities - must know how to work in both media for integrated campaigns
  • Write clear and persuasive copy for websites, brochures, ads, and other means of advertising
  • Oversee campaigns from production to completion
  • May interface with Senior Executives and Sales & Marketing staff to design customized multi-media and PowerPoint presentations, slide templates and to create master slides
  • A thorough understanding of the language of design, acute sensitivity to typography, and follow-through on all corporate design standards and direction is imperative
  • Ability to design for print and digital production
  • This position centers on production of digital packaging mechanicals, 2D and digital based assignments
  • Interact with other departments, as needed, creative, artwork managers, developers, to ensure smooth execution of projects
Qualifications for digital creative
  • First and foremost, must have a passion and talent for elegant and forward-thinking design
  • 7+ years experience, including a Senior Art Director role at a top digital agency
  • Experience with e-commerce and content sites
  • Conceptual thinker and strong executor in both visual and interaction design
  • Highest quality delivery
  • An ability to promote and inspire a culture of creativity and digital innovation with a finger on the pulse of what’s new and possible
4

Digital Creative Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of digital creative. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for digital creative
  • Interrogate layout / artwork / print and digital briefs with the ability to manage and prioritize your own work, whilst responding within an agreed timeline
  • Creation of technically correct artwork, implementing brand guidelines and styles to layouts
  • Creative layout skills
  • Working with internal clients and external manufacturers to source and process any new assets
  • Quickly create and deliver digital assets for the brands day-to-day online business across email, social channels, digital marketing and advertising
  • Oversee brand guidelines and maintain design quality for all initiatives across all digital platforms to ensure holistic messaging
  • Help define and maintain user experience requirements for website in close collaboration with Digital Director and Creative Director
  • Ideate creative strategies, content, and innovative solutions to meet audience development and revenue goals set by Digital Director and Sales team
  • Create and integrate new and impactful designs for mobile and social platforms
  • Prepare images for layouts, and liaise with the production team to have all images adapted for digital use
Qualifications for digital creative
  • An ability to translate the essence of their thinking into words and then engaging experiences and have the ability to make a compelling case for how and why to execute an idea
  • A strong foundation in aesthetics (typography, photography, film, composition, color, hierarchy)
  • An interest in the complexity of the organizations we work with and the systems thinking required to understand and work within this complexity
  • At least 5 years experience managing projects and teams
  • Experienced in project management tools, basecamp, and jira
  • Track record of problem-solving
5

Digital Creative Job Description

Job Description Example
Our company is growing rapidly and is looking for a digital creative. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for digital creative
  • Optimize video content budget by working with edit staff to create high quality, engaging material
  • Collaborate with the Sales team to strategize and execute revenue opportunities that improve, rather than compete with, the goals of the site
  • Manage design project schedules and deliverables
  • Thoroughly review and QA the entire digital edition prior to publishing, and be responsible for the quality of the design
  • Work on print or web projects as needed
  • Business consulting client engagements, business problem-solving as part of multi-disciplinary teams, and developing new business solutions, especially through the use of Design Thinking
  • Develop, manage and facilitate an efficient Standard Operating Procedure (SOP) for all X-DAM users and stakeholders
  • Organizes approved digital assets for immediate day-to-day use by the Creative Village via Network Attached Storage (NAS)
  • Responds to requests for and facilitates retrieval of digital assets
  • Oversees the digitization of physical assets and the transfer of optical and external hard drive assets to a secure digital storage space
Qualifications for digital creative
  • Ability to focus on efficient and streamlined problem solutions
  • Experience with eCommerce platforms and third party eCommerce vendors (search, tax, credit card authorization, product recommendations, analytics tools, SEO)
  • Experience soliciting, developing and overseeing the documentation of business requirements for global eCommerce platforms
  • Experience working with creative teams and experience implementing user experience platforms
  • Experience overseeing formal planning, tracking, and reporting on project and staff performance
  • Ability to build and maintain effective partnerships with senior business leaders

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