Geographic Marketing Manager Job Description
Geographic marketing manager
provides customization of ArcGIS and ArcGIS Server platform for the geodatabase for the ECS network.
Geographic Marketing Manager Duties & Responsibilities
To write an effective geographic marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included geographic marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Work with Lindblad Expeditions to identify key marketing opportunities and priorities, and oversee National Geographic’s implementation
Drive the creation, design, and production of catalogs, mailers, print advertisements, email, social media, and other digital communications
Identify and execute on opportunities involving storytelling and the use of images and video from the fleet across National Geographic’s global print, digital, social, and television channels to promote the trips
Review the presentation of National Geographic trademarks and branding in Lindblad Expeditions’ marketing materials
Plans, schedules, tracks, and coordinates the development and deployment of marketing and promotional actions, campaigns, materials, and other implementations as defined in seasonal marketing plan on time and within budget
Initiates and/or completes state adoption forms and questionnaires as needed
Conducts and/or participates in sales trainings sales, exhibit, and other presentations as required
Supports the field sales effort by managing and coordinating the timely response to regional/local opportunities requested through the Regional Sales Directors, in targeted adoption campaigns
Calls/runs required brainstorming, planning, and progress meetings to formulate effective strategic and tactical solutions in support of marketing objectives, and secures agreements on process, timeline, budget, approvals, response goals, that are then tracked and managed as the solution is implemented
Tracks, monitors, and regularly reports on project status and results for the Marketing Department as a whole
Geographic Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Geographic Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the geographic marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Communications, Marketing, Engineering, Science, Statistics, Computer Science, Information Technology, Geographic Information Systems, MBA, Business/Administration
Skills for Geographic Marketing Manager
Desired skills for geographic marketing manager include:
Content marketing and native advertising trends in order to best service client accounts
Multi-media platforms TV
Hadoop
Similar Business Intelligence tools
Presto
Microsoft Excel
Hive
Alteryx and the Alteryx Server
PowerPoint
Excel
Desired experience for geographic marketing manager includes:
At least 4 years of experience managing direct mail and online marketing campaigns and developing marketing collateral for B2C campaigns is required
Experience with partner management/project management with external stakeholders and travel industry experience is a plus
Project budgeting and marketing analytics experience is desired
Develop creative materials and campaigns for national and/or regional conferences, participating in presenting, marketing programs at conferences as assigned
Coordinates efforts within Marketing (including Product Management, Sampling/Promo Inventory, Exhibits/Events, Design, and Technology Services) groups to streamline processes, realize economies/efficiencies, and maximize effectiveness by integrating marketing efforts
3+ years’ experience in Product Marketing or Marketing
Geographic Marketing Manager Examples
1
Geographic Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is hiring for a geographic marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for geographic marketing manager
- Develops a strategic selling approach by identifying key accounts for products, and monitoring and tracking high value accounts
- Develops, writes, and executes marketing plans for key products, including the creation of tools needed for successful outcomes
- Creates product information, which includes marketing message and copy, sales forecasting, and sales kit
- Develops competitive knowledge to help shape product positioning and product development, leading to increased market share
- Conducts product training and presentations, for staff and customers, using face to face, or virtual formats
- Works with authors, sales and marketing teams to schedule author activities in support of products
- Interacts with customers to gain first-hand experience with customer needs, and support sales
- Works with the global sales and marketing teams to solicit and analyze market feedback, which can include but not be limited to peer reviews, surveys, events, focus groups, and customer visits to determine effective product messaging, sales messaging, for products in development and in use
- Prioritizes and ensures timely and accurate completion of marketing projects
- Utilizes in-house systems (E1, Magellan, IPS, Data Warehouse, ORCA) to perform various marketing tasks (inventory management, sales figures, product information, account database inquiries)
Qualifications for geographic marketing manager
- Excellent written and presentation skills speaking with customers
- Evidence of strong writing skills and ability to form and build effective sales tools
- Travels as needed for event marketing, sales meetings, and in support of marketing initiatives
- Minimum of three-years marketing experience, preferably in publishing or educational field
- Display initiative and flexibility, detail oriented, and ability to effectively work on multiple projects simultaneously
- Possess critical abilities such as thinking strategically tactically, and ability to successfully prioritize tasks in order to ensure that all projects are on schedule
2
Geographic Marketing Manager Job Description
Job Description Example
Our innovative and growing company is looking for a geographic marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for geographic marketing manager
- Develops marketing messaging and product positioning with the product development teams
- Coordinates our online customer outreach, including Webinars program, blog, and creation of content for our social media activities
- Conducts some product training and presentations, both internally and externally
- Performs some supporting administrative roles, including coordinating author and speakers’ field work and travel, supporting international sales and marketing teams, and preparing presentations
- Travels to sales meetings and conventions, and some field work with sales
- Tracks budget items related to areas of responsibility
- Sales support for pan regional sales efforts for NGP Europe
- This role will report to the marketing director and work alongside the sales team to help develop ideas and content solutions for our clients across the NGP Media portfolio including TV, Print, Digital, Events and Social platforms
- Respond to custom content RFPs and help develop strategy, treatments, storyboards and presentations to win business
- Where appropriate, help manage the production process of custom content projects working with internal and external teams across all NGP platforms
Qualifications for geographic marketing manager
- Strong organizational skills and demonstrated an ability to carry out a wide variety of tasks
- Display initiative and flexibility, be detail oriented, and effectively work on multiple projects simultaneously with ability to prioritize tasks to ensure that all projects are on schedule
- Knowledge of commonly-used business communication software
- Management of NG Talent and events where required
- Hands-on experience in content production a plus
- Understanding of the nuances and strategies applied to different platforms
3
Geographic Marketing Manager Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of geographic marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for geographic marketing manager
- You will lead the effective launch of new products, which includes training Sales Reps, developing tactical marketing plans and sales strategies, and calibrating/ building sales tools and communication elements
- You’ll execute seasonal marketing, positioning, and promotional plans for your product lines including conference and exhibit strategies, sales strategies, and communication plans
- You’ll connect and collaborate with the product teams, sales team, and customers with an ever-present goal of crafting sales stories that resonate with customers and impact the business through national, state, and localized campaigns
- You’ll develop product features, advantages, benefits summaries and targeted market segment identification to heighten marketing impact and increase sales consultant success
- You will travel to participate in the creation and delivery of professional and product presentations at sales consultant trainings, state/local school level program adoptions, conferences, exhibits, and conventions
- Plans, schedules, tracks, and coordinates the development and deployment of marketing and promotional actions, campaigns, materials, and other implementations as defined in seasonal marketing plan on time and within budget
- This role will work alongside our sales team to help develop ideas and content solutions for our clients across the NGP Media portfolio including TV, Print, Digital, Events and Social platforms
- Take lead in responding to custom content RFPs and help develop strategy, treatments, storyboards and presentations to win business
- Manage the production process of all custom content working with internal and external teams across all NGP platforms
- Participate in client and agency meetings and presentations
Qualifications for geographic marketing manager
- Ideal candidate is a self-starter, confident, energetic, positive, focused, dependable, pro-active resourceful and possess a ‘can do’ attitude
- Strong experience with project management
- 5+ years’ experience in Product Marketing or consultative selling
- Technical savvy in MS Office and presentation channels
- Project management of the entire client fulfilment process
- Travel required from time to time to manage sales in key regions in Europe and work with key teams in the US
4
Geographic Marketing Manager Job Description
Job Description Example
Our company is looking for a geographic marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for geographic marketing manager
- Works closely with the Global Product Marketing Managers to develop effective sales strategies including messaging and positioning for front and key back list product
- Implements local campaigns including email campaigns, webinars, conference presentations for global product, including creating of tools needed to achieve sales goals
- Supports a strategic selling approach by working directly with key accounts and being a key member of the team developing proposals and presentations to win new business at key accounts
- Develops, writes, and executes marketing plans for adult education products, including the creation of tools needed for successful outcomes
- Plans and executes one national customer event and assist the sales team in planning and executing local customer events
- Plans and manages the conference strategy
- Collects and analyzes market feedback which can include but not be limited to peer reviews, surveys, events, focus groups, and customer visits to determine effective product messaging, sales messaging, for products in development and in use
- Utilizes in-house systems (Magellan, IPS, Data Warehouse, ORCA) to perform various marketing tasks (inventory management, sales figures, product information, account database inquiries)
- Travel required (event marketing, sales meetings, and in support of marketing initiatives)
- Performs other duties as assigned to meet department goals
Qualifications for geographic marketing manager
- Hands-on experience in content production essential
- Minimum of two-years marketing experience required, preferably in publishing or educational field
- Excellent communication and interpersonal skills are essential, and includes the need to be able to work effectively with other departments within the organization
- Strong presentation skills, including experience creating presentations
- The role requires thinking strategically tactically, and must be able to successfully prioritize tasks in order to ensure that the US team achieves their objectives
- Field or sales experience desirable
5
Geographic Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is looking for a geographic marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for geographic marketing manager
- Intermediate knowledge of Microsoft Office (Word, Outlook, PowerPoint)
- Ability to apply and understand the appropriate advanced mathematics and statistics methods to large data sets
- Ability to develop advanced algorithms
- Knowledge of and ability to apply research best practices
- Ability to apply change management best practices
- Willingness to occasionally travel up to one week at a time with overnight stays
Qualifications for geographic marketing manager
- Experience in English Language Teaching (ELT)/English as Second Language (ESL) desirable
- Experience developing procedures and owning a process end-to-end preferred
- Customer Relationship Management (CRM) experience preferred
- Bachelor’s Degree in Geographic Information Systems, Analytics, Information Technology, Computer Science, Statistics, Data Science, Engineering, or another analytical discipline or equivalent experience
- Strong knowledge of GIS strategies, tools, and data sets (expert knowledge of ArcGIS, ArcGIS Online Administrator, and ArcGIS Enterprise
- Strong System Administrator skills (expert knowledge of JSON coding