Market Research Analyst Job Description
Market Research Analyst Duties & Responsibilities
To write an effective market research analyst job description, begin by listing detailed duties, responsibilities and expectations. We have included market research analyst job description templates that you can modify and use.
Sample responsibilities for this position include:
Market Research Analyst Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Market Research Analyst
List any licenses or certifications required by the position: PMP, MACC, GIS
Education for Market Research Analyst
Typically a job would require a certain level of education.
Employers hiring for the market research analyst job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Economics, Statistics, Psychology, Education, Business/Administration, Social Sciences, Finance, Mathematics
Skills for Market Research Analyst
Desired skills for market research analyst include:
Desired experience for market research analyst includes:
Market Research Analyst Examples
Market Research Analyst Job Description
- Conduct research to build detailed profiles of existing and target customers
- Conduct research to assess candidate target markets, including estimating market size and identifying key market traits, drivers, challenges and opportunities
- Perform analysis to identify customer and market trends
- Plan and conduct secondary market research on the company's competitors across market segments
- Collaborate to develop market research plans and approaches to answer specific business challenges
- Plan and lead strategic opportunity analysis and market research activities for the global pharmaceutical and OTC businesses
- Conduct ad-hoc secondary market research
- Provide analysis of sales and volume data for specific customers, products, and categories
- Perform other ad hoc analysis and present findings to senior management as required
- Maintain accountability on behalf of Global Dealer Learning to provide dealers and districts with project/program deliverables
- Minimum of 3 years market research experience on the vendor side
- Minimum of 3 years advanced analytics experience
- Conjoint and choice modeling (ACA, CVA, CBC, ACBC, MBC)
- LatentGold
- Salford Systems Predictive Modeler Suite
- Expertise in quantitative research (web, phone and mail) and qualitative research (in person/online focus groups and in-depth interviews), including survey design, data analysis and interpretation, report writing
Market Research Analyst Job Description
- Develop report packages based on internal demand that maximize relevance and usage, and minimize customization
- Look for opportunities to standardize and systematize reporting across the group, including the use of technology to reach our target audience
- Create efficiencies in recurring report processes through the advanced use of research tools such as custom screens and filters
- Seek user feedback regularly in order to further enhance report specs
- Play a supporting role in larger, more complex projects and may have to take a leading role in smaller, less complex projects
- Provide input and perspective on product and market research availability as it pertains to specific initiatives
- Fulfill ad hoc product and market inquiries submitted to group mailbox
- Run quantitative reports from syndicated research, including reach and frequencies
- Provide analysis of qualitative profile and product usage
- Run share shift analysis to show benefits of network radio
- Well developed knowledge of a wide range of custom market research methodologies and techniques especially in the area of customer satisfaction/loyalty research, brand awareness/usage and new product development
- Minimum of five years experience in market research
- BA/BS, preferably in Customer Research or Marketing
- 4+ years of work experience in business environment, experience in customer insights and/or retail is a plus
- 2-4 years of progress towards a degree in Marketing
- Fall 2015 Internship
Market Research Analyst Job Description
- Imputes key data for department’s computer files and library archives
- Ensures purchase orders are established with contracted vendor fielding the test and works with our finance teams to assure payment is made accordingly
- Monitors digital and TV feedback thru social sources (Facebook, Google, et al) to see how findings from those outlets are similar or different from what was reported in research testing
- Communicates with contracted research vendors to set sample specifications on outgoing tests, design and develop questionnaires, and provides norms to establish benchmarks using internal historical databases
- Works closely with our production teams and filmmakers to review all aspects of the test screening process to make sure everyone is on the same page
- Works with distribution and sales branch to select proper theater venue, and book security to protect the film with protocols established by our anti-piracy unit
- Incorporates information on test screening details in our internal status report
- Monitors guest list and makes arrangements with contracted vendor if VIP's in attendance require special handling
- Establishes deliverables of who will receive toplines and a set of the questionnaires when the test screening has concluded
- Transcribes focus groups feedback, reviews data files, and reads completed questionnaires to pen concise analysis of the findings, which may be disseminated to production, filmmakers and possibly select marketing and distribution personnel
- Bachelor’s degree (Master’s preferred) in a related field (e.g., quantitative methods, statistics, mathematics, marketing, marketing science, business)
- Bachelor's Degree in Business Administration/Management, Economics, Finance, Math, Information Sciences, Biology/Biological Sciences, Chemistry, Health/Nutrition, Marketing, Engineering, or a health-related field
- Ability to synthesize data/information and derive useful themes and trends within the business
- An energetic and enthusiastic team player, with ability to develop strong partnerships within the COE and across core banner partners
- Any experience with media research and software programs including Nielsen Audio, Scarborough, GfK/MRI, AdSpender, ACT1 and Strata is a plus
- Genuine interest in the broadcast media industry
Market Research Analyst Job Description
- Knowledge of or experience working in higher education, or market research positions in other industries
- Manages Projects - detailing and guiding project structure to in-market execution
- Uses both primary and secondary research to develop, analyze, synthesize and communicate actionable insights to key stakeholders
- Assists with supporting, developing, communicating, and implementing the strategic direction of the Consumer Research team
- Proactively mine/analyze available data sources to further our team’s understanding of the business/market, develop hypotheses and identify insight
- Create the 'story' to facilitate communication of relevant results
- Closely interact and consult with relevant business teams to ensure objectives, data collection and analysis support key priorities
- Support the Market Research Manager to help manage external resources/vendors to execute market research, data analysis, and reporting to ensure cost-efficient, accurate, and timely completion of projects
- Develop a broad and rich understanding of key industry/company trends by leveraging secondary data sources to help monitor and diagnose the brand/category and address business issues and information needs
- Participate in study design meetings with project team and/or clients
- Proven competency in managing and administering a learning management system
- Extensive experience in event contract management with hotels and facilities
- Possess high quality human relations and communication skills to handle upper-level dealer management engagement
- Thorough knowledge of company products, product applications or invoicing programs
- 3 to 5 years of job-related experience within dealer development and learning
- Experience with international dealers and training events
Market Research Analyst Job Description
- Handling the details of implementing and managing all phases of market research and strategic communications projects
- Conducting analysis of research studies and creating coherent presentations to help drive strategy and planning
- Devise and evaluate methods for collecting data such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews
- Conduct research and develop strategies that brief marketing team regarding product launch plan
- Conduct post launch research that brief Acura product planning and marketing teams
- Conduct research and analysis to provide business and market insight
- Understand regional power market dynamics
- Learn load forecasting methods and perform annual regional load forecast using MetrixND
- Act as an internal consultant to the business - successful candidate must be self-motivated to learn new subjects and clearly articulate key concepts
- Develop visually compelling presentations with content rich material and with backup data/analysis for use by colleagues and senior leadership
- CFA/MBA or progress towards a CFA/MBA is preferred but not necessary
- The ability to build organized, concise, and transferable models in Excel is required
- Experience in working with various marketing research databases and software systems is preferred
- The ability to work in both a team environment and independently is important
- Minimum of a Bachelor's Degree in Business with prior experience in dealer learning development work in a Distribution Services Division or Business Unit Division
- Entry level position - prior internships in the media arena required