Marketing Associate Job Description

Marketing Associate Job Description

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Marketing associate provides overall direction for search engine marketing, affiliate program, digital analytics, website design, digital marketing channels deployment, keyword management and/or other related activities.

Marketing Associate Duties & Responsibilities

To write an effective marketing associate job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing associate job description templates that you can modify and use.

Sample responsibilities for this position include:

Assists with product asssortments, including restrictions, pricing and order confirmation code and replacements
Ensure fulfillment of all marketing projects and initiatives from start to finish by researching and obtaining content, and requesting advertising pricing, adding creative input and distributing both funded messaging
Publishing Management – Maintain organization of Capital Markets content (800 pieces per week) and its distribution channels such as email and insights engine
Website Strategy & Management – Maintain and improve the existing Capital Markets 3DR website
Establish and oversee practices for tracking marketing contact actions (event RSPVs and attendance, downloading marketing materials, requests for information)
Maintaining email marketing calendar to ensure accurate and timely delivery
Writing creative briefs for marketing emails
Partnering with other teams to execute all of our email campaigns
Compiling, tracking, and analyzing email campaign metrics
Maintaining awareness of email marketing trends, best practices, technologies, CAN-SPAM laws

Marketing Associate Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Marketing Associate

List any licenses or certifications required by the position: SAS, CFA, PMP, CE, CMP, MBA, RAC, IAB, MOS, IC3

Education for Marketing Associate

Typically a job would require a certain level of education.

Employers hiring for the marketing associate job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Communications, Advertising, Education, English, MBA, Journalism, Management, Culinary Arts

Skills for Marketing Associate

Desired skills for marketing associate include:

Microsoft Word
Adobe Acrobat and other graphic design program
Principles of Search Engine Operations
HTML
Excel
PowerPoint
Interpret
Apartment operations and industry-related marketing concepts and terms in order to read
Apply market information to understand its impact on occupancy
Pricing

Desired experience for marketing associate includes:

Consult with business partners to understand information needs and define research objectives
Recommend research methodologies (quantitative and qualitative) that will provide valuable insights to inform business decisions
Create Request For Proposals and evaluate proposals with stakeholders to select vendors
Supplier and the client side experience within the marketing research profession
Experience at a Fortune 500 company or a company well-known for marketing research discipline
Direct experience with B2C, B2B and employee research

Marketing Associate Examples

1

Marketing Associate Job Description

Job Description Example
Our company is growing rapidly and is looking for a marketing associate. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing associate
  • Work with the Director, Marketing Manager and Finance to track and balance budget
  • Keep project budget tracking accurate and up-to-date
  • Facilitate asset gathering (style guides, theatrical art, reference material, ) from other key divisions and partners
  • Assist in all aspects of marketing support and consultant relations
  • Work closely with operations department to ensure timely calculation of the firm’s assets, performance and other statistics/characteristics
  • Update and maintain consultant and performance databases and manage deadlines
  • Complete consultant and investor questionnaires, RFPs and RFIs
  • Update presentations and collateral materials
  • Prepare for consultant and investor meetings and conference calls
  • Develop information for investor and consultant communication
Qualifications for marketing associate
  • Write and set-up e-mail campaigns, always a/b testing subject lines, timing and content
  • Meaningfully interact with others on partners’ forums
  • College Graduate with coursework in business
  • 2+ years marketing/advertising agency experience strongly preferred
  • Clear understanding of marketing principles
  • Strong understanding of Licensing preferred
2

Marketing Associate Job Description

Job Description Example
Our company is growing rapidly and is looking for a marketing associate. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing associate
  • Working under supervision, writes content that appeals to an academic audience for several blogs—including Gender & Genre and HarperAcademic
  • Writes teaching guides for the college and high school levels
  • Works with the Marketing Assistant to highlight new teaching materials, our academic blogs new books in all social media
  • Understands key marketing performance metrics and uses tracking tools to measure the effectiveness of the marketing activities
  • Keep up-to-date on current design methodologies and marketing trends, current social media and retail marketing trends
  • Coordinate PR efforts and maintain positive media relations for the market, including
  • Edit all reports
  • Assists with coordination and implementation of, trade shows, seminars and sponsorships, webinars, and other marketing campaigns lead by respective department/office teams and marketing managers
  • Assist with category management analyses of POS and syndicated IRI data
  • Request invite lists from list researcher and ensure there are sufficient leads
Qualifications for marketing associate
  • University degree, with preferred major in marketing/marketing research
  • Knowledge of design programs Adobe Photoshop, Adobe Acrobat and Adobe Illustrator
  • Professional phone manners and ability to give direction via phone or email essential
  • Must be self-motivated and able to work under a deadline, handling multiple projects at once and comfortable in a fast-paced environment
  • Possesses a passion for kids products and gaming
  • Thrive in a fast-paced, diverse environment
3

Marketing Associate Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of marketing associate. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing associate
  • Support development teams to ensure successfully execution of requirements and project delivery
  • Regularly interact with Sales, Customer Service and Product Operations to provide exceptional customer service
  • Coordinate across the Content division to ensure successful implementation and operational standards
  • Develop an understanding of ratings and data flow by analyzing daily operations of Moodys.com, RDS, and other data analytics products
  • Proactively identify meaningful process improvement opportunities that add to efficiencies and decrease cost
  • Own and regularly present educational user materials to internal and external customers
  • Alongside the Director of Brand Development, manage and implement all William Morrow social media and newsletters, any brand author accounts administered by William Morrow
  • Assist with development of sales presentation materials needed to win business, in all areas of real estate
  • Provide national sales material support, including creation, edits, and content distribution
  • Conduct research using our syndicated research tools, to update the materials used by our sales account executives
Qualifications for marketing associate
  • Experience with marketing automation platforms (Eloqua, Oracle, Omniture, Marketo)
  • 1-2 Years Marketing or Publicity Experience
  • Interest in the Food World
  • Great Writing and Communication Skills
  • 1+ year of experience in ecommerce, marketing or related field
  • Can balance attention to detail with swift execution
4

Marketing Associate Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of marketing associate. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing associate
  • Analyze effectiveness of promotional programs
  • Partner with local support teams to provide marketing support
  • Communicate ongoing marketing updates to the Middle Market sales force
  • Upholding the institutional memory of the organization by helping to maintain a shared knowledge portal and repository of processes and best practices
  • Collaborating with Marketing and other Firm departments to maintain and update firm-wide collateral and content to ensure a single source for all materials
  • Collaborating with vendors and creative resources to develop and manage the firm’s gift strategy and execution
  • Coordinating management of the budget, including annual, quarterly and monthly updates and reviews of expenses
  • Aiding with the review, closing and filing of contracts with primary vendors, including media buying, agency relationships and freelancers, as necessary
  • Assisting with the coordination and creation of quarterly leadership reports designed to illustrate marketing effectiveness and business impact
  • Helping with benchmarking the Marketing department processes against other organizations and develop plans and recommendations to ensure best-in-class execution
Qualifications for marketing associate
  • Knowledge of animation/video experience
  • Strong Photoshop, Illustrator, and InDesign experience
  • Ability to work directly with market leaders and senior team members
  • Experience with website Content Management Systems and e-blast database
  • Edit / Update / Review marketing materials (Factsheets, manager commentaries, fund manager reports, Minibooks, Pitch Books,Ratings & Rankings ) to customize to local business requirements
  • 3+ years of experience in a marketing related role
5

Marketing Associate Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of marketing associate. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing associate
  • Work directly with marketing, product managers, curriculum developers, front line sales teams, and training delivery teams to ensure content accuracy, messaging alignment, and audience needs are met
  • Position operational, product, service, policy content requirements in the online content repository in a simple, easy to understand way
  • Design, develop, post, and communicate training documents and references into online resources
  • Partner cross-functionally with communications team to launch online resources and communications concurrently
  • Strong professional communications skills are required
  • Ability to understand a project's technical details
  • Articulating in writing investment philosophy, process, and outlook
  • Interacting with all areas of the firm to coordinate accurate RFP responses
  • Maintaining RFP database to ensure all information is kept up-to-date
  • Establishing relationships and working closely with Portfolio Managers, Operations, Marketing, Sales and other Subject Matter Experts
Qualifications for marketing associate
  • Ability to write in an engaging voice appropriate for different platforms and target audiences
  • Graphic design skills, including proficiency in Adobe Creative Suite, a plus
  • Must be passionate about marketing and improving people’s health and well-being!
  • Impeccable attention to detail excellent multitasking and time management skills
  • Minimum of three years of marketing experience with a focus in brand and sponsorship preferred
  • Strong knowledge of social media and web technologies (Adobe Creative Suite knowledge a plus, familiarity with HTML, also a plus), proficiency with Facebook, Instagram and Twitter

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